MTH Retail Group

What MTH Retail Group does

MTH Retail Group is an Austria-headquartered, privately held multi-brand retail group operating across the DACH region (Austria, Germany, Switzerland). Founded in 2002 and based in Guntramsdorf (Industriestrasse 7a), the group is organized under MTH Retail Group Holding GmbH through wholly-owned operating subsidiaries in Austria (PL Handelsgesellschaft mbH, managing LIBRO and PAGRO DISKONT for consumers, and PAGRO DIREKT for business customers) and Germany (PFENNIGPFEIFFER and MÄC GEIZ discount chains). In Switzerland the group holds a joint-venture interest in the OFFICE WORLD Group AG alongside OFFIX Holding AG and PEG - Papeteristen-Einkaufsgenossenschaft, integrating the Office World, iba, Tramondi, Office World Trade, Ecomedia, Oridis, Papedis, Office Leader, and DocuServ brands.

The core product offering centers on paper, stationery, school supplies, office consumables, gifts and seasonal items, DIY/creative supplies, and related non-food goods, with a private-label OFFICIO line at PAGRO DIREKT and a managed print service offering through DocuServ. The commercial technology stack combines a ~770-branch physical retail network with branded e-commerce storefronts per banner, call centers, and a B2B procurement platform with ERP integration at PAGRO DIREKT. Logistics infrastructure at PAGRO DIREKT covers over 20,000 stocked items with 8,000 m² of storage supporting 24-hour business delivery, while the Swiss operations sustain 60,000+ SKUs.

The revenue model mixes high-volume, low-margin retail across LIBRO, PAGRO DISKONT, OFFICE WORLD and the German discount banners with dedicated B2B wholesale channels (PAGRO DIREKT for corporate office supplies in Austria; iba and Office Leader as Switzerland's largest B2B mail-order operators; Tramondi for printer solutions and office furnishings; and the Ecomedia/Papedis/Papedis wholesale backbone serving ~2,000 specialty stores and chains in Switzerland). Reported group turnover was approximately EUR 730 million for 2021, with the OFFICE WORLD Group alone generating around CHF 400 million annually; the group employed roughly 5,000 people across DACH at last disclosure.

Name

MTH Retail Group

Legal name

MTH Retail Group Holding GmbH

Website

https://mth-retailgroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MTH Retail Group is an Austria-headquartered, privately held multi-brand retail group operating across the DACH region (Austria, Germany, Switzerland), serving consumers and B2B customers with paper, stationery, school, and office supplies through ~770 stores and dedicated wholesale operations under LIBRO, PAGRO, OFFICE WORLD, PFENNIGPFEIFFER, and MÄC GEIZ banners.

Ownership category

akta.pro rank

Product category

Office Supplies & Stationery Retail

NAICS

Office Supplies and Stationery Retailers (459410), General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Catalog & Mail-Order Houses (5961), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Private-Label / Own-Brand Led Catalog Department Store Retailers (CRAGAIAK)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Office supplies retail
• Stationery retail
• School supplies retail
• B2B office distribution
• Paper goods wholesale

Headquarters

HQ city

Guntramsdorf

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: Physical retail sales through ~300 branches across Austria and Switzerland under LIBRO, PAGRO DISKONT, and OFFICE WORLD brands. Products include school supplies, office supplies, paper, stationery, gifts, and leisure items.
2. B2B Wholesale: Wholesale supply to corporate customers through PAGRO DIREKT (20,000+ items) and iba (13,000+ items) with dedicated account management and fast delivery services.
3. E-commerce: Online sales through branded e-commerce platforms for both retail and B2B customers across all operating countries.

Pricing tiers

Distribution channels7 records

Marketing channels6 records

Core offering

MTH Retail Group is a privately held Central European retail conglomerate that sells office supplies, stationery, paper goods, school supplies, gifts, and related non-food consumer products through a multi-brand strategy across Austria, Germany, and Switzerland. The company operates approximately 770 physical retail branches under brands such as LIBRO, PAGRO DISKONT, OFFICE WORLD, PFENNIGPFEIFFER, and MÄC GEIZ, alongside dedicated B2B wholesale operations (PAGRO DIREKT, iba, Tramondi, Office World Trade, Papedis) serving corporate customers. It also runs branded e-commerce platforms and B2B web shops, offering a product assortment exceeding 60,000 items with fast delivery capabilities for business clients.

Product overview

MTH Retail Group is a multi-brand retail company operating in the DACH region (Austria, Germany, Switzerland) with a focus on paper, office supplies, stationery, and non-food consumer products. The company operates under a multi-brand strategy with distinct sub-brands: in Austria, LIBRO (retail chain with ~200 stores focused on school supplies, gifts, and entertainment), PAGRO DISKONT (discount chain with ~160 stores focused on arts/crafts and DIY), and PAGRO DIREKT (B2B wholesale with 20,000+ products); in Germany, PFENNIGPFEIFFER and MÄC GEIZ discount chains; in Switzerland, the OFFICE WORLD Group (joint venture with 8 brands including Office World retail, iba B2B mail-order, Tramondi, and Office World Trade wholesale) serving the Swiss office supply market with 60,000+ products. The group operates approximately 770 branches with around 5,000 employees, generating annual turnover of approximately EUR 730 million. The company positions itself as a multichannel retailer with both physical stores and online commerce capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• LIBRO Austrian retail brand with ~200 locations and ~1,000 employees, recognized as the number one supplier for school supplies. Offers office supplies, home office products, gifts, wrapping items, party decorations, seasonal items, books, games, and entertainment products to individual consumers across Austria.
• PAGRO DISKONT Austrian discount chain with ~160 branches and ~700 employees, specializing in paper, office, and household products with a strong focus on arts, crafts, DIY supplies, and creative products for individual consumers.
• PAGRO DIREKT B2B office supplier headquartered in Wiener Neustadt with ~50 employees, serving corporate customers with over 20,000 items in paper, writing instruments, office technology, and office equipment. Offers 24-hour delivery for in-stock orders and dedicated account management.
• OFFICE WORLD (Switzerland) Leading Swiss multichannel office supply company with 19 branches, online store, and call center, serving both corporate and private customers with a comprehensive range of office products, stationery, and office equipment.
• iba Largest B2B mail-order office supply company in Switzerland with over 13,000 office-related products, 99% delivery readiness, and over 200 employees, serving corporate clients with efficient mail-order fulfillment.
• Tramondi Swiss office supplier with over 30 years of market presence, specializing in printer solutions, office equipment, and office furnishings for corporate customers.
• Office World Trade / Ecomedia Swiss wholesale powerhouse for ink, toner, paper, printer accessories, and office supplies. Serves offices, IT retailers, stationery shops, and specialty wholesalers throughout Switzerland with comprehensive B2B distribution.
• Papedis Leading Swiss bulk office supply company supporting office suppliers with over 60,000 items in office supplies, stationery, printer accessories, labeling systems, and PC peripherals.
• DocuServ Swiss provider of brand-independent Managed Print Services (MPS) for corporate and retail customers, creating transparency in printing infrastructures and expenses.
• PFENNIGPFEIFFER German retail group acquired in 2008 as part of MTH Retail Group's expansion into Germany, operating discount retail stores.

Quantifiable outcome

• 99% delivery readiness for B2B orders (iba)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OFFIX Holding AGcoreStrategic or Co-development Partner · 1 January 2021Joint venture partnership forming OFFICE WORLD Group AG in 2021. OFFIX Holding AG contributed its brand portfolio (includingiba, Tramondi, and Office World Trade) to create Switzerland's leading office supply company. Joint venture combines OFFICE WORLD Holding AG (MTH Retail Group) with OFFIX Holding AG under shared ownership.
• PEG - Papeteristen-EinkaufsgenossenschaftcoreStrategic or Co-development Partner · 1 January 2021Through the OFFIX Holding AG joint venture, PEG (Papeteristen-Einkaufsgenossenschaft) is part of the OFFICE WORLD Group structure, bringing Swiss stationery purchasing cooperative expertise to the partnership.
• ikp Wien GmbHminorGTM or Marketing Partner · 1 January 2021PR and communications agency handling press inquiries for MTH Retail Group. Contact: [email protected] for media requests and press materials.
• BMK (Bundesministerium für Klimaschutz, Umwelt, Energie, Mobilität, Innovation und Technologie)minorOthersSupporting Austrian government 'clever shopping' (Clever einkaufen) initiative since 2007. Environmentally friendly products tagged with green 'environmental tip' labels in stores.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Office Depot Europe: European operations of Office Depot, providing office supplies, stationery, and B2B services. Closely matches MTH's mix of consumer-facing retail, e-commerce, and B2B account management.
• Lyreco: France-headquartered B2B distributor of office supplies, workplace products, and PPE across Europe. Directly comparable as a multi-country European office-supply specialist with strong B2B catalog and digital ordering capabilities.
• OTTO Office: German B2B office supplies specialist with strong catalog and digital ordering presence in the DACH market. Comparable as a DACH-focused B2B office supplier competing in the same procurement budgets.
• Staples Solutions: European arm of Staples, offering office supplies, stationery, and B2B procurement services across multiple European countries. Closely comparable multi-channel office supply retailer with both retail and B2B/wholesale operations.
• Viking Direct: European B2B mail-order office supplies business owned by Office Depot. Operates a similar catalog-plus-online-plus-account-management motion targeting corporate customers in DACH.

Broad incumbents

• Müller Drogerie: Large German drugstore chain with a meaningful stationery, paper, and school-supply assortment. Competes with PAGRO DISKONT and LIBRO for walk-in general merchandise baskets in DACH.
• ALSO Group: European broadline IT and consumer electronics distributor serving resellers and B2B customers across DACH. Overlaps with MTH's B2B/wholesale channel reach and supplier relationships.
• Bechtle: Largest German IT systems house and broadline IT/office distributor with deep B2B coverage in DACH. Adjacent incumbent that competes with MTH's B2B office supply offering, especially where IT equipment is bundled with supplies.
• Action: Pan-European non-food discount retailer that absorbs portion of paper, stationery, and DIY demand. Comparable as a fast-growing, low-price physical retail competitor to MTH's discount banners (PFENNIGPFEIFFER, MÄC GEIZ) in the same DACH geographies.

Emerging players

• Durable Hunke & Jochheim: German office products manufacturer and supplier specializing in workplace organization, signage, and consumables. Overlaps with MTH's assortment and serves similar B2B distribution channels across DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mth-retailgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTH Retail Group