Valueguard
Valueguard is a Swedish housing-market data and analytics company whose HOX® hedonic price index covers about 95% of brokered transactions in Sweden and is embedded in the official Consumer Price Index. It sells valuation, register, and analytics products to banks, government, real estate agents, and developers.
- Company typePrivate
- Founded2007
- HeadquartersUppsala, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Valueguard does
Valueguard is a privately held Swedish data and analytics company, founded in 2007 in Uppsala, specializing in price indices and market analytics for the Swedish housing market. Its flagship offering is the HOX® Price Index, a quality-adjusted hedonic price index developed in collaboration with KTH (Royal Institute of Technology) and Nasdaq OMX and built on data from approximately 95% of all brokered real estate transactions in Sweden. The index powers 5,000+ local indices with history going back to 2005, is ISO-certified, and is embedded into Sweden's official Consumer Price Index via Statistics Sweden (SCB).
Valueguard's product portfolio centers on three core offerings — the HOX® Price Index, an Automated Valuation Service for real estate agents and appraisers, and a comprehensive Housing Register covering owner-occupied, rental, and condominium stock — and is extended through Mortgage Stock Analysis for banks, Municipal Statistics for municipalities, MapStat for geographic visualization, Competitor Analysis, Market Reports, and a Market Guarantee product for housing developers. Distribution is multi-channel: direct enterprise sales to banks and government, an e-commerce webshop for standardized reports launched March 2025, and an official Python SDK / public API for technical integrations.
Valueguard serves banks, mortgage lenders, insurance firms, central and municipal government, real estate agents, housing developers, and financial analysts. Its primary customers in Sweden include Handelsbanken, Skandia, Danske Bank, SBAB, Bluestep, Stabelo, Länsförsäkringar, the Swedish Bankers' Association, the Swedish Riksbank, Statistics Sweden, and the Government Offices, with ~9 employees supporting the operation. Revenue is generated through subscriptions for indices and the Valuation Service, recurring municipal statistics contracts, usage-based data access, market report sales, data licensing, and the Market Guarantee product.
Valueguard firmographics
Firmographics- Name
- Valueguard
- Legal name
- Valueguard AB
- Website
- https://valueguard.se
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Valueguard is a Swedish housing-market data and analytics company whose HOX® hedonic price index covers about 95% of brokered transactions in Sweden and is embedded in the official Consumer Price Index. It sells valuation, register, and analytics products to banks, government, real estate agents, and developers.
- Ownership category
- akta.pro rank
Valueguard industry classification
Industry- Product category
- Real Estate Data & Analytics
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Home Equity Valuation & Collateral Management (AVM/Appraisal/BPO) (FSALAGAJ)
Keywords
Where Valueguard is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Valueguard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel
Revenue model
- Index Subscriptions: Subscription-based access to HOX Price Index and local price indices. Different subscription levels based on usage needs. Distributed via API or file packages.
- Market Reports: One-time purchase of market reports. Market Report Sweden: 3000 kr (Swedish), 9500 kr (English). Market Report Stockholm: 3000 kr. Published monthly.
- Valuation Service Subscription: Fixed monthly cost per appraiser with no startup or invoicing fees. Cost-effective for both large and small teams. Price based on number of appraisers.
- Municipal Statistics: Subscription or one-time delivery of municipal-level price statistics. Price based on data volume, delivery format, and customization. Quarterly updates with history from 2005.
- Data Licensing: HOX index licensed for use in professional contexts. Supreme Court ruling (June 2025) confirmed right to use HOX in valuation and analysis products. Indices used by Statistics Sweden (SCB) in Consumer Price Index.
- Housing Register Data Access: Access to comprehensive housing register data for all Swedish homes including rental apartments. Pricing based on usage. Delivered via API or data extraction.
- Market Guarantee: Protection product for new-build home buyers. Guarantees compensation if house prices fall between contract signing and completion. Revenue from housing developers who purchase the guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Market Report Sweden (Swedish) |
| One time/ perpetual license | Pay-as-you-go | Market Report Sweden (English) |
| One time/ perpetual license | Pay-as-you-go | Market Report Stockholm |
| Subscription | Monthly | Valuation Service - Professional |
| Subscription | Annual | Municipal Statistics |
| Subscription | Multi-year contract | Mortgage Stock Analysis |
| Usage-based | Pay-as-you-go | Housing Register |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Valueguard product offering
Product offeringCore offering
Valueguard provides quality-adjusted housing price indices, automated property valuations, and comprehensive housing market data for the Swedish residential real estate market. Its flagship offering, the HOX® hedonic price index developed with KTH and Nasdaq OMX, covers approximately 95% of all brokered real estate transactions in Sweden and is used by banks, government agencies, insurance companies, and real estate professionals.
Product overview
Valueguard offers a portfolio of data and analytics products for the Swedish housing market, centered around the HOX® Price Index as the flagship quality-adjusted hedonic price index developed with KTH and Nasdaq OMX. The core platform includes the Valuation Service for automated property valuations and the Housing Register providing comprehensive Swedish property data. Additional analytical modules include Mortgage Stock Analysis for portfolio risk assessment, Municipal Statistics for local-level price data, MapStat for geographic visualization, Competitor Analysis for market intelligence, and Market Reports for monthly market analysis. The Market Guarantee offers price protection for new construction. All products are accessible via API and the company provides an official Python SDK for custom integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- HOX® Price Index A quality-adjusted hedonic price index providing insights into housing price developments in Sweden, covering approximately 95% of all brokered transactions. Used by banks, central banks, government agencies, and analysts for market monitoring and risk assessment.
- Valuation Service Automated valuation tool for real estate agents and appraisers creating accurate home valuations using over 1,500 local house price indices and comprehensive market data. Features comparable sales selection, customized reporting, and daily data updates.
- Housing Register
Quantifiable outcome
- 95% market coverage through brokered transaction data
- +3 more outcomes
Companies that use Valueguard
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
Valueguard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Valueguard partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- KTH (Royal Institute of Technology)coreCollaboration with KTH (Kungliga Tekniska Högskolan) on development of the HOX hedonic price index model. KTH research published supporting the methodology. Long-term research partnership for index methodology.
- Nasdaq OMXcoreNasdaq OMX collaboration on HOX Price Index development and distribution. Historical partnership in index production.
- Statistics Sweden (SCB)coreValueguard indices incorporated as official component of Swedish Consumer Price Index. Strong regulatory endorsement of data quality.
- Swedish Riksbank (Riksbanken)majorSwedish central bank uses HOX index for monetary policy analysis and economic forecasting.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Valueguard competitors and assessment
Company assessmentDirect peers
- Svensk Mäklarstatistik: Svensk Mäklarstatistik is the incumbent Swedish residential real estate statistics provider, supplying transaction-based housing data to brokers, banks, and media. It is Valueguard's most direct competitor and the counterparty in the long-running dispute over HOX usage rights, making it the closest comparable in product scope and target customers.
- Booli: Booli is a Swedish residential real estate data platform that aggregates listings, sold prices, and valuation tools, serving consumers, brokers, and banks. Its combination of property data, AVM-style estimates, and market analytics makes it a directly comparable Swedish peer serving overlapping customer segments.
Regional players
- Hemnet: Hemnet is the dominant Swedish residential property listing platform and has expanded into market data, price statistics, and broker tools. While primarily a listings marketplace, its data and analytics offerings overlap with Valueguard's market intelligence products in the same Swedish geography.
- Tinsa: Tinsa is a European real estate valuation and data analytics firm operating across multiple European markets. As a regional player in property valuations and indices outside Sweden, it illustrates how Valueguard's hedonic index methodology could be replicated and scaled across other European geographies.
- Cassini (formerly Rightmove Analytics): Cassini provides residential property data, valuations, and market analytics for the UK and Irish markets. It is a regional peer offering AVM-style products and indices to financial institutions, comparable in use cases to Valueguard's HOX and Valuation Service offerings in a different European geography.
Broad incumbents
- Zillow Group: Zillow operates the Zestimate AVM and a suite of housing market analytics in the US. It is a broad incumbent providing automated valuation, indices, and housing data at national scale, comparable to Valueguard in AVM and index offerings though serving the US rather than Swedish market.
- CoreLogic: CoreLogic is a large-scale US property data and analytics provider covering valuations, indices, and mortgage analytics. It is a broad incumbent in the same AVM-and-indices category as Valueguard, with overlapping use cases for lenders, appraisers, and government agencies.
- Clear Capital: Clear Capital provides residential property valuations, AVMs, and analytics for US mortgage lenders and servicers. As a broad incumbent in automated valuation and collateral analytics, it is comparable to Valueguard's Valuation Service and Mortgage Stock Analysis products in functionality, if not geography.
Emerging players
- HouseCanary: HouseCanary provides residential property valuations and market analytics via an AVM platform serving lenders, investors, and fintechs in the US. It is an emerging AVM-and-indices specialist comparable to Valueguard's Valuation Service and HOX Index offerings.
Others
- Statistics Sweden (SCB): Statistics Sweden is the Swedish government agency that produces official statistics including the Consumer Price Index, which incorporates Valueguard's HOX data. As a customer and methodology endorser rather than competitor, it is an ecosystem participant that anchors HOX's credibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Valueguard social profiles
Digital presenceValueguard compliance and trust
Trust signalCompliance1 record
Valueguard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valueguard leadership team
Management profileNumber of profiles
Profiles10 records
Valueguard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valueguard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valueguard
What does Valueguard do?
Valueguard provides quality-adjusted housing price indices, automated property valuations, and comprehensive housing market data for the Swedish residential real estate market. Its flagship offering, the HOX® hedonic price index developed with KTH and Nasdaq OMX, covers approximately 95% of all brokered real estate transactions in Sweden and is used by banks, government agencies, insurance companies, and real estate professionals.
Is Valueguard a public or private company?
Valueguard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Valueguard founded?
Valueguard was founded in 2007. It employs 1 to 10 people.
Where is Valueguard based?
Valueguard is headquartered in Uppsala, Sweden, in the Europe region.
How does Valueguard make money?
Seven revenue lines are on record. Index Subscriptions are the primary driver. The others are market Reports, valuation Service Subscription, municipal Statistics, data Licensing, housing Register Data Access and market Guarantee.
Who are Valueguard's main competitors?
Direct peers on record are Svensk Mäklarstatistik and Booli. Regional players are Hemnet, Tinsa and Cassini (formerly Rightmove Analytics). Broad incumbents are Zillow Group, CoreLogic and Clear Capital. HouseCanary is listed as an emerging player. Statistics Sweden (SCB) is listed as an others.
Does Valueguard have an API?
Yes. Valueguard offers a public API that provides access to housing data and functions related to the Swedish housing market. The API includes functions for housing registers, property registers, automated valuation models (AVM), sales data, and price indices. It supports searches based on property information, historical transactions, and geographical areas, enabling the creation of customized valuations and market analyses. Authentication is done with username and password. An official Python SDK (Valueguard Python Client) is available via pip for interacting with the API. Developer documentation is at github.com/Valueguard-Index-Sweden/valueguard-python-client/wiki.
What industry is Valueguard in?
Valueguard's product category is Real Estate Data & Analytics. Its primary akta.pro industry code is FSALAGAJ, Home Equity Valuation & Collateral Management (AVM/Appraisal/BPO). Its SIC code is 6500.