The Turquoise Holiday Company

What The Turquoise Holiday Company does

The Turquoise Holiday Company Limited is a UK-based luxury long-haul travel agency founded in 2002 and headquartered in Beaconsfield (4 Bakery Court, London End, HP9 2FN) with a satellite office in London (147 Northcote Road, SW11 6QB). The company designs bespoke, tailor-made holiday itineraries for affluent UK consumers — primarily couples celebrating honeymoons, babymoons, anniversaries and special occasions, plus families seeking luxury multi-generational travel. Destinations span 30+ countries across Africa, Asia, Australasia, the Caribbean, the Indian Ocean, the Mediterranean, the Middle East, North America, the South Pacific and Mexico.

The business operates as a traditional travel agency rather than a technology platform: all bookings are mediated by a team of named travel specialists via phone, WhatsApp, email, appointment or online enquiry form, with no self-service online booking. Revenue is generated through commissions and markups on accommodation, flights and experiences bundled into packages, with customers paying deposits (typically 20%) at booking and the balance due 10 weeks before departure; per-booking values are mid-ticket, with representative 7-night Maldives packages priced from £3,850-£5,720 per person. The company holds ATOL licence 5875 from the UK Civil Aviation Authority, supports payment flows through SagePay and Ecommpay for its Gift List Service, and uses Trustpilot for post-booking review capture.

Product lines include Tailor-Made Holidays, Honeymoon Packages, Family Holidays, Special Occasions, a Gift List Service, Special Offers, a Maldives Hotel Finder interactive tool and the 'Canvas' sub-brand. Marketing is content-led, anchored by a 53+-page blog, SEO-optimised destination landing pages, an Instagram presence (#LoveWhereYouGo) and an enquiry-form-tracked referral programme. The team visits 30+ countries and 400+ hotels annually for firsthand product knowledge, and the company has accumulated multiple industry awards, including Best Tour Operator at the Condé Nast Traveller Readers' Choice Awards 2025.

Name

The Turquoise Holiday Company

Legal name

The Turquoise Holiday Company Limited

Website

https://turquoiseholidays.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The Turquoise Holiday Company is a UK luxury travel agency that designs bespoke long-haul holiday itineraries for affluent couples, families and special-occasion travellers via a team of specialist travel advisors.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Travel Agencies (56151), Travel Arrangement and Reservation Services (5615)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Honeymoon & Romance Travel Agencies (THAKAFAC), Honeymoon, Romance & Celebration Itinerary Planning (THAKAOAE), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Luxury travel agency
• Bespoke holiday packages
• Honeymoon planning services
• Tailor-made vacations
• Travel agency services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Holiday Package Sales: The company acts as a travel operator earning revenue through commissions and markups on booked holiday arrangements including accommodation, flights, and experiences. Customers pay deposits (typically 20%) at booking with balance due 10 weeks before departure.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Turquoise Holiday Company is a UK-based luxury travel agency that designs and sells bespoke, tailor-made holiday packages to long-haul destinations including the Maldives, Indian Ocean, Caribbean, Asia, Africa, South Pacific, and Australasia. It specializes in honeymoons, family holidays, and special occasion trips, with travel specialists providing personalized consultation, hand-picked hotels, and end-to-end itinerary planning. The company operates under ATOL licence 5875 issued by the UK Civil Aviation Authority and earns revenue through commissions and markups on booked accommodation, flights, and experiences.

Product overview

The Turquoise Holiday Company operates as a luxury travel agency offering a unified platform of travel planning services. The core offering consists of bespoke Tailor-Made Holidays, specialized Honeymoon Packages, Family Holidays, and Special Occasions travel, complemented by a Gift List Service for wedding and honeymoon registries, a Special Offers section for promotional deals, and Blog/Inspiration Content including the Maldives Hotel Finder interactive tool. All services are accessible through their website with enquiry forms and appointment booking functionality, supported by a team of travel specialists providing first-hand destination knowledge.

Differentiator

Problem solved

Functional benefit

Brands

• Canvas: A sub-brand mentioned in navigation and footer as 'CANVAS by The Turquoise Holiday Company' - appears to be a product line or platform.
• The Pocket Elephant

Products and services

• Tailor-Made Holidays Bespoke luxury holiday packages customized to individual preferences, covering destinations across Africa, Asia, Australasia, Caribbean, Indian Ocean, Mediterranean, Middle East, North America, South Pacific, and Mexico, with themed categories including Action & Adventure, Adults Only, All-Inclusive, Culture, Festive Breaks, Islands, Multi-Centre, Overwater Bungalows, Safari Beach, Sailing, Unusual & Unique, Wildlife, and Winter Sun.
• Honeymoon Packages Specialized honeymoon travel planning service offering romantic getaways including Honeymoons By Month, Adventure Lovers, Beach Bliss, Babymoons, Familymoons, Island Hopping, Mini-Moons, Overwater Bungalows, Safari Beach, Twin-Centre, and Unique Honeymoons packages for couples.
• Family Holidays Family-focused luxury travel packages including Beach holidays, Family Holidays By Month, Adventure, Safari, Kids Clubs, School Holidays, and Water Babies themed trips designed for families with children-friendly accommodations and activities.
• Special Occasions Travel Curated luxury travel experiences for significant life events including Bucket List, Big Birthdays, Blow the Budget, Once in a Lifetime, Private Villas & Islands, and Wedding Anniversaries.
• Gift List Service Wedding and honeymoon gift list platform allowing couples to receive travel contributions from guests, featuring password-protected accounts, secure SagePay and Ecommpay payment processing, and gift list management for both couples and guests.
• Special Offers Time-limited holiday deals and promotional packages including Top Offers, Last Minute deals, Honeymoon offers, Family offers, and seasonal holiday packages for Easter, May Half Term, Summer, October Half Term, Festive, and February Half Term.
• CANVAS CANVAS by The Turquoise Holiday Company, a curated sub-brand of travel content and experiences offered alongside the main Turquoise Holidays product line.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Abercrombie & Kent: Global luxury operator with strong tailor-made honeymoon and safari-beach programmes — comparable luxury positioning and destination mix, with broader geographic reach and deeper supplier contracts.
• Trailfinders: Large UK travel company covering mainstream and premium long-haul travel — overlapping destination coverage but at a much broader scale and with more self-service capability than Turquoise.
• Kuoni (part of DER Touristik): Established UK/European luxury travel brand operating long-haul holidays with heritage honeymoon expertise — competes for the same affluent customers but on a much larger portfolio scale.

Direct peers

• Scott Dunn: UK-headquartered luxury tour operator focused on bespoke long-haul family and honeymoon holidays with on-the-ground destination experts — directly comparable in product, target customer, and consultative sales model.
• Audley Travel: Specialist UK travel company designing tailor-made long-haul holidays through a network of country specialists; comparable on bespoke service, affluent UK customer base, and long-haul destination mix including Indian Ocean and Asia.
• Elegant Resorts: Luxury UK tour operator specialising in high-end beach, honeymoons and family holidays across the Indian Ocean, Caribbean and Mediterranean — overlaps directly with Turquoise's core destination and honeymoon positioning.
• ITC Luxury Travel: UK-based specialist in luxury long-haul tailor-made holidays and honeymoons to similar destinations including Maldives, Mauritius and Caribbean — comparable product proposition and customer segment.
• Carrier: UK luxury tour operator with heritage positioning, focused on luxury beach, ski and honeymoon holidays — overlapping target customers, destination portfolio and bespoke service model.

Regional players

• Travelbag: UK long-haul holiday specialist offering packaged and tailor-made travel to the Caribbean, Indian Ocean and beyond — overlapping customer base but with a more packaged, value-oriented positioning than Turquoise.

Emerging players

• CV Villas: Specialist in private villa rentals in luxury destinations — adjacent rather than head-to-head, but competes for affluent families seeking upscale villa-based holidays in Turquoise's geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/turquoiseholidays
• Xx.com/TurquoiseUK
• Facebookfacebook.com/turquoiseholidays

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Turquoise Holiday Company