The O2 Arena

What The O2 Arena does

The O2 Arena is a London-based entertainment venue complex operated by AEG Europe through its subsidiary Ansco Arena Limited. Originally opened as the Millennium Dome in 2000 and rebranded under AEG in 2007, the venue consists of the main 20,000-capacity arena for concerts, sporting events, and televised ceremonies; the secondary indigo at The O2 (up to 2,717 standing / 1,600 seated); the Up at The O2 rooftop climb attraction; and an integrated destination mix of outlet shopping (60+ brands), F&B, and entertainment attractions (Cineworld, iFLY, TOCA Social, Hollywood Bowl, Padel Social Club, Mamma Mia! The Party, and others). It hosts roughly 200 public shows per year and serves three primary customer groups: live entertainment consumers buying tickets through the AXS platform, corporate event organizers hiring venues for 800-20,000-guest conferences and galas, and premium/membership customers purchasing annual Club 101, Encore Seats, or private suite entitlements.

The business model is a hybrid transaction-and-subscription venue operator. Transaction revenue comes from ticket sales (sold via AXS under STAR Council secure-ticketing), corporate venue hire starting from £850 for private climbs to multi-thousand-pound 12-hour corporate events, Up at The O2 climb experiences (weekday daytime £850 to weekend evening £1,660), F&B and retail concessions. Recurring subscription revenue is generated through annual premium memberships (Club 101, Encore Seats, private suites for 15-28 guests across ~200 shows) and the Qatar Airways-branded NinetyThird members club. The platform also leverages flagship sponsor partnerships with O2 (Telefonica UK) for naming rights, American Express for hospitality, Qatar Airways for the members club, and Virgin Media for in-venue entertainment, alongside accessibility partnerships with Nimbus Disability and Hidden Disabilities Sunflower that differentiate it in public-sector and corporate procurement.

Core technology is operational rather than productized: an event management and venue operations stack supporting ticketing through AXS, a 3D Virtual Arena Map for seat selection, the Nimbus Access Card integration for accessible booking, and Ubeya for AI-assisted workforce scheduling. The O2 functions as a physical destination and event host within AEG's global venue portfolio rather than as a software or technology provider.

Name

The O2 Arena

Legal name

Ansco Arena Limited

Website

https://theo2.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

The O2 Arena is a London entertainment venue complex operated by AEG Europe, hosting concerts, sporting events, and corporate conferences across a 20,000-capacity main arena, the 2,700-capacity indigo venue, and supporting attractions including retail, dining, and a rooftop climb experience.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Live entertainment venue
• Arena event hosting
• Corporate venue hire
• Premium hospitality memberships
• Visitor attractions destination

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from concerts, sporting events, and entertainment performances. Tickets sold through AXS ticketing platform with various price tiers including general admission, premium seating, and VIP experiences.
2. Venue Hire: Corporate venue hire for conferences, awards ceremonies, gala dinners, and private events. The O2 arena accommodates 800 to 20,000 people; indigo at The O2 accommodates 540 to 2,717 guests depending on configuration.
3. Premium Memberships and Suites: Annual memberships including Club 101, Encore Seats, and private suites offering guaranteed access to shows, premium hospitality, VIP parking, and exclusive lounge access. Suites accommodate 15-28 people for around 200 shows annually.
4. Up at The O2: Outdoor climb experience over the iconic roof offering panoramic 360-degree views of London. Group climbs, private events, and special packages available.
5. Food, Beverage, and Retail: On-site restaurants, bars, outlet shopping with 60+ brands offering up to 70% off RRP, and entertainment attractions including Cineworld, Hollywood Bowl, and iFLY Indoor Skydiving.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The O2 Arena operates a multi-venue entertainment complex in Greenwich, London, hosting live concerts, sporting events, televised award shows and family entertainment, alongside corporate venue hire (800–20,000 capacity) and the smaller indigo at The O2 (up to 2,717). The complex also runs the Up at The O2 roof climb attraction, outlet shopping with 60+ brands, restaurants and bars, premium membership programmes (Club 101, Encore Seats, private suites) and on-site entertainment attractions such as Cineworld, iFLY Indoor Skydiving and Hollywood Bowl.

Product overview

The O2 Arena is a major entertainment complex operated by AEG Europe, functioning as a multi-venue destination rather than a technology product company. The portfolio consists of the main O2 Arena venue (capacity 800-20,000 for concerts and conferences), the smaller indigo at The O2 venue (up to 2,700 capacity), and the Up at The O2 climbing attraction. Supporting offerings include premium hospitality through suites and membership programs (Club 101, Encore Seats), VIP packages for indigo events, outlet shopping with over 60 brands, diverse dining and entertainment attractions (Cineworld, iFLY, TOCA Social, etc.), and comprehensive accessibility services. The venue primarily serves as an event host and venue operator rather than a technology or software provider.

Differentiator

Problem solved

Functional benefit

Brands

• indigo at The O2: A smaller, more intimate venue within The O2 complex, seating up to 2,717 guests. Used for concerts, corporate events, private hire, comedy shows, and conferences.
• Up at The O2
• Club 101
• Encore Seats
• The NinetyThird by Qatar Airways

Products and services

• The O2 Arena (main venue) Main 20,000-capacity concert and entertainment venue at The O2 complex, hosting major live music, sporting events and televised events including the BRIT Awards. Capacity ranges from 800 to 20,000 depending on configuration, and the venue is available for concerts, awards nights, gala dinners and corporate conferences for live entertainment consumers and corporate event organisers.
• indigo at The O2 Smaller, flexible secondary venue within The O2 complex with standing capacity up to 2,717 and seated capacity up to 1,600. Used for concerts, corporate events, private hire, comedy shows and conferences, accommodating 540 at a sit-down banquet or 360 at cabaret style. Targeted at corporate event organisers and promoters needing a more intimate, configurable space.
• Corporate venue hire (O2 Arena & indigo at The O2) B2B venue-hire service for conferences, awards ceremonies, gala dinners, product launches and private events, with packages starting from £850 for private group climbs up to £1,660 for weekend evening sessions and 12-hour venue rental including in-house AV, furniture, venue managers and technical support. Capacity ranges from 800 to 20,000 (Arena) and 540 to 2,717 (indigo) and is sold via a dedicated enterprise sales team at [email protected].
• Up at The O2 Outdoor guided climb experience ascending 52 metres over the iconic O2 roof with 360-degree London views. Includes standard, sunset, twilight, wheelchair and group climbs for up to 30 people, plus private events and special packages. Sold directly via upattheo2.co.uk for individual consumers, groups and private event clients.
• Club 101 membership Exclusive annual membership on Level 1 near the stage with private lounge bar, complimentary food at shows and VIP fast-track entry. Members choose 50, 75 or 100 included events per year with a guaranteed right to buy tickets for any show, capped at 45 members. Sold via dedicated account managers as a recurring subscription.
• Encore Seats membership Annual premium seats membership in Blocks 101, 102, 103 or 111 on Level 1 with priority access before public ticket sales, a dedicated Account Manager and valet parking at members' rates. Covers approximately 10–13 shows per year. Recurring annual subscription sold via [email protected].
• Private VIP suites Private suites accommodating 15–28 guests for all 200 public shows per year with premium hospitality, branded signage and VIP service, designed for corporate client entertainment and high-net-worth buyers. Sold via dedicated account managers.
• indigo at The O2 VIP upgrades (Lounge Pass, Quick Pass, Purple Lounge) À la carte VIP upgrade options for indigo at The O2 events. Lounge Pass includes Purple Lounge access, private fast-queue entry and one drink from £10; Purple Lounge Packages bundle a premium balcony seat with the Lounge Pass. Sold on a pay-as-you-go basis at point of purchase.
• The NinetyThird by Qatar Airways Members' club at The O2 operated in partnership with Qatar Airways, offering premium hospitality experiences to members. Targeted at high-net-worth consumers and corporate hospitality buyers seeking an exclusive venue within the complex.
• Mamma Mia! The Party Immersive theatrical dining experience at The O2 created by Björn Ulvaeus, featuring ABBA music, a Greek taverna setting and a four-course Mediterranean meal over four hours. Targeted at consumer experiential diners, tourist groups and group bookings.
• Outlet Shopping at The O2 On-site outlet shopping destination featuring over 60 brands with discounts up to 70% off recommended retail price. Operated by subsidiary Waterfront GP Limited. Targets individual consumers and tourist shoppers visiting the venue complex.
• Entertainment Avenue attractions Collection of on-site entertainment attractions including Activate, Boom Battle Bar, Clip 'n Climb, Cineworld, Guinness World Records: London, Hollywood Bowl, iFLY Indoor Skydiving, Oxygen Activeplay, Padel Social Club, TOCA Social, Thrill Coaster, O2 Shop and Virgin Media Gamepad. Sold directly to individual consumers visiting the complex.
• Accessibility services Comprehensive venue accessibility offering including accessible seating on all levels, wheelchair access, assistance dog accommodations, accessible toilets (with Changing Places units), assistive listening devices, accessibility kits, sensory bags and Safe Space support area. Supported by Nimbus Disability / Access Card integration and Hidden Disabilities Sunflower. Available to disabled ticket buyers and visitors at no additional charge.

Quantifiable outcome

• 77 million concert tickets sold globally in 2024 with $7.6 billion in gross revenue, demonstrating strong demand for live entertainment venues like The O2
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

14 partnerships are on record, tiered core, supportive and flagship.

• AEG (Anschutz Entertainment Group)coreOthersAEG is the owner and operator of The O2. Ansco Arena Limited (a subsidiary of AEG) owns and operates the venue. AEG manages all aspects of venue operations, programming, and event management.
• AXScoreChannel Partner/ Reseller/ DistributorAXS is the authorized primary ticket agent for The O2, handling all public ticket sales. AXS's resale marketplace is the official ticket resale platform. Both The O2 and AXS are members of the STAR Council (Secure Tickets from Authorised Retailers).
• Nimbus Disability / The Access CardcoreTechnology or IntegrationPartnership with Nimbus Disability to provide accessible ticketing through The Access Card, a universal way of communicating access requirements for disabled persons. Enables online accessible ticket booking without needing to contact the venue separately.
• Hidden Disabilities SunflowersupportiveStrategic or Co-development PartnerThe O2 works with Hidden Disabilities Sunflower to provide support for guests with hidden disabilities, offering sunflower lanyards and accessibility assistance.
• Attitude is EverythingsupportiveStrategic or Co-development PartnerPartnership with Attitude is Everything to improve accessibility for deaf and disabled music fans at The O2 venue.
• Performance InterpretingsupportiveStrategic or Co-development PartnerPartnership providing performance interpreting services for deaf and hard-of-hearing guests attending events at The O2.
• O2 (Telefonica UK)flagshipOthersNaming rights partner for The O2. The O2 is the brand name for the arena, originally opened as the Millennium Dome and rebranded following sponsorship by O2 (Telefonica UK).
• American ExpressflagshipOthersAmerican Express is a major sponsor and partner of The O2, with the American Express Lounge available for premium card members. Amex is visible throughout the venue branding.
• Qatar AirwaysflagshipOthersBrand sponsor with The NinetyThird by Qatar Airways, a new members club at The O2. Qatar Airways branding appears throughout the venue.
• Virgin MediasupportiveOthersBrand sponsor of The O2, appearing throughout the venue. Also provides Virgin Media Gamepad entertainment attraction within the venue.
• DHLsupportiveOthersLogistics partner for The O2, providing shipping and logistics services for events and venue operations.
• IFS Cloud Cable CarsupportiveOthersEmirates Air Line (IFS Cloud Cable Car) provides aerial transport access to The O2 from the Royal Docks, offering step-free access with lifts and wide aisle gates.
• UbeyasupportiveTechnology or IntegrationWorkforce management software provider used by The O2 for recruiting staff, assigning shifts, tracking attendance, and processing payroll. Ubeya's AI-driven scheduling helps reduce last-minute staffing gaps at large-scale live events.
• Uber Boat by Thames ClipperssupportiveOthersRiver bus service providing transport access to The O2 via North Greenwich Pier, which is step-free and wheelchair accessible.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theo2
• Facebookfacebook.com/theO2
• Instagraminstagram.com/theo2london
• LinkedInlinkedin.com/company/theo2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The O2 Arena