Holzweiler
Holzweiler is a Norwegian fashion house founded in 2012 by the Holzweiler siblings, designing and selling mid-to-premium ready-to-wear apparel and accessories for men and women via DTC retail, e-commerce, and curated wholesale partnerships.
- Company typePrivate
- Founded2012
- HeadquartersOslo, Norway
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Holzweiler does
Holzweiler is a Norwegian fashion house founded in 2012 by siblings Susanne and Andreas Holzweiler, headquartered in Oslo. The company designs, produces, and sells ready-to-wear apparel, outerwear, knitwear, and accessories for men and women, positioned in the mid-to-premium segment with retail prices ranging from approximately $50 for entry items (e.g., tees) to $850 for higher-end products such as leather jackets.
The business runs a dual-channel go-to-market that combines direct-to-consumer retail and e-commerce with selective wholesale distribution. DTC operations comprise 9 retail stores — 8 in Norway and 1 in Copenhagen — anchored by an Oslo flagship designed by architecture firm Snøhetta. The e-commerce platform ships internationally to more than 25 countries and is supported by operational integrations with Klarna (payments) and DHL Express (fulfillment). Wholesale is concentrated in a curated set of premium multi-brand retailers, including SSENSE, Selfridges, Samaritaine, and LN-CC, which provide international brand visibility and validation in premium fashion channels.
Holzweiler employs between 251 and 500 people, reflecting an established operational footprint for an independent Scandinavian fashion brand. Recent strategic activity — including a 2024 Trondheim store opening, a Copenhagen physical retail presence, and an expanded e-commerce shipping footprint — points to continued investment in both Nordic physical retail and broader European DTC reach. The company's competitive positioning relies on founder-led Scandinavian design identity, a Snøhetta-designed flagship as a brand asset, and multi-channel distribution rather than on proprietary technology or scale economics.
Holzweiler firmographics
Firmographics- Name
- Holzweiler
- Legal name
- Holzweiler Items AS
- Website
- https://holzweileroslo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Holzweiler is a Norwegian fashion house founded in 2012 by the Holzweiler siblings, designing and selling mid-to-premium ready-to-wear apparel and accessories for men and women via DTC retail, e-commerce, and curated wholesale partnerships.
- Ownership category
- akta.pro rank
Holzweiler industry classification
Industry- Product category
- Premium Fashion Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Performance Outerwear & Technical Apparel (CRAAAEAB)
Keywords
Where Holzweiler is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices9 records
Markets served
Holzweiler business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through holzweileroslo.com with international shipping to 25+ countries. Orders shipped from Swedish warehouse internationally, Norwegian warehouse domestically.
- Retail Store Sales: Sales through 9 owned retail stores across Norway (Oslo, Bergen, Trondheim, Stavanger) and Copenhagen, including Snøhetta-designed flagship stores.
- Wholesale/B2B Sales: Wholesale distribution to leading multi-brand boutiques and retailers worldwide including SSENSE, Selfridges, Samaritaine, and LN-CC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-wear clothing and accessories at mid-to-premium price points |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Holzweiler product offering
Product offeringCore offering
Holzweiler designs, produces, and sells ready-to-wear fashion apparel and accessories across women's, men's, and accessories categories, with outerwear, knitwear, and winter accessories as its leading categories and a dedicated Linen seasonal collection. Products are sold direct-to-consumer through the holzweileroslo.com e-commerce site and nine owned retail stores in Norway and Copenhagen, and through wholesale to global multi-brand retailers. Materials emphasize organic cotton, recycled polyester, linen, lambswool, and cashmere under a seasonless design philosophy.
Product overview
Holzweiler is a Norwegian fashion house founded in 2012 by siblings Susanne and Andreas Holzweiler. The company operates as a direct-to-consumer fashion brand offering a unified ready-to-wear collection across women's, men's, and accessories categories. The product portfolio centers on core categories of outerwear, knitwear, and winter accessories (originally launching with silk, lambswool, and cashmere scarves in 2012), expanded in 2014 with ready-to-wear under Creative Director Maria Skappel Holzweiler. The Linen sub-collection represents seasonal warm-weather offerings. Distribution includes owned Snøhetta-designed retail stores, e-commerce website, and presence in multi-brand boutiques globally (SSENSE, Selfridges, Samaritaine, LN-CC).
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Ready-to-Wear Complete women's fashion collection including outerwear, knitwear, dresses, tops, trousers, denim, and seasonal items designed with Norwegian craftsmanship, sustainability principles, and a seasonless design philosophy for individual consumers shopping via owned retail stores and e-commerce.
- Men's Ready-to-Wear Men's fashion collection featuring outerwear, knitwear, shirts, t-shirts, trousers, denim, and accessories with attention to fit and natural-fiber materials such as organic cotton, linen, and lambswool for individual consumers shopping via owned retail stores and e-commerce.
- Accessories Wide-ranging accessories including bags, hats, scarves, fine scarves, caps, and eyewear designed to complement the ready-to-wear collections, sold through the same direct-to-consumer channels.
- Outerwear Leading product category featuring climate-adapted functional outerwear designs for cold and transitional weather, including pieces such as the Blouson Jacket and Dovre Fleece Vest (made from recycled Polartec fleece), sold as part of the women's and men's collections.
- Knitwear Traditional Norwegian knitwear collection in lambswool, cashmere, and blends, sold within the women's and men's ready-to-wear assortments.
- Winter Accessories (Scarves) Signature scarf collections originating the brand in 2012, made from silk, lambswool, and cashmere, sold as accessories across direct-to-consumer and wholesale channels.
- Linen Collection Seasonal warm-weather linen and linen-blend edit featuring breathable shirts, trousers, shackets, dresses, and shorts, sold as a dedicated sub-line within the women's and men's collections.
- Holzweiler Items (Core Wardrobe Essentials) Edit of core wardrobe essentials and basics such as the Regular Tee and Tucker Embroidery Tee, made from highest quality organic cotton fabrics and intended to be passed through generations, sold within the men's collection.
- Pelle Eyewear Frame Slim-shaped metal eyeglass frame with engraved Holzweiler logo, available in black, gold, and silver colorways, sold as part of the accessories offering.
Companies that use Holzweiler
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Holzweiler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Holzweiler partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SSENSEcoreGlobal multi-brand luxury fashion retailer that distributes Holzweiler collections internationally through their e-commerce platform and select retail locations.
- SelfridgescorePremium department store in London featuring Holzweiler products in their curated fashion selection.
- SamaritainecoreHistoric Parisian department store now owned by LVMH, featuring Holzweiler in their luxury fashion assortment.
- LN-CCcoreContemporary fashion retailer known for curating innovative designers, featuring Holzweiler in their edited selection.
- SnøhettacoreInternationally renowned Norwegian architecture firm that designed Holzweiler's flagship retail stores.
- DHL ExpresscorePrimary shipping carrier for all international orders; Orders typically arrive in 2-3 business days after departure from warehouse.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Holzweiler competitors and assessment
Company assessmentDirect peers
- Ganni: Danish contemporary fashion brand selling women's and men's ready-to-wear and accessories at premium price points via DTC, owned stores, and global wholesale — directly comparable to Holzweiler's positioning, channels, and Scandinavian design DNA.
- Nanushka: Hungarian contemporary brand offering women's ready-to-wear and accessories with a strong sustainability and leather-led identity, distributed through DTC e-commerce, flagship stores, and premium multi-brand retailers — overlapping with Holzweiler's outerwear/accessories mix.
- Stine Goya: Danish contemporary fashion brand with a print-and-color-driven ready-to-wear collection sold via DTC, select stores, and global premium wholesale — comparable mid-to-premium positioning and Scandinavian aesthetic.
- Rotate Birger Christensen: Danish contemporary label producing women's occasionwear and everyday collections distributed through DTC and premium multi-brand retailers, sharing Holzweiler's wholesale-led scaling strategy.
- Rixo: London-based contemporary women's wear brand selling dresses, knitwear, and accessories through DTC, owned stores, and international premium wholesale — comparable DTC + wholesale premium positioning.
- Toteme: Swedish contemporary label focused on minimalist ready-to-wear, knitwear, and accessories at premium price points, sold through DTC, own stores, and global wholesale — directly comparable premium Scandinavian brand with similar channel mix.
- Saks Potts: Danish contemporary brand known for outerwear and accessories (notably fur and shearling), sold via DTC and premium global retailers like SSENSE and Selfridges — overlapping with Holzweiler's outerwear-led product mix.
- By Malene Birger: Danish contemporary women's wear and accessories brand with similar mid-to-premium price points, DTC site, and global wholesale distribution — a comparable Scandinavian design-driven peer.
Broad incumbents
- Acne Studios: Swedish fashion house offering a broader ready-to-wear, denim, and accessories portfolio at premium prices with significantly larger global DTC and wholesale footprint — a larger-scale Scandinavian incumbent in the same competitive set.
- COS: H&M Group's contemporary premium fashion chain with global DTC and extensive own-store retail — competes in adjacent price tiers and overlaps with Holzweiler's minimalist outerwear and knitwear categories at broader scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Holzweiler social profiles
Digital presenceHolzweiler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holzweiler leadership team
Management profileNumber of profiles
Profiles3 records
Holzweiler subsidiaries and ownership
Company hierarchySubsidiaries2 records
Holzweiler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holzweiler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holzweiler
What does Holzweiler do?
Holzweiler designs, produces, and sells ready-to-wear fashion apparel and accessories across women's, men's, and accessories categories, with outerwear, knitwear, and winter accessories as its leading categories and a dedicated Linen seasonal collection. Products are sold direct-to-consumer through the holzweileroslo.com e-commerce site and nine owned retail stores in Norway and Copenhagen, and through wholesale to global multi-brand retailers. Materials emphasize organic cotton, recycled polyester, linen, lambswool, and cashmere under a seasonless design philosophy.
Is Holzweiler a public or private company?
Holzweiler is a private company. It is classified as family owned and is currently operating.
When was Holzweiler founded?
Holzweiler was founded in 2012. It employs 251 to 500 people.
Where is Holzweiler based?
Holzweiler is headquartered in Oslo, Norway, in the Europe region.
How does Holzweiler make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Store Sales and wholesale/B2B Sales.
Who are Holzweiler's main competitors?
Direct peers on record are Ganni, Nanushka, Stine Goya, Rotate Birger Christensen, Rixo, Toteme, Saks Potts and By Malene Birger. Broad incumbents are Acne Studios and COS.
Does Holzweiler have an API?
No public API is recorded for Holzweiler.
What industry is Holzweiler in?
Holzweiler's product category is Premium Fashion Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAKAEAF, Luxury Scarves, Gloves & Cold-Weather Accessories. Its NAICS code is 458 and its SIC code is 5600.