iaptus

What iaptus does

iaptus is a cloud-based electronic patient record (EPR) platform purpose-built for mental health and neurodiversity services, built and sold by its parent company Mayden (founded 2000, headquartered in Bath, UK). The platform streamlines clinical documentation, manages caseloads, and supports outcomes-focused care through features including online self-referrals, appointment booking, 800+ pre-built outcome questionnaires, video appointments, SMS reminders, GP correspondence via Docman/MIG/MESH, and integration with more than 20 external systems including NHS Number Lookup and NHS Talking Therapies national dashboards. It is trusted by 65% of NHS Talking Therapy services in the UK and 200+ customers collectively, managing roughly 1 million patient referrals per year across the UK, Australia, Canada, and Ireland.

The product portfolio extends beyond the core iaptus EPR to include Theseus, Portasana, bacpac (additional clinical modules), iaptus Insights (advanced analytics and a dedicated data research team), and CLAI, an announced ambient voice AI scribe intended to automate clinical documentation. Revenue is generated primarily through annual or multi-year subscription contracts sold via enterprise field sales with dedicated account managers, supplemented by international go-to-market executed through flagship partnerships with government and NGO mental health programmes (Beyond Blue/NewAccess in Australia, Ontario Structured Psychotherapy in Canada, Jigsaw in Ireland). Pricing is quote-based and not publicly disclosed, with the company claiming ROI for customers in as little as 14 weeks and average customer cost savings of £25,198 per year driven by reclaimed clinical and administrative time. The customer base is concentrated in the UK public sector but spans NHS trusts, private providers (e.g., Xyla Digital Therapies), the voluntary sector, and individual practitioners, with a value proposition anchored on domain specialisation rather than generic healthcare IT.

Name

iaptus

Legal name

Mayden

Website

https://iaptus.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

iaptus is a cloud-based electronic patient record (EPR) built by Mayden for mental health and neurodiversity services. It serves 200+ customers including 65% of NHS Talking Therapy services across the UK, Australia, Canada, and Ireland.

Ownership category

akta.pro rank

Product category

Mental Health Electronic Patient Record (EPR) Software

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Ambulatory & Physician Practice EHRs (HLACAAAB)

akta.pro secondary industries

eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB), EHR Implementation, Optimization, Training & Managed Services (HLACAAAL)

Keywords

• Electronic patient record
• Mental health software
• Clinical documentation platform
• Care pathway management
• NHS talking therapies

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. EPR Subscription: Cloud-based Electronic Patient Record subscription model. Annual or multi-year contracts for NHS trusts, mental health services, and healthcare organisations. Includes personalised onboarding, ongoing support, and account management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

iaptus is a cloud-based Electronic Patient Record (EPR) purpose-built for mental health and neurodiversity services. The platform streamlines clinical documentation, manages caseloads, supports outcomes-focused care, and includes patient-facing features such as online appointment booking, self-referrals, video appointments, and automated SMS reminders. It is sold by Mayden on a subscription basis to NHS Talking Therapy services, mental health trusts, and private mental health providers in the UK and internationally.

Product overview

Mayden offers a unified clinical software portfolio anchored by iaptus, a cloud-based electronic patient record (EPR) purpose-built for mental health and neurodiversity services. The product suite consists of the core iaptus EPR complemented by five supporting products: Theseus, Portasana, CLAI (ambient voice AI scribe), bacpac, and iaptus Insights (advanced analytics). CLAI integrates natively with iaptus to automate clinical documentation through speech recognition, while iaptus Insights provides data research team support for outcomes optimization and health inequality analysis. Together, these products deliver a comprehensive ecosystem covering clinical documentation, patient management, AI-powered documentation assistance, and data analytics.

Differentiator

Problem solved

Functional benefit

Brands

• iaptus: Intuitive, cloud-based electronic patient record (EPR) for mental health and neurodiversity services that streamlines care processes, manages caseloads and supports high quality, outcomes focused care.
• Theseus
• Portasana
• CLAI
• bacpac

Products and services

• iaptus A cloud-based Electronic Patient Record (EPR) purpose-built for mental health and neurodiversity services. It streamlines clinical documentation, manages caseloads, supports outcomes-focused care, and includes integrated online booking, self-referrals, video appointments, SMS reminders, GP e-letters, and analytics dashboards. Used by NHS Talking Therapy services, mental health trusts, and other mental health providers.
• Theseus Clinical software solution offered by Mayden as part of its product portfolio alongside iaptus.
• Portasana Clinical software solution offered by Mayden as part of its product portfolio alongside iaptus.
• bacpac Clinical software solution offered by Mayden as part of its product portfolio alongside iaptus.
• iaptus Insights Advanced analytics and data research team services that help customers uncover hidden trends, tackle waiting lists, identify health inequalities, and maximize value from their service data.

Quantifiable outcome

• 3,000,000 clinical and administrative hours saved collectively per year across all customers
• +10 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature12 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• DocmancoreTechnology or IntegrationIntegration partner for GP E-letters. Allows iaptus to send patient updates directly into GP workflows via Docman platform, ensuring patient records are kept current.
• MIG (Medical Interoperability Gateway)coreTechnology or IntegrationNHS interoperability gateway for secure clinical information sharing between health and social care systems. Part of GP E-letter integration.
• MESH (Message Exchange for Social and Health Care)coreTechnology or IntegrationNHS Digital messaging platform for secure health and social care data exchange. Part of GP E-letter integration infrastructure.
• Digital Mental Health PlatformscoreTechnology or IntegrationPartnership with market leading digital mental health platforms for online therapy. Allows iaptus users to refer patients to digital interventions with all progress notes and outcomes data flowing back into iaptus.
• Beyond Blue (NewAccess Programme)flagshipStrategic or Co-development PartnerAustralian mental health organisation delivering the NewAccess programme. iaptus supports mental health services across Australia through this innovative programme developed by Beyond Blue.
• Ontario Structured Psychotherapy (OSP) ProgrammeflagshipStrategic or Co-development PartnerGovernment programme helping providers across Ontario, Canada deliver mental health care. iaptus is the supporting EPR platform for this programme.
• JigsawflagshipStrategic or Co-development PartnerIrish youth mental health organisation. iaptus works with Jigsaw to make access to mental health support simpler across the Republic of Ireland.
• 20+ System IntegrationscoreTechnology or Integrationiaptus integrates with over 20 other systems for secure data sharing and seamless workflows. Integration ecosystem includes NHS number lookup, GP systems, and other healthcare IT platforms.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Limbic: Limbic is a UK AI mental health platform used by NHS IAPT services for patient-facing self-referral, triage and therapy-matching. It is an emerging competitor at the patient access layer that iaptus already serves, and is increasingly bundled with NHS procurement of IAPT digital tooling.
• Ieso Digital Health: Ieso is a UK digital mental health provider delivering IAPT/Talking Therapies online therapy with associated clinical software. It overlaps iaptus' IAPT customer base and represents a clinically-focused emerging competitor in the same NHS commissioning market.

Broad incumbents

• Oracle Health (Cerner): Oracle Health (formerly Cerner) supplies broad EHR platforms globally and into UK NHS trusts. It competes for trust-wide EPR procurements that encompass mental health, posing an enterprise-platform risk to standalone vendors like iaptus.
• TPP (SystmOne): TPP's SystmOne is one of the most widely deployed EPRs in UK NHS primary care and community/mental health settings. It competes for NHS trust-wide EPR contracts that increasingly bundle mental health functionality, making it the closest horizontal incumbent to iaptus' specialist footprint.
• EMIS Health: EMIS is a dominant UK primary care and broader NHS IT vendor. While not a pure mental-health EPR, it is often considered by NHS customers evaluating community-wide digital platforms that include mental health workflows, making it an adjacent incumbent.
• Epic Systems: Epic is the largest US-headquartered EHR vendor and is making inroads into the UK NHS via trusts standardising on a single horizontal platform. It represents a long-term competitive threat to specialist EPRs like iaptus as NHS estates consolidate.
• InterSystems (HealthShare / TrakCare): InterSystems provides healthcare data platforms and EPRs (TrakCare) used in UK NHS and international settings. Its interoperability and data-sharing stack is comparable to iaptus' 20+ NHS integrations and positions it as a platform-level competitor.

Direct peers

• Advanced (Paris): Advanced's Paris EPR is used by UK NHS trusts for mental health, community and child health services. It is one of the principal specialist mental health EPR competitors in the NHS procurement landscape.
• System C (CareNotes): CareNotes is a UK EPR used across mental health, community and social care services. It is one of the main direct competitors for NHS mental health EPR contracts and serves an overlapping customer base to iaptus.
• NEC Software Solutions (Rio): Rio (formerly Servelec) is a long-standing UK mental health and community EPR. NEC sells it to NHS trusts and is a direct alternative for mental health EPR procurement where iaptus competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/iaptus
• Instagraminstagram.com/mayden_bath
• Xx.com/iaptustweets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iaptus