Fashioning Group

What Fashioning Group does

All Alpha Brands LLC, operating as "Fashioning Group" and branded publicly as "All Alpha Brands," is a Miami-headquartered brand management, consulting, and distribution firm founded in 1996 by Ivan Herjavec. The company operates across three verticals—Fashion & Jewelry, Beauty, and Food & Beverage—serving as both an exclusive distributor and equity stakeholder for premium and luxury brands seeking entry into the US and Latin American markets. Its portfolio spans 50+ brands, including wholly owned and minority-held fashion labels (AlphaStyle, Desand, Societe Illegale) alongside distributed brands such as Contigo, Tecovas, El Ganso, Nomaka, Psychotic London, and Carreta de Oro. Distribution is executed through a network of 1,000+ US retail locations and a flagship multi-brand showroom in NYC launched in 2019.

The company monetizes through three distinct revenue streams: (1) brand ownership returns—equity appreciation and royalties from wholly owned and minority-stake fashion brands; (2) distribution services—exclusive and non-exclusive distribution agreements generating transactional margins across fashion, beauty, and spirits categories; and (3) consulting services for corporate clients including eBay, Sequential Brands, and Tivoli. The Fashion & Jewelry division alone accesses 500+ points of sale. Historical marquee distribution relationships include a 22-year exclusive Lacoste mandate (1996–2018), as well as Calvin Klein, Nautica, Speedo, and Juicy Couture.

Operationally, the firm has progressively evolved from a pure-play apparel distributor into a brand investment and development platform. It relaunched the Italian sportswear label Ellesse globally in 2008, formed the Moose Knuckles EMEA JV in 2012, co-invested in retail-tech firm BuyingShow with Zalando in 2016, and added a Beauty division in 2020 and a Food & Beverage vertical anchored by Carreta de Oro. A stated 2026 strategic pivot directs incremental capital into beauty and food & beverage while repositioning fashion toward contemporary and luxury segments.

Name

Fashioning Group

Legal name

All Alpha Brands LLC

Website

https://fashioning-group.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Fashioning Group (All Alpha Brands LLC) is a Miami-based brand management, consulting, and distribution firm founded in 1996 that takes ownership stakes in and distributes premium fashion, beauty, and food & beverage brands across the US and Latin America through 1,000+ retail locations.

Ownership category

akta.pro rank

Product category

Brand Management & Distribution

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

akta.pro secondary industries

Fast Fashion Apparel Brands (Design, Merchandising & IP) (CRAAAGAC), Luxury & Designer Apparel Retail (CRAAABAI), Fashion/Costume Jewelry Manufacturing (CRAKAIAB)

Keywords

• Brand management services
• Fashion distribution services
• Brand consulting
• Luxury brand distribution
• Wholesale distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Brand Management and Ownership: The company takes ownership stakes in fashion and lifestyle brands, generates revenue through brand appreciation and equity value. Owns brands including AlphaStyle, Desand, and Societe Illegale.
2. Distribution Services: Acts as exclusive and non-exclusive distributor for fashion, beauty, and food & beverage brands. Revenue generated through distribution margins and fees.
3. Consulting Services: Provides brand consulting to world-class companies seeking new opportunities or enhanced performance. Clients include eBay, Sequential Brands, and Tivoli.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Fashioning Group (All Alpha Brands LLC) is a brand management, consulting, and distribution company that acquires ownership stakes in fashion, beauty, and food & beverage brands and brings them to market through a network of 1,000+ retail locations across the US and Latin America. The company operates three divisions—Fashion & Jewelry, Beauty, and Food & Beverage—supported by a multi-brand showroom in New York City and exclusive distribution agreements for global brands.

Product overview

Fashioning Group (All Alpha Brands) operates as a brand management, consulting, and distribution company managing 50+ brands across three main divisions: Fashion & Jewelry, Beauty, and Food & Beverage. The core offering combines owned brands (AlphaStyle, Desand, Societe Illegale) with distributed luxury and premium brands, supported by consulting services and a multi-brand showroom. The company has evolved from a traditional distributor (Lacoste, Calvin Klein, Nautica, Speedo, Juicy Couture for over two decades) into a brand investment and development platform with global reach.

Differentiator

Problem solved

Functional benefit

Brands

• Contigo: Italian premium women's shoes and handbags brand
• Desand
• Societe Illegale
• Tecovas
• El Ganso
• Nomaka
• AlphaStyle
• Carreta de Oro
• Psychotic London

Products and services

• Brand Management Services

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• ZalandominorStrategic or Co-development PartnerIn 2016, partnered with Zalando to invest in the tech company BuyingShow. This represents a strategic technology investment partnership focused on retail technology capabilities.
• Moose KnucklescoreStrategic or Co-development PartnerIn 2012, founder Ivan Herjavec created a JV company with the owners of Moose Knuckles for running distribution of Moose Knuckles in the EMEA region.
• DelifranceminorStrategic or Co-development PartnerInvolved in business and market development of the French food company Delifrance by developing and managing franchise restaurant concepts with third-party clients.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Li & Fung: Global sourcing and distribution company that connects brands with retail networks worldwide. Comparable in trade and distribution function for fashion brands, though much larger and more institutional than All Alpha Brands.
• Tapestry: Multi-brand house owning Coach, Kate Spade, and Stuart Weitzman; a much larger incumbent operating in the same fashion and accessories space where All Alpha Brands distributes Contigo and other premium brands.
• PVH Corp: Global apparel company that owns and licenses brands including Calvin Klein and Tommy Hilfiger. Represents the brand-owner side of the value chain that All Alpha Brands distributes for.

Direct peers

• Marquee Brands: Brand acquisition and licensing platform managing a portfolio of fashion and lifestyle brands, with similar operating model of brand ownership plus global distribution and licensing partnerships.
• Sequential Brands Group: Brand management company that owned and licensed lifestyle, fashion, and athletic brands (Avia, AND1, Jessica Simpson). Direct comparable in brand-acquisition strategy, illustrating both the model and the risks inherent in this category.
• Xcel Brands: Public brand management company focused on acquiring, designing, and licensing consumer brands across apparel, accessories, and home. Comparable in brand-acquisition and licensing strategy targeting premium and contemporary fashion segments.
• Centric Brands: Apparel and accessories company that manages a portfolio of licensed, owned, and distributed brands through global retail and wholesale channels, including footwear and accessories distribution comparable to All Alpha Brands' portfolio.
• G-III Apparel Group: Apparel manufacturer and distributor that holds licenses for major global brands (DKNY, Calvin Klein, Tommy Hilfiger) and owns brands (Donna Karan). Highly comparable business model of multi-brand fashion distribution and licensing.
• Authentic Brands Group: Large-scale brand management platform that acquires ownership stakes in consumer brands and licenses them globally. Direct comparable in the brand-ownership-plus-distribution model, though materially larger and more institutional.

Regional players

• Coty Inc. Beauty conglomerate with licensed and owned brands in fragrance, cosmetics, and skincare. Comparable as a counterparty and distribution channel for All Alpha Brands' beauty division, particularly relevant for luxury/niche beauty distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fashioning-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashioning Group