Sweet Pete's
Sweet Pete's is a Jacksonville, FL-based candy maker and entertainment venue operating a 3-story candy mansion that sells handmade confections and hosts candy-making classes, tours, parties, and the Fizzies & Fare restaurant and bar, serving families, adult groups, corporate clients, and school field trips.
- Company typePrivate
- Founded2010
- HeadquartersJacksonville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sweet Pete's does
Sweet Pete's is a Jacksonville, Florida-based privately held candy manufacturer and entertainment venue founded in 2010 by Peter Behringer. The company produces handmade confectionery including signature caramels, fine assorted chocolates, chocolate-dipped rainbow lollipops, seasonal gummy products, and gummy jam jars, with pricing ranging from roughly $4 to $80 per item. Beyond retail candy, Sweet Pete's monetizes the same physical asset through candy-making classes, guided tours of its 3-story candy mansion, custom orders, and gift cards, and through a separate in-house restaurant and bar sub-brand, Fizzies & Fare, offering craft sodas, Crazy Shakes, American fare, and candy-inspired cocktails.
The business operates a direct-to-consumer model with no enterprise/B2B anchor accounts and no disclosed funding. Distribution spans a single physical storefront at 400 North Hogan Street, Jacksonville, a direct e-commerce site (sweetpetescandy.com), and third-party online booking via Peek for classes, tours, and events. Customer segments are horizontally diversified across families with children (primary), adult social groups (bachelorette parties), corporate event buyers, schools/field trip organizers, and individual gifting consumers. An allergy-friendly SKU line (gluten-free, dairy-free, vegan, nut-free) extends addressable demand across dietary restrictions.
Core technology is undisclosed; the stack appears to be a standard small-business e-commerce build (Editmysite/Wix CDN), with checkout handled by Square and bookings via Peek. Marketing relies on organic social (Facebook, Instagram, TikTok, X), a website blog/stories section, and an email newsletter. The company's competitive position rests on its unique physical venue, multi-revenue-stream model per square foot, and brand recognition built over 15+ years, with headcount capped at 1-10 employees and no disclosed expansion beyond the single Jacksonville location.
Sweet Pete's firmographics
Firmographics- Name
- Sweet Pete's
- Legal name
- Sweet Pete's Candy
- Website
- https://sweetpetescandy.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sweet Pete's is a Jacksonville, FL-based candy maker and entertainment venue operating a 3-story candy mansion that sells handmade confections and hosts candy-making classes, tours, parties, and the Fizzies & Fare restaurant and bar, serving families, adult groups, corporate clients, and school field trips.
- Ownership category
- akta.pro rank
Sweet Pete's industry classification
Industry- Product category
- Specialty Confectionery Retail
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Chocolate and Confectionery Manufacturing (31135), Nonchocolate Confectionery Manufacturing (311340), Confectionery and Nut Retailers (445292)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)
- akta.pro secondary industries
- Specialty Food Gift Shops & Hampers (CRAHAGAN), Candy & Specialty Sweets Stores (THAFAGAH)
Keywords
Where Sweet Pete's is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sweet Pete's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail Candy Sales: Physical and e-commerce sales of handmade candies including chocolates, gummies, lollipops, caramel products, and seasonal items. Products sold at various price points from single items to bulk quantities.
- Experiences and Classes: Revenue from candy-making classes, tours through the 3-story candy mansion, and related educational experiences. Customers purchase tickets for these interactive experiences.
- Event Hosting and Parties: Party venue rental for various occasions including holiday parties, birthday parties, bachelorette parties, corporate events, field trips, and catering services. Booking through the Parties section of the website.
- Restaurant and Bar (Fizzies & Fare): In-house restaurant and bar offering craft sodas, Crazy Shakes, classic American eats, and candy-inspired cocktails. Food service begins at 11 AM on weekdays with last orders 30 minutes before closing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual candy products at various price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sweet Pete's product offering
Product offeringCore offering
Sweet Pete's makes and sells handmade candy products including caramels, chocolates, gummies, lollipops, and seasonal candies through a retail storefront and e-commerce shop. The company also operates a 3-story candy mansion venue in Jacksonville, FL, offering candy-making classes, guided mansion tours, a restaurant and bar (Fizzies & Fare), and event hosting for parties, field trips, corporate events, bachelorette parties, and catering.
Product overview
Sweet Pete's is a candy shop and entertainment venue based in Jacksonville, FL, offering a diverse portfolio of handmade confectionery products including caramels, chocolates, gummies, and seasonal candies. The business operates on a unified platform model combining retail candy sales with experiential services: the core product line features signature items like Pete's Famous Sea Salt Caramel, Assorted Fine Chocolates, and seasonal Summer Gummy Bags, sold alongside custom orders and gift cards. Complementing the retail offering, the company provides experiential services including candy-making classes, mansion tours, and event hosting (parties, field trips, catering) at their 3-story candy mansion venue. The company also operates Fizzies & Fare, an in-house restaurant and bar featuring craft sodas, Crazy Shakes, and candy-themed cocktails. Products are available for online purchase with shipping, and the business accepts various payment methods including CashApp, Apple Pay, Google Pay, Visa, Mastercard, American Express, Discover, and JCB.
Differentiator
Problem solved
Functional benefit
Products and services
- Pete's Famous Sea Salt Caramel Signature handmade sea salt caramel candy from Sweet Pete's, sold in multiple sizes from $8.00 to $80.00, available in the retail shop and online store.
- Sea Salt Caramel Popcorn
- Assorted Fine Chocolates
- Celebration Chocolate Dipped Rainbow Lollipop
- Summer Gummy Bags
- Gummy Jam Jars
- Fizzies & Fare
- Candy Classes & Tours
- Party & Event Hosting
- Custom Candy Orders
- Gift Cards
Companies that use Sweet Pete's
Customer profileSegments5 records
Ideal customer profiles5 records
Sweet Pete's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sweet Pete's partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights2 records
Sweet Pete's competitors and assessment
Company assessmentDirect peers
- IT'SUGAR: Large U.S. specialty candy retail chain operating flagship stores that combine bulk candy retail with experiential elements. Directly comparable as a multi-location candy retailer selling both branded and novelty confections to walk-in and tourist traffic.
- Sugarfina: Premium adult-oriented candy brand combining retail boutiques with a strong e-commerce gifting channel. Comparable for its curated, design-forward confectionery assortment and emphasis on gift and occasion-based purchasing.
- Dylan's Candy Bar: Iconic experiential candy store combining retail confectionery with candy-themed events, parties, and merchandise. Closely comparable destination-style format that pairs handmade/artisan candy with in-store experiences and event hosting.
- Candylicious: Destination candy store known for its large flagship retail space combined with candy-themed attractions and parties. Comparable as a single-location experiential candy retailer that monetizes tours, events, and bulk retail together.
- Lolli and Pops: Specialty candy retail chain with experiential store formats, including in-store sampling bars and gift-focused merchandising. Directly comparable mix of premium candy retail with destination-store positioning.
Broad incumbents
- Jelly Belly Visitor Center: Tour-and-retail complex run by Jelly Belly combining factory tours, tastings, and a large candy store. Comparable as a destination venue that pairs confectionery retail with tours and experiential components.
- Hershey's Chocolate World: Flagship experiential attraction operated by Hershey combining retail, rides, and candy-making demonstrations. Comparable experience-plus-retail format but operated by a major incumbent with far greater resources.
- See's Candies: Long-standing U.S. chocolate and candy manufacturer-retailer with hundreds of U.S. shops. Comparable as a vertically integrated handmade-confectionery retailer but at vastly larger scale and with a narrower product range.
- Russell Stover Chocolates: Major U.S. chocolate manufacturer and retailer with seasonal boxed-chocolate focus and outlet stores. Comparable on the boxed-chocolate and seasonal gifting side but operates at national scale with primarily wholesale/retail rather than experiential focus.
Emerging players
- Vosges Haut-Chocolat: Premium, design-forward chocolatier combining retail boutiques, e-commerce, and experiential tastings. Comparable for its premium handmade confectionery assortment, allergy-conscious positioning, and event/class programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Sweet Pete's social profiles
Digital presenceSweet Pete's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet Pete's leadership team
Management profileNumber of profiles
Profiles1 record
Sweet Pete's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet Pete's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet Pete's
What does Sweet Pete's do?
Sweet Pete's makes and sells handmade candy products including caramels, chocolates, gummies, lollipops, and seasonal candies through a retail storefront and e-commerce shop. The company also operates a 3-story candy mansion venue in Jacksonville, FL, offering candy-making classes, guided mansion tours, a restaurant and bar (Fizzies & Fare), and event hosting for parties, field trips, corporate events, bachelorette parties, and catering.
Is Sweet Pete's a public or private company?
Sweet Pete's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sweet Pete's founded?
Sweet Pete's was founded in 2010. It employs 1 to 10 people.
Where is Sweet Pete's based?
Sweet Pete's is headquartered in Jacksonville, United States, in the North America region.
How does Sweet Pete's make money?
Four revenue lines are on record. Retail Candy Sales are the primary driver. The others are experiences and Classes, event Hosting and Parties and restaurant and Bar (Fizzies & Fare).
Who are Sweet Pete's's main competitors?
Direct peers on record are IT'SUGAR, Sugarfina, Dylan's Candy Bar, Candylicious and Lolli and Pops. Broad incumbents are Jelly Belly Visitor Center, Hershey's Chocolate World, See's Candies and Russell Stover Chocolates. Vosges Haut-Chocolat is listed as an emerging player.
Does Sweet Pete's have an API?
No public API is recorded for Sweet Pete's.
What industry is Sweet Pete's in?
Sweet Pete's's product category is Specialty Confectionery Retail. Its primary akta.pro industry code is AFAKAAAD, Confectionery Manufacturing (Chocolate, Candy, Gum), with a secondary code of CRAHAGAN, Specialty Food Gift Shops & Hampers. Its NAICS code is 3113 and its SIC code is 2060.