Potomac Valley Rehabilitation and Healthcare Center

Name

Potomac Valley Rehabilitation and Healthcare Center

Legal name

Potomac Valley Rehabilitation and Nursing Center

Website

https://potomacvalleyhc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Potomac Valley Rehabilitation and Healthcare Center is a privately held, single-site skilled nursing and rehabilitation facility in Rockville, MD, delivering short-term inpatient rehab, cardiac recovery, wound care, long-term care, and memory care to post-acute and chronic-care patients, billed via Medicare, Medicaid, and private insurance.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA)

akta.pro secondary industries

Long-Term Care Rehabilitation Centers (HLAFAFAD), Cardiac & Pulmonary Rehabilitation SNFs (HLADADAH), Transitional Care Units (TCU) (HLAFAFAF)

Keywords

• Skilled nursing care
• Rehabilitation services
• Post-acute care
• Cardiac rehabilitation
• Memory care services

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Services - Insurance Billing: Revenue generated from providing skilled nursing, rehabilitation, and long-term care services billed through Medicare, Medicaid, and private insurance plans. Services include short-term rehab, cardiac care, wound care, and memory care.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Potomac Valley Rehabilitation and Healthcare Center is a single-facility skilled nursing and rehabilitation center in Rockville, MD providing short-term inpatient rehabilitation, long-term care, cardiac rehabilitation (HeartWorks Recovery), wound care, and memory care. The center delivers interdisciplinary clinical care through in-house physicians, nurse practitioners, nurses, and therapists, supported by proprietary progress tracking tools (Recovery Map™ and Personal Report Card™). Services are billed through Medicare, Medicaid, and most private insurance plans, with admissions typically coordinated within 24 hours of hospital discharge.

Product overview

Potomac Valley Rehabilitation and Healthcare Center operates as a skilled nursing and rehabilitation facility offering a coordinated portfolio of clinical programs. The core offerings include LifeWorks Rehab (short-term inpatient rehabilitation) and HeartWorks Recovery (advanced cardiac care), supplemented by wound care and memory care programs. All programs are delivered through an interdisciplinary team model featuring in-house therapists, nurses, and physicians, supported by proprietary tracking tools including the Recovery Map and Personal Report Card. The facility's centers of excellence approach ensures coordinated care across physical, occupational, speech therapy, medication management, IV therapy, pain management, and chronic disease management services.

Differentiator

Problem solved

Functional benefit

Brands

• LifeWorks Rehab: Short-term inpatient rehabilitation program featuring customized therapy plans, in-house therapy team, and Recovery Map tracking system. Offers therapy up to 7 days a week.
• HeartWorks Recovery

Products and services

• LifeWorks Rehab

Quantifiable outcome

• LifeWorks Rehab's intensive, personalized care model has led to significantly lower hospital readmission rates
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Healing PartnerscoreStrategic or Co-development PartnerStrategic collaboration with Healing Partners for wound care services. The partnership brings in-house wound care physicians and advanced photo-based documentation for faster, more consistent wound healing outcomes. This collaboration enhances the facility's precision healing capabilities through specialized clinical expertise and advanced documentation technology.

Scale indicators2 records

Recent moves5 records

Direct peers

• The Ensign Group: Operates a large portfolio of skilled nursing and post-acute rehabilitation facilities, including specialty rehab and cardiac programs. Highly relevant comparability on SNF operating model, clinical programming, and Medicare/Medicaid reimbursement exposure.
• Marquis Health Services: Northeast SNF and post-acute rehabilitation operator running specialty clinical programs including cardiac, memory care, and wound care — closely aligned with Potomac Valley's service-line mix.
• National HealthCare Corporation (NHC): Long-standing SNF and assisted living operator with strong post-acute rehabilitation focus and a similar mix of short-term rehab, long-term care, and specialty clinical programs.
• CommuniCare Health Services: Family-owned SNF and post-acute operator running skilled nursing, rehabilitation, and specialty clinical programs across multiple states. Closely comparable in operating model and clinical-program emphasis.

Broad incumbents

• Genesis HealthCare: One of the largest U.S. skilled nursing and rehabilitation operators. Comparability is broad — same payer mix, same clinical service lines, same regulatory exposure — though at far greater scale.
• Brookdale Senior Living: Large senior living operator that also provides skilled nursing and rehabilitation services. Less directly comparable on clinical focus but operates in overlapping senior care markets and shares payer exposure.
• ProMedica / ManorCare: Major post-acute and skilled nursing operator (formerly HCR ManorCare) offering rehabilitation, skilled nursing, and cardiac programs across a large footprint. Comparable on care model even though scale differs significantly.

Regional players

• Lorien Health Systems: Maryland-based skilled nursing, rehabilitation, and assisted living provider with comparable cardiac, memory care, and short-term rehab programs in the same local market dynamics.
• Cadia Healthcare: Maryland- and Delaware-based SNF and rehabilitation operator offering skilled nursing, short-term rehab, and cardiac/wound specialty programs in the same Mid-Atlantic region.
• Peak Healthcare: Mid-Atlantic operator of skilled nursing and rehabilitation facilities with specialty clinical programs. Comparable on geography, payer mix, and clinical scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/potomacvalleyrehab
• Instagraminstagram.com/potomacvalleyrehabandnursing?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potomac Valley Rehabilitation and Healthcare Center