What Torque Agency Group does

Torque Agency Group is a London-headquartered, UK-based public relations, communications, and marketing agency that serves exclusively the automotive sector. Founded in 2000 with a team of 51-100 professionals, the agency provides an integrated service portfolio spanning PR and media relations, brand communication strategy, product launches and events, corporate communications, media buying, and social media management. It also operates a specialized AI Visibility service that helps clients audit and shape how large language models and AI search tools represent their brand, and offers modular add-ons such as Torque Flex (ad hoc social media support), Executive Positioning, Influencer Marketing, Paid Social, and Content Capture Days. The firm is a founding partner of the Automotive PR global network (established 2003), which provides cross-border delivery capability across 19 independent consultancies, 33 markets, and over 100 clients.

The business operates a professional services revenue model. Core engagements are delivered as project-based or retainer-based contracts, with revenue tied to long-running client relationships such as DAF Trucks (client since 1996), MILWAUKEE (since 2005), and TI Fluid Systems (since 2021). A productized subscription layer has been layered on top, with publicly disclosed social media tiers (Kickstart £2,500/month, Turbo £3,775/month, Supercharged £5,600/month, and Custom Fit) requiring a minimum three-month commitment; the rest of the portfolio is quote-based. Go-to-market is sales-led, with new business driven by direct outreach, referrals, the Automotive PR network, and thought-leadership content via the agency's blog, LinkedIn presence, and quarterly newsletter.

Torque's customer base spans automotive OEMs and passenger-car manufacturers, commercial vehicle operators (trucks, buses, electric buses), automotive technology startups, and Tier 1/2/3 suppliers, with both B2B and B2C audiences as well as internal and stakeholder communications. The agency's 2021 strategic pivot toward electrification, commercial vehicles, and supply chain is reflected in recent engagements (ELM Mobility, Continental, Mellor) and in its 2024/2026 partnership with sustainability consultancy Wylde Connections, which positions the firm to serve growing demand for defensible ESG and green-claims communications under CMA and CSRD regimes.

Name

Torque Agency Group

Legal name

Torque Agency Group

Website

https://torqueagencygroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Torque Agency Group is a London-based, UK-headquartered PR, communications, and marketing agency specializing in the automotive sector. Founded in 2000 with 51-100 employees, it serves OEMs, commercial vehicle operators, automotive tech startups, and supply chain clients across 33 markets via the Automotive PR network.

Ownership category

akta.pro rank

Product category

Automotive PR & Communications

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Public Relations Agencies (541820)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Automotive PR services
• Brand communications
• Media relations
• Social media management
• Product launch events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - PR & Communications: Torque generates revenue by providing integrated communications services including PR and media relations, brand communication strategy, product launches and events, corporate communications, media buying, social media management, and AI visibility services. Revenue is project-based or retainer-based, with long-term client partnerships forming a significant portion of the business.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Torque Agency Group is a full-service, UK-based PR, communications, and marketing agency that sells integrated communications services to automotive-sector clients. Its portfolio covers PR and media relations, brand communication strategy, product launch and event management, corporate communications, media buying, social media management, and an emerging AI Visibility service, delivered primarily through retainers and project-based engagements to automotive manufacturers, OEMs, commercial vehicle operators, suppliers, and start-ups.

Product overview

Torque Agency Group offers a unified suite of automotive PR, communications, and marketing services organized around a core social media management platform with tiered packages (Kickstart, Turbo, Supercharged). The portfolio spans traditional PR and media relations, brand strategy, product launches, corporate communications, and media buying, complemented by specialized AI Visibility services for managing AI platform representation. Additional add-on modules include Torque Flex (flexible social media support), Executive Positioning, Influencer Marketing, Paid Social advertising, and Content Capture Days. All services are specifically tailored for the automotive industry.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Media Relations Traditional public relations services for the automotive industry including media relations, press releases, journalist outreach, and trade press engagement, delivered to manufacturers, OEMs, commercial vehicle operators, and start-ups.
• Brand Communication Strategy Strategic brand communication planning and messaging development for automotive businesses, including positioning, narrative development, and integrated communication roadmaps.
• Product Launches & Events Event management and product launch coordination for automotive brands including press launches, media events, exhibition support, and press drives, delivered in the UK and EMEA markets.
• Corporate Communications Internal and external corporate communications including stakeholder messaging, company announcements, employee engagement, and investor communications for automotive sector clients.
• Media Buying Paid media purchasing and advertising placement across automotive and related media channels, supporting paid campaigns for clients across awareness, consideration, and conversion objectives.
• Social Media Management Social media management services including content planning, platform management, community engagement, and analytics across LinkedIn, Facebook, and Instagram. Offered through tiered monthly subscription packages (Kickstart £2,500, Turbo £3,775, Supercharged £5,600, and Custom Fit pricing on request), each requiring a minimum three-month commitment, plus Torque Flex add-on support.
• AI Visibility Service that audits how AI platforms (ChatGPT, Google AI Overviews, Perplexity, Claude) represent a client's brand, identifies misinformation and content gaps, and builds a 12-month topic cluster content strategy with ongoing creation and monitoring to improve AI citation accuracy and reduce hallucinations.

Quantifiable outcome

• Nearly 13.5 million impressions and 123,500+ clicks to registration pages from a single international social media campaign (MILWAUKEE Garage Tour)
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Wylde ConnectionscoreStrategic or Co-development Partner · 24 April 2026Torque Agency Group partnered with Wylde Connections, a sustainability consultancy, to offer integrated sustainability communications and ESG strategy services. The partnership addresses the critical gap where businesses make genuine sustainability investments but lack the ability to communicate them in compliance with CMA Green Claims Code requirements. Combined services include ESG diagnostic assessment using Wylde's Enveglas tool, strategic roadmaps, and multi-year transformation programmes with defensible communications. Specifically targets automotive leaders, technology innovators, manufacturing businesses, and SMEs across the automotive supply chain.
• Automotive PRcoreStrategic or Co-development Partner · 1 January 2003Torque is a founding partner of Automotive PR, a global network of automotive communications agencies established in 2003. The network is represented in every major automotive market and includes 19 independent consultancies serving 33 markets and over 100 clients. The partnership enables Torque to offer global coverage while providing local market expertise through partner agencies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MHP Communications: UK-based integrated communications consultancy with a strong automotive and transport practice. Directly comparable to Torque as a similarly-sized UK-headquartered agency serving enterprise automotive clients with PR, public affairs, and content capabilities.
• W Communications: London-based PR and communications agency with a dedicated automotive practice serving global OEMs and technology clients. Closely comparable vertical specialisation and boutique size to Torque, often competing for similar UK/EU automotive mandates.

Broad incumbents

• Hill+Knowlton Strategies: Global communications network with an established automotive and mobility practice serving multinational OEMs and tier-1 suppliers. Comparable in client type and service mix (PR, corporate, social) but operates at vastly greater scale across multiple sectors.
• FleishmanHillard: Global PR and integrated communications agency with a recognised automotive practice and long-standing OEM relationships. Overlaps with Torque in PR, social, and product launch capabilities but delivers through a much larger worldwide office network.
• Edelman: World's largest privately-held PR firm with automotive, technology, and sustainability practices serving major global OEMs. Overlaps with Torque on enterprise PR, sustainability communications, and brand strategy, with substantially broader geographic and sector footprint.
• Burson: Global communications agency (formed from BCW and Burson-Marsteller) with deep automotive and mobility expertise. Direct service overlap with Torque across PR, corporate communications, and social media for enterprise automotive clients at global scale.
• Ketchum: Global communications consultancy with an automotive and mobility practice serving OEMs and tier-1 suppliers. Comparable in offering (PR, brand strategy, social) but materially larger and more diversified across sectors and geographies than Torque.
• MSL Group: Global public relations and integrated communications network (Publicis Groupe) with a dedicated automotive practice. Directly comparable in service mix (PR, social, brand, product launch) but operating at much greater scale.
• Havas Play (Havas): Global marketing and communications group with automotive and mobility clients including PR, media, and content capabilities. Comparable offering to Torque but with a holding-company structure and global footprint Torque accesses only through its network.

Emerging players

• Onyx PR: UK-based boutique PR and communications agency with automotive and technology sector experience. Comparable vertical focus and boutique size to Torque, representing a similar specialist profile in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInuk.linkedin.com/company/torque-agency-group
• Xx.com/TorqueAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torque Agency Group