Apis Footwear Company

What Apis Footwear Company does

Apis Footwear Company is a privately held US manufacturer of specialized diabetic and orthopedic footwear, founded in 1992 and operating from South El Monte, California and Louisville, Kentucky with 51-100 employees. The company sells primarily under two owned brands, Mt Emey and FITEC, through a B2B channel targeting medical practices and podiatrists who prescribe and fit Medicare patients, complemented by a direct-to-consumer e-commerce storefront at apisfootwear.com. Its product catalog is organized into a four-stage severity classification (Stage 1-4) spanning off-the-shelf diabetic shoes, hard-to-fit medical collection footwear, custom-made shoes, and orthotic inserts, with seamless lining construction, multiple true widths (3+ to 4+), and multi-depth toe box options engineered to accommodate conditions including neuropathy, Charcot foot, bunion, edema, lymphedema, and post-surgical needs.

The business model is anchored to Medicare reimbursement. Core products are coded under PDAC A5500 (off-the-shelf diabetic shoes), A5501 (custom shoes), and A5513 (custom diabetic inserts), enabling prescribers to bill for therapeutic footwear supplied to qualifying beneficiaries. The company supports the prescribing channel by delivering free display samples to medical practices and provides an ultra-portable 3D scanning system that captures patient foot data for the custom shoe and orthotics program, transmitting measurements securely to the company's servers. Custom orders include one pair of molded inserts at no additional charge and carry a "don't fit, don't pay" guarantee. Pricing is quote-based and not publicly disclosed; the company references Medicare fee schedules as the reimbursement benchmark.

Revenue derives from four streams: off-the-shelf Mt Emey and FITEC branded shoes, custom-made shoes built from casts or digital scans, shoe modifications billable under respective Medicare codes, and pre-fabricated and custom diabetic foot orthotics. The 2024 product cadence included a new pediatric orthopedic line with multiple widths and extended sizing, and a redesign of the pre-fabricated orthotic insert line. The company maintains brand presence on Pinterest, Facebook, X, and Instagram and operates a customer service center reachable via toll-free phone lines during Pacific business hours.

Name

Apis Footwear Company

Legal name

Apis Footwear Company

Website

https://apisfootwear.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Apis Footwear Company manufactures diabetic and orthopedic footwear under the Mt Emey and FITEC brands, selling primarily through medical practices for Medicare-reimbursable fittings and through a direct-to-consumer e-commerce site. Its four-stage catalog spans off-the-shelf to custom-molded shoes and orthotics.

Ownership category

akta.pro rank

Product category

Medical Footwear

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821)

SIC

Footwear, (No Rubber) (3140), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear (CRAAACAG)

akta.pro secondary industries

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Shoe Stretching, Fitting & Orthopedic Modifications (HSAJAIAF)

Keywords

• Diabetic footwear
• Orthopedic shoes
• Custom medical shoes
• Therapeutic footwear
• Medicare billable shoes

Headquarters

HQ city

South El Monte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Off-the-Shelf Diabetic/Orthopedic Shoes: Sales of Mt Emey and FITEC branded diabetic and orthopedic shoes across four severity stages. Products are Medicare PDAC coded (A5500) enabling insurance reimbursement.
2. Custom Made Shoes: Custom footwear made per casts or digital scans from patient's feet, following doctor's prescriptions. Billable under PDAC A5501.
3. Shoe Modifications: Modifications to Mt Emey shoes billable under respective Medicare codes.
4. Orthotic Inserts: Pre-fabricated and custom diabetic foot orthotics. Includes insoles 305, 308, and 309.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Apis Footwear Company manufactures and sells orthopedic and diabetic shoes under its proprietary Mt Emey® and FITEC® brands. Its offering includes off-the-shelf diabetic/orthopedic shoes organized across four severity stages, custom-made shoes based on patient casts or 3D scans, shoe modifications, and pre-fabricated and custom foot orthotics. Products are coded under Medicare PDAC (A5500, A5501, A5513) to enable insurance reimbursement for healthcare providers fitting diabetic patients.

Differentiator

Problem solved

Functional benefit

Brands

• Mt Emey: Primary brand for diabetic and orthopedic footwear. Products are billable under Medicare Diabetic Shoe Bill A code A5500.
• FITEC

Products and services

• Mt Emey Diabetic Shoes Collection

Quantifiable outcome

• Medicare A5500 code coverage for diabetic patients meeting ICD-10-CM criteria including peripheral neuropathy with callous formation or previous amputation/ulceration

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Drew Shoe: Direct peer specializing in diabetic and orthopedic comfort footwear with Medicare-coded offerings and a deep catalog of therapeutic styles.
• Orthofeet: Direct peer selling orthopedic and diabetic footwear with strong DTC e-commerce motion and comparable depth/width constructions for hard-to-fit patients.
• Dr. Comfort: Direct competitor in Medicare-billable diabetic and orthopedic footwear with similar prescriber-focused distribution and A5500-coded product lines.
• Aetrex: Direct peer in comfort and orthotic-friendly footwear, including diabetic-friendly styles and orthotic insoles sold through specialty and DME channels.
• Propet: Direct peer in comfort and orthopedic walking/athletic footwear with extra-depth and multi-width options for diabetic and orthopedic patients.

Emerging players

• Superfeet: Premium insoles/orthotics brand addressing similar biomechanical and diabetic foot needs; competes for the orthotic insert portion of the patient journey.
• Powerstep: Specialty orthotic insole brand with both OTC and Medicare-billable (A5513) offerings, directly comparable to Apis's 305/308/309 insert line.
• Spenco: Foot care and orthotic insert company with diabetic-friendly products, comparable to Apis's pre-fabricated orthotic offering in retail and medical channels.

Broad incumbents

• Hush Puppies: Broad incumbent comfort footwear brand that overlaps in casual comfort construction relevant to orthopedic and diabetic wearers, though it does not specialize in medical billing.
• New Balance: Broad incumbent athletic footwear brand with an established diabetic/orthopedic line (A5500-coded) sold through DME channels; competes as a generalist with a deep specialty catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/apisshoes
• Facebookfacebook.com/apismtemey
• Instagraminstagram.com/apismtemeyshoes
• Pinterestpinterest.com/apis2239
• LinkedInlinkedin.com/company/mt-emey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apis Footwear Company