Almased
Almased USA, Inc. produces proprietary low-glycemic, high-protein meal replacement shakes via a fermentation process yielding bioactive peptides, selling through direct-to-consumer e-commerce and major US and European retailers to weight loss and diabetic consumer segments.
- Company typePrivate
- Founded1990
- HeadquartersRoyal Palm Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Almased does
Almased USA, Inc. is a privately held, family-owned producer of high-protein, low-glycemic meal replacement shakes designed for weight loss, metabolic health, and blood sugar management. Founded over 30 years ago by Hubertus Trouillé, an alternative practitioner in Bienenbüttel, Germany, the company operates in five markets (Germany, Austria, Switzerland, the United Kingdom, and the United States), with its U.S. entity headquartered at 4620 Belle Oaks Dr. Unit #100 in Charlotte, North Carolina. Leadership remains within the Trouillé family: Andre Trouillé serves as CEO and Ann-Kathrin Trouillé represents the third generation. The company employs 11–50 staff and has no external investors or parent company.
The company's core product portfolio consists of two protein powder formulations—Almased Original and Almond-Vanilla—produced via a proprietary fermentation process that combines non-GMO soy, cultured yogurt, and enzyme-rich raw honey. This fermentation yields over 80 bioactive peptides, including Lunasin, which the company positions as the differentiator versus standard meal replacements. Each serving delivers 24g of protein, 22 vitamins and minerals, a glycemic index of 27 (glycemic load 3.2), and a 2:1 protein-to-carbohydrate ratio. The portfolio is extended by Almased Wellness Tea (an herbal blend of elderblossom, hawthorn berries, marjoram, woodruff, and celery root) and a shaker bottle accessory, with bundled "welcome kits" offered at retail. Use of the product is structured around four named diet plans (Figure Plan, Diabetes Plan, Bikini Emergency Plan, Fasting Plan). The clinical case rests on more than 30 peer-reviewed studies in journals including Diabetes Care and the American Journal of Clinical Nutrition, conducted at institutions such as the University of Freiburg, University of Alberta, and the West German Diabetes and Health Centre. Certifications include gluten-free, non-GMO, kosher, vegetarian, and Eurofins third-party testing.
Almased generates revenue through a hybrid distribution model. Direct-to-consumer e-commerce via shop.almased.com and almased.com includes a subscription/recurring order program with monthly billing and a 45-day satisfaction guarantee. Third-party retail distribution spans Amazon, Walmart, Walgreens (where the product is placed in the diabetes section), CVS, Vitacost, and Swanson Health. Country-specific storefronts (almased.de, .at, .ch, .co.uk) serve each European market. The company does not publicly disclose pricing or revenue, has no subsidiaries, no funding rounds, and operates as a private family business with active family involvement across three generations.
Almased firmographics
Firmographics- Name
- Almased
- Legal name
- Almased USA, Inc.
- Website
- https://almased.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Almased USA, Inc. produces proprietary low-glycemic, high-protein meal replacement shakes via a fermentation process yielding bioactive peptides, selling through direct-to-consumer e-commerce and major US and European retailers to weight loss and diabetic consumer segments.
- Ownership category
- akta.pro rank
Almased industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF)
- akta.pro secondary industries
- Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)
Keywords
Where Almased is headquartered
LocationHeadquarters
- HQ city
- Royal Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Almased business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-Commerce Sales: Almased sells its meal replacement shakes (Original and Vanilla Almond variants), shaker bottles, and wellness tea directly to consumers through its e-commerce storefronts (almased.com and shop.almased.com). The company offers subscription/recurring order programs for direct customers, providing recurring revenue from repeat purchasers who receive regular shipments of product.
- Third-Party Retail Distribution: Almased distributes its products through major U.S. retail channels including Amazon, Walmart, Walgreens, CVS, Vitacost, and Swanson Health, generating revenue through wholesale/product sales to these retailers. Walgreens carries Almased specifically in the diabetes section, indicating specialized retail placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Almased meal replacement shakes are sold at standard retail prices through multiple channels with subscription options for direct customers |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels10 records
Almased product offering
Product offeringCore offering
Almased manufactures and sells high-protein, low-glycemic meal replacement shakes (Original and Vanilla Almond variants) made from a proprietary fermentation of non-GMO soy, yogurt, and raw honey. The products are supported by structured diet plans (Figure Plan, Diabetes Plan, Bikini Plan, Fasting Plan), a Wellness Tea, and accessories, sold direct-to-consumer via subscription e-commerce and through major U.S. and European retailers.
Product overview
Almased is a meal replacement and nutritional supplement brand offering a portfolio centered on protein powder shakes. The core products are Almased Original and Almased Vanilla (Almond-Vanilla) protein powders, supplemented by the Almased Wellness Tea herbal blend. Accessories include the Shaker Bottle for mixing. The products work in conjunction with structured diet plans (Figure Plan, Diabetes Plan, Bikini-Emergency Plan, Fasting Plan) that guide users through phased weight loss programs. The product line is unified around a low-glycemic, high-protein (LGHP) nutritional formula designed for weight loss, blood sugar support, and metabolic health.
Differentiator
Problem solved
Functional benefit
Products and services
- Almased Original The classic Almased protein powder formula made from non-GMO soy, yogurt, and enzyme-rich honey, designed to boost metabolism, aid weight loss, and support overall wellness. Backed by 30+ years of science and 30+ peer-reviewed clinical studies.
- Almased Vanilla (Almond-Vanilla) The Almased protein formula in almond-vanilla flavoring, described as tasting like a vanilla milkshake when mixed with milk, for consumers who prefer a flavored variant of the Original.
- Almased Wellness Tea A healing herbal tea blend containing elderblossom, hawthorn berries, marjoram, woodruff, and celery root, designed to support a healthy inflammatory response, boost metabolism, and aid healthy digestion.
- Almased Shaker Bottle A shaker bottle with whisk ball for perfectly mixed Almased shakes, designed to be easy to transport and clean.
- Meal Replacement Kits Bundled product packages combining Almased Vanilla protein powder with a shaker bottle and welcome materials, marketed as a starter kit for new users.
Quantifiable outcome
- Up to 9 lbs weight loss in 4 weeks, compared to 3 lbs in control group (Halle et al. 2020)
- +7 more outcomes
Companies that use Almased
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Almased technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Almased partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Almased competitors and assessment
Company assessmentEmerging players
- Orgain: Plant-based protein and meal replacement powders and RTDs sold through retail and DTC; comparable to Almased on plant-protein positioning, retail distribution, and clean-label credentials.
- Ka'Chava: Plant-based meal replacement shake brand with strong DTC and influencer-driven growth; comparable to Almased as a premium meal-replacement powder targeting health-conscious consumers, though smaller and more digitally native.
Direct peers
- Optavia: Subscription-based weight-loss program built around meal replacement products including shakes; directly comparable to Almased's plan-based, recurring-revenue weight-loss model.
- Soylent: Plant-based meal replacement brand offering RTD shakes, powders, and bars; directly comparable to Almased on positioning as a complete, science-led meal replacement with a digital-first consumer base.
- SlimFast: Heritage mass-market meal-replacement shake brand sold through drugstores and mass retailers; directly comparable to Almased on retail presence, mass-market weight-loss positioning, and shake-led portfolio.
- Medifast: Clinically studied weight-loss program built around portion-controlled meal replacements including shakes; directly comparable to Almased's structured diet-plan approach (Figure Plan, Diabetes Plan) and clinical-evidence-led positioning.
- Premier Protein: High-protein RTD shakes widely distributed through mass and club channels including Walmart and drugstores; comparable to Almased on retail placement strategy, mass-market protein positioning, and shelf competition.
- Huel: Plant-based complete nutrition brand offering shakes, powders, and bars positioned for meal replacement and weight management; directly comparable to Almased on product format, target health-conscious consumer, and DTC-heavy distribution.
- Herbalife Nutrition: Global meal-replacement and weight-management company with a vast distributor network and protein-shake portfolio; directly comparable to Almased as a branded meal-replacement provider, with a much larger scale and multi-channel distribution model.
Broad incumbents
- Garden of Life (Nestlé Health Science): Established organic/nutritional supplements brand with plant-based protein and meal-replacement products; comparable to Almased on clean-label, science-led positioning within the broader natural nutrition category, though owned by a much larger parent.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Almased social profiles
Digital presenceAlmased compliance and trust
Trust signalCompliance6 records
Almased financial estimates
Financial estimateRevenue estimate
Valuation estimate
Almased leadership team
Management profileNumber of profiles
Profiles9 records
Almased funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Almased M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Almased
What does Almased do?
Almased manufactures and sells high-protein, low-glycemic meal replacement shakes (Original and Vanilla Almond variants) made from a proprietary fermentation of non-GMO soy, yogurt, and raw honey. The products are supported by structured diet plans (Figure Plan, Diabetes Plan, Bikini Plan, Fasting Plan), a Wellness Tea, and accessories, sold direct-to-consumer via subscription e-commerce and through major U.S. and European retailers.
Is Almased a public or private company?
Almased is a private company. It is classified as family owned and is currently operating.
When was Almased founded?
Almased was founded in 1990. It employs 11 to 50 people.
Where is Almased based?
Almased is headquartered in Royal Palm Beach, United States, in the North America region.
How does Almased make money?
Two revenue lines are on record. Direct-to-Consumer E-Commerce Sales are the primary driver. The others are third-Party Retail Distribution.
Who are Almased's main competitors?
Emerging players on record are Orgain and Ka'Chava. Direct peers are Optavia, Soylent, SlimFast, Medifast, Premier Protein, Huel and Herbalife Nutrition. Garden of Life (Nestlé Health Science) is listed as a broad incumbent.
Does Almased have an API?
No public API is recorded for Almased.
What industry is Almased in?
Almased's product category is Nutritional Supplements. Its primary akta.pro industry code is AFAKAJAF, Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals), with a secondary code of AFAFAFAD, Protein & Meal-Replacement Beverage Production (RTD Shakes). Its NAICS code is 311514 and its SIC code is 2000.