Apex Foot Health

What Apex Foot Health does

Apex Foot Health (operating as ApexFoot.com) is a direct-to-consumer e-commerce retailer of therapeutic, orthopedic, and diabetic footwear headquartered at 4825 East Ingram Street, Mesa, Arizona. Founded in 1946 and operating as a subsidiary of OHI, the company sells shoes, insoles, and socks designed for individuals with diabetes, arthritis, plantar fasciitis, neuropathy, bunions, and other foot conditions, plus workers needing slip-resistant occupational footwear. Its catalog spans men's and women's across categories including athletic, walking, dress, work, sandals, hiking, boots, extra-depth, brace/AFO-compatible, and balance footwear, plus a sub-brand called ROOMY Socks launched in 2026.

Apex's product platform rests on three proprietary last systems: V-Last for stability and over-pronation, X-Last for motion control with reinforced heel counter and wide toe box, and A-Last for natural-motion support. Supporting components include SmartGrip polyurethane soles, Apex Conform removable EVA orthotic insoles with optional gel cushioning, multi-density midsoles, contoured footbeds, mild rocker outsoles, and a patented Lockdown Heel Strap on X-Last designs. Several styles qualify for A5500 diabetic footwear reimbursement. Pricing runs from roughly $7.75 for socks through $164.95-$195.95 for shoes, with insoles starting at $33.75.

Revenue is generated through one-time direct product sales via the apexfoot.com storefront, with free shipping in the continental US, a 30-day wear test guarantee, and hassle-free returns. The company reaches customers through its owned e-commerce platform supported by email, blog content, and five social channels (Facebook, Twitter/X, Instagram, Pinterest, YouTube). Geographic operations are concentrated in the United States with no disclosed international footprint.

Name

Apex Foot Health

Legal name

ApexFoot.com

Website

https://apexfoot.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Apex Foot Health is a Mesa, Arizona-based direct-to-consumer e-commerce retailer that designs and sells therapeutic, orthopedic, and diabetic shoes, insoles, and socks through apexfoot.com for individuals with diabetes, arthritis, plantar fasciitis, neuropathy, and other foot conditions, operating as a subsidiary of OHI.

Ownership category

akta.pro rank

Product category

Therapeutic and Orthopedic Footwear

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear (CRAAACAG)

akta.pro secondary industries

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

Keywords

• Therapeutic footwear
• Diabetic shoes
• Orthopedic shoes
• Orthotic insoles
• Compression socks

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Apex Foot Health generates revenue through direct-to-consumer sales of orthopedic, diabetic, and therapeutic footwear, as well as insoles and socks through its e-commerce platform. Products are sold at various price points ranging from approximately $7.75 for socks to over $195 for work boots.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Apex Foot Health designs, manufactures, and sells therapeutic and orthopedic footwear, orthotic insoles, and specialized socks for people with foot conditions such as diabetes, arthritis, plantar fasciitis, and neuropathy. Products are sold direct-to-consumer through its e-commerce site apexfoot.com.

Product overview

Apex Foot Health is a direct-to-consumer therapeutic footwear company offering a comprehensive portfolio of foot health products organized around three core pillars: therapeutic shoes (diabetic, orthopedic, athletic, walking, dress, work, and casual shoes), foot support products (insoles and orthotics), and specialized socks (diabetic, ROOMY Socks brand, and compression). The product line is organized by foot conditions (Plantar Fasciitis, bunions, diabetes, arthritis, neuropathy) and technology platforms (V-Last, X-Last, A-Last, Biomechanical Conform) that provide varying levels of support, stability, and motion control. ROOMY Socks represents a newer sub-brand launched in 2026 featuring innovative diabetic and active sock technology made in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• ROOMY Socks: Extra room, less pressure - diabetic and active socks with extra space, soft stretch, and innovative fabrics for healthier feet. Made in USA.

Products and services

• Diabetic Shoes Therapeutic footwear designed for individuals with diabetes, featuring extra depth, roomy toe boxes, pressure redistribution, moisture-wicking linings, and customizable fit for orthotics.
• Orthopedic Shoes Premium orthotic footwear providing support, proper alignment, corrective foot support, enhanced stability, and comfort with extra depth and wide toe box.
• Athletic Shoes and Sneakers Running and walking footwear with advanced technological features available in V-Last, X-Last, and A-Last technologies for stability, motion control, and comfort.
• Walking Shoes Comfort-focused walking footwear with ergonomic soles, anatomical arch support, and wide toe boxes designed to relieve foot pain.
• Dress Shoes Orthopedic dress shoes combining style and comfort with anatomical arch support, ergonomic soles, wide toe boxes, and extra depth for formal occasions.
• Work Shoes and Boots Durable occupational footwear including work boots with SmartGrip polyurethane soles, EVA footbeds, genuine leather uppers, and reinforced shanks.
• Sandals Orthopedic sandals providing support and comfort during warm weather with therapeutic footbed features.
• Arch Support Shoes Footwear engineered with targeted arch support technology to control overpronation and alleviate foot pain.
• Extra Depth Shoes Shoes designed with additional depth to accommodate orthotics, insoles, and custom inserts with removable depth layers.
• Slip Resistant Shoes Footwear featuring unique tread designs for traction, orthotic insoles with anatomical arch support, and ergonomically designed soles with mild rocker shape.
• Balance Shoes Scientifically designed footwear intended to reduce the risk of falling, incorporating stability and balance features.
• Insoles Removable footbeds including Apex Conform Insoles featuring lightweight orthotics that absorb shock and mold to feet, available with gel cushioning.
• Diabetic Socks Seam-free, non-binding socks designed to reduce pressure and irritation for individuals with diabetes.
• ROOMY Socks Extra room, less pressure diabetic and active socks with soft stretch and innovative fabrics, made in the USA. Includes acrylic, cotton with silver, and copper-infused variants.
• Compression Socks Graduated compression socks designed to improve circulation and foot health.

Quantifiable outcome

• Pressure redistribution reduces risk of pressure points and ulcers
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Orthofeet: Direct-to-consumer orthopedic and diabetic footwear brand with overlapping men's and women's comfort, athletic, and dress collections. Closely comparable on product category, customer segments (diabetes, plantar fasciitis, arthritis), and DTC e-commerce go-to-market.
• Dr. Comfort: Specialist in diabetic and therapeutic footwear, including A5500 Medicare-qualified lines. Comparable on target customer, condition-segmented product organization, and presence in clinical/wholesale channels that Apex lacks.
• Drew Shoe: Long-established orthopedic comfort footwear brand offering diabetic, arthritis, and therapeutic styles with removable insoles and extra-depth construction. Directly comparable on product architecture and medical-condition positioning.
• SAS Shoes (San Antonio Shoemakers): Premium comfort footwear brand built on handcrafted construction and orthopedic-friendly lasts. Comparable on extra-depth, removable insoles, and comfort-first positioning, though SAS skews more premium and in-store retail.
• Propet: Comfort and therapeutic footwear maker with extensive diabetic, walking, and walking-casual lines. Comparable product breadth across men's and women's, including work and slip-resistant categories that overlap with Apex's offerings.
• Apis Footwear: Specialty orthopedic and diabetic footwear maker with strong presence in medical/DME channels and A5500 product lines. Comparable on condition-specific product segmentation and Medicare-reimbursable diabetic offerings.

Broad incumbents

• Brooks Running: Premium running and walking brand with stability, motion-control, and balance-oriented product lines. Comparable on multi-density midsole and pronation-control technologies that overlap with Apex's V-Last/X-Last designs.
• Hush Puppies: Iconic comfort footwear brand with broad casual, work, and walking categories. Comparable on comfort positioning and casual orthopedic-adjacent product, though Hush Puppies is a broad lifestyle brand rather than a therapeutic specialist.
• New Balance: Major athletic and walking footwear brand with orthotic-friendly lasts and select Medicare-coded diabetic lines. Comparable on walking/athletic stability technology (e.g., multi-density midsoles, motion control), though New Balance serves a much broader market.

Emerging players

• Pedors: Specialty maker of orthopedic and stretch footwear for swollen, bandaged, or brace-wearing feet. Comparable on niche therapeutic positioning and brace-compatible (AFO) product category also visible in Apex's catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ApexFootHealth
• YouTubeyoutube.com/channel/UCCoIKcsD-URHDgQ0LXn8v-w
• Facebookfacebook.com/apexfoot
• Instagraminstagram.com/apexfoothealth
• Pinterestpinterest.com/ApexFoot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Foot Health