SIRUP digital communications

What SIRUP digital communications does

SIRUP digital communications, operating as SIRUP GmbH (HRB 105282 B, Amtsgericht Charlottenburg), is a privately held, owner-managed digital agency founded in 2002 and headquartered at Brunnenstraße 181, Berlin-Mitte. The firm is led by Managing Directors Martina Vlahov and Alexander Artelt and positions itself around three core service lines: Digital Transformation (Digitale Transformation), E-Business, and Digital Branding. Beyond these, it offers specialized Innovation Hubs programs targeting the modernization of rigid corporate ('Konzern') structures and System Architecture consulting centered on integrating Drupal-based CMS platforms with RabbitMQ message brokers to enable communication across CRM, e-commerce, and other enterprise applications.

The agency's technology stack reflects a pragmatic open-source services posture: Drupal as the primary CMS, RabbitMQ for middleware and asynchronous inter-application messaging, and standard third-party web utilities (Google Maps API, Google Fonts). There is no proprietary product, SaaS platform, or public API; SIRUP is a pure professional services business delivering project-based engagements rather than licensed software. Revenue is generated through quote-based project work with enterprise corporates and German public-sector clients, with no publicly disclosed pricing or recurring SaaS component.

Its go-to-market is sales-led and relationship-driven, targeting two primary segments — enterprise/corporate clients and German government and public-sector institutions — with a secondary foothold in the German publishing industry. The named client portfolio includes federal ministries and agencies (Bundesministerium für Bildung und Forschung, Bundesamt für Naturschutz, GIZ, IPN), major publishers (Penguin Random House Verlagsgruppe, Langenscheidt, Carlsen Verlag, Aufbau Verlage, Hörbuch Hamburg), cultural institutions (Berliner Ensemble, Burgtheater), Engelhard Arzneimittel, and Bündnis 90/Die Grünen. Marketing is conducted primarily through the bilingual sirup.com website and organic presence on LinkedIn, Xing, and Facebook.

Name

SIRUP digital communications

Legal name

SIRUP GmbH

Website

https://sirup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

SIRUP digital communications is a privately held, owner-managed Berlin-based digital agency founded in 2002, offering Digital Transformation, E-Business, and Digital Branding services to German enterprises, federal government institutions, and major publishers.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

akta.pro secondary industries

Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Digital transformation agency
• E-business consulting
• Digital branding services
• Enterprise system integration
• Innovation hub consulting

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Transformation Services: Professional services revenue derived from digital transformation consulting, E-Business solutions, and Digital Branding engagements with enterprise and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SIRUP digital communications is an owner-managed German digital agency that provides consulting and implementation services for Digital Transformation, E-Business, and Digital Branding. The agency delivers end-to-end engagements including digital strategy, e-commerce platforms, brand strategy and visual identity, gamification, and enterprise system integration (notably Drupal CMS combined with RabbitMQ message brokers). It also runs Innovation Hub programs that act as a creative 'refresh' (Frischzellenkur) for rigid corporate structures.

Product overview

SIRUP digital communications is a privately-owned digital agency founded in 2002, offering three core service lines: Digitale Transformation (Digital Transformation), E-Business, and Digital Branding. The agency also delivers specialized services including Innovation Hubs for corporate modernization and System Architecture consulting for enterprise integration. Their portfolio includes digital branding projects for cultural institutions (Burgtheater, Hörbuch Hamburg Verlag), government clients (Bundesamt für Naturschutz, Bundesministerium für Bildung und Forschung), and publishing houses (Penguin Random House, Carlsen Verlag, Langenscheidt).

Differentiator

Problem solved

Functional benefit

Products and services

• Digitale Transformation (Digital Transformation) Strategic consulting and implementation services to help organizations navigate digital change, modernize their business processes, and adapt to digital market demands. Sold as a discrete service line ('Leistung') targeting enterprise and government buyers.
• E-Business End-to-end digital business solutions including e-commerce platforms, system integration, and digital process automation for enterprise environments. Sold as a discrete service line ('Leistung') primarily for publishers and enterprise commerce buyers.
• Digital Branding Creative digital branding services including brand strategy, visual identity development, and gamification strategies to engage users and enhance brand experiences. Sold as a discrete service line ('Leistung') for corporate, cultural, and institutional clients.
• Innovation Hubs Creative transformation programs designed to modernize rigid corporate structures and foster innovation within large organizations. Targeted at Konzern-structured corporate clients.
• Systemarchitektur (System Architecture) Enterprise system integration services using message brokers like RabbitMQ to enable seamless communication between CMS, CRM, e-commerce, and other enterprise applications across heterogeneous technology stacks.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Scholz & Volkmer: Berlin-based digital agency offering digital strategy, branding, and platform builds for German enterprise and cultural clients; one of the closest direct competitors to SIRUP given shared geography, B2B/government focus, and similar service line-up.
• Fork Unstable Media: Berlin digital agency with a comparable boutique-to-mid-size footprint delivering digital transformation, e-commerce, and creative services to enterprise and public-sector clients.
• Neofonie: Berlin-based digital agency and software developer providing e-business, CMS, and AI-enabled solutions; comparable to SIRUP on e-business and system integration services.
• oddity: German full-service digital agency (Stuttgart) with B2B and brand transformation offerings for corporate clients; comparable in service portfolio and enterprise target market.
• SinnerSchrader (Accenture Song): Hamburg-headquartered digital agency known for digital transformation and platform builds; now part of Accenture Song but historically a direct competitor to mid-size transformation agencies like SIRUP in the DACH market.
• argonauten: Munich/Berlin-based digital agency providing digital strategy, brand, and platform services for mid-sized to large German corporates; competes in the same digital transformation and digital branding space as SIRUP.
• TWT Real Estate Digital (TWT): German digital agency offering digital strategy, web platforms and digital branding for B2B clients; comparable service mix and target customer profile in the mid-market.
• Neos (now part of Valtech): Previously independent German digital agency delivering transformation, commerce, and digital experience work; historically a direct peer before becoming part of Valtech, useful as a benchmark for the consolidation path.

Broad incumbents

• Accenture Song (DACH): Global digital transformation arm of Accenture with strong DACH presence; competes for the same enterprise and public-sector transformation budgets as SIRUP but operates at far greater scale and breadth.

Emerging players

• dgtls: Amsterdam-based boutique digital agency delivering transformation, branding and platform work for premium European clients; comparable boutique positioning but operating from a different (Benelux) geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sirup.live
• LinkedInlinkedin.com/company/sirup-digital-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIRUP digital communications