Passages

What Passages does

Passages (legally Passages Center) is a private non-profit Area Agency on Aging headquartered at 25 Main Street, Suite 202, Chico, California, affiliated with California State University, Chico's Center for Economic and Community Development. It serves older adults aged 60 and above, family caregivers, Medicare beneficiaries, and adults with disabilities across Butte, Colusa, Glenn, Plumas, and Tehama counties in Northern California, with partner-network reach extending into additional North State counties via the Disability Action Center.

The organization operates an integrated portfolio of programs including Information and Assistance, Care Management (Multi-Purpose Senior Services), the Family Caregiver Support Program, the Long-Term Care Ombudsman Program, the Health Insurance Counseling and Advocacy Program (HICAP), the Connections mental health program for adults 60+, and AmeriCorps Seniors volunteer programs (Foster Grandparent, Senior Companion, RSVP). Its technology footprint centers on the CareNav online platform (hosted at mountain.cacrc.org) for caregiver resource access and management, plus a newer mobile-based WE CARE! caregiver education program delivered through gomohealth.care covering topics such as dementia care, fall prevention, and caregiver self-care.

Revenue is sourced from federal grants through the U.S. Administration for Community Living (CFDA 93.324), California Department of Aging contracts, and public donations. Services are delivered for little or no cost to eligible individuals. Customer acquisition relies on community-based referrals from healthcare providers, social workers, and partner organizations, supplemented by a 24/7 211 helpline partnership and community events. The organization's competitive position is reinforced by its regulatory designations (HICAP, ACL-funded AAA) and its 'No Wrong Door' ADRC distribution network.

Name

Passages

Legal name

Passages Center

Website

https://passagescenter.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Passages (Passages Center) is a non-profit Area Agency on Aging in Chico, California, serving older adults, family caregivers, Medicare beneficiaries, and adults with disabilities across five Northern California counties through case management, caregiver support, HICAP Medicare counseling, ombudsman advocacy, and AmeriCorps volunteer programs.

Ownership category

akta.pro rank

Product category

Aging and Caregiver Social Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community Resources, Social Services & Transportation Coordination (HLADALAK), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

Keywords

• Aging services support
• Caregiver support programs
• Medicare counseling
• Senior care coordination
• Disability resource connection

Headquarters

HQ city

Chico

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Grants and Funding: Passages receives federal and state funding to operate its programs, including grants from the U.S. Administration for Community Living and California Department of Aging.
2. Donations: As a non-profit organization, Passages accepts donations from the public to support services for older adults and family caregivers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Passages is a non-profit Area Agency on Aging that delivers a coordinated suite of social services to older adults and family caregivers in Northern California. Core programs include Information and Assistance, Care Management (MPSS), Family Caregiver Support, Medicare counseling (HICAP), Long-Term Care Ombudsman advocacy, AmeriCorps Seniors volunteer programs, mental health screening and counseling (Connections), and the Aging and Disability Resource Connection (ADRC) "No Wrong Door" system. Services are provided at little or no cost and supported by federal/state grants and donations.

Product overview

Passages is a non-profit Area Agency on Aging organization that offers a coordinated suite of social services for older adults and caregivers in Northern California. Rather than a unified software product, it provides direct service programs including Information & Assistance, Care Management, Family Caregiver Support, Medicare Counseling (HICAP), Long-Term Care Ombudsman advocacy, AmeriCorps Seniors volunteer programs, and mental health services (Connections). These programs are delivered through case management, counseling, volunteer coordination, and community partnerships, with supplemental resources including transportation assistance, legal services referrals, and the WE CARE! mobile caregiver education program.

Differentiator

Problem solved

Functional benefit

Products and services

• Information and Assistance Program Provides information about and access to community services including housing, food and meals, legal help, and low-income programs for older adults and caregivers in Northern California.
• Care Management / Multi-Purpose Senior Services (MPSS) Coordinates care for people who, because of age, illness or disability, have difficulty arranging and managing services independently, with the goal of fostering independent living in the community.
• Family Caregiver Support Program Provides consultation, training, support groups, and respite care for family caregivers who provide in-home care to frail older adults and adults with brain or neurological impairment.
• Long-Term Care Ombudsman Program Advocates for, protects the rights of, and preserves the dignity of people living in nursing homes and residential care facilities by investigating and resolving complaints and concerns of residents.
• Health Insurance Counseling and Advocacy Program (HICAP) Provides free Medicare counseling including understanding Medicare benefits, comparing supplemental insurance or health plans, exploring long-term care options, comparing Part D drug plans, and finding government programs that reduce medical costs.
• AmeriCorps Seniors Programs Connects older adults (ages 55+) with people and organizations through Senior Companion, Foster Grandparent, and RSVP volunteer programs, including Medical Chaperone Program for medical appointment assistance.
• Aging and Disability Resource Connection (ADRC) Provides a coordinated No Wrong Door system enabling people of all ages, incomes, and disabilities to access Long-Term Services and Supports through partner organizations, including options counseling, short-term service coordination, and transition services.
• Connections Program Provides mental health screening, counseling, peer support, and both community and professional mental health education for adults age 60 and older living in Butte County.
• WE CARE! Caregiver Education Program A mobile-based caregiver education program providing personalized training courses covering topics such as self-care, stress management, Alzheimer's and dementia, fall prevention, and personal care. Enroll via text message or web.
• Transportation Assistance Provides information and referrals for transportation services available in Butte, Glenn, Tehama, Colusa, and Plumas counties including Butte Regional Transit (B Line), Glenn Ride, and other regional transit options.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Disability Action Center (DAC)coreStrategic or Co-development PartnerPartner in the Aging and Disability Resource Connection (ADRC) network. DAC serves North State counties including Butte, Glenn, Tehama, Plumas, Shasta, Lassen, Siskiyou, and Modoc.
• Butte Glenn 211/Help CentralcoreStrategic or Co-development PartnerLocal non-profit facilitating public access to health and human services. Provides 24/7 helpline (call 211 or text zip code to 898211) and searchable resource database.
• AmeriCorpscoreStrategic or Co-development PartnerPassages administers AmeriCorps Seniors programs (Foster Grandparent, Senior Companion, and RSVP) connecting older adults (55+) with volunteer opportunities in the community.
• CSU ChicocoreStrategic or Co-development PartnerPassages is affiliated with California State University, Chico's Center for Elementary and Secondary Education (CSE). Job postings and volunteer inquiries reference CSU Chico HR systems.
• Butte Regional Transit (B Line)minorChannel Partner/ Reseller/ DistributorRegional transit provider offering normal buses and additional programs for elderly and disabled residents, including paratransit services.
• Glenn Transit ServicesminorChannel Partner/ Reseller/ DistributorTransportation services for Glenn County residents including Glenn Ride (fixed route), Dial-A-Ride, and Volunteer Medical Transport programs.
• Tri Counties Community Action Partnership (TCCAP)minorChannel Partner/ Reseller/ DistributorWellness Resource Program providing transportation to health appointments with community health worker assistance available.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Family Caregiver Alliance: Bay Area-based nonprofit that provides direct caregiver consultation, training, respite navigation, and care management for family caregivers — closely comparable to Passages' Family Caregiver Support Program and Connections counseling portfolio.
• Aging Life Care Association: Professional organization representing geriatric care managers who deliver care coordination, assessment, and advocacy services for older adults; mirrors Passages' care management (MPSS) and ADRC options-counseling functions.
• Sourcewise (Santa Clara County Area Agency on Aging): Designated California Area Agency on Aging delivering information & assistance, caregiver support, Medicare counseling, and senior nutrition — the closest in-state structural peer to Passages as a county-level AAA.
• Eldercare Locator: Federally funded public service connecting older adults and caregivers to local support resources; functionally equivalent to Passages' ADRC 'No Wrong Door' entry point.
• Meals on Wheels America: National senior nutrition program with local affiliate network across California; comparable to Passages' Senior Nutrition Services and information/referral delivery model.

Broad incumbents

• AARP: Largest U.S. aging-services and advocacy organization with broad elder-resource and benefits-navigation capabilities; competes for attention and donor dollars but operates at vastly larger scale than Passages.
• National Council on Aging (NCOA): National aging services network administering benefits-screening and senior-support programs; an upstream federal partner and ecosystem leader whose initiatives shape Passages' funding environment.

Emerging players

• Alzheimer's Association: Provides caregiver support, education, and 24/7 helpline services specifically for families affected by dementia — overlapping meaningfully with Passages' Family Caregiver Support Program and Connections mental health services.

Regional players

• San Diego County Aging & Independence Services: California Area Agency on Aging serving a much larger southern California catchment with the same ADRC, HICAP, caregiver support, and ombudsman program mix that Passages operates in Northern California.

Others

• California Department of Aging: State agency that funds and oversees local AAAs including Passages' HICAP and Older Americans Act programs; not a competitor but the primary upstream funder shaping Passages' operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/passages-adult-resource-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passages