Almased

What Almased does

Almased USA, Inc. is a privately held, family-owned producer of high-protein, low-glycemic meal replacement shakes designed for weight loss, metabolic health, and blood sugar management. Founded over 30 years ago by Hubertus Trouillé, an alternative practitioner in Bienenbüttel, Germany, the company operates in five markets (Germany, Austria, Switzerland, the United Kingdom, and the United States), with its U.S. entity headquartered at 4620 Belle Oaks Dr. Unit #100 in Charlotte, North Carolina. Leadership remains within the Trouillé family: Andre Trouillé serves as CEO and Ann-Kathrin Trouillé represents the third generation. The company employs 11–50 staff and has no external investors or parent company.

The company's core product portfolio consists of two protein powder formulations—Almased Original and Almond-Vanilla—produced via a proprietary fermentation process that combines non-GMO soy, cultured yogurt, and enzyme-rich raw honey. This fermentation yields over 80 bioactive peptides, including Lunasin, which the company positions as the differentiator versus standard meal replacements. Each serving delivers 24g of protein, 22 vitamins and minerals, a glycemic index of 27 (glycemic load 3.2), and a 2:1 protein-to-carbohydrate ratio. The portfolio is extended by Almased Wellness Tea (an herbal blend of elderblossom, hawthorn berries, marjoram, woodruff, and celery root) and a shaker bottle accessory, with bundled "welcome kits" offered at retail. Use of the product is structured around four named diet plans (Figure Plan, Diabetes Plan, Bikini Emergency Plan, Fasting Plan). The clinical case rests on more than 30 peer-reviewed studies in journals including Diabetes Care and the American Journal of Clinical Nutrition, conducted at institutions such as the University of Freiburg, University of Alberta, and the West German Diabetes and Health Centre. Certifications include gluten-free, non-GMO, kosher, vegetarian, and Eurofins third-party testing.

Almased generates revenue through a hybrid distribution model. Direct-to-consumer e-commerce via shop.almased.com and almased.com includes a subscription/recurring order program with monthly billing and a 45-day satisfaction guarantee. Third-party retail distribution spans Amazon, Walmart, Walgreens (where the product is placed in the diabetes section), CVS, Vitacost, and Swanson Health. Country-specific storefronts (almased.de, .at, .ch, .co.uk) serve each European market. The company does not publicly disclose pricing or revenue, has no subsidiaries, no funding rounds, and operates as a private family business with active family involvement across three generations.

Name

Almased

Legal name

Almased USA, Inc.

Website

https://almased.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Almased USA, Inc. produces proprietary low-glycemic, high-protein meal replacement shakes via a fermentation process yielding bioactive peptides, selling through direct-to-consumer e-commerce and major US and European retailers to weight loss and diabetic consumer segments.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF)

akta.pro secondary industries

Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Meal replacement shakes
• Weight loss products
• Protein powders
• Metabolic health supplements
• Nutritional supplements

Headquarters

HQ city

Royal Palm Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-Commerce Sales: Almased sells its meal replacement shakes (Original and Vanilla Almond variants), shaker bottles, and wellness tea directly to consumers through its e-commerce storefronts (almased.com and shop.almased.com). The company offers subscription/recurring order programs for direct customers, providing recurring revenue from repeat purchasers who receive regular shipments of product.
2. Third-Party Retail Distribution: Almased distributes its products through major U.S. retail channels including Amazon, Walmart, Walgreens, CVS, Vitacost, and Swanson Health, generating revenue through wholesale/product sales to these retailers. Walgreens carries Almased specifically in the diabetes section, indicating specialized retail placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Almased manufactures and sells high-protein, low-glycemic meal replacement shakes (Original and Vanilla Almond variants) made from a proprietary fermentation of non-GMO soy, yogurt, and raw honey. The products are supported by structured diet plans (Figure Plan, Diabetes Plan, Bikini Plan, Fasting Plan), a Wellness Tea, and accessories, sold direct-to-consumer via subscription e-commerce and through major U.S. and European retailers.

Product overview

Almased is a meal replacement and nutritional supplement brand offering a portfolio centered on protein powder shakes. The core products are Almased Original and Almased Vanilla (Almond-Vanilla) protein powders, supplemented by the Almased Wellness Tea herbal blend. Accessories include the Shaker Bottle for mixing. The products work in conjunction with structured diet plans (Figure Plan, Diabetes Plan, Bikini-Emergency Plan, Fasting Plan) that guide users through phased weight loss programs. The product line is unified around a low-glycemic, high-protein (LGHP) nutritional formula designed for weight loss, blood sugar support, and metabolic health.

Differentiator

Problem solved

Functional benefit

Products and services

• Almased Original The classic Almased protein powder formula made from non-GMO soy, yogurt, and enzyme-rich honey, designed to boost metabolism, aid weight loss, and support overall wellness. Backed by 30+ years of science and 30+ peer-reviewed clinical studies.
• Almased Vanilla (Almond-Vanilla) The Almased protein formula in almond-vanilla flavoring, described as tasting like a vanilla milkshake when mixed with milk, for consumers who prefer a flavored variant of the Original.
• Almased Wellness Tea A healing herbal tea blend containing elderblossom, hawthorn berries, marjoram, woodruff, and celery root, designed to support a healthy inflammatory response, boost metabolism, and aid healthy digestion.
• Almased Shaker Bottle A shaker bottle with whisk ball for perfectly mixed Almased shakes, designed to be easy to transport and clean.
• Meal Replacement Kits Bundled product packages combining Almased Vanilla protein powder with a shaker bottle and welcome materials, marketed as a starter kit for new users.

Quantifiable outcome

• Up to 9 lbs weight loss in 4 weeks, compared to 3 lbs in control group (Halle et al. 2020)
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Orgain: Plant-based protein and meal replacement powders and RTDs sold through retail and DTC; comparable to Almased on plant-protein positioning, retail distribution, and clean-label credentials.
• Ka'Chava: Plant-based meal replacement shake brand with strong DTC and influencer-driven growth; comparable to Almased as a premium meal-replacement powder targeting health-conscious consumers, though smaller and more digitally native.

Direct peers

• Optavia: Subscription-based weight-loss program built around meal replacement products including shakes; directly comparable to Almased's plan-based, recurring-revenue weight-loss model.
• Soylent: Plant-based meal replacement brand offering RTD shakes, powders, and bars; directly comparable to Almased on positioning as a complete, science-led meal replacement with a digital-first consumer base.
• SlimFast: Heritage mass-market meal-replacement shake brand sold through drugstores and mass retailers; directly comparable to Almased on retail presence, mass-market weight-loss positioning, and shake-led portfolio.
• Medifast: Clinically studied weight-loss program built around portion-controlled meal replacements including shakes; directly comparable to Almased's structured diet-plan approach (Figure Plan, Diabetes Plan) and clinical-evidence-led positioning.
• Premier Protein: High-protein RTD shakes widely distributed through mass and club channels including Walmart and drugstores; comparable to Almased on retail placement strategy, mass-market protein positioning, and shelf competition.
• Huel: Plant-based complete nutrition brand offering shakes, powders, and bars positioned for meal replacement and weight management; directly comparable to Almased on product format, target health-conscious consumer, and DTC-heavy distribution.
• Herbalife Nutrition: Global meal-replacement and weight-management company with a vast distributor network and protein-shake portfolio; directly comparable to Almased as a branded meal-replacement provider, with a much larger scale and multi-channel distribution model.

Broad incumbents

• Garden of Life (Nestlé Health Science): Established organic/nutritional supplements brand with plant-based protein and meal-replacement products; comparable to Almased on clean-label, science-led positioning within the broader natural nutrition category, though owned by a much larger parent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/almaseddiet
• Facebookfacebook.com/AlmasedWellness
• LinkedInlinkedin.com/company/almased-usa
• Instagraminstagram.com/almasedus
• Pinterestpinterest.de/almasedwellness
• Xx.com/almasedwellness

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almased