Advantage Machinery Services

What Advantage Machinery Services does

Advantage Machinery Services, Inc. (AMS) is a privately held, family-owned industrial services company headquartered in Yadkinville, North Carolina, founded in 1991 and operating through a network of eight branch locations across the Southeast (North Carolina, South Carolina, and Virginia). The company provides turnkey heavy rigging, machinery moving, plant relocations, millwright services, crane services, heavy haul transportation, and industrial storage/warehousing to enterprise and industrial customers across manufacturing, data centers, automotive, healthcare, steel/metal processing, energy & utilities, logistics, and government sectors. Named engagements include installations for Nestlé Purina, Tennessee Power transformer work, KVK Koerner galvanizing facility builds, locomotive test cell alignment, and turnkey crane/rigging on the $900M Two Kings Casino development.

Name

Advantage Machinery Services

Legal name

Advantage Machinery Services, Inc.

Website

https://amsrigging.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Advantage Machinery Services is a family-owned North Carolina industrial contractor providing turnkey heavy rigging, crane services, millwright work, plant relocations, heavy haul transportation, and storage to enterprise industrial customers across the U.S.

Ownership category

akta.pro rank

Product category

Industrial Rigging and Heavy Machinery Moving Services

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (33312), All Other Miscellaneous General Purpose Machinery Manufacturing (333998)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Industrial Machinery & Rigging (Small-Scale) (HSAKAEAN)

akta.pro secondary industries

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Specialized Trailer & Heavy Transport Equipment Providers (SPMT, Lowboy, Multi-Axle) (TLADAGAM)

Keywords

• Industrial rigging services
• Heavy machinery moving
• Crane rental services
• Plant relocation services
• Millwright installation

Headquarters

HQ city

Yadkinville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Industrial Rigging Services: Project-based professional services providing precision handling of heavy machinery and mission-critical infrastructure. Revenue is earned through fixed-price project contracts or time-and-materials arrangements for rigging work, equipment handling, and placement.
2. Crane Services: Full-service crane solutions including crane rental with certified operators (NCCCO and MSHA certified). Fleet includes all-terrain cranes, boom trucks, carry decks, rough terrain cranes, crawler cranes, and more. Revenue generated through hourly/daily rental rates with operator services.
3. Plant Relocations & Assemblies: Complete facility moves from initial teardown through final installation, including equipment disassembly, transport, reinstallation, alignment, and system reconfiguration. Billed as comprehensive project engagements.
4. Equipment Transportation (Heavy Haul): Heavy haul transportation services using diverse fleet of tractors, trailers, specialized hauling equipment including flatbeds, lowboys, multi-axle trailers, steerable dollies, and 100-ton gooseneck configurations with air ride systems.
5. Storage & Warehousing: Secure, monitored storage facilities with surveillance cameras, alarm systems, and controlled access. Revenue from short-term staging and long-term storage services for customer machinery and components.
6. Millwright Services: Precision alignment, equipment assembly, anchoring, installation, repairs, overhauls, and system modifications. Includes foundation work, machinery pits, and structural support. Billed as professional services within project engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Advantage Machinery Services is a full-service industrial contractor that performs heavy rigging, lifting, moving, transportation, installation, alignment, and storage of machinery and mission-critical infrastructure for commercial and industrial customers. The company delivers turnkey solutions spanning engineered lift planning, industrial rigging, plant relocations and assemblies, millwright services, crane services with certified operators, equipment transportation/heavy haul, and secure storage and warehousing. Its customer base includes manufacturers, data centers, automotive plants, healthcare facilities, steel processors, energy utilities, mining operators, and government/military installations across the U.S. and select international projects.

Product overview

Advantage Machinery Services operates as a full-service industrial contractor offering six integrated service offerings: Industrial Rigging, Plant Relocations & Assemblies, Millwright Services, Storage & Warehousing, Crane Services, and Equipment Transportation. These services function as a unified turnkey solution where the company coordinates rigging, transport, crane service, and installation capabilities through experienced crews and specialized equipment. The company also partners with Crane & Rigging Corporation (CRC) to provide integrated crane operations alongside AMS's machinery moving and industrial services expertise. Services range from single-day equipment moves to complex multi-phase plant relocations across industries including manufacturing, data centers, automotive, healthcare, steel processing, energy, and logistics.

Differentiator

Problem solved

Functional benefit

Brands

• Crane & Rigging Corporation: Partner company providing full-service crane solutions including engineered lift planning, crane selection, certified operators, and on-site execution. Operates under the same ownership as AMS.
• Crane & Rigging Rental Services

Products and services

• Industrial Rigging Precision handling services for mission-critical infrastructure, including engineered lift plans, rigging strategies, and specialized heavy lift equipment deployment for demanding industrial environments. Targeted at industrial contractors and enterprise manufacturers needing heavy machinery moves.
• Plant Relocations & Assemblies Complete facility move management from single machine moves through full plant relocations, including equipment disassembly, transport, reinstallation, alignment, and system reconfiguration to minimize downtime. Serves enterprise manufacturers, steel processors, and similar capital-intensive operators.
• Millwright Services Technical millwright expertise including precision optical and laser alignment, equipment assembly, anchoring, modifications, foundation work, machinery pits, and full equipment repairs for highly sensitive industrial environments. Targeted at manufacturers with fine-tolerance equipment and plant maintenance teams.
• Crane Services Full-service crane solutions including all-terrain cranes, boom trucks, carry decks, rough terrain cranes, and crawler cranes operated by NCCCO- and MSHA-certified operators, delivered through the affiliated Crane & Rigging Corporation. Serves industrial contractors and enterprise customers requiring certified crane operations.
• Equipment Transportation (Heavy Haul) Heavy haul transportation services with a diverse fleet including flatbeds, lowboys, multi-axle trailers, steerable dollies, Goldhofer SPMT trailers, and 100-ton gooseneck air-ride configurations for oversized and overweight industrial loads. Targeted at manufacturers, energy utilities, and plant relocation customers.
• Storage & Warehousing Secure, monitored industrial storage facilities with surveillance cameras, alarm systems, controlled access, high ceilings, and heavy-duty handling equipment for short-term staging and long-term storage of customer machinery and components. Serves industrial customers needing pre-installation staging or post-project storage.

Quantifiable outcome

• Alternator and drive line assembly aligned within 0.060 inches for locomotive and maritime engine manufacturer
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Crane & Rigging CorporationcoreStrategic or Co-development Partner · 1 January 1997AMS partnered with Crane & Rigging Corporation (CRC) in 1997, forming a long-standing relationship that continues to strengthen capabilities today. This partnership brings together AMS's expertise in machinery moving and industrial services with CRC's deep-rooted experience in crane operations—creating a fully integrated solution for customers. Together they provide engineered lift planning, crane selection, certified operators, and on-site execution for every lift. AMS and CRC operate as one team delivering seamless coordination between rigging, transport, and crane service.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Barnhart Crane & Rigging: National heavy rigging, crane rental, and machinery moving contractor with comparable turnkey industrial lifting services, multi-million-pound lift capabilities, and engineered lift planning across the U.S.
• TNT Crane & Rigging: Crane rental and rigging services firm operating a comparable fleet (all-terrain, crawler, boom trucks) with similar industrial customers and project-based delivery model.
• Bigge Crane and Rigging: Heavy crane rental, rigging, and heavy haul provider serving industrial construction and plant relocation customers; closely comparable in scope of services and customer verticals to AMS.
• Emmert International: Specialty heavy rigging and structural moving contractor handling large-scale industrial relocations and equipment placement, with comparable turnkey delivery model to AMS's plant relocation offering.
• Edwards Moving & Rigging: Industrial rigging, heavy haul, and millwright services firm with similar equipment-move and machinery-installation capabilities for manufacturing customers.
• Deep South Crane & Rigging: Southeast U.S. crane and rigging services provider with overlapping geography to AMS and a comparable fleet-centric approach to industrial projects.

Broad incumbents

• Maxim Crane Works: One of the largest crane rental operators in North America with a fleet and branch network that overlaps the crane-service component of AMS's offering, though broader and more fleet-rent focused.
• Mammoet: Global heavy lifting and transport specialist providing engineered lifting and transport for industrial projects; competes for the largest specialty lifts AMS pursues.
• Sarens: International heavy lifting, crane rental, and engineered transport company serving industrial, energy, and infrastructure customers worldwide; broadly comparable on engineered heavy-lift scope.
• ALL Erection & Crane Rental: Major U.S. crane rental and rigging provider with deep fleet and service capabilities; overlaps AMS's Crane Services and rig-and-haul offerings at the larger end of the market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantage Machinery Services