Sedena

Name

Sedena

Legal name

SEDENA S.L.

Website

https://sedena.es

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pamplona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services and Staffing: Providing qualified professional teams for sports, cultural, and leisure facility management, including specialists in education, animation, and technical services.
2. Integral Facility Management: Comprehensive management of sports facilities, cultural centers, and heritage spaces including maintenance, cleaning, reception, catering, and lifeguard services.
3. Program Design and Management: Design and execution of sports programs, cultural activities, educational programs, and community projects for public and private institutions.
4. Consulting Services: Strategic planning, integral management plans, budget analysis, and economic viability assessments for sports and cultural facilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sedena provides integrated management services for sports facilities, cultural centers, and heritage sites across Spain. The company designs, executes, and consults on cultural, educational, and sports projects for public administrations, foundations, and private organizations, deploying professional teams and digital tools to operate and program these venues. Its work spans three core service lines: Art and Heritage, Sociocultural community programs, and Physical Activity and Sports.

Product overview

Sedena operates as an integrated service management company offering three core product lines: Physical Activity and Sports Management (Actividad Física y Deporte), Socio-cultural Program Management (Sociosociocultural), and Art and Heritage Management (Arte y Patrimonio). The company provides a unified platform approach called 'Gestión Integral de Servicios' that combines facility management, programming, and consulting across all service areas. Supporting these core offerings are specialized digital tools including the Receta Deportiva app for sports prescription, Data Management systems for audience intelligence, AI-assisted visitor support tools, digital document management platforms, and CRM systems. The portfolio is delivered through a ' Fórmula Sedena' methodology emphasizing professional teams, 35+ years of experience, and personalized attention to detail.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Activity and Sports Management (Actividad Física y Deporte) Comprehensive management of sports facilities and physical activity programs, including facility operations, sports programming, aquatic activities, racket sports, sports schools, and health-focused physical activity promotion for public administration clients.
• Sociocultural Program Management (Sociosociocultural) Design and delivery of sociocultural programs and community cultural services, including educational programs, youth programs, summer camps, social programs, and community development projects that foster social cohesion and universal access to cultural resources.
• Art and Heritage Management (Arte y Patrimonio) Management of cultural spaces, monuments, museums, and heritage sites, including visitor services, heritage preservation support, educational programs, and museum operations for cultural institutions.
• Strategic Consulting and Integral Management Planning Strategic planning, integral management plans, budget analysis, and economic viability assessments for sports and cultural facilities, providing advisory services to public and private institutions.
• Receta Deportiva App (Sports Prescription App) Mobile application for prescribing and managing personalized physical exercise programs, connecting primary healthcare centers, patients, and physical activity services within the sports management service line.

Quantifiable outcome

• Active projects throughout all autonomous communities in Spain
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Serveo: Spanish public services company specializing in transport, facility, and urban services for public administrations. Comparable in B2G focus, managed-service model, and reliance on long-term public contracts.
• Clece: Spanish facility management firm owned by ACS that provides comprehensive public-sector services including sports, cultural, and maintenance contracts. Direct peer in serving Spanish public administration with comparable B2G motion.
• Eulen Group: Spanish multiservice group providing cleaning, security, facility management, and sociocultural services to public and private clients. Comparable in service breadth, methodology-driven delivery, and Spanish public-sector exposure.
• Valoriza (Sacyr Servicios): Spanish environmental and facility services company within Sacyr Group providing water, environmental, and integrated facility management to public clients. Direct competitor for municipal and heritage contracts.
• OHLA Servicios: Spanish infrastructure and services group providing facility management, maintenance, and concession services to public-sector clients. Comparable in tender-based public sector services delivery and integrated operations.
• FCC Servicios Medioambientales: Spanish environmental services and infrastructure group with significant facility management and urban services operations for public administrations. Direct competitor in municipal managed services tenders.
• COMSA Service: Spanish infrastructure and facility management company providing maintenance, cleaning, and integrated services to public and private clients. Comparable mid-sized Spanish operator with overlapping public-sector facility management focus.

Broad incumbents

• Ferrovial Servicios: Spanish infrastructure and services conglomerate with broad facility management, environmental services, and infrastructure maintenance across public clients. Larger incumbent competing for the same municipal and regional tenders.
• ISS Facility Services Spain: Global facility services leader with significant Spanish operations serving public administration with cleaning, security, and integrated services. Multinational incumbent bidding on the same managed-services tenders as Sedena.
• CBRE Facility Management Spain: Global real estate services firm with Spanish operations providing integrated facility management to corporate and institutional clients. Broader incumbent competing for heritage and cultural facility management mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sedena_sl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedena