Poole Brooke Plumlee PC

What Poole Brooke Plumlee PC does

Poole Brooke Plumlee PC (d/b/a PBP Law) is a multi-practice regional law firm headquartered in Virginia Beach, Virginia, with additional offices in Chesapeake and Portsmouth, serving clients throughout Virginia, with emphasis on the Hampton Roads metropolitan area. The firm has operated continuously since 1987 and is structured around formal departments covering Business and Contract Law, Litigation, Domestic Relations (Family Law), Trusts/Estates/Elder Law, Tax, Employment Law, Criminal Defense, Personal Injury, and Court Collections, plus specialized teams for environmental remediation, brownfield projects, and asbestos defense.

The firm's service portfolio spans more than 20 practice areas including zoning and land use, mergers and acquisitions, commercial and business litigation, environmental law, healthcare law, government contracting (including appearances before the GAO and Federal Court of Claims), §1983 civil rights defense, bankruptcy, workers' compensation, intellectual property, and military divorce, with attorneys admitted in Virginia, North Carolina, Ohio, and South Carolina. Its shareholder roster includes AV Preeminent-rated attorneys such as J. Bryan Plumlee (Co-Managing Shareholder, Litigation Department), Albert H. Poole (Business Department), Jeffrey F. Brooke (Personal Injury), David B. Oakley (Environmental/Land Use), James Webb Jones (Land Use / former Assistant AG for VDOT), Laura S. Douglas (Trusts/Estates/Elder Law, LL.M. in Taxation), and Jordan Fanney (Domestic Relations).

The firm operates as a private professional corporation owned by its shareholder attorneys, generating revenue through legal fees billed hourly, via flat fees, or on contingency for litigation matters. GTM is sales-led, driven by referrals, in-person consultations across three offices, phone intake, and website-driven contact forms, with content marketing via a topical blog. Customers span individuals and families, small and mid-sized businesses, banking institutions, corporations, and Virginia municipal and state government agencies.

Name

Poole Brooke Plumlee PC

Legal name

Poole Brooke Plumlee PC

Website

https://pbp-attorneys.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Poole Brooke Plumlee PC is a multi-practice regional law firm founded in 1987 in Virginia Beach, Virginia, serving individuals, businesses, and government clients across Hampton Roads through three offices and 20+ practice areas including litigation, business law, family law, tax, estate planning, and environmental law.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Legal Collections Support (Pre-Lit, Litigation Admin, Judgment Recovery) (BPAAAEAH), Employment & Labor Law (BPAHAAAD)

Keywords

• Legal services
• Commercial litigation
• Estate planning
• Family law
• Personal injury

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Professional Services: The firm generates revenue through legal service fees including hourly billing, flat fees for specific services, and contingency arrangements for certain litigation matters. Services are provided to individuals, businesses, banking institutions, and government agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Poole Brooke Plumlee PC is a Virginia-based multi-practice law firm that delivers legal counsel and representation to individuals, businesses, banking institutions, and government agencies across practice areas including business and contract law, commercial litigation, mergers and acquisitions, family law, estate planning, tax, criminal defense, personal injury, environmental law, healthcare law, land use, bankruptcy, workers' compensation, employment law, government contracting, and municipal collections. Services are delivered through three Virginia offices (Virginia Beach, Chesapeake, Portsmouth) under hourly billing, flat-fee, and contingency arrangements.

Product overview

Poole Brooke Plumlee PC is a multi-practice Virginia Beach law firm offering comprehensive legal services through specialized departments. The firm operates as a unified legal practice with distinct practice areas including Business Department (business law, contracts, mergers and acquisitions), Litigation Department (commercial litigation, personal injury, probate, land use, environmental, government contracting, §1983 defense), Family Law Department (divorce, custody, child support), Trusts, Estates & Elder Law Department (wills, trusts, estate planning, guardianship), Tax Law Practice, Employment Law, Criminal Defense, and Personal Injury services. The firm also maintains a Court Collections Department for municipal clients and specialized teams for asbestos defense, environmental remediation, and brownfield projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Business and Contract Law Legal counsel and representation for parties to a contract regarding breach of agreement terms and rights, provided to businesses in Virginia.
• Mergers and Acquisitions
• Business and Commercial Litigation
• Commercial Real Estate
• Zoning Law and Condemnation
• Land Use Litigation
• Environmental Law and Litigation
• Health Care Law and Litigation
• Tax Law and Planning
• Personal Injury
• Divorce, Family Law and Guardianship
• Guardian and Conservatorships
• Child Support
• Criminal Defense
• Wills, Trust and Estate Planning
• Probate Litigation
• Workers' Compensation
• Bankruptcy
• Administrative Law, Permits & Licensing
• Intellectual Property
• Government Contracting
• Employment Law
• §1983 Defense
• Court Collections (Municipal)

Quantifiable outcome

• Long-standing client relationships spanning decades

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• McGuireWoods LLP: Large Virginia-headquartered law firm with significant Norfolk presence serving business, litigation, M&A, and regulatory matters; an incumbent competitor with substantially greater scale but overlapping service offerings.
• Williams Mullen: Large Virginia-headquartered full-service firm with deep Hampton Roads presence and substantial business, litigation, and regulatory practices. Functions as a larger incumbent in many of the same service lines as PBP, but at greater scale.
• Hunton Andrews Kurth LLP: Major Virginia-based full-service firm with Norfolk office and dominant positions in business, environmental, and energy law; competes with PBP for higher-end commercial and environmental mandates in the same market.

Direct peers

• Vandeventer Black LLP: Full-service law firm headquartered in Norfolk, Virginia, serving Hampton Roads across business, litigation, real estate, and employment law. Direct regional competitor to Poole Brooke Plumlee, with comparable multi-office footprint and practice breadth.
• Willcox Savage PC: Hampton Roads-based law firm providing business, litigation, real estate, and estate services; one of the more established Virginia competitors serving the same geographic market as PBP with similar breadth.
• Wolcott Rivers Gates (Woolley Wolcott Rivers): Virginia Beach law firm serving Hampton Roads businesses and individuals with practice areas overlapping business, real estate, employment, and litigation - directly comparable in scale and market.
• Kaufman & Canoles PC: Norfolk-headquartered Virginia law firm offering business, real estate, litigation, and estate planning services. Closely comparable in size, regional footprint, and general-practice orientation within Hampton Roads.
• Pender & Coward LLP: Virginia Beach-based law firm providing a comparable menu of business, litigation, real estate, estate, and family law services in the same Hampton Roads market as PBP, with similar long-standing regional heritage.

Regional players

• Norfolk Area Bar Association member firms (e.g., Dickstein Shapiro, Spotts Fain): Spotts Fain PC is a New Kent / Richmond-area Virginia law firm with business, real estate, and estate planning practices that overlap PBP's core service lines in the Virginia market; comparable mid-market firm competing for similar regional clientele.
• Bischoff Martingayle PC: Norfolk-based Virginia law firm focused on business, family, and litigation matters in Hampton Roads. Comparable practice mix and regional client base, making it a neighboring mid-sized competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poole Brooke Plumlee PC