Two Twelve Management

What Two Twelve Management does

Two Twelve Management is a premier boutique talent representation firm founded in 2004 by Scott R. Feldman that manages approximately 40 or more chefs, TV personalities, mixologists, and lifestyle influencers in the food, beverage, and hospitality industries. Its roster includes high-profile names such as Tyler Florence, Michael Symon, Anne Burrell, Tom Colicchio, Andrew Zimmern, Geoffrey Zakarian, and Marc Murphy, anchored by what the firm describes as a 360-degree approach to talent management spanning brand representation, corporate partnerships, business advisory, and experiential creation/production.

The company generates revenue primarily through commission-based management services on behalf of culinary and lifestyle talent, supplemented by direct corporate partnership fees from a blue-chip client roster that includes Coca-Cola, Bacardi, Perrier, Stella Artois, Beefeater, William Grant & Sons, Hard Rock Cafe, ClubCorp, Borgata Hotel Casino & Spa, and Fiji Water. Two Twelve additionally offers Virtual Experiences — paid online culinary engagements for team building, sales incentives, and client entertainment — extending the roster's reach beyond in-person bookings.

Two Twelve was acquired by Blue Equity Sports Television, LLC (BEST) and is now fully integrated under Paradigm Media Entertainment, a diversified media platform that also includes broadcast news talent representation. The firm has expanded into content production through Boiling Point Entertainment, a wholly-owned subsidiary launched in 2022 that creates unscripted culinary and lifestyle programming under a 2024 first-look deal with ITV America's High Noon Entertainment. Channel partnerships with Napoli Management Group and 3 Kings Entertainment extend client connectivity into news, sports, and broadcast talent categories, supporting cross-category corporate deal flow.

Name

Two Twelve Management

Legal name

Two Twelve Management

Website

https://two12.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Two Twelve Management is a boutique talent representation firm founded in 2004 that manages 40-plus chefs, TV personalities, and lifestyle influencers in the food, beverage, and hospitality industries on behalf of an enterprise roster of food, beverage, and hospitality brands.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Representation & Management: Commission-based management services for culinary, lifestyle, and entertainment talent including career development, brand building, partnership facilitation, and media appearances

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Two Twelve Management is a premier boutique management firm that represents chefs, mixologists, TV hosts, and lifestyle influencers in the food, beverage, and hospitality industries. It delivers 360-degree brand representation, corporate partnership facilitation, business advisory, and experiential creation/production services to grow client brands. The firm supplements representation with virtual experiences booking and a production subsidiary, Boiling Point Entertainment, which develops unscripted culinary and lifestyle content.

Product overview

Two Twelve Management is a premier boutique talent management firm representing chefs, TV personalities, restaurateurs, mixologists, and lifestyle influencers in the food, beverage, and hospitality industries. The company operates as a unified service offering under a single brand, providing four core services: Brand Representation & Management, Corporate Representation & Management, Business Advisory & Consulting, and Experiential Creation & Production. Additionally, the company offers Virtual Experiences for online engagement and operates Boiling Point Entertainment as a subsidiary production company for unscripted culinary and lifestyle content. The firm was acquired by Blue Equity Sports Television, LLC (BEST) and is now part of Paradigm Media Entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Boiling Point Entertainment: Production company for unscripted culinary and lifestyle entertainment content across all media platforms, subsidiary of Paradigm Media Entertainment

Products and services

• Brand Representation & Management

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• ITV America's High Noon EntertainmentflagshipStrategic or Co-development Partner · 1 January 2024First-look deal with ITV America's High Noon Entertainment for Boiling Point Entertainment, the company's content creation hub for unscripted culinary and lifestyle entertainment across all media platforms.
• Napoli Management GroupcoreChannel Partner/ Reseller/ DistributorOne of the largest news talent representation firms in the country, representing television news anchors, reporters, weathercasters and sportscasters in all major television markets including ABC, CBS, NBC, CNN, FOX, MSNBC, CNBC and ESPN. Partnership provides entertainment industry connectivity for Two Twelve clients.
• 3 Kings EntertainmentcoreChannel Partner/ Reseller/ DistributorHas negotiated thousands of contracts and represents a diverse group of media personalities, anchors, reporters, sportscasters, correspondents, weathercasters and studio hosts on FOX News, CNN, HLN, ESPN, FOX Sports, NFL Network, CBS Sports, Big Ten Network, the Travel Channel and beyond.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• WME (William Morris Endeavor): One of the world's largest talent agencies representing chefs, TV personalities, and lifestyle talent (e.g., Guy Fieri, Bobby Flay) as part of a much broader entertainment portfolio. WME is a broader incumbent competing with Two Twelve for premium culinary talent and corporate endorsement deals.
• CAA (Creative Artists Agency): Global entertainment and sports agency representing culinary personalities, lifestyle creators, and brand-tied talent. CAA competes for the same celebrity chef corporate partnership dollars as Two Twelve with much greater scale and international reach.
• UTA (United Talent Agency): Major talent agency with a dedicated food and lifestyle practice representing chefs, cookbook authors, and culinary TV personalities. Directly comparable in target talent and corporate client base to Two Twelve, but operates at significantly greater scale.
• Brillstein Entertainment Partners: Talent management and production firm representing A-list entertainment, lifestyle, and food personalities with integrated TV/film production capabilities. Highly comparable given the dual representation-plus-production model Two Twelve has built with Boiling Point Entertainment.
• 3 Arts Entertainment: Established talent management and production company representing TV personalities, culinary talent, and lifestyle creators with integrated production capabilities. Closely comparable business model pairing representation with content ownership.

Direct peers

• Paradigm Talent Agency: Sibling operating company under the Paradigm Media Entertainment umbrella, representing literary, talent, and content clients. Most direct peer given shared parent ownership and overlapping entertainment representation model with cross-referral dynamics.
• Napoli Management Group: One of the largest news talent representation firms in the U.S., representing anchors, reporters, and sportscasters across all major TV networks. Formal channel partner of Two Twelve with directly comparable talent management business model, just in news/sports rather than culinary.

Emerging players

• The Lede Company: Boutique talent management, PR, and brand strategy firm with strong presence in food, lifestyle, and entertainment talent representation. Emerging competitor with overlapping culinary/lifestyle roster and corporate brand partnership focus.
• Zero Gravity Management: Boutique talent management firm representing actors, comedians, and lifestyle personalities. Comparable boutique-scale representation model with similar revenue structure to Two Twelve, though less concentrated in the culinary vertical.
• Authentic Talent and Literary Management: Boutique talent management firm representing lifestyle, food, and entertainment personalities. Comparable boutique-scale representation model with similar client base and corporate partnership focus to Two Twelve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/two12
• Facebookfacebook.com/two12

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Twelve Management