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Sun Motors

Full company profile

uuid000lp4k

Namestring
Sun Motors
Websiteurl
sunmotorcars.com
Company typeenum
Private
Founded yearint
2006
Short descriptiontext

Sun Motor Cars is a multi-brand automotive dealership in Central Pennsylvania selling new and preowned Porsche, Audi, BMW, Mercedes-Benz, and Mercedes-Benz Sprinter vehicles to individual consumers and local businesses through physical retail showrooms.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersPhoenix, United States
HQ citystring
Phoenix
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
automotive dealership, new vehicle sales, preowned vehicle sales, luxury cars, commercial vans
NAICS code3 codes
  • Automobile Dealers4411
  • New Car Dealers441110
  • Used Car Dealers441120
SIC code1 code
  • Retail-Auto Dealers & Gasoline Stations5500
Product category
Automotive Retail
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1New Vehicle Sales
TypeOne Time License
Description

Sale of new vehicles from Porsche, Audi, BMW, Mercedes-Benz, and Sprinter brands to retail customers in Central Pennsylvania.

sunmotorcars.com
2Preowned Vehicle Sales
TypeOne Time License
Description

Sale of preowned (used) vehicles to customers, providing more affordable options alongside new inventory.

sunmotorcars.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Sun Motor Cars is a traditional multi-brand automotive dealership that sells new and preowned vehicles from Porsche, Audi, BMW, Mercedes-Benz, and Mercedes-Benz Sprinter brands to retail customers in Central Pennsylvania. The business operates through physical retail showroom locations with in-person sales interactions, with no evidence of online sales capability.

Differentiator
Functional benefit
Problem solved
Product and service5 records
1Porsche Vehicles
CategoryNew and preowned vehicles - Porsche brand
Description

New and preowned Porsche vehicles available for sale at the Sun Motor Cars dealership in Central Pennsylvania, targeting retail customers seeking luxury sports and performance vehicles.

2Audi Vehicles
CategoryNew and preowned vehicles - Audi brand
Description

New and preowned Audi vehicles available for sale at the Sun Motor Cars dealership in Central Pennsylvania, targeting retail customers seeking premium German-brand vehicles.

3BMW Vehicles
CategoryNew and preowned vehicles - BMW brand
Description

New and preowned BMW vehicles available for sale at the Sun Motor Cars dealership in Central Pennsylvania, targeting retail customers seeking premium German-brand vehicles.

4Mercedes-Benz Vehicles
CategoryNew and preowned vehicles - Mercedes-Benz brand
Description

New and preowned Mercedes-Benz vehicles available for sale at the Sun Motor Cars dealership in Central Pennsylvania, targeting retail customers seeking luxury vehicles.

5Mercedes-Benz Sprinter Vans
CategoryCommercial vehicles - Mercedes-Benz Sprinter
Description

New and preowned Mercedes-Benz Sprinter commercial vans available for sale at the Sun Motor Cars dealership in Central Pennsylvania, targeting commercial and small business buyers needing work or fleet vehicles.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Peers10 records
1Asbury Automotive Group
TypeDirect peer
Description

Franchised automotive retailer with a mix of luxury and mass-market brands and growing preowned and digital channels. Comparable to Sun Motor Cars in store-level multi-brand operations.

2Group 1 Automotive
TypeDirect peer
Description

Multi-brand franchised dealer with strong premium/luxury exposure in the US and UK. Closely aligned to Sun Motor Cars' premium OEM franchise mix.

3Berkshire Hathaway Automotive
TypeBroad incumbent
Description

Multi-brand franchised dealer group owned by Berkshire Hathaway, including luxury franchises. Comparable large-scale franchised-dealer business model to Sun Motor Cars.

4Sonic Automotive
TypeDirect peer
Description

Multi-brand franchised dealer with notable luxury exposure (BMW, Mercedes-Benz) and EchoPark used-car operations. Matches Sun Motor Cars' new-and-preowned dual offering.

5Penske Automotive Group
TypeDirect peer
Description

Global automotive retailer with a heavy premium/luxury concentration (Mercedes-Benz, BMW, Audi, Porsche). Closest scaled comp to Sun Motor Cars' premium brand mix.

6CarMax
TypeBroad incumbent
Description

National used-vehicle retailer with omnichannel sales. Comparable to Sun Motor Cars' preowned vehicle stream but operates at vastly larger scale with no new-vehicle franchise layer.

7AutoNation
TypeDirect peer
Description

Largest US automotive retailer operating multi-brand new and preowned dealerships across multiple states. Directly comparable business model to Sun Motor Cars, just at national scale.

8Hendrick Automotive Group
TypeDirect peer
Description

Largest privately held dealer group in the US, carrying multiple premium brands including Mercedes-Benz and BMW. Comparable luxury franchised-dealer operating model.

9Lithia Motors
TypeDirect peer
Description

Large multi-brand dealership group with regional store clusters including premium franchises. Comparable franchise-dealer operating model and store-level economics.

10Carvana
TypeEmerging player
Description

Digital-first used-car retailer with online purchase and home delivery. Represents the structural digital channel that Sun Motor Cars currently does not operate.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sun Motors

Automotive Retailsunmotorcars.com

Sun Motor Cars is a multi-brand automotive dealership in Central Pennsylvania selling new and preowned Porsche, Audi, BMW, Mercedes-Benz, and Mercedes-Benz Sprinter vehicles to individual consumers and local businesses through physical retail showrooms.

Sun Motors firmographics

Firmographics
Name
Sun Motors
Website
https://sunmotorcars.com
Company type
Private
Founded year
2006
Operating status
Operating
Headcount range
251–500 employees
Short description
Sun Motor Cars is a multi-brand automotive dealership in Central Pennsylvania selling new and preowned Porsche, Audi, BMW, Mercedes-Benz, and Mercedes-Benz Sprinter vehicles to individual consumers and local businesses through physical retail showrooms.
Ownership category
akta.pro rank

Where Sun Motors is headquartered

Location

Headquarters

HQ city
Phoenix
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Sun Motors business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

  1. New Vehicle Sales: Sale of new vehicles from Porsche, Audi, BMW, Mercedes-Benz, and Sprinter brands to retail customers in Central Pennsylvania.
  2. Preowned Vehicle Sales: Sale of preowned (used) vehicles to customers, providing more affordable options alongside new inventory.

Go-to-market motion1 record

Distribution channels1 record

Sun Motors product offering

Product offering

Core offering

Sun Motor Cars is a traditional multi-brand automotive dealership that sells new and preowned vehicles from Porsche, Audi, BMW, Mercedes-Benz, and Mercedes-Benz Sprinter brands to retail customers in Central Pennsylvania. The business operates through physical retail showroom locations with in-person sales interactions, with no evidence of online sales capability.

Differentiator

Problem solved

Functional benefit

Products and services

  • Porsche Vehicles New and preowned Porsche vehicles available for sale at the Sun Motor Cars dealership in Central Pennsylvania, targeting retail customers seeking luxury sports and performance vehicles.
  • Audi Vehicles New and preowned Audi vehicles available for sale at the Sun Motor Cars dealership in Central Pennsylvania, targeting retail customers seeking premium German-brand vehicles.
  • BMW Vehicles New and preowned BMW vehicles available for sale at the Sun Motor Cars dealership in Central Pennsylvania, targeting retail customers seeking premium German-brand vehicles.
  • Mercedes-Benz Vehicles New and preowned Mercedes-Benz vehicles available for sale at the Sun Motor Cars dealership in Central Pennsylvania, targeting retail customers seeking luxury vehicles.
  • Mercedes-Benz Sprinter Vans New and preowned Mercedes-Benz Sprinter commercial vans available for sale at the Sun Motor Cars dealership in Central Pennsylvania, targeting commercial and small business buyers needing work or fleet vehicles.

Companies that use Sun Motors

Customer profile

Segments1 record

Ideal customer profiles1 record

Sun Motors technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Sun Motors partnerships and signals

Strategic signal

Scale indicators1 record

Sun Motors competitors and assessment

Company assessment

Direct peers

  • Asbury Automotive Group: Franchised automotive retailer with a mix of luxury and mass-market brands and growing preowned and digital channels. Comparable to Sun Motor Cars in store-level multi-brand operations.
  • Group 1 Automotive: Multi-brand franchised dealer with strong premium/luxury exposure in the US and UK. Closely aligned to Sun Motor Cars' premium OEM franchise mix.
  • Sonic Automotive: Multi-brand franchised dealer with notable luxury exposure (BMW, Mercedes-Benz) and EchoPark used-car operations. Matches Sun Motor Cars' new-and-preowned dual offering.
  • Penske Automotive Group: Global automotive retailer with a heavy premium/luxury concentration (Mercedes-Benz, BMW, Audi, Porsche). Closest scaled comp to Sun Motor Cars' premium brand mix.
  • AutoNation: Largest US automotive retailer operating multi-brand new and preowned dealerships across multiple states. Directly comparable business model to Sun Motor Cars, just at national scale.
  • Hendrick Automotive Group: Largest privately held dealer group in the US, carrying multiple premium brands including Mercedes-Benz and BMW. Comparable luxury franchised-dealer operating model.
  • Lithia Motors: Large multi-brand dealership group with regional store clusters including premium franchises. Comparable franchise-dealer operating model and store-level economics.

Broad incumbents

  • Berkshire Hathaway Automotive: Multi-brand franchised dealer group owned by Berkshire Hathaway, including luxury franchises. Comparable large-scale franchised-dealer business model to Sun Motor Cars.
  • CarMax: National used-vehicle retailer with omnichannel sales. Comparable to Sun Motor Cars' preowned vehicle stream but operates at vastly larger scale with no new-vehicle franchise layer.

Emerging players

  • Carvana: Digital-first used-car retailer with online purchase and home delivery. Represents the structural digital channel that Sun Motor Cars currently does not operate.

Market position

Customer concentration

Sun Motors social profiles

Digital presence

Sun Motors financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sun Motors leadership team

Management profile

Number of profiles

Sun Motors funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sun Motors M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Motors

What does Sun Motors do?

Sun Motor Cars is a traditional multi-brand automotive dealership that sells new and preowned vehicles from Porsche, Audi, BMW, Mercedes-Benz, and Mercedes-Benz Sprinter brands to retail customers in Central Pennsylvania. The business operates through physical retail showroom locations with in-person sales interactions, with no evidence of online sales capability.

Is Sun Motors a public or private company?

Sun Motors is a private company. It is classified as unknown and is currently operating.

When was Sun Motors founded?

Sun Motors was founded in 2006. It employs 251 to 500 people.

Where is Sun Motors based?

Sun Motors is headquartered in Phoenix, United States, in the North America region.

How does Sun Motors make money?

Two revenue lines are on record. New Vehicle Sales are the primary driver. The others are preowned Vehicle Sales.

Who are Sun Motors's main competitors?

Direct peers on record are Asbury Automotive Group, Group 1 Automotive, Sonic Automotive, Penske Automotive Group, AutoNation, Hendrick Automotive Group and Lithia Motors. Broad incumbents are Berkshire Hathaway Automotive and CarMax. Carvana is listed as an emerging player.

Does Sun Motors have an API?

No public API is recorded for Sun Motors.

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