What DJ Connection does

DJ Connection is a privately held, full-service event entertainment company founded in 1999 in a college dorm at Oral Roberts University in Tulsa, Oklahoma, and now operating across 16 U.S. markets. The company provides professional disc jockey, MC, and event-coordination services for weddings, corporate and promotional events, non-profit events and 5K runs, and school dances and events. Its core product is event-day DJ delivery bundled with a standard unlimited-time-until-midnight package and add-on revenue streams including uplighting, monogram lighting, intelligent lighting, performer packages, and wireless microphones. The primary customer segment is wedding couples, with corporate, non-profit, and school-event buyers acting as secondary verticals.

The company's principal technology asset is DJC Planner (djcplanner.com), a proprietary web-based client portal that lets customers edit music preferences, must-play and do-not-play lists, and timeline details through the week of the event. Underlying the service is a large in-house music catalog spanning jazz, samba, rock, pop, and other genres, a 24-hour emergency line for day-of support, a fully-staffed events team with regular business hours, and a 2-3 hour pre-event setup window. DJ talent is sourced and retained through a proprietary training program with merit-based pay tied to post-event customer satisfaction surveys.

DJ Connection is a direct-to-consumer business with a quote-based, per-event pricing model. Customer acquisition is driven by organic SEO across city-specific landing pages, a content-marketing blog, an active social media presence on Facebook, Instagram, YouTube, and Pinterest, and word-of-mouth referrals reinforced by 10+ consecutive years of WeddingWire Couples' Choice Awards and The Knot Best Of Weddings Hall of Fame recognition. Distribution is field-based: customers request quotes through the website or a 1-855 phone line, and DJs travel to venues in the company's 16 served markets. Revenue is generated as one-time professional-services fees per event with no subscription or recurring component, and the company operates with 51-100 employees, no disclosed outside investors, no M&A history, and no subsidiaries.

Name

DJ Connection

Legal name

DJ Connection

Website

https://djconnection.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

DJ Connection is a privately held, full-service event entertainment company providing DJ, MC, and event lighting services across 16 U.S. cities. Founded in 1999 in Tulsa, the company primarily serves wedding couples, with corporate, non-profit, and school events as secondary verticals, operating on a quote-based per-event pricing model supported by a proprietary online planning portal.

Ownership category

akta.pro rank

Product category

Wedding and Event Entertainment Services

NAICS

Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industry

Live Performance & DJ Software (Playback, Mixing, Lighting Control) (MPAIAIAI)

Keywords

• Wedding DJ services
• Event entertainment
• MC hosting
• Wedding lighting
• Event planning services

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event DJ Services: One-time service fees for DJ and entertainment services at events including weddings, corporate events, school dances, and non-profit events. Revenue is generated per event with no hourly restrictions (unlimited time until midnight standard). Additional revenue from add-on services such as uplighting, monograms, intelligent lighting, wireless microphones, and performer packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

DJ Connection provides professional DJ, MC, and event lighting services for weddings, corporate events, school dances, and non-profit events. The offering includes add-on services such as uplighting, monogram lighting, intelligent lighting, performers, and wireless microphones, paired with a proprietary online planning portal (djcplanner.com) for client music selection, timeline coordination, and vendor communication.

Product overview

DJ Connection is a wedding and event DJ services company offering professional disc jockey services across 15 US cities. Their core offerings include Wedding DJ Services, Corporate & Promotional Events DJ Services, Non-Profit Events & 5Ks DJ Services, and School Dances & Events DJ Services. The company provides add-on services including Uplighting, Monogram Lighting, Intelligent Lighting, Performers Package, and Wireless Microphone. Their DJC Planner (Online Planning Portal) enables clients to manage music selections and event timelines. All packages include unlimited time until midnight, professional MC hosting, custom playlists, and event coordination. The company was founded in 1999 at ORU in Tulsa and operates in NW Arkansas, Indianapolis, Tulsa, San Antonio, St. Louis, Houston, Oklahoma City, Kansas City, Nashville, Louisville, Atlanta, Cincinnati, Dallas, Chicago, and Denver.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding DJ Services Professional DJ, MC, and lighting services for wedding receptions, including unlimited performance time until midnight, music curation, vendor coordination, and setup 2-3 hours before guests arrive. Targeted at engaged couples, with the option to add uplighting, monogram lighting, intelligent lighting, performers, and wireless microphones.
• Corporate & Promotional Events DJ Services Professional DJ and MC services for corporate functions, brand activations, and promotional events, with optional add-on lighting and wireless microphone services. Targeted at companies, agencies, and organizations planning business events.
• Non-Profit Events & 5Ks DJ Services DJ, MC, and lighting services for non-profit fundraising galas, benefit events, and 5K race events, including race start, awards announcements, and reception entertainment. Targeted at non-profits, charities, and community groups.
• School Dances & Events DJ Services Age-appropriate DJ services for school dances, proms, and student events, with professional conduct standards for working around students. Targeted at K-12 schools, high schools, and universities.
• Uplighting Architectural and ambient uplighting service sold as an add-on to the core DJ service, used to illuminate walls, columns, and venue features with custom colors matched to event themes.
• Monogram Lighting Custom monogram and gobo lighting projection service sold as an add-on, projecting couples' initials, names, or event branding onto walls, floors, or dance floors.
• Intelligent Lighting Moving-head and programmable intelligent lighting fixtures sold as an add-on, used for dynamic dance floor lighting, color washes, and pattern projections.
• Performers Package Add-on package of additional performers (dancers, specialty acts) to complement the core DJ service, sold as a discrete service line for events seeking enhanced live entertainment.
• Wireless Microphone Wireless microphone system rental and operation sold as an add-on, used for ceremonies, toasts, speeches, and announcements where the client needs hands-free mobility.

Quantifiable outcome

• Unlimited time until midnight included in all standard packages
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Epic Photos & FilmminorOthersPreferred vendor referral partnership - Epic Photos & Film provides photography and videography services in Oklahoma City and Tulsa markets. DJ Connection refers couples to this vendor and coordinates with them on wedding days.
• The Lodge and Cabins at Bridal CreekminorOthersPreferred venue partner in Sperry, OK. DJ Connection has established working relationship and coordinates events at this venue.
• Mayo HotelminorOthersPreferred venue partner in Tulsa. DJ Connection coordinates events at this historic hotel venue.
• Mary Fencl EventsminorOthersPreferred wedding coordinator in Tulsa area. DJ Connection works with this coordinator for event planning and day-of coordination.
• Emily Chowning Wedding & Family PhotographerminorOthersPreferred photographer in St. Louis. DJ Connection refers couples to this vendor for wedding photography services.
• aRay of Events - Shauna JacksonminorOthersPreferred wedding coordinator in St. Louis area. DJ Connection coordinates with this coordinator for event execution.
• Ces & Judy's CateringminorOthersPreferred catering partner in St. Louis. DJ Connection refers couples to this catering vendor.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Knot Worldwide: Largest US wedding marketplace and media platform (parent of WeddingWire), connecting couples to DJs, venues, and vendors. Overlaps indirectly with DJ Connection via lead generation, vendor competition, and industry authority.
• Eventbrite: Large-scale event ticketing and creation platform; competes for corporate and non-profit event budgets and increasingly integrates vendor recommendations that overlap with DJ Connection's corporate segment.
• Thumbtack: General local services marketplace where independent DJs compete for event bookings via instant quote; competes with DJ Connection's quote-based funnel on price transparency and convenience.
• WeddingWire: Wedding vendor marketplace that DJ Connection has won Couples' Choice Awards on for 10+ years. Competes for both consumer mindshare and as a channel through which DJs acquire customers.

Others

• Here Comes The Guide: Long-running wedding venue and vendor directory serving regional US markets; a competitor for vendor listing visibility and an indirect lead-generation channel for DJs.

Emerging players

• Zola: Wedding planning platform offering registry, website, and increasingly a vendor marketplace. Competes indirectly by aggregating wedding planning touchpoints and steering couples to partner vendors.
• BASH (event services platforms / Epic Photos & Film type regional vendor consortia): Event-services booking platform and consumer lead-generation brand operating in adjacent verticals (DJs, photographers, venues); competes for wedding and private-event vendor demand.
• PartySlate: Event-vendor marketplace used by couples, planners, and venues to source DJs and entertainment. Competes with DJ Connection for high-end event bookings in overlapping metro markets.

Direct peers

• Scratch Weddings: Multi-city wedding DJ and MC company operating in several US markets with online planning tools and unlimited-time style packages — directly competitive with DJ Connection's core wedding DJ offering.
• GigSalad: Online marketplace specifically for booking DJs, MCs, and live entertainment for weddings and events; competes head-to-head with DJ Connection for SMB and individual consumer bookings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/djconnectionnation
• Facebookfacebook.com/djconnection
• Instagraminstagram.com/dj.connection
• Pinterestpinterest.com/djconnection
• Xx.com/djconnectionent

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DJ Connection