Super Source

What Super Source does

Super Source, Inc. is a privately held commercial cleaning chemical and service company founded in 1994 and headquartered in Kennesaw, Georgia. The company develops and distributes proprietary cleaning formulations (warewash detergents, housekeeping and laundry chemicals, floor care, restroom supplies, and the EPA-registered Quat Sanitizer listed on EPA List N) and combines them with equipment (commercial dish machines) and recurring service programs delivered through a direct Route Program staffed by dedicated route managers and a 24/7/365 service technician network.

The business serves restaurants, golf and country clubs, hotels and lodging, food service and processing, education, and healthcare customers across the southeastern United States and Texas through 11+ regional offices and a manufacturing hub in Dallas/Fort Worth. GTM is sales-led and enterprise field-sales driven: route managers conduct weekly on-site visits, customize chemical proportioning and dish-pit layouts, train client staff, and provide maintenance, with no binding contracts required for the Route Program. Revenue is generated through recurring chemical replenishment, equipment leasing and sales (including used and rebuilt machines), service and maintenance programs, and training services; pricing is quote-based and tailored to each client.

The company's growth has been predominantly organic and geographic, including a 2015 merger with DSA Carolina to expand in the Carolinas and subsequent openings in Tampa (2016), Charleston (2019), Nashville (2020), Houston (2020), and Dallas/Fort Worth (2023). There are no disclosed funding rounds, institutional investors, or parent-company ownership; expansion appears self-funded from operating cash flow.

Name

Super Source

Legal name

Super Source, Inc.

Website

https://supersourceinc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Super Source is a privately held commercial cleaning chemical and service company serving restaurants, country clubs, hotels, and institutional clients across the southeastern US and Texas via proprietary chemical formulations, equipment leasing, and a recurring Route Program.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Chemicals and Services

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612), Chemical Manufacturing (325)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Chemicals & Allied Products (2800), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG)

akta.pro secondary industry

Food & Beverage Process & CIP/Sanitation Chemicals (IMAEAJAK)

Keywords

• Commercial cleaning chemicals
• Warewash equipment leasing
• Housekeeping cleaning products
• Laundry chemical programs
• Route service delivery

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chemical and Cleaning Products Sales: Sale of proprietary and branded cleaning chemicals including warewash detergents, housekeeping cleaners, laundry products, floor care products, and restroom supplies. Products sold to restaurants, hotels, country clubs, healthcare facilities, and educational institutions.
2. Equipment Leasing and Sales: Commercial dish machines sold, rented, or leased to food service establishments. Services include new and used machine sales, leasing options, and machine rebuilding services for existing equipment.
3. Service and Maintenance Programs: Route program providing weekly on-site support, equipment maintenance, and chemical management. 24/7/365 expert service technicians available for dish machine repairs and maintenance. Service included free for warewash customers using Super Source chemicals.
4. Training Services: In-house training for client staff on proper cleaning procedures, chemical handling, and food safety. Route managers and service technicians train employees on proper use of products and equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Super Source manufactures and distributes proprietary commercial cleaning chemicals (warewash detergents, housekeeping cleaners, laundry products, floor care, restroom supplies) and commercial dish machines to the hospitality, food service, and institutional sectors. These chemical and equipment offerings are bundled with on-site service programs—most notably the weekly Route Program, Warewash Program, Housekeeping Program, Laundry Program, Water Treatment, and 24/7/365 expert technical service. The integrated offering combines proprietary chemical formulations with technician-delivered maintenance, training, and route delivery.

Product overview

Super Source Inc. is a commercial cleaning products and services company serving the hospitality, food service, and institutional sectors. The company operates as a single integrated offering combining proprietary cleaning chemicals with service programs. The core product portfolio includes: commercial dish machines (warewash equipment), warewash chemicals (detergents, rinse aids), general cleaners (degreasers, delimers, floor products), housekeeping cleaners, laundry products, restroom supplies, and equipment/utensils. These chemical products are supported by service programs including the Warewash Program (dish machine leasing/maintenance), Route Program (weekly product delivery and monitoring), Housekeeping Program, Laundry Program, Water Treatment Program, 24/7 Expert Service, and Training. The company emphasizes proprietary chemical formulations combined with technical service support as its primary value proposition, with recent additions including White Nitrile Gloves and EPA-registered Quat Sanitizer products.

Differentiator

Problem solved

Functional benefit

Products and services

• Warewash Chemical Products
• Housekeeping Commercial Cleaners Cleaning products for hospitality and institutional housekeeping operations, including general surface cleaners, disinfectants, and restroom cleaning solutions, sold to hotels, country clubs, healthcare facilities, and other commercial operators.
• General Commercial Cleaners Multi-purpose cleaning chemicals for commercial kitchens and facilities, including degreasers, delimers, floor cleaners, and surface cleaners, sold to food service and institutional buyers.
• Laundry Products Commercial laundry chemicals including detergents, bleaches, boosters, fabric softeners, sour agents, and starch products for hospitality laundry operations.
• Floor Maintenance Products Floor care products including floor gels, enzymatic floor cleaners, finishes, sealers, and strippers for commercial floor maintenance programs.
• Restroom Supplies Restroom cleaning and maintenance supplies including toilet bowl cleaners, air fresheners, hand soaps, and sanitizers for commercial facilities.
• Commercial Dish Machines Commercial dishwashing machines available for lease or purchase, including undercounter, door-type, and conveyor models, with associated installation and maintenance services, sold to food service establishments.
• Food Service Equipment & Utensils Food service equipment and utensils including dish racks, bus tubs, and manual cleaning tools for commercial kitchens.
• White Nitrile Gloves Disposable nitrile gloves resistant to chemicals, fats, and petroleum-based products, available in four sizes (small, medium, large, XL) with 3,000 gloves per case, sold to food service and commercial cleaning operators.
• EPA-Registered Quat Sanitizer EPA-registered quaternary ammonium sanitizer (EPA Reg. 10324-81) effective against SARS-CoV-2, listed on EPA List N, sold to commercial facilities for disinfection.
• Warewash Program Comprehensive dish machine program combining leasing, purchasing, installation, and 24/7/365 maintenance services with free labor for customers using Super Source chemicals, sold to restaurants, hotels, country clubs, and other food service operators.
• Route Program Customized delivery and monitoring service providing weekly on-site support, product inventory management, and equipment checks by trained route managers, sold to hospitality, food service, and institutional clients with no binding contracts required.
• Housekeeping Program Hospitality and institutional cleaning program combining proprietary cleaning products with staff training and quality monitoring, sold to hotels, country clubs, and other commercial facilities.
• Laundry Program Commercial laundry management program with formulated products and professional support to optimize laundry operations for hospitality operators.
• Water Treatment Program Water treatment service for commercial facilities designed to optimize water quality for dishwashing and cleaning operations.
• 24/7/365 Expert Service Round-the-clock technical support with trained technicians available 24/7/365 to diagnose and service all makes and models of dish machines for food service and hospitality customers.
• Training Services In-house staff training on proper cleaning procedures, chemical handling, equipment operation, and food safety practices delivered to client employees by route managers and service technicians.

Quantifiable outcome

• Chemical savings of 15-40% through proper chemical proportioning
• +3 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DSA CarolinacoreStrategic or Co-development Partner · 1 September 2015DSA Carolina, a leader in cleaning and sanitation products and systems, merged with NC Super Source, LLC effective September 1, 2015. This merger combined DSA's cleaning and sanitation products expertise with Super Source's high cleaning products and services capabilities, expanding the company's presence in the Carolinas.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Zep Inc. Manufacturer and distributor of cleaning and maintenance products for commercial, industrial, and institutional customers. Overlap is strongest on the chemical product side (degreasers, sanitizers, floor care) serving similar end markets including food service.
• State Industrial Products: Manufacturer of industrial and institutional cleaning chemicals with a direct sales/route distribution model serving food service, hospitality, and healthcare. Closely comparable business model combining proprietary chemicals with on-site service.
• AmeriChem Systems & Services: Commercial cleaning chemical supplier with route-based service to hospitality and food service accounts. Smaller regional operator with a directly comparable integrated chemicals-plus-service offering.
• Hillyard Industries: Manufacturer and distributor of cleaning products, equipment, and supplies with a direct route-based service model serving commercial facilities including hospitality and food service. Highly comparable operating model with regional coverage.

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection prevention solutions for hospitality, food service, and healthcare. Directly comparable product portfolio (warewash, housekeeping, laundry chemicals) and integrated service model, but operates at vastly larger scale with national and global accounts.
• Diversey Holdings: Major provider of cleaning, hygiene, and infection prevention products and services for foodservice, hospitality, and institutional markets. Overlapping warewash and housekeeping chemical portfolio with integrated service contracts, scaled across multiple continents.
• Chemsearch (NCH Corporation): Manufacturer and direct seller of maintenance and specialty chemicals for industrial and commercial facilities with a long-standing route-based sales force. Comparable product portfolio across cleaning, lubrication, and water treatment, with similar direct-to-customer service model.

Regional players

• BradyIFS: Distributor of janitorial, sanitation, and food service supplies serving the western US with a route-based distribution model. Overlaps with Super Source on distribution approach and end markets but operates in different geography.
• Cleaning Systems Inc. (CSI): Regional commercial cleaning chemical and equipment provider serving the Midwest with a route-based service model. Similar size and structure to Super Source but focused on Midwest geography rather than Southeast.

Others

• Restaurant Depot / Jetro Holdings: Cash-and-carry wholesale distributor of foodservice and janitorial supplies including cleaning chemicals. Not a direct competitor on service, but represents a low-cost alternative channel where restaurants could source commodity cleaning products instead of route-served chemicals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/atlanta-supersource-inc
• Instagraminstagram.com/supersource_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Source