House of Dagmar

What House of Dagmar does

House of Dagmar AB is a privately held Swedish luxury fashion house founded in 2005 in Stockholm by three sisters, naming the brand after their late grandmother Dagmar, a tailor and model. The company designs and sells women's ready-to-wear apparel — including dresses, tops, trousers, blazers, knitwear, coats, and outerwear — alongside handcrafted Italian-made footwear, sunglasses, leather accessories, and a curated linen collection. Unit prices range from approximately $200 for accessories to $580 for premium leather boots, with no subscription model.

The company distributes through three channels: a global direct-to-consumer e-commerce platform on houseofdagmar.com (with U.S. priority shipping that includes duties and taxes), a flagship retail store at Biblioteksgatan 12 in Stockholm offering private styling appointments, and wholesale partnerships with premium department stores and boutiques including Bergdorf Goodman (US), Harrods (London), Le Bon Marché (Paris), and Kirna Zabâte (New York). The brand positions itself as a Scandinavian-heritage sustainable luxury label, with materials accounting for 70% of its measured environmental footprint and 90% of garments labeled as "GOOD CHOICE" indicating more sustainable fabrics.

House of Dagmar has built a multi-year sustainability infrastructure: material footprint measurement since 2017 (water use, CO2 emissions, waste), full STICA scope 1-3 reporting from 2020, product-level footprint analytics via Anthesis, and participation in the EU LIFE-funded ECAP project (2015-2019). It holds certifications across GOTS, RWS, OEKO-TEX STeP, GRS, FSC, BCI, PEFC, and Lenzing Ecovero, and in February 2021 became the first recipient of the Zalando Sustainability Award at Copenhagen Fashion Week. Leadership is anchored by Brand Director Sofia Wallenstam and the founding sisters, with press led by Karin Söderlind.

Name

House of Dagmar

Legal name

House of Dagmar AB

Website

https://houseofdagmar.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Dagmar is a privately held Swedish luxury women's fashion house founded in 2005, designing ready-to-wear, footwear, and accessories in Stockholm and selling via global e-commerce, a Stockholm flagship, and wholesale at Bergdorf Goodman, Harrods, Le Bon Marché, and Kirna Zabâte.

Ownership category

akta.pro rank

Product category

Luxury Women's Fashion

NAICS

Apparel Manufacturing (315), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Accessories and Other Apparel Manufacturing (3159), Footwear Manufacturing (3162), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330), Footwear, (No Rubber) (3140), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

akta.pro secondary industries

Luxury & Designer Footwear (CRAAACAI), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Women's ready-to-wear
• Sustainable luxury fashion
• Designer footwear
• Scandinavian fashion brand
• Fashion accessories

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online retail sales through houseofdagmar.com, selling apparel, footwear, and accessories directly to consumers globally with U.S. priority shipping including duties and taxes.
2. Retail Flagship Store: Flagship store sales at Biblioteksgatan 12, Stockholm with private styling appointments available.
3. Wholesale Distribution: Sales to premium department stores and boutiques including Bergdorf Goodman (US), Harrods (London), Le Bon Marché (Paris), and Kirna Zabête (New York).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

House of Dagmar designs and sells women's luxury ready-to-wear apparel (dresses, tops, trousers, blazers, knitwear, coats, outerwear), footwear (boots, loafers, sandals, heels, slippers) handcrafted in Italy from chrome-free leather, and sunglasses made in Italy with Swedish stainless steel. The brand emphasizes Scandinavian minimalist design and a sustainable materials program, selling through owned e-commerce, its Stockholm flagship store, and a curated set of luxury wholesale partners worldwide.

Product overview

House of Dagmar is a global luxury fashion brand offering women's ready-to-wear clothing and accessories through a unified product portfolio. The collection includes core fashion garments (dresses, tops, trousers, blazers, knitwear, coats, outerwear), footwear (shoes, boots, sandals, loafers), and sunglasses accessories—all designed in Stockholm with a minimalist Scandinavian aesthetic. The brand distributes through its own e-commerce platform and flagship Stockholm store, as well as through luxury wholesale partners including Bergdorf Goodman, Harrods, and Le Bon Marché. A curated linen collection and sale section provide specialized offerings within the main assortment.

Differentiator

Problem solved

Functional benefit

Products and services

• House of Dagmar Fashion Collections Luxury women's ready-to-wear fashion collection including dresses, tops, trousers, blazers, knitwear, coats, and outerwear designed in Stockholm with a minimalist Scandinavian aesthetic, sold through owned e-commerce, the Stockholm flagship, and luxury wholesale partners.
• Shoes Consciously handcrafted footwear collection including flat sandals, loafers, heels, slippers, slingbacks, and boots made in Italy from sustainable materials including chrome-free leather; online-exclusive friendly fur mules priced at $350 USD and Square Toe Chelsea Boots in chrome-free Italian calf leather at $580 USD.
• Sunglasses Sunglasses collection featuring five frame styles (Oval, Wide Oval, Round, Angled, Rounded) crafted in Italy using sustainably sourced materials and Swedish stainless steel.
• Linen Collection Curated sustainable linen garments collection featuring breathable natural fabrics made from flax plant fibers, characterized by longevity and environmentally friendly production.
• Stockholm Flagship Store Brand flagship retail store located at Biblioteksgatan 12, Stockholm, conceived as an extension of the design language—a place for reflection, tactile discovery, and quiet immersion in silhouette and material, with curated art and design objects and private styling appointments available Monday–Saturday.
• Sale Items Discounted fashion items including dresses, tops, blazers, trousers, knitwear, and accessories available at reduced prices, such as cashmere wool polo reduced from $490 to $245 and modal blend trousers reduced from $420 to $252.

Quantifiable outcome

• Water consumption reduced by 41% since 2017
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ZalandocoreGTM or Marketing PartnerZalando partnered with Copenhagen Fashion Week to create the first Zalando Sustainability Award. House of Dagmar was selected as the inaugural winner in February 2021, recognizing the brand's strong sustainable ambition implemented through its supply chain. The partnership elevated House of Dagmar's visibility in the sustainable fashion space.
• ECAP (EU LIFE funded project)minorStrategic or Co-development PartnerECAP was an EU LIFE funded project (2015-2019) initiated to reduce clothing waste across Europe and embed a circular economy approach. House of Dagmar participated, commencing material footprint measurement in collaboration with ECAP.
• STICA (Swedish Textile Initiative for Climate Action)coreStrategic or Co-development PartnerSTICA supports House of Dagmar in setting science-based targets with the ambition of reducing greenhouse gases. STICA publishes yearly progress reports for the Swedish fashion industry to encourage alignment with the 1.5°C pathway.
• OEKO-TEXminorOthersSilk used by House of Dagmar is certified according to STeP (Sustainable Textile and Leather Production) by OEKO-TEX and MADE IN GREEN by OEKO-TEX, ensuring testing for harmful substances and environmentally friendly production.
• GOTS (Global Organic Textile Standard)minorOthersMuch of the cotton used by House of Dagmar is GOTS-certified, ensuring cotton grows without toxic pesticides and persistent fertilizers. 70% organic material required for certification.
• RWS (Responsible Wool Standard)minorOthersAll virgin wool used by House of Dagmar is certified by RWS to ensure wool comes from progressive farms regarding animal welfare and land management.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stine Goya: Copenhagen-based designer womenswear brand targeting similar contemporary luxury customer with comparable price points and DTC + select wholesale distribution. Competes in same premium Scandinavian design category.
• Ganni: Danish contemporary luxury womenswear brand with similar Scandinavian design heritage, DTC + wholesale distribution model, and strong sustainability positioning. Comparable in pricing band ($200-$700), target customer (sustainability-conscious luxury woman), and global wholesale presence in premium department stores.
• Acne Studios: Swedish fashion house offering women's ready-to-wear, footwear, and accessories with similar minimalist Scandinavian aesthetic and DTC + flagship + wholesale multi-channel model. Most direct country-of-origin comparable with overlapping price points and product categories.
• Toteme: Stockholm-based contemporary luxury womenswear brand with strong DTC e-commerce, Stockholm flagship, and selective wholesale at Bergdorf Goodman and similar retailers. Highly comparable product mix (knitwear, tailoring, outerwear), minimalist aesthetic, and $250-$1,500 price band.
• By Malene Birger: Danish contemporary luxury womenswear brand with similar positioning in premium department stores globally, comparable price architecture ($150-$700), and overlap in target customer (women seeking timeless Scandinavian luxury).
• Holzweiler: Oslo-based contemporary fashion brand with comparable DTC + selective wholesale model, Scandinavian heritage positioning, and similar price band. Direct competition in the premium Scandinavian womenswear space.
• Filippa K: Swedish contemporary luxury womenswear brand with similar minimalist aesthetic, sustainable materials focus, DTC + flagship + premium wholesale model (Net-a-Porter, Bergdorf), and comparable $200-$700 pricing. Closest Stockholm-based direct competitor.

Broad incumbents

• Stella McCartney: Established luxury sustainable fashion house that pioneered sustainability in luxury womenswear. Comparable values proposition (sustainable luxury) but operates at significantly larger scale with broader product portfolio and global retail footprint.
• COS: H&M Group's contemporary minimalist brand with Scandinavian design DNA, global store network, and DTC + wholesale distribution. Competes in adjacent price band with similar design philosophy but at far greater scale.

Emerging players

• Mara Hoffman: US-based sustainable womenswear brand with similar commitment to certified materials, transparent supply chain, and DTC-driven distribution. Comparable mission-driven positioning and premium price points in women's apparel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HouseofDagmar

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Dagmar