P&J Live

What P&J Live does

P&J Live is Scotland's largest live events venue, located in Stoneywood, Aberdeen, six miles northwest of the city centre and adjacent to Aberdeen International Airport. The 48,000 sqm complex includes a 9,000 sqm multi-purpose arena configurable to 10,000 all-seated or 15,000 seated/standing capacity, supported by conference, exhibition, and banquet halls (banquets up to 2,790 guests). It forms the core of the TECA (The Event Complex Aberdeen) site alongside two on-site hotels — Hilton at TECA (200 rooms) and Aloft at TECA (150 rooms) — and 2,200 parking spaces. The venue draws 1.4 million visitors annually across concerts, conferences, exhibitions, sports events, and private functions, and is managed by Legends Global under Legends Global Holdings Limited, registered in England and Wales.

The company monetises across five primary streams: ticket sales via AXS and Ticketmaster; premium hospitality including the Luxe Scot Lounge, 195 Bar & Grill, ShowDeck, private suites, and annual memberships; venue rental for corporate conferences, exhibitions, and banquets; in-venue advertising reaching the annual visitor base; and tariff-based parking via APCOA Connect. Customer segments are horizontally spread across concert attendees, corporate event organisers, exhibition visitors, sports fans, families, and private function hosts. Technology integrations are limited to operational third-party systems: AXS Mobile ID for QR-based venue entry, Ticketmaster for premium ticket issuance, APCOA Connect for parking payment, and Nimbus Disability Access Card for accessibility booking — none of which constitute proprietary technology.

Recent strategic activity has focused on vertical expansion into the energy-sector safety market (via the 2025 acquisition and rebrand of the Safety Expo with Step Change in Safety), recurring event-IP anchoring (Rogue Invitational with Rogue Fitness, Scottish Masters football JV), and premium product extension (Luxe Scot Lounge partnership from 2026-04-01, new ShowDeck and 14 on 1st suite offerings). P&J Live is privately held, has no disclosed institutional investors, and operates with a headcount in the 51-100 range; financial figures are not publicly reported.

Name

P&J Live

Legal name

P&J Live

Website

https://pandjlive.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

P&J Live is Scotland's largest live events venue in Aberdeen, operating a 15,000-capacity arena and 48,000 sqm of event space for concerts, conferences, exhibitions, sports, and private functions, drawing 1.4 million annual visitors and managed by Legends Global.

Ownership category

akta.pro rank

Product category

Live Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live entertainment venue
• Conference and exhibition hosting
• Arena event management
• Banquet and private events
• Premium hospitality services

Headquarters

HQ city

Stoneywood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Revenue from primary ticket sales through AXS and Ticketmaster platforms for concerts, sports, entertainment, and family events.
2. Premium Hospitality: Luxe Scot Lounge upgrades, 195 Bar & Grill dining packages, VIP suite experiences, and premium seating options sold alongside event tickets.
3. Venue Rental: Rental of conference spaces, exhibition halls, and banquet facilities for corporate events, conferences, and private functions.
4. In-Venue Advertising: Digital and static advertising opportunities throughout the venue reaching 1.4 million annual visitors.
5. Parking Services: 2,200 parking spaces with tariff-based fees and APCOA Connect app payment system.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

P&J Live operates Scotland's largest live events venue, providing a 9,000 sqm multi-purpose arena and 48,000 sqm of flexible event space for concerts, conferences, exhibitions, banquets, private events, and sports competitions. The venue sells ticket-based live entertainment to consumers and rents conference, exhibition, and banquet spaces to corporate event organizers, with premium hospitality suites, dining experiences, parking, and accessibility services offered as supporting offerings.

Product overview

P&J Live is Scotland's state-of-the-art live events venue operating as a multi-purpose complex offering a unified platform of event services. The core offering comprises Live Entertainment (9,000 sqm arena with up to 15,000 capacity), Conferences & Meetings, Exhibitions, Banquets & Balls, and Private Events. Premium add-on modules include hospitality experiences (Live Lounge, 14 on 1st, ShowDeck, Private Suites), dining (195 Bar & Grill, Luxe Scot Lounge), and venue services (parking, accessibility). The venue also offers annual membership programs for recurring clients. Managed and operated by Legends Global.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Entertainment A 9,000 sqm multi-purpose arena with 10,000 all-seated capacity and 15,000 seated/standing capacity hosting global touring artists, major concerts, and live shows for entertainment audiences.
• Conferences & Meetings

Quantifiable outcome

• 1.4 million annual visitors driving economic impact to Aberdeen region
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Luxe ScotcoreGTM or Marketing Partner · 1 April 2026Luxury travel company serving as official premium lounge and concierge partner. The View Bar was rebranded as the Luxe Scot Lounge offering enhanced hospitality, bespoke packages, and chauffeur-driven transfers. Long-term commitment to supporting local community and strengthening North East hospitality sector.
• STV and STV RadiocoreGTM or Marketing PartnerScotland's leading media partnership bringing broadcast and digital platforms to amplify P&J Live events to national audiences. Supports P&J Live's ambition to grow national reach through high-quality content and diverse event promotion.
• StagecoachcoreGTM or Marketing PartnerOfficial transport partner operating JET 727 service via P&J Live, running between Union Square city centre and Aberdeen Airport. Services up to every 10 minutes, with event-day shuttle services from Aberdeen City Centre.
• John Clark Motor GroupminorGTM or Marketing PartnerOfficial car partner hosting its own events at the venue and engaging with attendees and digital audiences. Family-run car dealership representing automotive brands across Scotland with £700m annual turnover.
• The Press and JournalcoreGTM or Marketing PartnerFirst-choice regional newspaper for North and North-East Scotland, highest-selling regional newspaper in UK. Partnership provides media coverage and promotion for P&J Live events.
• Step Change in Safety (SCiS)coreStrategic or Co-development PartnerNot-for-profit organization dedicated to preventing incidents and injuries across energy industry. Partnership to relaunch Safety Expo as Workforce Wellbeing & Safety Expo at P&J Live in 2026.
• Rogue FitnesscoreStrategic or Co-development PartnerRogue Invitational CrossFit and Strongman competition returning for third consecutive year. Generated £7m combined visitor spend in 2024-2025, with 5+ million live stream viewers and 12 million social impressions in 2025.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Edinburgh International Conference Centre (EICC): Scotland's flagship standalone conference venue. Sits in the same country and segments conference buyers differently, but competes for the same corporate and association conference spend.

Broad incumbents

• ExCeL London: UK's largest exhibition and conference venue. Direct competitor in the MICE/exhibition vertical, especially for national trade shows where promoters choose between Aberdeen's regional pull and London's critical mass.
• AO Arena (Manchester): 21,000-capacity UK national arena operated by ASM Global (Legends' peer consolidator). Larger incumbent that competes for top-tier UK touring content and shapes promoter routing decisions affecting mid-tier venues like P&J Live.
• O2 Arena (London): 20,000-capacity flagship arena operated by AEG. Competes for the same premium touring artists, anchoring the London leg of UK tours and setting the pricing benchmark P&J Live's premium tiers must clear.
• ICC Birmingham (International Convention Centre): Major UK conference venue co-located with the NEC complex and Resorts World Arena. Competitor for association and corporate conferences considering UK destinations with full MICE infrastructure.

Direct peers

• OVO Hydro (Glasgow): Scotland's other flagship arena at ~14,300 capacity, also operated by a Legends Global-affiliated entity. Directly competes for the same Scottish touring concert book and corporate conference spillover, making it the closest head-to-head peer to P&J Live.
• SSE Arena Belfast: 11,000-capacity arena competing for tier-2/3 touring content in the UK and Ireland. Comparable size and product profile, useful proxy for venue economics outside the largest markets.
• Utilita Arena Birmingham (Resorts World Arena): 15,700-capacity mid-market arena run by NEC Group. Closest capacity-tier and product-mix peer: similar mix of concerts, family shows and corporate hires in a non-London regional market.
• SEC (Scottish Event Campus, Glasgow): Multi-venue Glasgow complex offering arena, conference halls and exhibition space. Competitor for both touring concerts and corporate conference bookings across the central belt, pulling demand away from Aberdeen's catchment.
• Motorpoint Arena Cardiff: 15,000-capacity arena similar in scale to P&J Live, also operated by an ASM/Legends-affiliated entity. Closest 1:1 capacity-tier comp venue in the UK outside London/Manchester.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pandjlive
• YouTubeyoutube.com/channel/UCuYmOVN8NqrUQLObCEftYAg
• Facebookfacebook.com/PandJLive
• LinkedInlinkedin.com/company/pandjlive
• Instagraminstagram.com/PandJLive
• TikToktiktok.com/@pandjlive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P&J Live