Insca

What Insca does

Insca (legal entity INSCA TRADEMARK, S.L) is a Spanish industrial designer and manufacturer of display systems, showroom furniture and exhibition stands for the ceramic tile, bathroom/sanitaryware, building materials and flooring industries. Founded in 1978 and headquartered in Almazora (Castellón), Spain, the company operates an integrated production footprint of 18,000 m² of manufacturing space and 6,000 m² of logistics space, with a workforce of over 200 professionals serving more than 10,000 customers across 100+ countries. Its portfolio comprises 18+ modular display series — including Slimshow, Multi Tiles, Tubestile, Box, XL, Milan Wall, Minimal, I Nostri Banchi, UP!, Ceramoteca UP, Tile Library, Boutique, Arredobagno UP!, Outdoor, Woodlook and Fussion — plus proprietary products such as the Komori floor tile display and the Londres Multi Tiles sliding-panel stand, many built on a modular architecture combining drawers, panels and configurable accessories.

Underlying technology centers on the proprietary I.RIS intelligent digital system (released 2022), which fuses physical tile samples with digital visualization through three versions: V01 (drawer sensors that trigger on-screen environment and technical data when samples are selected), V02 (advanced scanning of up to 1,000 pieces) and V03 (mobile scanner for labels as small as 30x30 cm). Supporting engineering includes high-performance soundproof sliding panel mechanisms for tile handling stability. The company is certified to UNE-EN ISO 9001 (quality) and ISO 14001 (environmental management) standards, signaling process discipline typical of an established B2B industrial supplier.

The business model is project-based and quote-driven: customers engage Insca through direct enterprise field sales and trade-show presence (Cersaie, Coverings, Cevisama) for bespoke showroom designs, trade-stand fabrication, and end-to-end project services covering briefing, technical design, manufacturing, logistics and on-site installation. Revenue streams combine one-time custom display system sales with professional project services, targeting ceramic tile manufacturers, building materials distributors/retailers (including Leroy Merlin, BigMat, Roca, Saltoki, Argenta) and global tile brands (Pamesa, Keraben, Florim, Interceramic, Tilebar). Pricing is not publicly disclosed and is structured as multi-year project contracts rather than subscription or SaaS, with the I.RIS platform representing an emerging hardware-plus-software product line layered on top of the physical displays.

Name

Insca

Legal name

INSCA TRADEMARK, S.L

Website

https://insca.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Insca designs and manufactures custom display systems, showroom furniture, and trade-show stands for ceramic tile, bathroom, and building materials manufacturers and distributors worldwide, serving 10,000+ customers across 100+ countries from its Almazora, Spain headquarters.

Ownership category

akta.pro rank

Product category

Retail Display Systems

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

akta.pro secondary industries

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Ceramic tile displays
• Showroom design services
• Exhibition stand fabrication
• Building materials displays
• Trade show booths

Headquarters

HQ city

Almazora

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Display Systems and Furniture: Design, fabrication, and sale of custom and standard display systems for ceramic tiles, building materials, bathroom/sanitaryware, and wood/laminate flooring. Includes modular display units like Slimshow, Multi Tiles, Tubestile, Box, XL, Milan Wall, Minimal, UP!, I Nostri Banchi, Ceramoteca, Boutique, Woodlook, and Outdoor series.
2. Showroom Design and Project Services: End-to-end project services including design briefing, technical design, fabrication, logistics, and on-site assembly. Complete project management for trade show stands, showrooms, and exhibition spaces.
3. Trade Show Stands: Design and fabrication of custom exhibition stands for trade shows (Cersaie, Coverings, Cevisama). Provided nearly 4000 m2 of bespoke stands to Cersaie.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Insca designs, manufactures, and installs custom and modular display systems for ceramic tiles, bathroom/sanitaryware, and building materials showrooms. The offering includes physical display furniture across multiple product series (Slimshow, Multi Tiles, Tubestile, Box, XL, UP!, and others) augmented by the I.RIS digital sample-visualization system, plus turnkey showroom and trade show stand project services.

Product overview

INSCA is a manufacturer of ceramic tile displays and building materials exhibition solutions. The product portfolio includes multiple display series (Slimshow, Multi Tiles, Tubestile, Box, XL, Milan Wall, Minimal, I Nostri Banchi, UP!, Ceramoteca UP, Tile Library, Ceramotecas, Boutique, Arredobagno UP!, Outdoor, Woodlook, Fussion, Complementos) plus stand-alone products like Komori floor display and Londres Multi Tiles. The I.RIS intelligent digital system integrates physical samples with digital visualization technology. Services include custom showroom design, manufacturing, logistics, and installation. Technical workbenches (Minimal, I Nostri Banchi, UP!) serve professional specification areas. The modular system allows combinations of drawers, panels, and accessories adapted to customer needs.

Differentiator

Problem solved

Functional benefit

Brands

• I.RIS: Intelligent digital system that merges physical and digital displays for building materials showrooms, featuring sensors and scanning capabilities for enhanced customer experience
• Serie Slimshow
• Serie Multi Tiles
• Serie Tubestile
• Serie UP!
• Serie I Nostri Banchi
• Ceramoteca UP
• Serie Woodlook
• Serie Outdoor
• Komori
• Londres Multi Tiles

Products and services

• Serie Slimshow Display series designed for large format ceramic tiles, with a lightweight and contemporary aesthetic that emphasizes floor and wall ceramic collections in showrooms.
• Serie Multi Tiles Multiformat tile display stands with sliding panel systems for exhibiting different materials and formats in showrooms.
• Serie Tubestile Tubular structure displays for tiles and bathroom materials that convey lightness and delineate ambient areas in showrooms.
• Serie Box Box-style modular display series for organized sample presentation of tile collections.
• Serie XL Large format tile display series designed for extra-large ceramic slab presentations.
• Serie Milan Wall Wall-mounted tile display system for creating organized wall presentations of ceramic collections.
• Serie Minimal Technical workbench series with a minimalist design for professional specification and client consultation areas.
• Serie I Nostri Banchi Classic modular technical workbench with a solid, elegant design featuring non-slip carpeted surfaces and configurable drawer units for professional areas.
• Serie UP! Industrial-style technical workbench with metal structure and wood finishes, providing visual continuity for central and technical showroom areas.
• I.RIS Intelligent Digital System Digital-intelligent system that merges physical samples with digital visualization, with three versions (V01 sensor-based drawers, V02 advanced scanning, V03 mobile scanner) that display real environment applications and technical information when samples are selected.
• Serie Ceramoteca UP Modular tile library with the UP! design line, featuring a metal structure with adjustable accessories for organizing tiles regardless of size.
• Serie Tile Library Tile library display system that allows multiple formats and typologies to be integrated in small spaces with a clean, organized presentation.
• Serie Ceramotecas Traditional ceramic tile library displays for organizing and presenting tile collections in showrooms.
• Serie Boutique Modular boutique-style tile library with an elegant design for premium showroom presentations.
• Serie Arredobagno UP! Sanitary ware and bathroom fixture displays following the UP! industrial design line.
• Serie Outdoor Displays specifically designed for outdoor tile and building material exhibitions.
• Serie Woodlook Displays designed specifically for parquet, laminate, and vinyl flooring materials.
• Serie Fussion Fusion-style displays combining different materials and finishes for innovative showroom presentations.
• Serie Complementos Complementary display accessories and components to enhance tile presentation systems.
• Komori Floor Tile Display Panel-free floor tile display with a central metal structure and adjustable arms that holds 12+ tiles simultaneously in multiple formats (90x90, 100x100, 50x100, 60x120, 120x120).
• Londres Multi Tiles Display Stand Extensible multiformat tile display stand with a sliding panel system that supports 2–10 panels for tiles 60 cm to 120 cm wide, up to 260 cm high.
• Showroom Design Services Custom showroom design and build services, including briefing, technical design, manufacturing, logistics, and on-site assembly for premium material exhibition spaces.
• Trade Show Stands Customized exhibition stands and ephemeral architecture for trade shows including Cersaie, Coverings, and Cevisama; nearly 4,000 m² of bespoke stands have been delivered to Cersaie.

Quantifiable outcome

• 70% of purchase decisions are made at the point of sale
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• ICEX - Spain's Trade and Investment AgencycoreGTM or Marketing Partner · 1 January 2021INSCA participated in the ICEX-Next Export Initiation Program with support from ICEX and co-financing from European FEDER funds. This partnership supports the company's internationalization efforts and export growth.
• Andimac - Asociación Nacional de Distribuidores de Cerámica y Materiales de ConstruccióncoreStrategic or Co-development PartnerINSCA joined as an industrial member for innovation. Andimac is the National Association of Ceramic and Building Materials Distributors. INSCA sponsors the VIII Andimac Congress in support of the distribution sector.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aluvision: Belgian modular aluminum frame system manufacturer used for exhibition stands, retail displays and showroom environments. Directly comparable to Insca in the modular display/exhibit fabrication market, with similar B2B project-based sales into trade shows and brand showrooms.
• Octanorm: German origin modular system vendor for trade show booths, retail displays and exhibition design. Closely comparable to Insca in project-based fabrication of custom exhibits and display furniture for global brand activation.
• BeMatrix: Belgian manufacturer of modular LED-compatible display frame systems widely used across trade shows and brand showrooms. Comparable to Insca as a project-driven modular display fabricator serving global exhibitor and retail-fixture customers.
• SYMA System: Swiss provider of shop fitting, exhibition systems and display solutions for retail and brand environments. Operates in the same project-based custom display space as Insca, with similar global customer base among manufacturers and retailers.

Broad incumbents

• Bürkle: German surface finishing and processing equipment maker serving the wood, panel and surface treatment industry with a much broader portfolio. Relevant as a larger, more diversified adjacent player with overlapping B2B fabrication capabilities for premium surface-product industries.
• Häfele: German-led international hardware, furniture fittings and architectural products group. Adjacent to Insca in supplying architects and retailers with fixtures and functional hardware for kitchens, bathrooms, and shop fitting, although broader and not specialized in ceramic displays.
• Homag Group: Global leader in woodworking machinery and production solutions for the furniture and building-components industry. Comparable to Insca indirectly through serving the same downstream furniture/display fabrication ecosystem with industrial-scale machinery and automation.
• Biesse: Italian multinational producing machinery, integrated lines and software for processing wood, glass, stone, plastic and metal. Adjacent to Insca as a major enabler of furniture, display, and architectural component manufacturing — a strategic supplier-side peer rather than a direct competitor.

Regional players

• Modul: Turkish-based custom exhibition stand and event display fabricator serving primarily the Middle East, CIS, and broader EMEA region. Comparable to Insca as a regional project-based display manufacturer focusing on trade shows and brand activations.

Emerging players

• ABP International: UAE-based brand of architectural and display products serving interior/retail display fabrication across MENA. Comparable to Insca as a smaller emerging display fabricator serving the same regional building-materials and tile retail customer base with modular fixture solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inscaOficial
• Facebookfacebook.com/Insca
• LinkedInes.linkedin.com/company/insca-tile-displays
• Instagraminstagram.com/insca_official
• Pinterestes.pinterest.com/insca_oficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insca