Westman Steel Industries

What Westman Steel Industries does

Westman Steel Industries, founded in 1982 and headquartered in Winnipeg, is a Canadian manufacturer of steel roofing, steel siding and cladding, insulated metal panels, door systems, and related building envelope components, operating exclusively through an authorized retail dealer network across Canada with supplemental direct sales for commercial and architectural projects. The company's product portfolio includes exposed fastener panels (Tough Rib, Diamond Rib 36, 7/8" Corrugated, Elite Rib, 936), concealed fastener systems (Snap-Lok, WS 200/300, SSR standing seam, Mechanical Lock, AWR), ARTSPAN-branded Insulated Metal Panels (Horizon, Skyline) with PVDF paint finishes and R-value of 8.33 per inch, Fireguard fire-rated wall systems, Multiwall Polycarbonate, Clean 16 PVC liner panels, Cannonball and Trac-Rite sliding doors, and a full range of trims, fasteners, and accessories. The company also distributes premium EDCO-branded steel roofing and siding (including Infiniti Textured Steel Shake with thermal fusion technology and lifetime non-degressive warranties) and offers digital tools such as a Colour Visualizer, Find a Dealer locator, and Ask an Expert support.

Westman Steel is a wholly-owned subsidiary of WGI Westman Group Inc., a privately held Canadian conglomerate founded in 1976 by Russ Edwards that has grown into one of Canada's largest steel products manufacturers with ~2,000 employees across 79 sites in Canada and the United States. WGI's broader portfolio includes sister companies ARMTEC (infrastructure/drainage), BEHLEN INDUSTRIES (steel buildings, founded 1969), CONVEY-ALL INDUSTRIES (conveyors), MERIDIAN MANUFACTURING (storage), SCOTIA METAL PRODUCTS (cold-formed roofing/siding in Nova Scotia), and U-BUILD STEEL BUILDINGS, enabling cross-sell of integrated steel building solutions.

The business model is hardware sales of building products through a project-based, quote-driven pricing structure; pricing is not publicly disclosed and is determined by authorized dealers based on quantity, gauge, color, finish, labour, and project complexity. Westman Steel serves four primary end-segments — residential/homeowners, agricultural, commercial, and architectural/design professionals — supported by 11+ regional branch offices and order desks from Bishop's Falls to Dartmouth, plus a library of 105+ technical documents (datasheets, load tables, installation guides, paint specifications). The company provides 40-year limited product warranties on its steel roofing and lifetime non-degressive warranties on distributed EDCO products.

Name

Westman Steel Industries

Legal name

Westman Steel Industries

Website

https://westmansteel.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Westman Steel Industries is a Canadian manufacturer of steel roofing, siding, insulated metal panels, and building envelope products, founded in 1982 and serving residential, agricultural, commercial, and architectural customers across Canada via an authorized dealer network. It operates as a subsidiary of WGI Westman Group, one of Canada's largest steel products manufacturers.

Ownership category

akta.pro rank

Product category

Steel Building Products Manufacturing

NAICS

Steel Product Manufacturing from Purchased Steel (3312), Metal Window and Door Manufacturing (332321)

SIC

Sheet Metal Work (3444), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)

Keywords

• Steel roofing manufacturing
• Metal cladding systems
• Insulated metal panels
• Steel siding products
• Building envelope solutions

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Steel Roofing Products: Manufacture and distribution of steel roofing panels including Snap-Lok, Diamond Rib, Tough Rib, 7/8 Corrugated, and specialty profiles. Products sold through dealer network with 40-year limited warranties.
2. Steel Siding/Cladding Products: Steel cladding and wall panel products for residential, agricultural, and commercial applications. Includes exposed and concealed fastener systems.
3. EDCO Products: Distribution of EDCO steel roofing and siding products including Infiniti Textured Steel Shake, ArrowLine Shake & Slate, Generations HD, and steel siding with lifetime non-prorated warranties.
4. Accessories and Components: Trims, fasteners, closures, soffits, fascias, gutters, downspouts, and other building product accessories and components.
5. Insulated Metal Panels: ARTSPAN structural insulated metal panels for building envelopes including commercial, industrial, and specialized applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Westman Steel Industries manufactures and distributes steel roofing panels (Snap-Lok, Diamond Rib, Tough Rib, 936, 7/8" Corrugated, standing seam systems), steel cladding/siding, insulated metal panels (ARTSPAN), door systems, PVC and polycarbonate panels, and EDCO branded premium steel products. Products are sold exclusively through an authorized dealer network across Canada for residential and agricultural markets, with direct sales channels for commercial and architectural projects.

Product overview

Westman Steel Industries is a Canadian steel building products manufacturer offering a comprehensive portfolio of steel roofing, steel siding/cladding, and related building envelope solutions. The core offering spans five main categories: Roofing (Snap-Lok concealed fastener, Diamond Rib, Tough Rib, 7/8" Corrugated, SSR standing seam, AWR architectural, Mechanical Lock, and specialty panels like Deck Mate, Delta Span, Elite Rib, Pinnacle Rib, Ultra Span, Wide Span), Cladding (WS 200/300 hidden-fastened, exposed-fastened panels), PVC/Polycarbonate (Clean 16 liner panels, Multiwall polycarbonate), Insulated Metal Panels (ARTSPAN Horizon and Skyline IMP with R-8.33/inch), and Door Systems (Cannonball, Trac-Rite). These are complemented by comprehensive trim and accessory lines, EDCO branded premium products (steel roofing, siding, rainware), and digital tools including Colour Visualizer and dealer locator. The company serves residential, agricultural, commercial, and architectural market segments through a retail distribution network across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Steel Roofing Panels Premium steel roofing panels and standing seam systems manufactured via roll-forming for residential, agricultural, commercial, and architectural applications. Includes exposed fastener panels (Tough Rib, Diamond Rib 36, 936, 7/8 Corrugated) and concealed fastener systems (Snap-Lok, SSR, Mechanical Lock) in 22-26 gauge steel with SMP or PVDF paint finishes.
• Steel Cladding and Wall Panels Steel exterior cladding and wall panel systems for commercial, industrial, and architectural building envelopes. Includes WS 200/300 hidden-fastened wall cladding, Ultra Span and Wide Span extended coverage panels, and Fireguard fire-rated partition systems (W605, W606, W610, W611) meeting commercial fire safety requirements.
• ARTSPAN Insulated Metal Panels Pre-finished structural insulated metal wall and roof panels offering building envelope solutions with average R-value of 8.33 per inch and standard PVDF paint finish for both solid and metallic finishes. Includes Horizon and Skyline profiles used in commercial, industrial, specialty housing, and architectural applications.
• Door Systems Steel door and sliding door systems for agricultural and commercial steel buildings. Includes Cannonball Track round track systems with lifetime warranty and Cannonball Trac-Rite 944 light duty sliding door system for multiple building applications.
• PVC and Polycarbonate Panels PVC liner panels and Multiwall Polycarbonate panels for wall and roofing applications requiring moisture-resistant liners or natural light transmission. Includes Clean 16 PVC liner panel (16-gauge glossy extruded PVC with interlocking tongue and groove, available in white and grey) and Multiwall Polycarbonate panels (clear 8" coverage for commercial natural light transmission).
• EDCO Steel Roofing Premium distributed steel roofing collection from EDCO featuring exclusive thermal fusion technology that permanently bonds particles into the panel for homogeneous appearance and uniform texture. Includes Infiniti Textured Steel Shake, ArrowLine Shake & Slate, and Generations HD profiles with lifetime non-degressive warranty, Level 4 impact classification, and anti-fade guarantee.
• EDCO Steel Siding Maintenance-free steel siding from EDCO available in horizontal traditional, clapboard, vertical, and shake profiles, with lifetime non-degressive warranty and 35-year fade protection. Distributed alongside Westman Steel's own manufacturing products.
• EDCO RainWare System Complete colour-coordinated gutter, downspout, and accessory system from EDCO designed to direct water away from buildings. Provides an integrated water management solution that coordinates with EDCO roofing and siding product lines.
• Steel Trims and Flashings Complete range of steel trims, flashing, closures, and accessories for steel roofing and cladding systems. Includes ridge caps, gable trims, eave flashings, J-trims, inside/outside corners, valleys, and panel caps available in gauges 22-28 to coordinate with all roofing and cladding product lines.
• Soffit Panels Steel soffit panels for exterior ventilation and aesthetic finishing of roof overhangs and building perimeters, available in multiple colours including Cambridge White and in traditional or vented configurations.
• Platinum Synthetic Roof Underlayment Platinum synthetic roof underlayment providing secondary water-shedding protection beneath steel roofing panels, used in residential and commercial roofing installations.
• Snowshoes Snow Guards Snowshoes snow retention systems designed to prevent dangerous snow slides and ice shedding on pitched steel roofing installations in heavy snow load climates.
• Masterflash Pipe Flashing Engineered Masterflash pipe flashing for all-season sealing of roof penetrations through steel roofing systems, providing weatherproof seals around plumbing vents, HVAC lines, and other roof protrusions.

Quantifiable outcome

• Steel roofs last 40-60 years vs 12-15 years for asphalt shingles - 2-3 times longer
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• WGI Westman Group Family of Companies (ARMTEC, ARTSPAN, BEHLEN STEEL BUILDINGS, CONVEY-ALL INDUSTRIES, MERIDIAN MFG., U-BUILD STEEL BUILDINGS)coreStrategic or Co-development PartnerWestman Steel is part of WGI Westman Group, a diversified steel products manufacturing group. ARMTEC provides infrastructure solutions including corrugated steel and HDPE drainage products. ARTSPAN manufactures structural insulated metal panels. BEHLEN specializes in steel building systems. CONVEY-ALL makes custom conveyor systems. MERIDIAN provides storage solutions. U-BUILD offers steel building systems. These sister companies operate within the same corporate family, enabling cross-selling and integrated solutions for customers requiring multiple steel building products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vicwest: Canadian metal building products manufacturer producing steel roofing, cladding, and insulated metal panels. Direct competitor in the same Canadian residential, agricultural, and commercial segments Westman serves.
• Ideal Roofing: Canadian manufacturer of steel roofing, siding, and cladding panels serving residential, agricultural, and commercial markets. Closely comparable in product mix and Canadian dealer-based distribution.
• ATAS International: U.S. manufacturer of metal roofing, wall, and ceiling panels for commercial, residential, and architectural applications. Comparable in product breadth (exposed/concealed fastener panels, IMPs, trim systems) and channel structure.
• MBCI: U.S. manufacturer of metal roofing and wall panels for commercial, industrial, and architectural projects. Direct overlap with Westman's commercial and architectural product lines including IMPs and standing seam systems.
• McElroy Metal: U.S. manufacturer of metal roofing, siding, and building components including standing seam, exposed fastener panels, and architectural systems. Comparable product portfolio across residential, commercial, and agricultural segments.
• Berridge Manufacturing Company: U.S. manufacturer of architectural metal roofing, wall, and fascia panels. Closely comparable to Westman's architectural and commercial product offerings including standing seam and concealed fastener systems.
• CENTRIA: Manufacturer of architectural metal wall and roof systems, including insulated metal panels, for commercial construction. Direct overlap with Westman's ARTSPAN IMP and architectural cladding lines.
• Norbec: Canadian manufacturer of insulated metal panels and cold storage building envelopes. Closely comparable to Westman's ARTSPAN IMP line serving commercial, industrial, and specialized building applications in Canada.
• EDCO Products: U.S. manufacturer of steel roofing and siding products with thermal fusion technology and lifetime warranties. Functions both as a distribution partner (Westman distributes EDCO in Canada) and as a product-line competitor in premium residential metal roofing.

Broad incumbents

• Kingspan Group: Global leader in insulated panels and building envelope solutions, including the acquisition of Canadian peer Vicwest. Overlaps with Westman/ARTSPAN in IMPs and architectural panels but operates at much greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WestmanSteel
• YouTubeyoutube.com/channel/UCKkNFykyK-3yZw7RWLDSJbA
• Facebookfacebook.com/WestmanSteelIndustries
• LinkedInlinkedin.com/company/westman-steel-industries
• Instagraminstagram.com/westmansteel/?hl=en
• Pinterestpinterest.ca/Westmansteelinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westman Steel Industries