What Legend Transportation does

Legend Transportation Inc. (also operating as New Legend Inc.) is a private, asset-based freight carrier headquartered in Phoenix, Arizona, with operational roots in Yuba City, California. The company provides truckload, less-than-truckload, expedited, refrigerated, and dedicated contract transportation across 12 western US states (Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Washington, Texas, Utah, and Wyoming), serving more than 30 cities via six regional offices. Its customer base is anchored by Fortune 500 retailers and food and beverage companies, including Walmart, Target, Macy's, Home Depot, Ross Stores, Lowe's, Big Lots, General Mills, Coca-Cola, Sysco, Mars Petcare, Henkel, Kimberly-Clark, and Unilever, with an additional logistics partnership with GEODIS.

The operating platform comprises 1,000+ tractors and 4,000+ plated trailers, with a 75-tractor expansion ordered from Volvo in July 2025. Technology infrastructure centers on Omnitracs fleet management integrated with McLeod Loadmaster TMS, linking each tractor's electronic control module (ECM) to customer EDI systems for real-time visibility. Specialized capability includes a growing zero-emission Electric Fleet and a refrigerated fleet with real-time temperature monitoring and multi-compartment configurations, supported by renewable diesel deployment for key shipper lanes. The company holds ISO 9001:2022, EPA SmartWay, and EcoVadis sustainability credentials.

Legend generates revenue primarily through transaction-fee freight rates contracted at cents per mile ($0.58 to $0.90 CPM depending on lane) plus dedicated fleet, expedited, direct-store delivery, port services, warehousing, and specialized product premiums. Pricing is augmented by signing bonuses ($5,000 to $20,000), retention bonuses, and performance incentives on the driver supply side. The company is founder-owned and operated by Sunny Samara (President and Owner), with his son Sammy Samara serving as Head of Operations; the broader sales leadership team carries 35-40 years of industry experience each. Founded as a sole proprietorship in 1996 and incorporated in 2008, Legend has compounded 30-40% annual growth for six consecutive years while accumulating multiple consecutive Carrier of the Year awards from Target, GEODIS, Mars Petcare, General Mills, Henkel, and Unilever.

Name

Legend Transportation

Legal name

Legend Transportation Inc.

Website

https://newlegendinc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Legend Transportation is a private, asset-based freight carrier operating 1,000+ tractors and 4,000+ trailers across 12 western US states, serving Fortune 500 retail and food and beverage companies with truckload, refrigerated, expedited, and dedicated transportation services.

Ownership category

akta.pro rank

Product category

Truckload Freight Transportation

NAICS

General Freight Trucking, Long-Distance (48412), General Freight Trucking (4841)

SIC

Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Dry Van (General Freight) TL Carriers (TLADADAA)

Keywords

• Truckload freight shipping
• Refrigerated freight transport
• Dedicated fleet services
• Expedited freight delivery
• Less than truckload shipping

Headquarters

HQ city

Yuba City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Freight Transportation Services: Truckload transportation services including OTR (over-the-road), dedicated contract carriage, direct-store delivery, temperature-controlled delivery, expedited, and e-commerce services. Revenue is generated through freight hauling charges based on distance (CPM - cents per mile) and service type.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Legend Transportation is an asset-based freight carrier providing truckload, refrigerated, expedited, dedicated fleet, dry van, port, warehousing, and direct-store delivery services across 12 western U.S. states. The company operates 1,000+ tractors and 4,000+ plated trailers supported by Omnitracs fleet management integrated with McLeod Loadmaster TMS for real-time tracking and EDI integration with customer systems. Specialized offerings include an electric zero-emission fleet and refrigerated trucks with real-time temperature monitoring for perishable and temperature-sensitive cargo.

Product overview

Legend Transportation is a freight logistics company offering an integrated suite of transportation and specialized trucking services. The portfolio centers on core freight services (Expedited Freight, High Cube Trailers, Refrigerated Freight, Truckload Asset Solutions, Dry Van Freight, Dedicated Fleet Services, Port Services, Logistics, and Warehousing) supported by specialized fleet capabilities including Electric Fleet (zero-emission sustainable trucks) and Refrigerated Trucks (with real-time temperature monitoring and multi-compartment options). The company operates over 1,000 tractors and 4,000 plated trailers across 12 western states, supported by Omnitracs fleet management and McLeod Loadmaster TMS integrations. Services range from time-sensitive expedited shipping to temperature-controlled perishable delivery and e-commerce fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Expedited Freight Time-sensitive freight shipping service with a 99% acceptance rate for next-day freight, flexible scheduling, and proactive communication, designed for shippers with urgent capacity needs.
• High Cube Trailer Service Trailer service using high cube trailers that handle over 8% more cargo than standard trailers, reducing transportation costs for bulky or high-volume loads.
• Refrigerated Freight Temperature-controlled shipping service for perishable goods from chilled to frozen, with advanced temperature monitoring and guaranteed freshness for food, pharmaceutical, and temperature-sensitive cargo.
• Truckload Asset Solutions Truckload services leveraging 25+ years of carrier experience with dedicated fleets, advanced tracking systems, and long-term service-oriented relationships for enterprise shippers.
• Dry Van Freight Standard dry van trailer service for the secure and reliable transportation of non-perishable goods across long distances in the western U.S.
• Dedicated Fleet Services Customized dedicated fleets tailored specifically to a customer's business needs, ensuring consistent and reliable service with reduced costs and increased efficiency for enterprise shippers.
• Port Services Import and export shipping solutions with seamless port operations integration, managing customs coordination and timelines for international shippers.
• Warehousing Flexible and secure warehousing solutions to accommodate inventory and distribution needs for shippers across the western U.S.
• Logistics Services Comprehensive end-to-end logistics services managing supply chains with expert precision from origin to destination for enterprise customers.
• Truckload OTR (Over-the-Road) Long-haul trucking services operating across 12 western U.S. states including Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Washington, Texas, Utah, and Wyoming.
• Direct-Store Delivery Freight delivery services directly to retail store locations, supporting Fortune 500 retail partnerships with major retailers across the western U.S.
• Electric Fleet Service Eco-friendly electric truck fleet providing zero-emission transportation with cutting-edge battery technology for both long-haul and local deliveries, supporting sustainability goals for shippers.
• Refrigerated Trucks (Specialized) Specialized refrigerated truck fleet with real-time temperature monitoring, multi-compartment temperature options, and advanced cooling systems for perishable food, pharmaceuticals, and temperature-sensitive cargo.

Quantifiable outcome

• On-time delivery consistently above 90%
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Volvo Trucks North AmericamajorTechnology or Integration · 1 July 2025Strategic fleet acquisition partnership for 75 new Volvo VNL trucks. Volvo provides advanced safety features, outstanding performance, and superior driver comfort technology. Partnership formalized at ACT Truck Show in Las Vegas with collaboration involving Sunny Samara (President) and Peter Voorhoeve (President of Volvo Trucks North America).
• TEC EquipmentmajorTechnology or Integration · 1 July 2025Regional sales partner for Volvo truck acquisition. TEC Equipment collaborated in the 75 truck acquisition at ACT Truck Show, represented by Adam VanderBee (Regional Sales Director).
• OmnitracscoreTechnology or IntegrationFleet management systems provider for real-time tracking and fleet operations management across all trucks.
• McLeod SoftwarecoreTechnology or IntegrationLoadmaster software integration linking tractor ECM with customer EDI systems for seamless data exchange and operational efficiency.
• ATA (American Trucking Associations)minorOthersIndustry association membership for trucking industry representation and compliance.
• SmartWayminorOthersEPA sustainability program partnership for environmental responsibility and fuel efficiency.
• EcoVadisminorOthersSustainability rating agency partnership for environmental performance assessment.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Schneider National: Diversified national carrier across truckload, intermodal, and logistics with an emphasis on large enterprise shippers and dedicated contracts — directly comparable to Legend's enterprise-led, dedicated-and-truckload business model.
• Knight-Swift Transportation Holdings: The largest TL carrier in North America, combining asset-based truckload, refrigerated, and LTL across all 48 states. Comparable in core TL activity but vastly larger and geographically more diversified than Legend.
• Werner Enterprises: Major national TL and dedicated services carrier with a sizable refrigerated division. Directly comparable on dedicated and refrigerated services to Fortune 500 shippers, though significantly larger scale.

Direct peers

• Western Flyer Xpress: Smaller regional western-US TL carrier focused on dedicated and refrigerated service. Closely comparable in geographic footprint and asset-based dedicated operating model.
• ArcBest Corporation: Asset-based and asset-light carrier combining truckload with logistics services. Comparable in combining TL capacity with managed transportation and logistics for enterprise customers.
• Marten Transport: Marten Transport is a publicly traded asset-based TL carrier with a meaningful refrigerated and intermodal book and dedicated contract carriage, making it one of the most directly comparable companies to Legend in terms of business mix and customer profile.
• Stevens Transport: Large refrigerated and dedicated TL carrier focused on temperature-sensitive freight for major retailers and food shippers. Closely comparable to Legend's refrigerated dedicated business.
• Heartland Express: Asset-based irregular-route TL carrier serving similar Fortune 500-class shippers in the western US. Comparable in operating model and customer concentration despite differing geographic mix.
• C.R. England: One of the largest refrigerated TL carriers in the US with a strong dedicated temperature-controlled book. Closely comparable on Legend's refrigerated, dedicated, and perishable-food service mix.

Others

• GEODIS: Named Legend customer (Carrier of the Year 2023) and a global 3PL that also operates its own asset-based capacity. Listed as an ecosystem participant — both customer and partial competitor — rather than a direct head-to-head TL peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/legendtrucking1
• Facebookfacebook.com/legendtransportationinc
• LinkedInlinkedin.com/company/legend-transportation
• Instagraminstagram.com/legendtransportationinc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legend Transportation