What Jay Peak Resort does

Jay Peak Resort is a privately held, four-season destination resort located in Jay, Northern Vermont, approximately 60 miles north of Burlington and adjacent to the Canadian border. Founded in 1955 and operated under Pacific Group Resorts, Inc. (PGRI), the company serves families, individual travelers, Canadian visitors from Quebec and Ontario, season-pass enthusiasts, and group/corporate customers across the Northeast US and southern Quebec. Its core winter product comprises 385 acres of skiable terrain serviced by nine lifts including Vermont's only aerial tram, with the 385 acres and 348-356 inches of annual snowfall (the highest east of the Rockies, attributed to the localized 'Jay Cloud' weather phenomenon) forming the primary natural differentiator.

The company's product portfolio spans three core activity pillars — skiing/snowboarding, the Pump House Indoor Waterpark (Vermont's only indoor waterpark at 60,000 sq ft, including a retractable roof and the state's only indoor FlowRider surf simulator), and an 18-hole par-72 championship golf course designed by Graham Cooke — supported by a 176-room Hotel Jay, an 85-room Stateside Hotel with skier-in/ski-out access, Clubhouse Suites, Timberline Condominiums, a 3,000-capacity outdoor amphitheater, athletic fields, disc golf, multiple dining venues, retail/rental outlets, and a conference center accommodating 10-425 persons. Operational technology is anchored by physical infrastructure rather than software: a 3-megawatt hybrid electric boiler with water-to-water heat pumps, nine lifts, the aerial tram, retractable-roof waterpark, and a mobile app for iOS and Android that delivers resort information, interactive maps, and skier stat tracking. A pilot program using goats and sheep on 130 acres of ski trails and recognition by Vermont's agricultural community indicate operational and ESG initiatives alongside commercial offerings.

Revenue is generated through a diversified mix of on-property consumer spending: lift tickets and season passes, multi-property lodging with bundled vacation packages, waterpark day tickets and season passes (individual $165, 4-pack $499), green fees and golf packages starting at $219/night for two, F&B across multiple venues, equipment rentals and retail, ticketed events and music festivals, summer activity fees, and conference/group bookings. Pricing uses dynamic, occupancy-driven rate adjustments with Vermont sales tax, a $29+ nightly resort service fee, and CAD at-par pricing for Canadian guests. Distribution is direct-to-consumer via jaypeakresort.com, a 1-800 call center, on-site point-of-sale, and a dedicated RFP channel for groups; third-party OTAs are not prominently used. Marketing leans on email snow reports, owned social channels (Instagram, Facebook, YouTube, X, TripAdvisor), an aggressive events calendar (Jeezum Crow, August West, Solstice Sessions, Temps des Sucres), the 13-time NSAA marketing award-winning 'Pass the Jay' campaign, and community-driven outreach to Canadian visitors.

Name

Jay Peak Resort

Legal name

Jay Peak Resort

Website

https://jaypeakresort.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

251–500 employees

Short description

Jay Peak Resort is a privately held four-season destination resort in Northern Vermont offering skiing, snowboarding, an indoor waterpark, an 18-hole golf course, lodging, dining, and events to families, Canadian visitors from Quebec and Ontario, and group travelers across the Northeast.

Ownership category

akta.pro rank

Product category

Ski Resort and Four-Season Mountain Resort Hospitality

NAICS

Skiing Facilities (713920), Traveler Accommodation (7211), Amusement Parks and Arcades (7131), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski resort operations
• Mountain hospitality services
• Indoor waterpark recreation
• Four-season destination resort
• Skiing and snowboarding

Headquarters

HQ city

Vermont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Lift Tickets and Season Passes: Skiing and snowboarding access sold as day lift tickets and season passes. Season passes (2026+27) and day tickets (2025+26) are available through the online shop. Revenue is seasonal, concentrated in winter months, with season passes driving advance cash flow.
2. Lodging Accommodations: On-mountain lodging across multiple properties: Hotel Jay (176 rooms and suites), Stateside Hotel & Baselodge (85 rooms), Tram Haus Lodge, Clubhouse Suites, Cottages, and Condominiums (Timberline, Village, Slopeside, Trailside, Mountainside, Stoneypath). Revenue generated from nightly and multi-night stays. Includes vacation packages bundling lift tickets and waterpark access.
3. Waterpark Admissions and Season Passes: The Pump House Indoor Waterpark (Vermont's only indoor waterpark) generates revenue from day tickets and season passes. Season passes (individual $165, 4-pack $499 for 2026) and day tickets are sold. Packages bundling waterpark with lodging are also offered.
4. Championship Golf: 18-hole championship golf course (celebrating 20 years in 2026) designed by Graham Cooke, featuring mountain terrain with dramatic elevation changes. Generates revenue from green fees, golf packages, cart rentals, and clubhouse dining. Golf packages for 2 people start from $219/night. Group golf bookings available with tiered mid-week and weekend rates.
5. Food and Beverage: Multiple dining venues including The Foundry Pub & Grille, Mountain Dick's Pizza, Clubhouse Grille, Buddy's Mug Coffee Shop, and The Eleven patio at The Foundry. Revenue from walk-in diners, event catering, and group dining requests.
6. Equipment Rentals and Retail: Rental equipment (skis, snowboards, golf clubs, discs) and repair/tuning services at The Gear Shop and Mountain Shop. Retail sales of outdoor apparel, accessories, waterpark gear, and branded merchandise.
7. Events and Concerts: Ticketed events including the Jeezum Crow Festival, Summer Music Series, Solstice Sessions, Oteil & Friends, Allman Betts Band, Daniel Donato's Cosmic Country, and winter competitions like Real to Steel. Revenue from concert tickets, lodging packages, and vendor fees.
8. Summer Activities: Year-round and summer activities including Aerial Tram rides ($19-26/adult), disc golf ($10 adults), athletic field rentals, nordic skiing, snowshoeing, fat biking, and conference/meeting facilities. Revenue from activity fees and facility rentals.
9. Professional Services (Groups and Conferences): Meetings and conferences hosted at the Hotel Jay Conference Center (10-425 person capacity), group trips, and team events. Revenue from facility rental, catering, and group activity packages.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Jay Peak Resort operates as a four-season destination resort in Northern Vermont, selling ski/snowboard access (385 acres, 9 lifts including Vermont's only aerial tram), overnight lodging (Hotel Jay, Stateside Hotel, Clubhouse Suites, Timberline Condos), and on-property recreation including a 60,000 sq. ft. indoor waterpark with retractable roof, an 18-hole championship golf course, aerial tram rides, disc golf, and athletic fields. The resort earns revenue through day tickets, season passes, vacation packages, group events, dining, and equipment rentals, with a strong cross-border appeal to Canadian (Quebec/Ontario) visitors supported by CAD at-par pricing.

Product overview

Jay Peak Resort operates as a four-season destination resort in Northern Vermont offering an integrated portfolio of hospitality services. The core product consists of 385 acres of ski/snowboard terrain (9 lifts, aerial tram) and Vermont's only indoor waterpark (60,000 sq ft with FlowRider). Supporting offerings include lodging (Hotel Jay with 176 rooms, Clubhouse Suites, Stateside Hotel with 85 rooms, Timberline Condominiums), dining (Clubhouse Grille, The Foundry, Mountain Dick's Pizza, The Eleven Patio), 18-hole championship golf course, athletic fields, disc golf, retail shops (The Gear Shop, Mountain Shop, Wave Surf Shop), conference/meeting facilities, and events programming (music festivals, competitions). A mobile app provides digital access to resort information and tracking features. The resort emphasizes cross-border appeal to Canadian visitors and operates sustainability initiatives including heat pump systems and hybrid boilers.

Differentiator

Problem solved

Functional benefit

Products and services

• Skiing & Snowboarding 385 acres of skiable terrain across nine lifts including Vermont's only aerial tram. Known for 348-356 inches average annual snowfall driven by the 'Jay Cloud' phenomenon. Includes terrain parks, Nordic center, ski school, and lessons. Sold as day lift tickets and 2026+27 season passes to individual skiers and riders.
• Pump House Indoor Waterpark Vermont's only indoor waterpark at 60,000 sq. ft., featuring waterslides, lazy river, Double Barrel FlowRider surf simulator, hot tubs, kids' play area, and a retractable roof. Sold as day tickets and season passes (individual $165, 4-pack $499) to families and individuals seeking weather-independent recreation.
• Hotel Jay & Conference Center Flagship 176-room hotel and on-site conference center with mountain views, flat-screen HDTVs, Wi-Fi, and direct access to the Pump House Indoor Waterpark, restaurants, arcade, and retail shops. Conference facilities accommodate 10-425 persons.
• Stateside Hotel & Baselodge 85-room affordable ski-in/ski-out property adjacent to Howie's Restaurant, Bullwheel Bar, Gear Shop, and Stateside Amphitheater. Rooms include air conditioning and mini-refrigerator. Festival packages available from approximately $204/night.
• Clubhouse Suites Premium 1- and 2-bedroom suites named for regional Vermont counties (Franklin, Caledonia, Orleans), with mountain views, kitchenettes, locally sourced maple and walnut furnishings, and private porch access in select units. Caledonia suite is ADA compliant. Priced from $279/night (May 22-July 2) and $315/night (July 3-Oct 12).
• Timberline Condominiums Newest lodging option with 1-3 bedroom condominium units featuring full kitchens, granite countertops, stackable washer/dryer, and multi-level layouts. Festival/concert packages from $264/night.
• Jay Peak Championship Golf Course 18-hole par-72 championship course designed by Graham Cooke, celebrating its 20th season in 2026. Features mountain terrain with dramatic elevation changes and scenic mountain views. Sold as green fees, memberships, golf packages (from $219/night for two people), and group rates for 12+ golfers ($75 mid-week / $95 weekend).
• Aerial Tram Rides Vermont's only aerial tramway providing round-trip service to the 4,000-foot summit with panoramic views of Vermont and Canada. Operates year-round including summer and fall. Priced at $26/adult, $21/junior and senior, free for toddlers 3 and under; family 4-pack at $79.
• Disc Golf 18-hole disc golf course built in 2017 with panoramic mountain views, elevation change, wooded and open holes, and water hazards. Three tee layouts (Black Par 60 / 5830 ft, Blue Par 58 / 4577 ft, Green Par 57 / 3314 ft). Adult play $10, youth $7, rental disc $5.
• Athletic Fields Two regulation-sized turf athletic fields (350 ft x 230 ft) using the Nexxfield Classic 44-B system, meeting FIFA 2 Star requirements. Available for soccer, lacrosse, rugby, and field hockey. Includes portable bleacher seating for 380 and stadium lawn seating for 300.
• The Gear Shop Ski and snowboard shop on the first floor of Stateside Hotel, retailing Blizzard, K2, Salomon, Volkl, Burton, and Never Summer equipment. Provides professional boot fitting, custom footbeds, heat molding, and outerwear from premium brands. Also handles equipment rentals, repairs, and tuning.
• The Mountain Shop Apparel and lifestyle store located in Hotel Jay featuring Patagonia, Helly Hansen, Burton, Hestra, Oakley, and Smith brands. Offers seasonal clothing, accessories, jewelry, and gifts.
• The Wave Surf Shop Swimwear and waterpark gear shop featuring Carve Designs, Prana, O'Neill, and Patagonia brands, located on the second level of the Pump House Indoor Waterpark.
• The Foundry Pub & Grille Pub-style restaurant named to recognize the construction workers who built the resort, located in Hotel Jay and including The Eleven patio extension. Open to walk-in diners and event catering.
• Mountain Dick's Pizza Pizza, sandwiches, and quick-snack venue named after former lift attendant Mountain Dick Lucier. Open Friday evenings and Saturday, accommodating the late-night surf crowd on busy weekends.
• Clubhouse Grille Casual restaurant at the golf course with mountain views and an outdoor patio with fire pits. Menu features burgers, steaks, flatbreads, local brews, and specialty cocktails. Open daily 7:30a-9p.
• The Eleven Patio at The Foundry Outdoor patio dining at The Foundry with mountain views and firepits. Open until 11pm on Saturdays with live music and cocktails, featuring Asian-themed cuisine Thursdays, fish fry Fridays, and oyster specials Saturdays.
• Hotel Jay Conference Center On-site meetings and conferences venue within Hotel Jay accommodating 10-425 persons, with multiple meeting spaces and full catering capabilities for corporate events, weddings, and team retreats.
• Jeezum Crow Festival Annual multi-day music festival at the Stateside Amphitheater (3,000-person capacity) featuring artists such as Mihali, Dark Star Orchestra, and Zach Nugent. Designated a Vermont Signature Event by the Vermont Chamber of Commerce. 2-day passes priced from $60 advance / $75 day of; Friday-only from $45 advance / $60 day of.
• August West Festival 21st annual free outdoor music festival celebrating Grateful Dead culture, held on property as part of the resort's signature event lineup.
• Solstice Sessions Second-annual winter music event combining skiing/snowboarding with live music; designated a Vermont Signature Event by the Vermont Chamber of Commerce.
• Summer Surf Lesson Series New 8-week instructional series featuring FlowRider surf simulator lessons at the Pump House Indoor Waterpark, sold to individuals and families.
• Decanted Tasting Experience New on-property tasting experience featuring local spirits and craft beverages, introduced as part of Jay Peak's expanding cross-border hospitality programming.
• Jay Peak Mobile App Free iOS and Android application providing resort information including hours, activities, amenities, interactive maps, and tracking features for stats and leaderboards covering days on snow, total vertical drop, and number of runs. Available on the App Store and Google Play.

Quantifiable outcome

• Jay Peak offset approximately 250,000 gallons of propane in 12 months using a hybrid boiler system, equivalent to replacing a fully loaded propane delivery truck every 4-5 days during peak winter heating season.
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Decanted Tasting Experience PartnersminorGTM or Marketing Partner · 24 September 2025Announced as a new tasting experience at Jay Peak alongside Universel Academy. Jay Peak Resort President and GM Steve Wright noted Canadian traditions and families have helped shape the mountain culture, with the cross-border bond extending beyond slopes into new hospitality experiences.
• Universel Academy (Sherbrooke, Quebec)minorStrategic or Co-development Partner · 19 September 2025Sherbrooke-based hockey program bringing its inaugural National Collegiate Development Conference (NCDC) season to Jay Peak's Ice Haus arena. Represents cross-border sports programming using Jay Peak's facilities during the shoulder seasons.
• U.S. Senate / Cross-Border Policy AdvocacyminorOthers · 16 July 2025Jay Peak President and GM Steve Wright testified before the U.S. Senate in Washington D.C., advocating for Canadian travelers amid cross-border travel tensions. The testimony represents Jay Peak's proactive policy engagement to protect its critical Canadian customer base.
• Pacific Group Resorts, Inc. (PGRI)coreOthersParent company of Jay Peak Resort. PGRI also owns and operates SilverStar Mountain Resort, WISP Resort, Wintergreen Resort, Powderhorn Mountain Resort, and Mount Washington Alpine Resort. Jay Peak is actively managed with shared corporate resources and cross-referral of guests across the resort network.
• SilverStar Mountain ResortminorOthersSister resort under Pacific Group Resorts, Inc. Listed as a linked 'sister resort' on Jay Peak's website footer for cross-referral and brand association.
• WISP ResortminorOthersSister resort under Pacific Group Resorts, Inc. Listed as a linked 'sister resort' on Jay Peak's website footer for cross-referral and brand association.
• Wintergreen ResortminorOthersSister resort under Pacific Group Resorts, Inc. Listed as a linked 'sister resort' on Jay Peak's website footer for cross-referral and brand association.
• Powderhorn Mountain ResortminorOthersSister resort under Pacific Group Resorts, Inc. Listed as a linked 'sister resort' on Jay Peak's website footer for cross-referral and brand association.
• Mount Washington Alpine ResortminorOthersSister resort under Pacific Group Resorts, Inc. Listed as a linked 'sister resort' on Jay Peak's website footer for cross-referral and brand association.
• Lawson's Finest LiquidsminorGTM or Marketing PartnerVermont-based craft brewery listed as an event partner for the 11th Annual Jeezum Crow Festival. Serves as a sponsor and beverage provider at the event, reflecting Jay Peak's commitment to featuring local Vermont products.
• Fiddlehead BrewingminorGTM or Marketing PartnerListed as an event partner for the 11th Annual Jeezum Crow Festival. Craft brewery serving as sponsor and vendor at the festival.
• Reciprocity Ski PartnersminorChannel Partner/ Reseller/ DistributorSome activity passes (such as ski passes) include reciprocity access to other mountain resorts not owned by PGRI. Limited personal information must be shared with these reciprocity partners to grant access rights to pass holders.
• Origin (Montreal-based agency) and Buttery Agency (Vermont)minorGTM or Marketing PartnerOrigin, a Montreal-based agency, originally conceived the 'Pass the Jay' campaign. Buttery Agency, a Vermont-based design firm, helped expand the campaign. These agencies support Jay Peak's marketing and brand communication, particularly for cross-border messaging.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Okemo Mountain Resort: Vermont ski resort operated by Vail Resorts offering skiing, lodging, golf, and winter sports. Directly comparable in product mix and Northeast market overlap.
• Mount Snow: Southern Vermont ski resort operated by Vail Resorts with year-round amenities. Competes for the same broader Vermont/New England skier market with comparable lift-ticket and lodging offerings.
• Stratton Mountain Resort: Vermont ski resort with golf course, village lodging, and event programming. Comparable four-season model with championship golf and event-driven demand similar to Jay Peak's festivals.
• Stowe Mountain Resort: Vermont ski resort operated by Vail Resorts offering skiing, lodging, and year-round mountain activities. Direct peer with overlapping ski season dynamics, full-service lodging, and competing for the same Northeast/New England skier market.
• Killington Resort: Vermont's largest ski resort, also operated by Vail Resorts. Competes directly with Jay Peak for Northeast skiers and offers comparable lodging, terrain parks, and extended-season operations.
• Sugarbush Resort: Vermont ski resort with multiple lodging properties, golf, and wedding/event business. Similar four-season positioning and target market in Northern New England with overlapping Canadian visitor base.
• Smugglers' Notch Resort: Family-oriented Vermont resort offering skiing, lodging, and waterpark-like amenities. Closely comparable in scale and family-vacation positioning, also located in Northern Vermont.
• Bolton Valley Resort: Vermont ski resort with lodging, Nordic skiing, and lessons. Comparable scale and Northern Vermont location with similar family-skiing positioning.
• Sunday River: Maine ski resort operated by Boyne Resorts with multiple peaks and lodging. Comparable destination ski resort model with multi-property lodging and similar eastern US positioning.
• SilverStar Mountain Resort: Sister resort under Pacific Group Resorts, Inc. (PGRI), located in British Columbia, Canada. Operates as a four-season mountain resort with comparable lodging, skiing, and event programming under shared corporate ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jaypeakresort
• YouTubeyoutube.com/user/jaypeakresort
• Facebookfacebook.com/jaypeakfan
• Instagraminstagram.com/jaypeakresort
• LinkedInlinkedin.com/company/jay-peak-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jay Peak Resort