Snowriders

What Snowriders does

Snowriders (legal entity SnowRiders LLC) is a Boston, Massachusetts-based private travel and events company founded circa 2009-2010 by three brothers — Nick, Matt, and Mikey Goyette — who grew up skiing at Blue Hills outside Boston and built experience across New England and Western US resorts before starting the business. The company organizes and coordinates ski and snowboard group trips, fully customized private vacations for groups/clubs/companies/families, and a slate of related events including urban rail jams, ski and snowboard film premieres, athlete signings, and an annual week-long "Shred Party" at a Maine resort with nightly live music. Operations are supported out of a secondary location in North Troy, Vermont, adjacent to Jay Peak.

The underlying technology stack is minimal: there is no proprietary software platform, no mobile app, no AI/ML capability, and no API surface. Customer-facing infrastructure consists of a Wix-hosted marketing site, organic social channels (Facebook, Instagram, Twitter/X), an email newsletter, and the third-party WeTravel booking platform (snowriders.wetravel.com). Trip logistics and resort coordination are handled manually, including a phone-based reservation channel into Jay Peak Central Reservations using a dedicated SnowRiders booking number (1193145).

The business model is event-driven and transaction-fee based. Revenue is generated through (i) group trip bookings and coordination fees, (ii) commissions on discounted lift tickets and lodging — anchored by a flagship partnership with Jay Peak Resort that yields 40% off midweek ski-and-stay packages starting at $96 per person per day — and (iii) ticketing and fees on organized events. Pricing is unit-based for packaged trips and fully customized for private group bookings. The company is bootstrapped, founder-owned, has 11-50 employees, and reports no external funding rounds, institutional investors, or M&A activity.

Name

Snowriders

Legal name

SnowRiders LLC

Website

https://thesnowriders.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Snowriders (SnowRiders LLC) is a Boston-based private travel company that organizes ski and snowboard group trips, custom private vacations, and related events for individuals, groups, and corporate clients in New England and the Western US, anchored by a flagship 40% off Jay Peak partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Group Trip Booking & Organization: The company organizes and facilitates group ski and snowboard trips, private vacations, and custom ski trips for groups, clubs, companies, and friends. Revenue is generated through package pricing and service fees for trip coordination.
2. Discounted Lift Tickets and Lodging Deals: SnowRiders negotiates discounted lift tickets and lodging packages, earning revenue through negotiated rates and booking commissions from partner resorts like Jay Peak.
3. Events (Apres Ski, Rail Jams, Film Premieres): The company generates revenue through organizing and ticketing events including apres ski gatherings, urban rail jams, movie premieres, athlete signings, and private gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Snowriders organizes and sells ski and snowboard group trips, private custom vacations, and snow sports events (rail jams, film premieres, shred parties) across New England and the Western US, with a flagship partnership at Jay Peak resort offering discounted packages including lift tickets, lodging, and water park access.

Product overview

SnowRiders is a trip organizer and event producer offering a portfolio of ski and snowboard experiences. The core offerings include group ski trips to Jay Peak (featuring ski + water park packages), private customized ski vacations for groups/clubs/companies, and access to discounted lift tickets and lodging deals. The product suite also encompasses event services including urban rail jams, film premieres, and week-long shred parties. The company operates primarily as a booking and trip coordination service, utilizing the WeTravel platform for trip registrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Jay Peak Ski + Water Park Trip Flagship multi-day ski and snowboard trip package to Jay Peak, Vermont, combining mountain access with on-site indoor water park; targeted at groups of friends, families, and travelers seeking an all-in-one mountain and water park experience.
• Private Ski Trip Planning Custom-organized private ski and snowboard trips to New England and Western US resorts, tailored for friend groups, families, and corporate teams.
• Discounted Lift Tickets and Lodging Discounted lift tickets and lodging deals offered through Snowriders' resort partnerships, including Jay Peak and other partner mountains.
• Ski and Snowboard Events Organized snow sports events including rail jams, film premieres, and shred parties hosted by Snowriders at partner resorts.
• Week-Long Shred Party Signature week-long group shred event combining skiing, snowboarding, après activities, and lodging at a partner mountain resort.
• Ski & Stay Jay Peak Package Discounted Ski & Stay package at Jay Peak bundling lift tickets and lodging, priced per person for groups booking through Snowriders.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jay Peak ResortcoreStrategic or Co-development PartnerSnowRiders has a close partnership with Jay Peak resort in Vermont, offering exclusive 40% off midweek ski and stay packages. They provide their own booking number (1193145) for customers to access negotiated rates at Jay Peak cottages and the Stateside Hotel. This is their flagship resort partnership.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Alterra Mountain Company (Ikon Pass): Alterra Mountain Company operates the Ikon Pass, a multi-resort pass granting access to a global network of ski destinations, plus directly owned resorts. As a broad incumbent, it competes for the customer's ski trip dollar and disintermediates trip organizers by offering direct booking at scale.
• Vail Resorts (Epic Pass): Vail Resorts is the largest North American ski operator, running destination resorts (Vail, Park City, Stowe, etc.) under the Epic Pass multi-resort access product. It is a broad incumbent in the ski trip category and a direct substitute for the kind of multi-resort trip packages SnowRiders curates.
• Club Med: Club Med operates all-inclusive mountain resorts (including ski resorts) globally with bundled lodging, lift access, instruction, and group activities. It is a broader incumbent in the organized ski-vacation category that competes for the same group and family ski trip customer.

Direct peers

• Backroads: Backroads is a US-based active travel company that designs and operates small-group and private guided trips worldwide, including winter and ski-focused itineraries. It is a relevant comparable for SnowRiders' custom private group trip offering and small-group trip packaging.
• Ski.com: Ski.com is a leading North American ski vacation planner that arranges customized trips, lodging, and lift access at partner resorts. Like SnowRiders, it monetizes primarily through booking commissions and package coordination, and has absorbed Liftopia (a discount lift-ticket marketplace) into its offering.
• Mountain Travel Sobek: Mountain Travel Sobek is a long-established adventure tour operator that designs and operates guided trips, including ski and snowboard experiences, across multiple continents. Comparable to SnowRiders as a curated, itinerary-driven tour operator with multi-region programming.
• Ski the East: Ski the East is a New England-based ski media, events, and community brand that produces rail jams, après events, and content centered on East Coast skiing. It is the closest regional direct peer to SnowRiders' event-and-community-driven New England ski model.
• REI Adventures: REI Adventures is the guided-trip arm of REI Co-op, offering small-group and private guided adventures including backcountry and resort-based ski trips. It is a directly comparable group-trip organizer with a brand-led, community-driven GTM that overlaps SnowRiders' event-driven model.

Regional players

• Powderhounds: Powderhounds is an Australian-based ski tour operator and review platform that curates and books ski trips across multiple countries. It is a comparable boutique ski trip organizer, but operates primarily in a different geography (APAC) and therefore does not directly compete with SnowRiders' New England focus.
• Ski Vermont: Ski Vermont is the regional trade association promoting Vermont ski resorts, including Jay Peak. It is a relevant peer in that it channels skier demand to Vermont resorts (including SnowRiders' flagship partner) and competes for the same New England ski traveler attention, even though it does not organize trips itself.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thesnowriders
• Facebookfacebook.com/thesnowriders
• Instagraminstagram.com/thesnowriders

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snowriders