MAJORAL
MAJORAL is a Barcelona-based, founder-owned handmade contemporary jewelry brand founded in 1974, selling artisanal Mediterranean-inspired rings, bracelets, earrings, necklaces, and bridal jewelry via its own e-commerce, three Spanish retail stores, and wholesale to international multi-brand retailers.
- Company typePrivate
- Founded1974
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MAJORAL does
MAJORAL, legally ENRIC MAJORAL, S.L., is a Barcelona-based, founder-owned handmade contemporary jewelry house founded in 1974, with heritage in Formentera. The company designs, produces, and sells artisanal rings, bracelets, earrings, necklaces, pendants, chains, wedding bands, and engagement rings in silver, 18k gold, white gold, and titanium, finished with proprietary techniques including matte, frosted, textured, painted, and oxidized surfaces. It operates across 30+ themed collections (e.g., Gargot, Traces, Lunar, Flux, Volta) and supplies certified ethical lines such as 'Símbol Ètic Safir' with Wennick-Lefèvre sapphires from Madagascar and 'Símbol Ètic Diamant' with Fairmined gold.
The business sells through three owned retail stores in Formentera, Barcelona, and Eivissa (Ibiza); a global DTC e-commerce platform (majoral.com) supporting Catalan, Spanish, and English languages with worldwide shipping; and a wholesale program to multi-brand jewelry stores, artisan workshops, and galleries with a €15,000 first-order minimum. Payments are processed via PayPal, Redsys, and Alma installments for orders between €300 and €2,000, and the company backs all products with a 3-year warranty.
Pricing spans from a €575 entry-level wedding band to €4,200 diamond bands and €4,150 ethical sapphire engagement rings, positioning MAJORAL in the accessible-luxury and ethical bridal segment. The legal entity holds a registered trademark, is represented by external legal counsel, and operates as a private independent brand with no disclosed funding events, M&A activity, or external investors in the input data.
MAJORAL firmographics
Firmographics- Name
- MAJORAL
- Legal name
- ENRIC MAJORAL, S.L.
- Website
- https://majoral.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAJORAL is a Barcelona-based, founder-owned handmade contemporary jewelry brand founded in 1974, selling artisanal Mediterranean-inspired rings, bracelets, earrings, necklaces, and bridal jewelry via its own e-commerce, three Spanish retail stores, and wholesale to international multi-brand retailers.
- Ownership category
- akta.pro rank
MAJORAL industry classification
Industry- Product category
- Handcrafted Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Bridal Jewelry Retail (Bridal Boutiques/Chains/Online) (CRAKACAH)
- akta.pro secondary industries
- Wedding Bands (Bridal Rings) (CRAKACAB), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC), Custom Bridal & Engagement Design (CRAKAHAB)
Keywords
Where MAJORAL is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
MAJORAL business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: MAJORAL sells jewelry directly to consumers through its own e-commerce platform (majoral.com), processing payments via PayPal, Redsys (credit/debit cards), bank transfer, and Alma installment payments. This is a one-time transaction model for jewelry purchases.
- Owned Retail Stores: The company operates three physical retail stores located in Formentera, Barcelona, and Eivissa (Ibiza), selling jewelry directly to walk-in customers.
- Wholesale to Multi-brand Partners: MAJORAL distributes through authorized multi-brand jewelry stores, small artisan workshops, art galleries, and other retail partners. First orders minimum €15,000 including representation from the latest 3 collections. Payment terms: 50% upon order confirmation, 50% before shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Diamond Bands - Gold and white gold engagement rings with diamonds |
| Unit Pricing | Pay-as-you-go | Wedding Bands - Gold, white gold, titanium wedding rings |
| Unit Pricing | Pay-as-you-go | Sapphire Ethical Symbol - Fairmined gold rings with Wennick-Lefèvre certified sapphires |
| Unit Pricing | Multi-year contract | Wholesale - Multi-brand store distribution |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MAJORAL product offering
Product offeringCore offering
MAJORAL designs, handcrafts, and sells contemporary author jewelry — rings, bracelets, earrings, necklaces, pendants, chains, and bridal pieces — in silver, 18k gold, white gold, and titanium, with ethical material credentials (Fairmined gold, Wennick-Lefèvre certified sapphires). The product mix spans 30+ named collections organized under categories for everyday/contemporary wear, gender-specific lines (Pinassa for Men), and a full bridal range (engagement rings, ethical diamond and sapphire symbols, diamond bands, wedding bands). Sales channels are MAJORAL's own e-commerce site, three owned retail stores in Spain, and a wholesale network of multi-brand jewelers and galleries worldwide.
Product overview
MAJORAL is a Barcelona-based handmade contemporary author jewelry brand inspired by Mediterranean aesthetics, with roots in Formentera. The product portfolio consists of handcrafted jewelry across multiple categories (rings, bracelets, earrings, necklaces, pendants, chains) organized into 30+ named collections including Aigua, Aire, Baby, Baladre, Bots, Creta, Feel, Flô, Flux, Gargot, Lunar, Mini, Nius, Oceà, Ones, Papallones, Party, Pinassa, Pluja, Posidonia, Romani, Samoa, Samurai, Sunrise, Traces, Tresor, Volta, Xips, and Bridal sub-categories. Collections span silver, 18k gold, white gold, titanium, and combined metal pieces featuring ethical Fairmined gold and certified gemstones (Wennick-Lefèvre sapphires). Metal finishes include matte, frosted, textured, painted, and oxidized treatments. The Bridal line includes wedding bands, diamond bands, and ethical engagement symbols with Fairmined gold certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Contemporary handcrafted jewelry (rings, bracelets, earrings, necklaces, pendants, chains) Handcrafted contemporary author jewelry in silver, 18k gold, white gold, and titanium, with Mediterranean-inspired designs across more than 30 themed collections. Intended for individual consumers seeking distinctive, artisanal everyday and occasion jewelry.
- Bridal jewelry (engagement, wedding bands, diamond bands) Bridal and wedding jewelry line including commitment/engagement rings, ethical engagement symbols (Símbol Ètic Diamant, Símbol Ètic Safir), diamond-set bands, and gold or titanium wedding bands in multiple widths. Designed for engaged couples and wedding planners.
- Símbol Ètic Safir (Sapphire Ethical Symbol) collection Ethical engagement and commitment rings combining 18k Fairmined gold with Wennick-Lefèvre certified untreated natural sapphires, intended for bridal and commitment purchasers seeking ethically sourced gemstone jewelry.
- Ethical Diamond Symbol (Símbol Ètic Diamant) collection Ethical diamond engagement and bridal jewelry set in Fairmined gold, for bridal customers prioritizing traceable diamond sourcing alongside certified gold.
- Romani Gold and Romani Silver collections Mediterranean rosemary-motif jewelry line offered in matched 18k Fairmined gold and silver versions, available in men's and women's sizing, for everyday Mediterranean-heritage wear.
- Wholesale distribution to multi-brand retailers B2B channel offering MAJORAL handcrafted jewelry collections to authorized multi-brand jewelry retailers and art galleries for resale to their end customers.
Quantifiable outcome
- 3-year product warranty against manufacturing defects
- +1 more outcomes
Companies that use MAJORAL
Customer profileSegments3 records
Ideal customer profiles3 records
MAJORAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
MAJORAL partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
MAJORAL competitors and assessment
Company assessmentDirect peers
- Tous: Spanish heritage jewelry brand founded in Barcelona with a Mediterranean identity, omnichannel retail, and strong bridal/fashion presence. Most directly comparable peer given shared Barcelona origin, Spanish design language, and similar price architecture across fashion and bridal pieces.
- Mejuri: Toronto-based D2C fine jewelry brand emphasizing everyday luxury, transparency on sourcing, and digital-first distribution. Directly comparable to MAJORAL on the ethical/transparent sourcing narrative and direct-to-consumer gifting and bridal positioning.
- Monica Vinader: British designer jewelry brand with a focus on responsibly sourced materials, demi-fine price points, and a strong bridal and everyday-wear assortment. Comparable to MAJORAL on ethical sourcing credentials, designer-led collections, and omnichannel (DTC + wholesale + boutiques) model.
Broad incumbents
- Messika: Paris-based fine jewelry house known for diamond-centric bridal and fashion collections, founded in 2005 with strong international growth. Comparable to MAJORAL on designer-led fine jewelry with a strong bridal assortment and DTC/retail mix.
- Pandora: Global mass-market jewelry giant with deep bridal and gifting lines, large retail footprint, and significant marketing budget. Provides a comparable benchmark for the broader accessible-luxury jewelry category, though operating at materially greater scale and lower price points than MAJORAL.
- Cartier: Iconic French luxury jewelry maison with a globally dominant bridal and high jewelry business. Relevant incumbent benchmark for the bridal and ethical gold/sapphire positioning MAJORAL pursues, though at the ultra-luxury price tier.
- Swarovski: Austrian global jewelry and accessories brand with a strong author/designer heritage and broad bridal/gifting assortment. Comparable to MAJORAL on the European designer-jewelry positioning and global DTC + retail distribution model.
- Pomellato: Italian fine jewelry house known for bold, contemporary, handcrafted designs and responsible gold sourcing. Comparable to MAJORAL on the Mediterranean heritage, handcrafted contemporary positioning, and ethical gold narrative.
Emerging players
- Vrai: US-based fine jewelry brand producing diamond and gold jewelry with fully traceable, sustainably sourced supply chain. Comparable emerging peer on the certified ethical sourcing positioning, particularly for bridal and engagement rings, though operating primarily in the US.
- Aurate: New York-based D2C fine jewelry brand with a focus on responsibly sourced gold and transparent pricing. Comparable emerging peer to MAJORAL on the ethical fine-jewelry, DTC-led growth narrative targeting millennial and Gen Z luxury consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MAJORAL social profiles
Digital presenceMAJORAL compliance and trust
Trust signalCompliance2 records
MAJORAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAJORAL leadership team
Management profileNumber of profiles
MAJORAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAJORAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAJORAL
What does MAJORAL do?
MAJORAL designs, handcrafts, and sells contemporary author jewelry — rings, bracelets, earrings, necklaces, pendants, chains, and bridal pieces — in silver, 18k gold, white gold, and titanium, with ethical material credentials (Fairmined gold, Wennick-Lefèvre certified sapphires). The product mix spans 30+ named collections organized under categories for everyday/contemporary wear, gender-specific lines (Pinassa for Men), and a full bridal range (engagement rings, ethical diamond and sapphire symbols, diamond bands, wedding bands). Sales channels are MAJORAL's own e-commerce site, three owned retail stores in Spain, and a wholesale network of multi-brand jewelers and galleries worldwide.
Is MAJORAL a public or private company?
MAJORAL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAJORAL founded?
MAJORAL was founded in 1974. It employs 11 to 50 people.
Where is MAJORAL based?
MAJORAL is headquartered in Barcelona, Spain, in the Europe region.
How does MAJORAL make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are owned Retail Stores and wholesale to Multi-brand Partners.
Who are MAJORAL's main competitors?
Direct peers on record are Tous, Mejuri and Monica Vinader. Broad incumbents are Messika, Pandora, Cartier, Swarovski and Pomellato. Emerging players are Vrai and Aurate.
Does MAJORAL have an API?
No public API is recorded for MAJORAL.
What industry is MAJORAL in?
MAJORAL's product category is Handcrafted Jewelry. Its primary akta.pro industry code is CRAKACAH, Bridal Jewelry Retail (Bridal Boutiques/Chains/Online), with a secondary code of CRAKACAB, Wedding Bands (Bridal Rings). Its NAICS code is 458310 and its SIC code is 5944.