Oceanblue
OceanBlue Omega is a U.S. direct-to-consumer supplement company selling premium concentrated omega-3 fish oil products through its Shopify storefront, subscription plans, and a wholesale program, targeting health-conscious consumers seeking high-purity, sustainably-sourced fish oil formulations.
- Company typePrivate
- Founded2018
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oceanblue does
Oceanblue LLC, operating as OceanBlue Omega, is a privately held U.S. direct-to-consumer dietary supplement company founded in 2018 and headquartered in Boca Raton, Florida, with a returns/warehouse facility in Delray Beach. The company specializes in premium Omega-3 fish oil supplements organized into two product lines: the Professional Series, anchored by the flagship Omega-3 2100 formula delivering 2,100mg total Omega-3s per serving in ethyl ester form (claimed 3x potency versus non-concentrated fish oil and up to 85% EPA/DHA concentration), and the Essentials Series for daily maintenance. Underlying technology is ethyl ester concentration and a 27-time distillation process performed at European facilities, with wild-caught fish sourced from Friend of the Sea-accredited Peruvian fisheries and finished products marketed as third-party tested and mercury-free at <1ppb.
The product portfolio has been progressively extended through co-formulation with branded clinical ingredients: Lutemax 2020 (eye health), MenaQ7 (Vitamin K2), Meriva/Indena (turmeric/curcumin), and NEM (joint health). Distribution is primarily through the company's own Shopify storefront (oceanblueomega.com), augmented by a wholesale program, physical retail through a store locator, implied Amazon marketplace presence, and Flex-powered HSA/FSA checkout. Pricing spans $17.99 to $53.99 per SKU with subscription tiers offering 10-20% recurring discounts and free shipping on subscriptions.
Customer targeting is segmented across health-conscious general consumers, high-performance/professional users seeking concentrated formulas, and daily-wellness buyers. Marketing relies on email/SMS, Instagram organic and paid social, Google Ads remarketing, educational content via a Learn/blog section, and a product recommendation quiz. The company has no disclosed institutional investors, no parent, and headcount is reported at 1-10, consistent with a bootstrapped founder-led operation.
Oceanblue firmographics
Firmographics- Name
- Oceanblue
- Legal name
- Oceanblue LLC
- Website
- https://oceanblueomega.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OceanBlue Omega is a U.S. direct-to-consumer supplement company selling premium concentrated omega-3 fish oil products through its Shopify storefront, subscription plans, and a wholesale program, targeting health-conscious consumers seeking high-purity, sustainably-sourced fish oil formulations.
- Ownership category
- akta.pro rank
Oceanblue industry classification
Industry- Product category
- Dietary Supplements (Omega-3 Fish Oil)
- NAICS
- Food (Health) Supplement Retailers (456191), Fish and Seafood Merchant Wholesalers (424460)
- SIC
- Fats & Oils (2070), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Omega-3 & Specialty Lipids (Fish/Algal Oils, EPA/DHA, MCTs, CLA, Phospholipids) (AFAJAKAC)
- akta.pro secondary industry
- Omega-3 & Marine/Algal Lipids (EPA/DHA Oils, Concentrates) (AFAJALAK)
Keywords
Where Oceanblue is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Oceanblue business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- Direct-to-Consumer Omega-3 Supplements: OceanBlue generates revenue through direct sales of premium Omega-3 fish oil supplements to consumers via their e-commerce platform, with subscription options offering recurring revenue through auto-ship programs with discount incentives.
- Wholesale/B2B: Revenue from wholesale accounts selling OceanBlue products through retail and reseller channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Professional Series (Omega-3 2100) - Flagship high-potency products |
| Unit Pricing | Pay-as-you-go | Essentials Series - Daily maintenance products |
| Subscription | Monthly | Subscription/Monthly Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Oceanblue product offering
Product offeringCore offering
OceanBlue sells premium omega-3 fish oil dietary supplements organized into a Professional Series (high-potency 2,100mg concentrated formulas, including combinations with Vitamin D3, CoQ10, Vitamin K2 & D3, Turmeric, NEM, and Lutein & Zeaxanthin) and an Essentials Series (Everyday Omega, Brain Fuel, Mood Food). Products use a proprietary 27-time distillation process and ethyl ester concentration that delivers up to 85% Omega-3 potency (about 3x standard fish oil), are sourced from FOS-accredited wild-caught Peruvian fisheries, and are sold primarily direct-to-consumer via the oceanblueomega.com e-commerce store with subscription options.
Product overview
OceanBlue is a dietary supplement company specializing in premium Omega-3 fish oil products organized into two product series. The Professional Series (flagship lineup) includes Omega-3 2100 (the core concentrated formula with 2,100mg total omega-3s), Omega-3 2100 Minis, and various targeted formulations: Omega-3 2100 with Vitamin D3, Omega-3 2100 with CoQ10, Omega-3 2100 with Vitamin K2 & D3, Omega-3 2100 with Vitamin K2 & D3 Minis, Omega-3 2100 with Turmeric, Omega-3 2100 with NEM, Omega-3 2100 with Lutein & Zeaxanthin, and Omega-3 TG 1240. The Essentials Series offers more accessible daily wellness formulas including Everyday Omega, Everyday Omega Minis, Brain Fuel*, and Mood Food*. Products use ethyl ester or triglyceride forms of omega-3s derived from wild-caught fish (anchovy, sardine, herring, mackerel), with key differentiators being 3x concentration potency, 27-time distillation for purity, no fishy burps, and inclusion of complementary ingredients like vitamins, CoQ10, turmeric, and carotenoids for targeted health benefits.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 3x more Omega-3s per serving than non-concentrated fish oils
- +3 more outcomes
Companies that use Oceanblue
Customer profileSegments3 records
Ideal customer profiles2 records
Oceanblue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Oceanblue partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ShopifycoreCommerce platform partnership for shipping emissions estimation and carbon removal credits. OceanBlue offers carbon-neutral shipping through Shopify's infrastructure, with payments used to fund vetted carbon removal partners including Heirloom, Remora, and Charm.
- FlexcorePayment partner enabling customers to check out with HSA (Health Savings Account) or FSA (Flexible Spending Account) funds. Flex facilitates eligibility assessment at checkout and provides automatic Letter of Medical Necessity for reimbursement.
- 4oceanminorOcean cleanup partnership. People in 4ocean shirts appear at beach cleanup events linked to OceanBlue products, promoting both ocean health awareness and product benefits.
- Friend of the Sea (FOS)coreSustainability certification partnership. OceanBlue sources only from FOS-accredited fisheries, ensuring sustainable wild-caught fish sourcing for their Omega-3 products.
- Lutemax 2020 (OmniActive)minorIngredient supplier for Omega-3 2100 with Lutein & Zeaxanthin. Lutemax2020 is described as the 'gold-standard eye ingredient' and clinically-studied Lutemax brand carotenoid blend.
- NEM (Natural Eggshell Membrane)minorMOVE3 blend partnership for joint health products. NEM has been studied in human clinical trials for exercise-induced joint support. Omega-3 2100 with NEM product features the branded ingredient.
- MenaQ7minorVitamin K2 ingredient supplier for Omega-3 2100 with Vitamin K2 & D3 products. MenaQ7 is described as clinically studied and supremely effective form of Vitamin K2.
- Meriva (Indena)minorTurmeric/curcumin supplier for Omega-3 2100 with Turmeric. Meriva is described as superior absorption curcumin phytosome for enhanced bioavailability.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Oceanblue competitors and assessment
Company assessmentBroad incumbents
- Life Extension: Life Extension is a long-standing premium supplement brand with a comprehensive omega-3 line and strong DTC + membership model — comparable on premium health audience and subscription-driven DTC.
- Pure Encapsulations: Pure Encapsulations is a practitioner-grade supplement brand carried by healthcare practitioners with a strong omega-3 portfolio — comparable to OceanBlue on clinical-positioned ingredient story and well-educated customer base.
- Thorne: Thorne is a premium practitioner-grade supplement brand with a broad catalog including omega-3 products, sold via DTC, practitioner channels, and select retail — comparable to OceanBlue on premium positioning and subscription-based wellness.
- Garden of Life: Garden of Life is a certified-organic and premium supplement brand with omega-3 products positioned around sustainability and clean-label credentials — comparable to OceanBlue on sustainability-led premium wellness positioning.
- NOW Foods: NOW Foods is a large incumbent supplement manufacturer with a significant omega-3 and fish oil line, distributing through mass retail, online, and practitioner channels — a broader incumbent comparable on product category and channel breadth.
- Solgar: Solgar is an established global supplement brand with multiple Omega-3 SKUs distributed via health food retailers, pharmacies, and DTC — broadly comparable on product category and premium wellness audience.
Direct peers
- Nordic Naturals: Nordic Naturals is a leading premium omega-3 and fish oil supplement brand offering DTC, subscription, and wholesale distribution with sustainability positioning — directly comparable to OceanBlue on product category, audience, and channel mix.
- Wiley's Finest: Wiley's Finest is a premium omega-3 and fish oil brand focused on concentrated, sustainably-sourced EPA/DHA products sold DTC and through practitioner channels — closely comparable to OceanBlue's Professional Series positioning and ingredient story.
- Barlean's: Barlean's is a premium omega-3 supplement brand specializing in fish oil and flax oil products with a focus on freshness and potency claims — directly comparable to OceanBlue on product focus and premium positioning.
- Carlson Labs: Carlson Labs is a long-established omega-3 supplement brand with a broad SKUs of fish oil, cod liver oil, and condition-specific blends distributed via DTC and retail — directly comparable on product mix and omnichannel go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Oceanblue social profiles
Digital presenceOceanblue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oceanblue leadership team
Management profileNumber of profiles
Oceanblue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oceanblue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oceanblue
What does Oceanblue do?
OceanBlue sells premium omega-3 fish oil dietary supplements organized into a Professional Series (high-potency 2,100mg concentrated formulas, including combinations with Vitamin D3, CoQ10, Vitamin K2 & D3, Turmeric, NEM, and Lutein & Zeaxanthin) and an Essentials Series (Everyday Omega, Brain Fuel, Mood Food). Products use a proprietary 27-time distillation process and ethyl ester concentration that delivers up to 85% Omega-3 potency (about 3x standard fish oil), are sourced from FOS-accredited wild-caught Peruvian fisheries, and are sold primarily direct-to-consumer via the oceanblueomega.com e-commerce store with subscription options.
Is Oceanblue a public or private company?
Oceanblue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oceanblue founded?
Oceanblue was founded in 2018. It employs 1 to 10 people.
Where is Oceanblue based?
Oceanblue is headquartered in Miami, United States, in the North America region.
How does Oceanblue make money?
Two revenue lines are on record. Direct-to-Consumer Omega-3 Supplements are the primary driver. The others are wholesale/B2B.
Who are Oceanblue's main competitors?
Broad incumbents on record are Life Extension, Pure Encapsulations, Thorne, Garden of Life, NOW Foods and Solgar. Direct peers are Nordic Naturals, Wiley's Finest, Barlean's and Carlson Labs.
Does Oceanblue have an API?
No public API is recorded for Oceanblue.
What industry is Oceanblue in?
Oceanblue's product category is Dietary Supplements (Omega-3 Fish Oil). Its primary akta.pro industry code is AFAJAKAC, Omega-3 & Specialty Lipids (Fish/Algal Oils, EPA/DHA, MCTs, CLA, Phospholipids), with a secondary code of AFAJALAK, Omega-3 & Marine/Algal Lipids (EPA/DHA Oils, Concentrates). Its NAICS code is 456191 and its SIC code is 2070.