Just For Kix
Just For Kix is a privately held youth dance education company and dancewear retailer operating 200+ class programs across 12 U.S. states with 21,000+ students, complemented by an e-commerce storefront, summer camps, and a national competition series.
- Company typePrivate
- Founded1983
- HeadquartersBaxter, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Just For Kix does
Just For Kix is a privately held youth dance education and dancewear retail company headquartered in Baxter, Minnesota, founded in 1983 by Cindy and Steve Clough. The company operates a vertically integrated model combining dance instruction, dancewear and costume retail, summer camps, and a national competition circuit. Its education arm runs more than 200 dance class programs across 12 U.S. states serving over 21,000 students in styles including kick, jazz, lyrical, ballet, pom, and hip hop. Revenue is generated through recurring monthly class fees (~$29/month), one-time dancewear purchases priced $8.99–$50+, camp tuition (team-quoted), and competition entry fees ($35–$110 depending on entry size).
The product portfolio includes core dancewear (leotards, pants, leggings, warm-ups), a full dance shoe range (ballet, jazz, hip hop, tap, lyrical, character, pointe), performance costumes, tights, and accessories. Proprietary sub-brands include Dance Basix (premium leotards), the Alexandra Collection (rhinestone performance wear), Gia-Mia footwear, and The TeeHive (custom apparel). The company also operates the Together We Dance (TWD) competition series in its 29th season, Solo/Duet/Small Group competitions, and the ReliaQuest Bowl performance tour at Raymond James Stadium in Tampa.
Distribution runs through a combination of e-commerce (shop.justforkix.com), free catalog with phone ordering, and physical class locations that double as community channels. Marketing emphasizes community engagement, an educational Dance Talk blog, and social media (Instagram approaching 100,000 followers, YouTube, Facebook, Pinterest). The technology stack is a standard e-commerce platform and web-based class registration system with no disclosed AI capabilities. The company is independently owned with no disclosed external investment, parent company, or funding rounds.
Just For Kix firmographics
Firmographics- Name
- Just For Kix
- Legal name
- Just For Kix
- Website
- https://justforkix.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Just For Kix is a privately held youth dance education company and dancewear retailer operating 200+ class programs across 12 U.S. states with 21,000+ students, complemented by an e-commerce storefront, summer camps, and a national competition series.
- Ownership category
- akta.pro rank
Just For Kix industry classification
Industry- Product category
- Youth Dance Education and Dancewear Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Footwear, (No Rubber) (3140), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Yoga, Pilates & Studio Wear Retail (CRAMACAE)
- akta.pro secondary industries
- Streetwear & Contemporary Apparel Retail (CRAAABAM), Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Dance Festivals & Dance Series (MPAGADAJ)
Keywords
Where Just For Kix is headquartered
LocationHeadquarters
- HQ city
- Baxter
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Just For Kix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Dancewear and Costume Retail: Direct-to-consumer e-commerce sales of dancewear including leotards, dance shoes, costumes, accessories, and dancewear for various styles (ballet, jazz, hip hop, lyrical). Products sold through shop.justforkix.com, catalog, and phone orders.
- Dance Classes and Instruction: Recurring revenue from dance class registration fees. Classes offered in kick, jazz, lyrical, ballet, pom, and hip hop across 200+ locations in 12 states. Annual membership fees apply for certain programs.
- Dance Camps: Revenue from youth dance camps including overnight high school camps, youth day camps (K-9th grade), private team camps, and intensives. Pricing per team based on number of dancers, number of days, and travel required.
- Dance Competitions: Entry fees for Together We Dance (TWD) competitions and Solo/Duet/Small Group (SDS) competitions. SDS fees: $110 solo, $60 duet, $45 trio, $35 small group per entrant.
- Custom Choreography Services: Custom choreography services for dance teams and studios. Quote-based pricing through consultation process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dancewear retail - Alexandra Collection Bandana Harem Pant |
| Unit Pricing | Pay-as-you-go | Dancewear retail - apparel items |
| Unit Pricing | Pay-as-you-go | Solo/Duet/Small Group Competition Entry Fees |
| Other | Multi-year contract | Private Team Camps |
| Subscription | Monthly | Dance Classes Monthly Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Just For Kix product offering
Product offeringCore offering
Just For Kix sells dancewear, dance shoes, dance costumes, and accessories through its own e-commerce storefront, catalog, and phone ordering, while operating in-person youth dance classes, summer camps, custom choreography, and dance competitions across 12 U.S. states. Its proprietary sub-brands Dance Basix (leotards) and Alexandra Collection (premium dancewear) anchor the apparel line, and its Together We Dance competition is in its 29th season.
Product overview
Just For Kix is a dancewear retailer and dance education company offering a comprehensive portfolio of products and services. The product line includes core dancewear (leotards, dance pants, leggings, shorts, warm-ups), dance shoes (ballet, jazz, hip hop, tap, lyrical, character), dance costumes, tights, accessories, and dance bags. Proprietary sub-brands include Dance Basix (premium leotards focused on quality fabrics and durability) and the Alexandra Collection (premium performance wear with rhinestone details). The education services arm operates dance classes in 12 states across 200+ programs serving 21,000+ students, supplemented by dance camps (youth, high school, private), the Together We Dance team competition (29th season), Solo/Duet/Small Group competitions, ReliaQuest Bowl performance tours, custom choreography services, a Teacher Program for coaches, Digital Dance video content, and the Dance Talk educational blog.
Differentiator
Problem solved
Functional benefit
Brands
- Dance Basix: A brand of high quality dance leotards featuring highest quality fabrics, creative design, and manufacturing with attention to detail.
- The TeeHive
- Alexandra Collection
- Gia-Mia
Products and services
- Dancewear Apparel Core dancewear collection including dance pants, jazz pants, harem pants, Capri pants, shorts, leggings, sweatpants, skirts, tutus, tops, warm-ups, and undergarments for dancers of all ages, sold direct to consumers.
- Dance Shoes
- Dance Costumes
- Leotards
- Dance Basix Leotards
- Dance Accessories
- Tights
- Kids Dancewear
- Boys and Unisex Dancewear
- Dance Classes
- Dance Camps
- Together We Dance (TWD) Competition
- Solo, Duet & Small Group (SDS) Competition
- ReliaQuest Bowl Performance Tour
- Custom Choreography
- Teacher Program
- Digital Dance Videos
Quantifiable outcome
- Engages over 21,000 dancers at more than 200 locations nationwide
- +1 more outcomes
Companies that use Just For Kix
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Just For Kix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Just For Kix partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Just For Kix competitors and assessment
Company assessmentDirect peers
- Capezio: Capezio is a leading specialty dancewear and footwear retailer/manufacturer with a national catalog and storefront presence. It directly competes with Just For Kix in leotards, tights, shoes, and dance accessories for ballet, jazz, and tap dancers.
- Bloch: Bloch is a global dancewear and dance shoe brand with retail and wholesale channels. It overlaps with Just For Kix's product categories — ballet, jazz, tap, lyrical footwear and apparel — and targets a similar recreational-to-competitive youth customer base.
- Discount Dance Supply: Discount Dance Supply is an online dancewear retailer offering leotards, shoes, costumes, and accessories across major dance brands. It competes directly with Just For Kix's e-commerce storefront for price-sensitive studio families and individual dancers.
- Leo's Dancewear: Leo's Dancewear is a dancewear retailer with both online and physical stores serving dancers of all ages. Its product breadth and price positioning overlap with Just For Kix's dancewear, shoes, and costume retail offering.
- Body Wrappers: Body Wrappers designs and sells premium dancewear including leotards, tights, and warm-ups through retail and wholesale channels. Comparable to Just For Kix for product category, target customer (studio dancers and teams), and competitive pricing positioning.
Broad incumbents
- Arthur Murray Dance Studios: Arthur Murray is a global dance instruction franchise focused primarily on adult social dancing (ballroom, Latin, swing). It competes with Just For Kix in the dance instruction category but targets a different age segment and curriculum focus.
- Fred Astaire Dance Studios: Fred Astaire operates a national franchise network of ballroom and social dance studios. Comparable to Just For Kix as a dance instruction brand with multi-location U.S. presence, though focused on adult learners rather than youth competitive dance.
- Universal Dance Association (UDA): UDA organizes national dance team championships, camps, and competitions for school-affiliated dance programs. It directly competes with Just For Kix's Together We Dance competition series and private team camps for the high school dance team customer.
- Varsity Spirit: Varsity Spirit runs cheerleading and dance camps, competitions, and apparel at national scale. Comparable to Just For Kix in serving school dance teams with curriculum, events, and branded apparel, but operates with significantly larger capital and event footprint.
Others
- Dance Spirit Magazine: Dance Spirit is a leading media brand for competitive and studio dancers with editorial content, video, and events. Adjacent to Just For Kix as a youth-dance content and community platform rather than a direct retailer or instructor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Just For Kix social profiles
Digital presenceJust For Kix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just For Kix leadership team
Management profileNumber of profiles
Profiles4 records
Just For Kix subsidiaries and ownership
Company hierarchySubsidiaries2 records
Just For Kix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just For Kix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just For Kix
What does Just For Kix do?
Just For Kix sells dancewear, dance shoes, dance costumes, and accessories through its own e-commerce storefront, catalog, and phone ordering, while operating in-person youth dance classes, summer camps, custom choreography, and dance competitions across 12 U.S. states. Its proprietary sub-brands Dance Basix (leotards) and Alexandra Collection (premium dancewear) anchor the apparel line, and its Together We Dance competition is in its 29th season.
Is Just For Kix a public or private company?
Just For Kix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Just For Kix founded?
Just For Kix was founded in 1983. It employs 501 to 1,000 people.
Where is Just For Kix based?
Just For Kix is headquartered in Baxter, United States, in the North America region.
How does Just For Kix make money?
Five revenue lines are on record. Dancewear and Costume Retail is the primary driver. The others are dance Classes and Instruction, dance Camps, dance Competitions and custom Choreography Services.
Who are Just For Kix's main competitors?
Direct peers on record are Capezio, Bloch, Discount Dance Supply, Leo's Dancewear and Body Wrappers. Broad incumbents are Arthur Murray Dance Studios, Fred Astaire Dance Studios, Universal Dance Association (UDA) and Varsity Spirit. Dance Spirit Magazine is listed as an others.
Does Just For Kix have an API?
No public API is recorded for Just For Kix.
What industry is Just For Kix in?
Just For Kix's product category is Youth Dance Education and Dancewear Retail. Its primary akta.pro industry code is CRAMACAE, Yoga, Pilates & Studio Wear Retail, with a secondary code of CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 458 and its SIC code is 5600.