Distilleries et domaines de Provence

What Distilleries et domaines de Provence does

Distilleries et Domaines de Provence is a privately held, family-controlled artisanal distillery headquartered in Forcalquier, Alpes-de-Haute-Provence, France. Founded in 1898 as Distillerie de Lure and rebranded under its current name in 1974 by Alain Robert, the company produces a portfolio of premium Provençal spirits using traditional copper-still distillation and hand-harvested wild botanicals from the regional garrigue. The core product lineup spans pastis (notably Pastis Henri Bardouin, a Grand Cru assemblage of more than 65 plants and spices created in 1990), gin (Gin XII, made with 12 botanicals), absinthe variants (Absente, Grande Absente, Absente Fluo), aperitifs (Rinquinquin peach wine, Noix de St-Jean, Orange Colombo, Gentiane de Lure, Vermouth de Forcalquier), liqueurs (Farigoule, Génépi, Douce, Elisir M.P.Roux), and GI-certified grape marc brandy (Marc Cordelier / Marc de Provence). Production is overseen by four named master experts covering picking, maceration, distillation, and liqueur-making.

The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce (limited to metropolitan France, with free shipping on six-bottle orders) with multi-tier wholesale distribution through the Nicolas wine merchant chain, independent wine shops and delicatessens domestically, and international distributors exporting to more than 80 countries. Revenue is generated through unit-priced bottle sales (typical retail €18–€55) and curated gift boxes (coffrets), supplemented by distillery experiences including cocktail workshops, tastings, and the annual RinQuinQuin Cocktail Challenge. The customer base spans French aperitif consumers, professional bartenders and hospitality venues (with named placements at Mino in Paris and Le Verre à Mélange in Marseille), specialty retailers, and international importers. The legal entity is a Société Anonyme with €642,375 share capital, currently led by Antoine Robert as Président Directeur Général, with no external venture capital, private equity, or parent company disclosed.

Name

Distilleries et domaines de Provence

Legal name

DISTILLERIES ET DOMAINES DE PROVENCE

Website

https://distilleries-provence.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Distilleries et Domaines de Provence is a family-owned artisanal distillery founded in 1898 in Forcalquier, France, producing premium Provençal spirits including pastis, gin, absinthe, aperitifs, and liqueurs for domestic and international (80+ countries) wholesale and direct-to-consumer markets.

Ownership category

akta.pro rank

Product category

Artisanal Spirits

NAICS

Distilleries (31214), Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Craft Distilleries & Microdistilleries (THAFALAH), Distilleries (Tasting Rooms) (THAFALAG), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Artisanal spirits
• Pastis production
• Herbal liqueurs
• Provençal distillery
• Spirits manufacturing

Headquarters

HQ city

Forcalquier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-consumer e-commerce sales: Online sales through their website for individual consumers in France. Products shipped within 48 hours with free delivery on orders of 6 bottles or more. Includes gift boxes and bundles.
2. B2B wholesale distribution: Wholesale supply to independent wine merchants, delicatessens, and Nicolas wine merchant chain across France. International distribution to 80+ countries through local partners.
3. Distillery experiences and workshops: Cocktail workshops and tasting sessions organized at the distillery in Forcalquier, offering immersive experiences in Provençal distilling tradition.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Distilleries et Domaines de Provence produces and sells premium artisanal Provençal spirits including pastis (Henri Bardouin), gin (Gin XII), absinthe (Absente), wine aperitifs (Rinquinquin), herbal liqueurs (Farigoule, Génépi), and grape marc brandy (Marc de Provence). Products are crafted using traditional distillation methods and locally harvested botanicals, sold through direct e-commerce, French wholesale networks, and international distribution to 80+ countries.

Product overview

Distilleries et Domaines de Provence is an artisanal distillery founded in 1898 in Forcalquier, producing a portfolio of premium Provençal spirits. The core product lineup includes pastis (Henri Bardouin, Prestige, and Diamant Bleu), artisanal gin (Gin XII made with 12 botanicals), and absinthe variants (Absente 55°, Grande Absente 69°, Absente Fluo 26°). The aperitif range features Rinquinquin peach wine, Noix de St-Jean walnut wine, Orange Colombo, Gentiane de Lure, and Vermouth de Forcalquier. Liqueurs include Farigoule thyme liqueur, Génépi, Douce (pear-cognac), and Elisir M.P.Roux (20 plants and spices). Marc Cordelier is a 100% GI Provence grape marc brandy. The company also offers curated gift box sets (coffrets) combining products for gifting occasions. All products are crafted using traditional artisanal distillation methods with locally-sourced Provençal botanicals, and distributed through the online shop, independent wine merchants, and internationally in over 80 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Henri Bardouin: Premium pastis brand named after Henri Bardouin, includes Pastis Henri Bardouin, Pastis Henri Bardouin Prestige, and Pastis Henri Bardouin Limited Edition 2025
• Gin XII
• Absente
• Rinquinquin
• Farigoule de Forcalquier
• Marc Cordelier
• Elisir M.P.Roux
• Douce
• Génépi

Products and services

• Pastis Henri Bardouin Artisanal pastis Grand Cru made from over 65 plants and spices, awarded Paris 2024 Silver Medal and Concours Général Agricole 2026 Gold. The distillery's signature product, sold in 70cl bottles (€27.00) with optional gift box (€33.50).
• Pastis Henri Bardouin Prestige Premium version of the Henri Bardouin pastis, representing the highest expression of the distillery's artisanal expertise in the pastis category.
• Pastis Diamant Bleu Anise-based spirit variant within the pastis range, offering an alternative flavor profile in the 50cl format.
• Gin XII Artisanal gin made from 12 botanicals including juniper, thyme, and other Provençal garrigue plants, capturing the wild aromatic spirit of the region.
• Absente (Absinthe 55°) The first authorized absinthe at 55°, a contemporary reinterpretation of traditional absinthe offering an intense sensory experience.
• Grande Absente (Absinthe 69°) Premium absinthe at 69°, traditionally drunk with sugar to soften bitterness, containing more absinthe and less sugar than the standard Absente.
• Absente Fluo 26 Liqueur absinthe at 26° that fluoresces under black light, sweeter and less strong, designed for cocktail use.
• Rinquinquin à la pêche Iconic peach wine aperitif made from peaches, peach leaves, and white wine, offering fruity sweetness evocative of Provençal orchards. Priced at €18.20 per 75cl bottle.
• Noix de St-Jean Traditional walnut wine aperitif with spicy, warming notes, ideal for autumnal aperitifs.
• Orange Colombo Aperitif wine infused with orange and spices, offering a refined exotic touch for moments of relaxation.
• Gentiane de Lure Gentian aperitif wine with slightly bitter notes, embodying the robustness of Provençal mountains.
• Vermouth de Forcalquier Plant-infused vermouth with complex aromas, representing the essence of Provençal terroir.
• Farigoule de Forcalquier Wild thyme liqueur capturing the essence of Provençal garrigue, with aromatic, sun-kissed notes. A tribute to the region's botanical heritage.
• Génépi Liqueur with fresh, herbaceous notes from the iconic mountain plant of the Provençal Alps, ideal as a digestif.
• Douce Half-pear, half-cognac liqueur creating a subtle blend of sweetness and warmth, a refined liqueur priced at €27.50.

Quantifiable outcome

• Paris 2024 Silver Medal awarded to Pastis Henri Bardouin, demonstrating international quality recognition
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NicolascoreChannel Partner/ Reseller/ DistributorNicolas is a major French wine merchant chain that distributes Distilleries et Domaines de Provence products, including Pastis Henri Bardouin, through all their store locations nationwide. This partnership ensures broad domestic market coverage.
• EpsilonminorGTM or Marketing PartnerAdvertising partnership for personalized advertisements and content. Epsilon uses cookies and device identifiers to deliver targeted marketing based on user profiles and browsing behavior.
• e+p media (Perfeo territoire)minorImplementation/ SI/ Consulting PartnerWebsite development and maintenance partner. Located at 28 boulevard de la Corderie, 13007 Marseille. Responsible for website development and technical maintenance of distilleries-provence.com.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gabriel Boudier: Dijon-based producer of crèmes de fruits, liqueurs, and craft spirits — directly comparable in craft French liqueur manufacturing, multi-product portfolio across fruit-based aperitifs and digestifs, and bar/cocktail channel focus.
• Maison Dolin: Historic French producer of vermouths and génépi liqueurs from Chambéry — directly comparable in artisanal French aperitif and liqueur production, heritage positioning, and bar/mixology channel presence.
• Domaine de la Patience: Small French craft distillery producing brandevin, marc, and Provençal spirits — directly comparable in regional French craft spirits production and small-batch artisanal distribution model.
• Christian Drouin: Normandy-based craft distillery producing calvados and gin — directly comparable in small-batch French artisanal distillation, multi-category spirits portfolio, and export to specialty international markets.
• Distillerie de la Bergerie: Organic artisanal distillery in Provence producing pastis, gin, and liqueurs — directly comparable in Provence-based craft spirits, organic/botanical positioning, and regional heritage marketing.
• Combier: French craft distillery based in Saumur producing absinthe, liqueurs, gins, and cocktail mixers — directly comparable to Distilleries et Domaines de Provence in category mix (absinthe, gin, liqueurs), artisanal heritage positioning, and French DTC + wholesale model.
• Maison Ferrand: French craft producer of cognac, gin (Citadelle), and brandy with strong export footprint — directly comparable in artisan distilling heritage, gin category exposure, and international distribution through specialist channels.

Broad incumbents

• Marie Brizard Wine & Spirits: Long-established French liqueur and spirits producer (Marie Brizard brand) operating across multiple categories — comparable as a broader French liqueur/spirits portfolio operator but at much larger scale than the artisan anchor company.
• Rémy Cointreau: French premium spirits group with cognac, liqueurs (Cointreau), and gin — comparable in premium French spirits, aperitif/liqueur categories, and global distribution, but at significantly larger scale and broader portfolio.
• Pernod Ricard: Global spirits giant owning pastis (Ricard, Pastis 51), gin (Beefeater), and liqueur brands — comparable across the same product categories (pastis, gin, liqueurs, aperitifs) but operates at vastly greater scale with mass-market positioning versus DDP's craft positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/distilleriesprovence
• Facebookfacebook.com/distilleriesdeProvence
• Instagraminstagram.com/distilleries_provence
• LinkedInlinkedin.com/company/distilleries-et-domaines-de-provence

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distilleries et domaines de Provence