Right Trailers
Right Trailers is a family-owned trailer dealership founded in 2004, operating five retail locations across Florida, Wisconsin, Mississippi, and Alabama that sell new and used race, dump, cargo, utility, and specialty trailers to SMB and individual consumers, with in-house parts, service, financing, and custom build capabilities.
- Company typePrivate
- Founded2004
- HeadquartersLakeland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Right Trailers does
Right Trailers Inc. is a family-owned, private trailer dealership and service center founded in 2004 and headquartered in Lakeland, Florida. The company sells new and pre-owned trailers across fourteen product categories, including race trailers, dump trailers, enclosed cargo, utility, equipment, gooseneck, concession, restroom, stacker, car hauler, tilt, roll-off, and Class C motorhomes, with advertised unit pricing spanning roughly $1,899 entry-level utility trailers to $149,999 premium stackers. It operates five physical retail locations across Florida (Lakeland and Ocala), Wisconsin (Caledonia), Mississippi (Hattiesburg), and Alabama (Rogersville), supported by an in-house parts department carrying 10,000+ SKUs and a six-day-a-week service department offering maintenance, repairs, and custom build/special order services.
The business model combines one-time hardware sales (new and used trailers and motorhomes) with recurring-adjacent streams from parts, service labor, custom builds, and a financing facilitation partnership with rates advertised from 7.24% APR. Go-to-market is direct-to-consumer through physical showrooms, a third-party e-commerce platform built by TrailerFunnel, phone sales support, and nationwide shipping for customers outside the four-state regional footprint. Marketing relies on organic social (Facebook, Instagram, YouTube), an educational blog, customer testimonials, and community sponsorships.
Customer segmentation is horizontal across multiple SMB and consumer use cases: racing and motorsports teams, contractors and landscapers, mobile business operators, event planners, farmers and equestrians, and general consumers. Right Trailers self-describes as the "#1 Dealer in the Southeast" with 10,000+ lifetime customers served, no disclosed institutional funding, and no M&A activity beyond a Mountaineer Trailer Sales sub-brand affiliation.
Right Trailers firmographics
Firmographics- Name
- Right Trailers
- Legal name
- Right Trailers Inc.
- Website
- https://righttrailers.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Right Trailers is a family-owned trailer dealership founded in 2004, operating five retail locations across Florida, Wisconsin, Mississippi, and Alabama that sell new and used race, dump, cargo, utility, and specialty trailers to SMB and individual consumers, with in-house parts, service, financing, and custom build capabilities.
- Ownership category
- akta.pro rank
Right Trailers industry classification
Industry- Product category
- Trailer Dealership
- NAICS
- Truck Trailer Manufacturing (336212), Recreational Vehicle Dealers (44121)
- SIC
- Truck Trailers (3715), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA)
- akta.pro secondary industry
- Truck Trailer Manufacturing (Dry Van/Reefer/Flatbed/Tanker) (IMACABAH)
Keywords
Where Right Trailers is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Right Trailers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trailer Sales: One-time hardware sales of new and used trailers including race trailers, dump trailers, enclosed cargo trailers, utility trailers, equipment trailers, gooseneck trailers, concession trailers, stacker trailers, car haulers, restroom trailers, and motorhomes. Revenue is generated from the margin on trailer sales across multiple price points from approximately $1,999 to $150,000+.
- Financing Services: The company offers financing options to customers enabling purchase of trailers through installment payments. They partner with financing providers to facilitate credit applications with rates starting as low as 7.24% APR for qualified buyers.
- Parts Department: Sale of trailer parts and accessories including over 10,000 parts in inventory. Revenue from replacement parts for maintenance and repairs.
- Service Department: Full-service trailer maintenance and repair operations with 6-day-a-week service availability. Revenue from labor and service charges for regular maintenance and repairs.
- Custom Build Orders: Custom trailer design and special order services where customers can work with the team to create trailers tailored to specific needs for applications including emergency response, mobile offices, concessions, racing, and construction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level Utility Trailers - Basic single-axle trailers for homeowners and light hauling |
| One time/ perpetual license | Pay-as-you-go | Cargo/Enclosed Trailers - Standard enclosed trailers for cargo, equipment, and general transport |
| One time/ perpetual license | Pay-as-you-go | Dump Trailers - Commercial-grade dump trailers for contractors and landscapers |
| One time/ perpetual license | Pay-as-you-go | Race Trailers - Premium enclosed race trailers with living quarters for motorsports |
| One time/ perpetual license | Pay-as-you-go | Stacker Trailers - High-end motorized vehicle lift trailers for serious racers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Right Trailers product offering
Product offeringCore offering
Right Trailers is a multi-location trailer dealership that sells new and pre-owned trailers across race, dump, enclosed cargo, utility, equipment, gooseneck, concession, stacker, car hauler, restroom, tilt, roll-off, and motorhome categories. Revenue is generated through trailer unit sales, financing facilitation, a parts department stocking 10,000+ SKUs, and a full-service maintenance and repair department operating six days a week, complemented by custom trailer design and build services.
Product overview
Right Trailers operates as a nationwide trailer dealer offering an extensive selection of trailer types for various applications. The core product portfolio spans multiple categories including Race Trailers, Gooseneck, Concession, Dump, Utility, Restroom, Equipment, Enclosed, Stackers & Liftgates, Car Haulers, Tilt, Motorhomes, and Roll-Off trailers. The company differentiates through custom builds (Custom & Special Orders) and maintains operations via a network of 5 physical locations in Florida, Wisconsin, Mississippi, and Alabama. Supporting services include Financing, Parts, and Service Departments, making it a full-service trailer retailer rather than a traditional SaaS platform.
Differentiator
Problem solved
Functional benefit
Brands
- Mountaineer Trailer Sales: A brand/location linked on the website under the Right Trailers network.
Products and services
- Race Trailers Enclosed car-hauling trailers built for motorsports enthusiasts and professional race teams, available with living quarters, climate control, and premium features. Pricing ranges from approximately $27,999 to $79,999 with monthly payment options starting around $892/mo.
- Gooseneck Trailers Heavy-duty trailers with gooseneck hitches designed for transporting equipment, livestock, and heavy loads with enhanced towing stability. Used by farmers, ranchers, and equestrians requiring high weight capacities.
- Concession Trailers Mobile food service trailers equipped with concession windows, electrical packages, and interior configurations for food vendors, mobile retailers, and event operators. Customizations available through the custom build service.
- Dump Trailers Hydraulic dump trailers for hauling and unloading loose materials such as gravel, mulch, debris, and construction materials. Commercial-grade for contractors, landscapers, and agricultural operations. Pricing ranges from $6,299 to $24,199.
- Utility Trailers Open-top trailers for general-purpose hauling of equipment, vehicles, and materials with various axle configurations and weight capacities. Entry-level pricing starts at $1,899 with monthly payments from around $53/mo.
- Restroom Trailers Portable restroom and shower trailers for events, construction sites, and temporary facilities with various station configurations, including ADA-compliant options.
- Equipment Trailers Heavy-duty trailers designed for transporting construction equipment, tractors, skid steers, and other machinery with high weight capacities.
- Enclosed Cargo Trailers Cargo trailers with enclosed walls for protecting goods during transport, available in various sizes with V-nose and ramp door options. Pricing ranges from $4,699 to $11,999.
- Stackers and Liftgates Specialized trailers with vehicle lift systems for transporting low-clearance cars and race vehicles with upper storage lofts. Pricing ranges from $71,999 to $149,999 with monthly payments from $2,008 to $4,183/mo.
- Car Haulers Open and enclosed trailers designed specifically for transporting cars, with various length and capacity options.
- Tilt Trailers Trailers with tilting beds for easy loading and unloading of vehicles and equipment without ramps.
- Motorhomes Class C motorhomes for recreational travel and living quarters on the road.
- Roll-Off Trailers Container-style trailers for waste removal and material transport with roll-off functionality.
- Custom and Special Order Trailers Custom trailer design and special order service where customers work with the team to create trailers tailored to specific needs for applications including emergency response vehicles, mobile offices, concessions, racing, and construction.
- Trailer Financing Services Financing assistance to help customers secure affordable payment plans through partner financing providers, with advertised rates starting as low as 7.24% APR and a 10% down payment for qualified buyers.
- Parts Department Sale of trailer parts and accessories including over 10,000 parts in inventory for maintenance, repairs, and upgrades.
- Service Department Full-service trailer maintenance and repair operations with 6-day-a-week availability, providing labor and service charges for regular maintenance and repairs at all locations.
Quantifiable outcome
- 10,000+ happy customers served since 2004
- +3 more outcomes
Companies that use Right Trailers
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Right Trailers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Right Trailers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TrailerFunnelminorTrailerFunnel is identified as the website builder/technology provider for Right Trailers' e-commerce platform, shown in the footer as 'Built with care by TrailerFunnel'.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Right Trailers competitors and assessment
Company assessmentDirect peers
- inTech Trailers: Manufacturer of all-aluminum car hauler, race, and stacker trailers distributed through a national dealer network. Comparable as a key premium brand Right Trailers sells (inTech race trailers and stackers appear in its inventory) and as competing retail channels in the motorsports niche.
- Vintage Trailers: Manufacturer of premium race/living-quarters trailers that Right Trailers actively retails (multiple Vintage units appear in its inventory). Comparable as an upstream supplier whose products anchor Right Trailers' higher-margin motorsports segment.
- ATC (Aluminum Trailer Company): Manufacturer of aluminum car hauler, stacker, and race trailers, including the 2027 ATC Stacker featured in Right Trailers' inventory. Comparable as a key premium supplier whose products anchor Right Trailers' race/stacker lineup.
- Camping World Holdings: Largest U.S. retailer of RVs and outdoor recreation products with hundreds of dealership locations nationwide. Directly comparable as a multi-location retail dealer of trailers, RVs, parts, and service targeting both consumer and commercial buyers.
- General RV Center: One of the largest family-owned RV and trailer dealer networks in the U.S., operating more than a dozen superstores. Directly comparable as a multi-state retail dealer offering new/used trailers, parts, service, and financing.
- Lazydays RV: Multi-state RV and trailer dealership chain (recently emerged from restructuring as a private company). Directly comparable as a regional/national retail dealer chain competing for the same RV, trailer, parts, and service customers.
Broad incumbents
- PJ Trailers: Major U.S. trailer manufacturer of dump, equipment, flatbed, and utility trailers, sold through an authorized dealer network. Comparable as a competing supply channel and as brands that Right Trailers also retails alongside competing dealers.
- Featherlite Trailers: Established manufacturer of aluminum trailers for car hauling, utility, and livestock applications with a U.S. dealer network. Comparable as both an upstream brand supplier and as a competing retail channel in the Southeast trailer market.
- MAXX-D Trailers: Manufacturer specializing in heavy-duty dump, equipment, and gooseneck trailers sold through authorized dealers across the U.S. Comparable as a key brand Right Trailers retails (visible in its inventory) and as a competitor for dump/equipment trailer customers.
- Big Tex Trailers: Largest U.S. trailer manufacturer by volume, selling through a national dealer network. Comparable as both a competitor (their dealers compete with Right Trailers' retail footprint) and a supplier dynamic in the same utility/equipment trailer category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Right Trailers social profiles
Digital presenceRight Trailers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right Trailers leadership team
Management profileNumber of profiles
Profiles2 records
Right Trailers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right Trailers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right Trailers
What does Right Trailers do?
Right Trailers is a multi-location trailer dealership that sells new and pre-owned trailers across race, dump, enclosed cargo, utility, equipment, gooseneck, concession, stacker, car hauler, restroom, tilt, roll-off, and motorhome categories. Revenue is generated through trailer unit sales, financing facilitation, a parts department stocking 10,000+ SKUs, and a full-service maintenance and repair department operating six days a week, complemented by custom trailer design and build services.
Is Right Trailers a public or private company?
Right Trailers is a private company. It is classified as family owned and is currently operating.
When was Right Trailers founded?
Right Trailers was founded in 2004. It employs 11 to 50 people.
Where is Right Trailers based?
Right Trailers is headquartered in Lakeland, United States, in the North America region.
How does Right Trailers make money?
Five revenue lines are on record. Trailer Sales are the primary driver. The others are financing Services, parts Department, service Department and custom Build Orders.
Who are Right Trailers's main competitors?
Direct peers on record are inTech Trailers, Vintage Trailers, ATC (Aluminum Trailer Company), Camping World Holdings, General RV Center and Lazydays RV. Broad incumbents are PJ Trailers, Featherlite Trailers, MAXX-D Trailers and Big Tex Trailers.
Does Right Trailers have an API?
No public API is recorded for Right Trailers.
What industry is Right Trailers in?
Right Trailers's product category is Trailer Dealership. Its primary akta.pro industry code is IMACAGAA, Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler), with a secondary code of IMACABAH, Truck Trailer Manufacturing (Dry Van/Reefer/Flatbed/Tanker). Its NAICS code is 336212 and its SIC code is 3715.