Weld Racing
Weld Racing, a Kansas City-based wheel manufacturer founded in 1967 and operated by MW Company LLC, designs and sells forged and flow-formed aluminum wheels for drag racing, street and strip, oval track, and truck and off-road enthusiasts through DTC e-commerce and a U.S. authorized dealer network.
- Company typePrivate
- Founded1967
- HeadquartersKansas City, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Weld Racing does
Weld Racing, legally operated as MW Company LLC, is a Kansas City, Missouri-based manufacturer of forged and flow-formed aluminum wheels founded in 1967. The company's product portfolio is anchored by two core manufacturing technologies: fully forged wheels — including the S70 HD, S78, S78 HD, and S85 series with available beadlock configurations — engineered for the extreme loads of drag racing and oval track applications, and flow-formed wheels — including the Swift and Ridge models — positioned for the street, truck, and off-road segments as a more cost-efficient alternative. Supporting these are vehicle-specific models (Solana, Laguna, Ventura, Ledge 6, S77 HD, S81 HD, Alumastar Frontrunner, Crux, Scorch, Cascade), beadlock rings, hardware kits, center caps, decals, valve stems, and a branded apparel line.
The company sells primarily through a hybrid direct-to-consumer and authorized-dealer model. The weldwheels.com storefront is the primary e-commerce channel, complemented by a U.S. dealer network accessed via an online dealer map, and a financing integration with Affirm offering installment plans at 0–36% APR to support higher-AOV purchases. Pricing is per-wheel and ranges from approximately $325 for the entry Swift flow-formed wheel up to $1,605 for the S78 HD Beadlock, with beadlock rings and accessories priced separately.
Weld Racing's customer base spans professional drag racers, performance enthusiasts, and truck and off-road vehicle owners. Its motorsports credibility is supported by named-sponsor relationships with record-setting NHRA drivers, including Bob Tasca III (341.68 mph, 2024), Brittany Force (338.94 mph, 2022), and Robert Hight (339.87 mph, 2017). The firm is privately held with no venture funding disclosed and operates as a brand under MW Company LLC; revenue, headcount trends, and ownership detail beyond the parent structure are not publicly available.
Weld Racing firmographics
Firmographics- Name
- Weld Racing
- Legal name
- MW Company LLC
- Website
- https://weldwheels.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Weld Racing, a Kansas City-based wheel manufacturer founded in 1967 and operated by MW Company LLC, designs and sells forged and flow-formed aluminum wheels for drag racing, street and strip, oval track, and truck and off-road enthusiasts through DTC e-commerce and a U.S. authorized dealer network.
- Ownership category
- akta.pro rank
Weld Racing industry classification
Industry- Product category
- Performance Automotive Wheels
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
Keywords
Where Weld Racing is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Weld Racing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wheel Sales: Primary revenue from selling forged and flow-formed aluminum wheels directly to consumers and through dealer network. Wheels are sold as complete units with various finishes and configurations.
- Parts & Accessories: Revenue from selling wheel accessories including beadlock rings, lug nut and bolt kits, center caps, wheel decals, and valve stems.
- Apparel & Merchandise: Branded apparel including t-shirts, hats, outerwear, and merchandise items sold through the e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | S85 Beadlock - Premium forged wheel with beadlock |
| Unit Pricing | Pay-as-you-go | S85 - Standard forged wheel |
| Unit Pricing | Pay-as-you-go | S78 HD Beadlock - Heavy duty forged wheel with beadlock |
| Unit Pricing | Pay-as-you-go | S78 HD - Heavy duty forged wheel |
| Unit Pricing | Pay-as-you-go | S78 Beadlock - Standard forged wheel with beadlock |
| Unit Pricing | Pay-as-you-go | S78 - Standard forged wheel |
| Unit Pricing | Pay-as-you-go | Swift - Flow-formed truck & off-road wheel |
| Unit Pricing | Pay-as-you-go | Street Performance Beadlock Ring - Accessory |
| Unit Pricing | Pay-as-you-go | Apparel - T-shirts and merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Weld Racing product offering
Product offeringCore offering
Weld Racing designs and manufactures forged and flow-formed aluminum wheels for drag racing, street/strip, oval track, and truck/off-road automotive applications, sold under the WELD Racing Wheels brand with beadlock and standard variants plus supporting parts, accessories, and apparel.
Product overview
WELD Racing is a manufacturer of forged and flow-formed aluminum wheels for the automotive racing and performance market. The product portfolio centers on two core wheel manufacturing technologies: forged wheels (S70 HD, S78, S85 series) for high-performance racing applications, and flow-formed wheels (Swift, Ridge) for street and truck/off-road use. Supporting the wheel products are various named wheel models (Solana, Laguna, Ventura, Ledge 6, S77 HD, S81 HD, Alumastar Frontrunner, Crux, Scorch, Cascade) designed for specific vehicle applications. The company also offers a comprehensive parts and accessories line (beadlock rings, lug nut/bolt kits, center caps, decals, valve stems), branded apparel, and financing services through Affirm. The RT-S lineup serves as the flagship product series for 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Forged Aluminum Wheels High-strength forged aluminum wheels designed for racing applications, featuring superior durability for drag racing, street & strip, and oval track use, sold direct and through dealers.
- Flow-Formed Aluminum Wheels Lightweight flow-formed wheels offering an optimal balance of strength and performance for street cars, trucks, and off-road vehicles, with multiple finishes and configurations.
- S70 HD Series Wheels Heavy-duty forged wheel series offered in standard and beadlock configurations for drag racing applications.
- S78 Series Wheels Forged wheel series available in standard, beadlock, S78 HD, and S78 HD Beadlock variants for drag racing applications.
- S85 Series Wheels High-performance forged wheel series offered as S85 and S85 Beadlock configurations, with beadlock priced from $1,365 and standard S85 priced at $845.
- Swift Flow-Formed Wheel Flow-formed wheel designed for truck and off-road use, available in gloss black, satin bronze, and beadlock configurations.
- Ridge Flow-Formed Wheel Flow-formed wheel for truck and off-road use offered in multiple lug configurations and finishes.
- Solana Wheel Multi-purpose wheel offered in street and drag configurations with gloss black milled finishes for vehicles such as Mustang, Charger, Corvette, Ram, and Nissan GT-R.
- Laguna Wheel Racing wheel available in street and drag/beadlock configurations in gloss black and other finishes for vehicles such as Ford F-150 and Mustang.
- Ventura Wheel Performance street wheel designed for sports cars including Chevrolet Corvette C8, with gloss black milled finish options.
- Ledge 6 Off-Road Wheel Off-road wheel designed for vehicles like the Lexus GX550 with a 6-lug configuration and gunmetal finish.
- S77 HD Wheel Heavy-duty wheel for Ford F-150 fitments with gloss black milled finish.
- S81 HD Beadlock Wheel Heavy-duty beadlock wheel for drag racing applications with high-strength construction.
- Alumastar Frontrunner Wheel Aluminum front runner wheel for drag racing applications with polished finish options.
- Crux Off-Road Wheel Off-road wheel designed for heavy-duty truck applications including Ford F-350.
- Scorch Off-Road Wheel Off-road wheel for heavy-duty applications including Ford F-250 with gloss black milled finish.
- Cascade Wheel Wheel model featured on Chevrolet Silverado applications.
- RT-S Wheel Lineup Featured 2026 product line bundling the S70 HD, S78, S78 HD, and S85 forged wheel series for drag racing, street & strip, and oval track.
- Beadlock Rings Street performance beadlock rings in polished face and polished back finishes, priced at $150.
- Lug Nut & Bolt Kits Hardware kits for secure wheel installation sold as aftermarket accessories.
- Center Caps Decorative center caps for wheel appearance customization.
- Wheel Decals Decorative decals for WELD wheel customization.
- Valve Stems Valve stems and aluminum valve stem covers available in multiple finishes (burnt titanium, blue, gunmetal, purple, silver), priced at $11.
- WELD Apparel Collection Branded merchandise including T-shirts, hats & beanies, outerwear, shirts, merchandise items, and stickers featuring WELD branding.
- Affirm Consumer Financing Consumer installment financing offered at checkout in partnership with Affirm, allowing buyers to split purchases into monthly payments with rates from 0-36% APR.
- OEM Collaboration Wheels Forged wheels developed through OEM collaboration for OE-spec fitments on performance vehicles, supporting manufacturer warranty and performance requirements.
Quantifiable outcome
- 341.68 mph - Fastest speed in drag racing (Bob Tasca III, 2024)
- +2 more outcomes
Companies that use Weld Racing
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Weld Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Weld Racing partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Weld Racing competitors and assessment
Company assessmentDirect peers
- BBS Kraftfahrzeugtechnik: BBS is the most established premium forged aluminum wheel manufacturer globally, serving motorsport, OEM, and performance aftermarket customers. Directly comparable to WELD on forged-aluminum technology and drag/track racing positioning.
- HRE Wheels: HRE produces premium forged and flow-formed wheels for supercar, motorsport, and luxury aftermarket customers. Overlaps directly with WELD on forged technology, premium pricing, and motorsport branding.
- Forgeline Motorsports: Forgeline manufactures custom forged and flow-formed wheels for racing, road, and aerospace applications. Directly comparable to WELD on forged construction and racing-led heritage.
- Vossen Wheels: Vossen produces premium forged and hybrid-forged wheels for the luxury performance aftermarket. Direct competitor in forged/flow-formed premium wheels with overlapping street-and-track positioning.
- Rocket Racing Wheels: Rocket Racing Wheels specializes in forged drag racing wheels and beadlock designs — the closest direct competitor to WELD in NHRA-style drag racing, with overlapping technology and customer base.
- American Racing: American Racing is a heritage performance and off-road wheel brand covering street, truck, and motorsport segments. Overlaps with WELD on truck/off-road flow-formed lines and on-street performance positioning.
- Method Race Wheels: Method Race Wheels produces forged and flow-formed wheels targeted at off-road racing and truck/SUV applications. Direct overlap with WELD's flow-formed Swift, Ridge, Crux, and Scorch lines.
- Rotiform: Rotiform designs and distributes premium aftermarket wheels for tuning, stance, and motorsport enthusiasts. Overlaps with WELD's street-and-strip consumer segment on premium aftermarket positioning.
- TSW Wheels: TSW produces aftermarket forged and flow-formed wheels for sport, luxury, and motorsport applications. Comparable to WELD on flow-formed street and performance product lines.
Emerging players
- Billet Specialties: Billet Specialties offers performance wheels and accessories primarily for hot-rods, classic muscle, and street-performance segments. Adjacent to WELD on the street-performance enthusiast side, with partial category overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Weld Racing social profiles
Digital presenceWeld Racing compliance and trust
Trust signalCompliance1 record
Weld Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weld Racing leadership team
Management profileNumber of profiles
Weld Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weld Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weld Racing
What does Weld Racing do?
Weld Racing designs and manufactures forged and flow-formed aluminum wheels for drag racing, street/strip, oval track, and truck/off-road automotive applications, sold under the WELD Racing Wheels brand with beadlock and standard variants plus supporting parts, accessories, and apparel.
Is Weld Racing a public or private company?
Weld Racing is a private company. It is classified as corporate owned and is currently operating.
When was Weld Racing founded?
Weld Racing was founded in 1967. It employs 51 to 100 people.
Where is Weld Racing based?
Weld Racing is headquartered in Kansas City, United States, in the North America region.
How does Weld Racing make money?
Three revenue lines are on record. Wheel Sales are the primary driver. The others are parts & Accessories and apparel & Merchandise.
Who are Weld Racing's main competitors?
Direct peers on record are BBS Kraftfahrzeugtechnik, HRE Wheels, Forgeline Motorsports, Vossen Wheels, Rocket Racing Wheels, American Racing, Method Race Wheels, Rotiform and TSW Wheels. Billet Specialties is listed as an emerging player.
Does Weld Racing have an API?
No public API is recorded for Weld Racing.
What industry is Weld Racing in?
Weld Racing's product category is Performance Automotive Wheels. Its primary akta.pro industry code is IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy). Its SIC code is 3714.