E5-Mode

What E5-Mode does

E5-Mode (operating as e5) is a Belgian omnichannel fashion retailer founded around 1979/1980 and headquartered in Sint-Niklaas, Belgium. The company sells women's and men's clothing and accessories through a network of 56 physical boutiques distributed across Belgium and an e-commerce webshop at e5.be, supported by free shipping on orders above €49.95, delivery within 2–4 business days, and free returns within 30 days. It targets a broad consumer base across sizes from petite (size 34/XS) through plus size (women up to 52, men up to 5XL), including a dedicated golf and leisure collection, with content platforms such as StyleStories, lookbooks, and a #wijdragene5 community hashtag supporting brand engagement.

The product architecture combines a portfolio of private-label brands (Louise, Libelle, Liberty Island, Liberty Loving Nature, D'Auvry, Claude Arielle for women; Ravøtt, Casual Five, Upper East, Dansaert Blue, Dansaert Black for men) with external brands such as JDY, Opus, Tom Tailor, Superdry, and Marc O'Polo. Supporting services include the MyStyle personal-shopping and styling consultation, alteration and repair services, gift cards and gift wrapping, and a web-only assortment that differentiates the online channel from physical stores. Technology stack is described as a standard e-commerce platform with payment integrations (Bancontact, iDeal, Mastercard, Visa, American Express, PayPal) and Ecommerce Europe / Webshop Trustmark certifications; no proprietary AI, data, or platform technology is disclosed.

E5 generates revenue through one-time retail sales across both channels: physical boutique transactions and online orders, with marketing driven by newsletters, social media, blog content, seasonal catalogs, in-store events, and personal shopping appointments. The company is privately held as e5-Fashion-BV, a Belgian private limited company, with no disclosed parent company, institutional investors, or funding rounds. It has been recognized as a 'Best Managed Company' and won the 2022 BeCommerce Omnichannel Campaign award. Revenue, ownership structure, and management team details are not publicly disclosed.

Name

E5-Mode

Legal name

e5-Fashion-BV

Website

https://e5mode.be

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

E5-Mode is a Belgian omnichannel fashion retailer operating 56 physical boutiques across Belgium and the e5.be webshop, selling women's and men's clothing and accessories through private-label and third-party brands, with personal styling and free shipping and returns.

Ownership category

akta.pro rank

Product category

Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Women's clothing
• Men's clothing
• Fashion accessories
• Personal shopping
• Omnichannel retail

Headquarters

HQ city

Sint-niklaas

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from 56 physical e5 boutiques across Belgium offering women's and men's clothing and accessories with personal customer service
2. E-commerce Sales: Online sales through e5.be website with home delivery and in-store pickup options

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

E5-Mode (e5) is a Belgian omnichannel fashion retailer that sells women's and men's clothing, plus accessories, through a network of 56 physical boutiques across Belgium and an e-commerce website (e5.be). The assortment combines private-label brands (Louise, Libelle, Liberty Island, D'Auvry, Claude Arielle, Ravøtt, Casual Five, Upper East, Dansaert Blue, Dansaert Black) with external brands (JDY, Opus, Tom Tailor, Superdry, Marc O'Polo), supported by free MyStyle personal shopping, alteration services, and gift cards.

Product overview

E5-Mode operates as an omnichannel fashion retailer combining 56 physical boutique stores with a comprehensive e-commerce platform (e5.be). The offering architecture consists of a core webshop platform complemented by physical retail services, personal styling services (MyStyle), and content platforms (StyleStories). The product portfolio spans women's clothing and accessories (dresses, jeans, jackets, blazers, party wear, plus size), men's clothing and accessories, and specialized collections including denim, golf & leisure, and plus size lines. E5 carries both private label brands (Louise, Libelle, Liberty Island, D'Auvry, Claude Arielle for women; Ravøtt, Casual Five, Upper East, Dansaert Blue, Dansaert Black for men) and external brands (JDY, Opus, Tom Tailor, Superdry, Marc O'Polo, and others). Services include gift vouchers, alteration/repair services, personal styling appointments, and a newsletter subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• e5 Webshop (e5.be) Online e-commerce platform enabling customers across Belgium to browse and purchase women's and men's clothing and accessories from e5's assortment, with home delivery and in-store pickup options.
• e5 Fysieke Boetieks Network of 56 physical e5 boutiques spread across Belgium offering the full women's and men's fashion assortment, in-store fitting, personal styling, and the MyStyle service.
• MyStyle Service Free in-store personal shopping and styling consultation service providing combination tips and outfit advice to help customers select clothing within e5 boutiques.
• Retouches & Repair Service Alteration and repair service for purchased e5 clothing items to ensure proper fit and extend garment longevity.
• e5 Cadeaubonnen (Gift Cards) Gift vouchers available in various amounts, redeemable in e5 boutiques and on the e5.be webshop.
• Dameskleding (Women's Clothing) Women's clothing assortment including dresses, skirts, tops, jeans, jackets, blazers, party wear, loungewear, and basics, available from petite (size 34) to plus size (up to size 52).
• Herenkleding (Men's Clothing) Men's clothing assortment including T-shirts, polos, shirts, pants, jeans, blazers, suits, jackets, sweaters, underwear, loungewear, and basics, available from size S to plus size 5XL.
• Accessoires (Accessories) Fashion accessories for men and women including handbags, wallets, scarves, jewelry, belts, hosiery, socks, hats, hair clips, sunglasses, and garment care products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• OxfamminorOthersE5 conducts charity collection initiatives in support of Oxfam, demonstrating social responsibility and community engagement through clothing donations and fundraising campaigns.
• MyStyle Personal ShoppingcoreOthersIn-house personal shopping and styling consultation service offered free to customers in e5 boutiques, providing combination and styling advice to help customers find perfect outfits.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JBC: Belgian family fashion retailer offering women's, men's, and children's clothing across physical stores and e-commerce in Belgium and neighboring countries. Closest direct comparable to E5 by geography, mid-market positioning, and omnichannel model.
• WE Fashion: Dutch fashion retailer with a strong Benelux store network and e-commerce operation, competing directly with E5 for the same value-conscious Belgian and Dutch fashion consumer.
• Bel&Bo: Belgian family fashion retailer with a multi-channel store-and-web model selling women's, men's, and children's clothing at accessible prices, similar customer profile to E5.

Broad incumbents

• C&A: European family clothing incumbent with extensive Belgian store presence and online shop, offering comparable mid-market apparel and accessories assortment across all ages.
• H&M: Global fast-fashion leader with major Belgian store footprint and full e-commerce offering, competing with E5 for value-oriented women's and men's fashion shoppers.
• Zara (Inditex): Global fashion incumbent under Inditex with significant Belgian store presence and a flagship e-commerce site, competing across the same women's and men's mid-market segments as E5.
• Primark: European value-fashion chain with a growing Belgian footprint (driven by price-led demand), competing with E5 for budget-sensitive apparel shoppers across women's and men's categories.
• Esprit: European casual apparel brand with multi-channel distribution including Belgian retail and online, overlapping with E5 on women's and men's casual and lifestyle fashion.
• New Yorker: German-headquartered European fashion chain with Belgian store presence and online shop, competing with E5 for younger women's and men's fashion at value price points.

Regional players

• Vögele (Charles Vögele): Swiss-Austrian family fashion retailer historically active across multiple European markets including cross-border competition with Belgian shoppers. Comparable mid-market, multi-category apparel positioning to E5.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagrame5.be/nl/instagram
• Facebookfacebook.com/e5mode

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E5-Mode