Mackmyra Svensk Whisky

What Mackmyra Svensk Whisky does

Mackmyra Svensk Whisky AB is a Swedish single malt whisky distillery founded in 1999 in Gävle, Sweden, by eight friends who set out to create the country's first malt whisky. The company produces an award-winning portfolio including core single malts (Mack, Myra, Brukswhisky), regional expressions showcasing Swedish oak and Swedish peat/juniper smoke (Svensk Ek, Svensk Rök), limited editions (Fusion, Kaizen, 1999 Gravity, 1999 Pionjär), an unaged spirit (Vit Hund), and a barrel-aged cloudberry gin (Rabadam). Its production is anchored by the proprietary Gravity Distillery, a facility that moves spirit through the production process using gravitational force to reduce energy use and CO2 footprint, complemented by 30-liter casks for more intensive maturation and unique aging in the Bodås mine 50 meters underground.

The company's revenue model rests on three streams: (1) wholesale bottled sales through Systembolaget, the Swedish government alcohol monopoly that constitutes the primary domestic retail channel; (2) a Cask Ownership program (Fatägare) under which private individuals purchase and store casks in Mackmyra's facilities and later bottle or collect via Systembolaget private import or pickup in Flensburg (Germany) or Copenhagen (Denmark); and (3) export and HORECA distribution through channel partner No.1 Beverages. The company is owned by No.1 Beverage Group following a 2020s acquisition that preserved operational continuity and the heritage brand positioning. Go-to-market is a hybrid of direct-to-consumer (cask owners, events), event-driven engagement (Fatprovning tastings at Restaurang Stora Vall, trade fairs like Sunny Days in Karlstad), and channel-partner-led distribution. Mackmyra also operates a customer portal, Fatwebb, and an active social presence on Instagram and Facebook to support cask-owner engagement and brand marketing.

Name

Mackmyra Svensk Whisky

Legal name

Mackmyra Svensk Whisky AB

Website

https://mackmyra.se

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Mackmyra Svensk Whisky is a Swedish single malt whisky distillery founded in 1999 in Gävle, producing core, regional, and limited edition whiskies at its proprietary Gravity Distillery, and selling them through Systembolaget, a cask-ownership program, and export via No.1 Beverages.

Ownership category

akta.pro rank

Headquarters

HQ city

Gävle

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Whisky and Spirit Product Sales: Direct sales of bottled whisky and gin products through Systembolaget's retail network in Sweden. Products include single malt whiskies (Mack, Myra, Brukswhisky, Svensk Ek, Svensk Rök), limited editions (Fusion, 1999 Gravity, 1999 Pionjär, Kaizen), and gin products (Vit Hund white spirit, Rabadam Gin).
2. Cask Ownership Program: Customers can purchase their own cask of whisky for private aging. Mackmyra handles storage in their facilities (Bodås mine, Skogslagret, Loftsdalen, Häckeberga, Fjäderholmarna, Paris, Smögen). When ready, customers can bottle and pick up through Systembolaget's private import or collect in Flensburg/Germany or Copenhagen/Denmark.
3. Export and HORECA: International sales and hospitality sector distribution managed through No.1 Beverages partnership for export markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mackmyra is a Swedish distillery producing single malt whisky, gin, and unaged spirit from locally grown barley, spring water, and Swedish oak. The company offers core whisky expressions (Mack, Myra, Brukswhisky, Svensk Ek, Svensk Rök), limited editions with exclusive cask finishes (Fusion, Kaizen, 1999 Gravity, 1999 Pionjär), a Classics Collection gift set, raw white spirit (Vit Hund), and barrel-aged gin (Rabadam Gin). It also operates a Cask Ownership Program where customers purchase personal whisky casks for private aging across multiple storage locations including the unique Bodås mine environment.

Product overview

Mackmyra Svensk Whisky is a Swedish whisky distillery founded in 1999, producing innovative and artisanal whisky with carefully selected Swedish raw materials stored in unique environments including the Bodås mine. The product portfolio includes core single malt expressions (Mack, Myra, Brukswhisky), regional variants showcasing Swedish oak and smoke characteristics (Svensk Ek, Svensk Rök), limited edition releases with exclusive cask finishes (Fusion, Kaizen, 1999 Gravity, 1999 Pionjär), a Classics Collection gift set, unaged spirit (Vit Hund), and barrel-aged gin (Rabadam Gin). Products are available in both glass bottles and PET formats, sold primarily through Systembolaget in Sweden and via private import.

Differentiator

Problem solved

Functional benefit

Brands

• Mack: Best-selling versatile single malt whisky with notes of vanilla, citrus and pear
• Myra
• Vit Hund
• Rabadam Gin
• Gravity Distillery
• Fatwebb

Products and services

• Mack Best-selling multi-purpose single malt whisky with notes of vanilla, citrus and pear. Versatile for drinking neat, on ice, or as a cocktail base. Targeted at general whisky consumers.
• Mack PET Mack whisky available in 50 cl PET bottle format at 40% alcohol, with vanilla, citrus and pear notes. Targeted at consumers preferring lightweight or travel-friendly packaging.
• Myra Mack's smoky sibling - an accessible smoky single malt whisky where fruity and sweet tones are wrapped in a round and noticeable smoky veil. Targeted at consumers seeking an approachable smoky whisky.
• Brukswhisky Balanced, fruity and toffee-character whisky with notes of butterscotch, citrus, pear, licorice, banana and mint. Available in Systembolaget's permanent range. Targeted at everyday whisky consumers.
• Svensk Ek Award-winning Swedish whisky with powerful Swedish oak barrels and local Swedish raw materials, featuring notes of dried ginger, sweet caramel and spicy oak. Targeted at whisky enthusiasts seeking distinctively Swedish character.
• Svensk Rök Swedish smoky whisky with natural Swedish ingredients and peat topped with juniper branches, featuring campfire, juniper, citrus and vanilla fudge notes. Targeted at fans of peated and smoky whisky.
• Fusion Limited edition whisky aged on Amarone and Rotspon barrels (500L and 225L), showcasing red wine influence with deep berry notes of cherry, strawberry and plum. Targeted at collectors and enthusiasts seeking exclusive cask-finished whisky.
• Kaizen 01 - Gyokuro Exclusive trilogy where Swedish whisky meets Japanese tea. 90% Gyokuro-saturated ex-Bourbon barrels with pre-aged whisky from 2013. Limited to 2491 bottles. Targeted at collectors and connoisseurs.
• 1999 Gravity Limited edition ten-year anniversary whisky with exclusive cognac and calvados finish. 47% Ex Cognac barrels, 30% Ex Calvados barrels, 14% Ex Bourbon barrels, 9% New American Oak barrels. Targeted at anniversary collectors and dedicated brand supporters.
• 1999 Pionjär Elegant whisky consisting of eight different cask types, one for each founder. Complex and multi-dimensional with dried fruit, berries, vanilla and dark chocolate notes. Targeted at collectors and founder-story enthusiasts.
• Mackmyra Classics Collection Set of four Swedish classics providing an overview of Mackmyra's house style. Includes Mack by Mackmyra, Brukswhisky, Svensk Ek, and Svensk Rök (5 cl each). Targeted at gifting consumers and whisky newcomers exploring the brand.
• Vit Hund Raw unaged spirit (white dog) that will become Mackmyra Whisky after cask maturation. Crafted from non-peated malted barley, offering malt character and distillate fruitiness. Targeted at enthusiasts curious about the pre-maturation spirit.
• Rabadam Gin Barrel-aged cloudberry gin with fruity notes of cloudberry, juniper and aromatic freshness. Aged in ex-cloudberry wine barrels. 50 cl, 43% alc. Targeted at gin enthusiasts and craft spirit consumers.
• Cask Ownership Program (Fatägare) Program allowing private customers to purchase their own cask of whisky for private aging. Mackmyra handles storage in facilities including the Bodås mine, Skogslagret, Loftsdalen, Häckeberga, Fjäderholmarna, Paris, and Smögen. When ready, customers can bottle and pick up through Systembolaget's private import service or collect at Flensburg, Germany or Copenhagen, Denmark pickup locations.

Quantifiable outcome

• Limited editions sell out quickly (e.g., 1999 Gravity, 2491 bottles of Kaizen Gyokuro)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• No.1 BeveragescoreChannel Partner/ Reseller/ DistributorExport and HORECA sales contact. All export inquiries and hospitality sector (hotel/restaurant/bar) sales are directed through No.1 Beverages at no1beverages.se/kontakt
• EuroclearminorOthersExternal party administering Mackmyra's shareholder register (aktiebok). Shareholders' personal data handling for general meetings is managed through Euroclear.
• Satellite Warehouse PartnersminorChannel Partner/ Reseller/ DistributorLocal partners at satellite storage locations (Skogslagret, Loftsdalen, Häckeberga, Fjäderholmarna, Paris, Smögen) who may provide local offers and information to cask owners.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• High Coast Distillery: Founded in the same era as a Swedish craft malt whisky maker, High Coast is the closest domestic competitor producing single malt in small batches and distributed through Systembolaget — directly comparable in product, channel, and category position to Mackmyra.
• Smögen Whisky: Small-batch Swedish single malt producer with a similar experimental cask-finish philosophy; comparable scale, distribution model via Systembolaget, and limited-edition collector approach.
• Spirit of Hven (Hven Whisky): Swedish single malt distillery producing limited small batches and experimenting with novel cask finishes — operates at similar scale to Mackmyra with overlapping customer base in Sweden's craft whisky segment.
• Stauning Whisky: Danish craft whisky distillery using Nordic/local inputs and a small-batch, experimental approach — the most direct Nordic sibling to Mackmyra in terms of positioning and production scale.
• Teerenpeli Distillery: Finnish craft whisky distillery with similar Scandinavian provenance story, tourist/distillery direct-to-consumer channels, and small-batch experimental ethos.
• Norne Destilleri: Norwegian craft whisky producer representing the Nordic craft whisky cohort; comparable in maturity, scale, and category positioning to Mackmyra's Scandinavian peer set.
• Penderyn Distillery: Welsh single malt distillery that built a category-defining brand with limited domestic volume and international craft recognition — a useful analog for a small country-of-origin whisky producer scaling globally.

Broad incumbents

• Bruichladdich Distillery: Established Scottish single malt distillery known for provenance-driven storytelling, terroir emphasis, and experimental cask finishes — a relevant scale and brand-building analog for Mackmyra's craft-plus-provenance model.
• Kavalan Whisky: Taiwanese distillery that broke into the global premium single malt conversation as a category pioneer from a non-traditional whisky country — the most cited international analog for a nation-of-origin breakout that Mackmyra aspires to in 'Swedish whisky.'
• Teeling Whiskey: Independent Dublin distillery with a craft heritage narrative, signature small-batch experimental finishes, and growing global brand presence — a comparable marketing-and-distribution playbook for an ambitious craft distillery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mackmyra
• Instagraminstagram.com/mackmyrawhisky
• Xx.com/mackmyra

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mackmyra Svensk Whisky