LMG Touring & Entertainment

What LMG Touring & Entertainment does

LMG Touring & Entertainment is a full-service provider of video, audio, lighting, and LED production technology for live touring, festivals, concerts, livestreams, commercials, and cinema-style productions. The company launched its Touring division in 2007 and operates from Orlando, Florida, with additional offices in Las Vegas, London, and Nashville. LMG is structured as an LLC under the Entertainment Technology Partners (ETP) umbrella, a network of independent entertainment-services brands spanning 10+ nationwide locations, and supports 280+ artists globally per company-published figures.

The company delivers an integrated production stack built on a $200M+ equipment inventory that includes video systems, line-array audio, programmable lighting, and customizable LED panels, supplemented by state-of-the-art rehearsal facilities in Las Vegas (9,600 sq ft, 53-foot trim height) and Orlando (5,200+ sq ft). Differentiated technical practices include early adoption of the Agora networking system for multi-operator network cohabitation, dual MA2/MA3 VLAN-based network segmentation for festival setups, modular A/B/C rig configurations that scale from 60x40 arena stages to ground-supported rigs, and Turnkey media-server packages covering network setup, TouchDesigner/MA3 integration, and in-rehearsal tuning. Named technical project managers and account executives run pre-vis design, smart packaging, and 24/7 tour support from quote through load-out.

LMG's business model is project-based professional services with equipment rental bundled in. Revenue is generated through custom-quoted engagements (hardware sales plus labor/support), with multi-year contract cadences disclosed at the pricing-model level. Primary customers are touring artists, music festivals, and concert promoters in the live-music vertical, with secondary exposure to virtual/hybrid events, commercial/film productions, and brand experiential work. Sales is direct and relationship-led, executed by named account executives in each office territory (Orlando, Las Vegas, Nashville, London) with no intermediary channel partners; marketing relies on Instagram, Facebook, X, LinkedIn, portfolio case studies, and an email newsletter. No venture funding rounds, revenue figures, or external equity events have been disclosed publicly.

Name

LMG Touring & Entertainment

Legal name

LMG Touring & Entertainment, LLC

Website

https://lmgtouring.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

LMG Touring & Entertainment provides integrated video, audio, lighting, and LED production technology and crew for live music tours, festivals, concerts, and related virtual or commercial events, serving 280+ artists from offices in Orlando, Las Vegas, Nashville, and London.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

akta.pro secondary industries

Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live event production
• Touring video services
• Concert audio systems
• Lighting design services
• LED display rentals

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Equipment Rental and Provision: Providing high-end video, audio, lighting, and LED technology with an inventory surpassing $200 million
2. Technical Crew and Labor Support: 24/7 equipment and labor support providing responsive, flexible, and competent crew for touring productions
3. Rehearsal Studio Rental: State-of-the-art rehearsal studios in Las Vegas and Orlando available to touring artists
4. Production Design and Pre-Vis Services: CAD drawings, dimensional mock-ups, and renderings to visualize projects before execution; early design collaboration and custom packaging solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

LMG Touring & Entertainment is a full-service provider of video, audio, lighting, and LED production technology for touring concerts, music festivals, livestreams, commercials, cinema-style shoots, and virtual events. The company acts as a single point of contact across pre-visualization, rehearsal, equipment provisioning, and on-site execution, supported by a $200+ million equipment inventory and dedicated rehearsal studios in Las Vegas and Orlando. It also delivers 24/7 technical crew support and is part of the Entertainment Technology Partners global network.

Product overview

LMG Touring & Entertainment is a full-service touring and entertainment technology provider offering integrated video, audio, lighting, and LED solutions as core service offerings. The company operates as a single point of contact for touring productions, providing equipment from a $200+ million inventory, rehearsal studios in Las Vegas and Orlando, pre-visualization services, smart packaging, and skilled crew support. The product portfolio centers on technical production services for live events including tours, festivals, concerts, livestreams, commercials, cinema-style shoots, and experiential productions.

Differentiator

Problem solved

Functional benefit

Brands

• Show Technology: A division of LMG providing show technology solutions, operating at lmg.net/show-technology/
• Systems Innovation
• Venues

Products and services

• Video Services Video and graphics systems for live events displayed on widescreens, LED walls, or monitors to deliver visual experiences at concerts, festivals, and productions for touring artists and event producers.
• Audio Services Audio reinforcement solutions ranging from traditional speakers to massive line array systems for sound clarity and cleanliness at live events, serving touring artists and concert productions.
• Lighting Services Lighting fixtures of all shapes and capabilities providing stage illumination, artistic effects, and emotional impact through color, form, and intensity for touring productions and live events.
• LED Solutions Versatile, lightweight LED displays enabling customized pixel pitch, shape, size, and configuration for dynamic digital content presentation at concerts, festivals, and tours.
• Rehearsal Studios Rehearsal studio rentals in Las Vegas (9,600 sq ft) and Orlando (5,200+ sq ft) featuring production offices, crew lounges, private showers, and 24-hour access for touring artists preparing productions before tour launch.
• Pre-Visualization Services CAD drawings, dimensional mock-ups, and renderings to visualize projects before they become reality, enabling early design collaboration for touring productions and events.
• Touring Crew Support 24/7 equipment and labor support providing responsive, flexible, and competent technical crew for the execution of touring productions and live events.

Quantifiable outcome

• Supported 280+ artists in venues across the globe
• +2 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Entertainment Technology Partners (ETP)coreStrategic or Co-development Partner · 1 January 2021LMG Touring & Entertainment is a proud member of Entertainment Technology Partners, a collection of like-minded brands in the live event and entertainment services industry. Through this partnership, LMG provides clients with personal care of a small company while offering support of a large AV network. ETP membership enables global footprint with unlimited resources.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Showpro Inc. Regional US production rental vendor for audio, lighting, and video serving concert and event markets. Comparable in offering mix but smaller in scale and geography than LMG Touring.

Direct peers

• PRG (Production Resource Group): One of the largest global providers of entertainment and event production solutions spanning video, audio, lighting, and rigging. Directly competes with LMG Touring for marquee concert tours and festivals, and is a likely competitor on any technical-production RFP.
• Clair Global: Integrated live-event production vendor offering audio, lighting, video, and rigging for concert tours, festivals, and corporate events. Closely comparable to LMG Touring on scope (single-point-of-contact integrated touring vendor) and customer base.
• Solotech: Canadian-headquartered live production and AV integration company with large equipment inventory serving concert tours, corporate events, and broadcast. Direct competitor to LMG Touring on premium concert tour work, particularly with international reach into Canada and Europe.
• 4Wall Entertainment: Major US provider of lighting, video, and audio rental equipment for concert tours, theatrical productions, and corporate events. Directly comparable to LMG Touring on equipment rental side; prior employer of LMG Touring PM Cory Froke.
• Bandit Lites: Long-established concert lighting and video rental provider serving major touring artists and festivals. Highly comparable to LMG Touring on the touring-lighting side and overlapping artist roster.
• Upstaging Inc. US-based concert tour lighting, video, and rigging rental company serving major touring productions. Direct competitor to LMG Touring, particularly on lighting and video walls for arena and amphitheater tours.
• LD Systems: Texas-based full-service concert tour production vendor offering audio, lighting, video, and staging for major tours and festivals. Comparable to LMG Touring in scale, integrated offerings, and US touring artist customer base.
• VER (Video Equipment Rentals): Provider of professional video, audio, and lighting rental equipment with deep concert-tour and broadcast presence. Directly comparable to LMG Touring on the video/LED rental and touring production axes.
• Christie Lites: Major entertainment lighting rental company with US-wide warehouses serving concert tours, corporate, and theatrical productions. Directly comparable on equipment inventory scale and touring customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LMG_beyondtech
• Facebookfacebook.com/LMGBeyondTechnology
• LinkedInlinkedin.com/company/lmg-touring-entertainment
• Instagraminstagram.com/lmgtouring/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LMG Touring & Entertainment