National Merchandising
- Company typePrivate
- Founded2000
- HeadquartersFayetteville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
National Merchandising firmographics
Firmographics- Name
- National Merchandising
- Legal name
- National Merchandising
- Website
- https://natlm.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
National Merchandising industry classification
Industry- Product category
- Retail Merchandising Services
- akta.pro primary industry
- Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)
- akta.pro secondary industry
- Merchandising Services (Field Merchandising, Audits, Compliance) (MPAAAJAF)
Keywords
Where National Merchandising is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Merchandising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail Merchandising Services: Professional merchandising services provided to consumer packaged goods companies including new item cut-in projects, speed to shelf execution, plan-o-gram compliance, product recalls and re-labeling, category and shelf maintenance, and IRC/POP/POS placement. Revenue is generated through project-based fees for retail execution services.
Distribution channels2 records
Marketing channels1 record
National Merchandising product offering
Product offeringCore offering
National Merchandising provides customized retail merchandising services to consumer packaged goods (CPG) manufacturers and brands across all U.S. classes of trade. A field force of hundreds of merchandisers and managers executes thousands of retail calls per month, performing new item cut-ins, planogram compliance, product recalls and re-labeling, shelf maintenance, and in-store selling. The company also provides POP/POS fulfillment and shipping via UPS logistics and a web-based real-time reporting platform for daily situation reporting.
Product overview
National Merchandising is a nationwide provider of flexible merchandising solutions for the consumer packaged goods industry. The company offers a unified service portfolio composed of Customized Retail Services (including new item cut-ins, plan-o-gram compliance, and shelf maintenance), Specialty Retail Services (in-store selling, product demos, and store training), and Shipping/Fulfillment Center Services (receiving, packaging, and one-day turnaround shipments via UPS). These services are supported by a web-based real-time reporting platform that enables live operator-assisted reporting for daily optimization of retail opportunities at the store level.
Differentiator
Problem solved
Functional benefit
Products and services
- Customized Retail Services
- Specialty Retail Services
- Shipping and Fulfillment Center Services
Companies that use National Merchandising
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
National Merchandising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
National Merchandising partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UPS LogisticssupportingNational Merchandising utilizes UPS logistics for POP/POS store fulfillment shipping and warehousing services nationwide. Time-sensitive shipments have a turnaround time of one day. This partnership enables the company to offer complete fulfillment operations to its CPG clients.
Scale indicators3 records
Recent moves1 record
Expansion highlights3 records
National Merchandising competitors and assessment
Company assessmentDirect peers
- Spar Group, Inc. Public field merchandising services company providing retail execution, resets, audits, and in-store support to CPG manufacturers and retailers across the U.S. Closely comparable to National Merchandising in service mix, customer base (mass/grocery/drug/convenience), and project-based fee model.
- T-ROC (The Revenue Optimization Companies): National provider of retail merchandising, in-store demos, and workforce solutions to retailers and CPG brands. Directly comparable in scope of field execution, multi-class-of-trade coverage, and enterprise CPG customer focus.
- Premium Retail Services: Specialized retail merchandising and in-store services firm delivering resets, remodels, planograms, and product recalls across all classes of trade. Closely mirrors National Merchandising's customized retail service offering and nationwide delivery model.
- BDS Marketing: Retail merchandising and in-store marketing services company providing product launches, demos, training, and merchandising execution for CPG and tech clients. Overlaps with National Merchandising's specialty retail services (demos, training, in-store selling).
- Retail Services & Systems (RSS): Boutique retail merchandising and reset services provider executing resets, planograms, and new item cut-ins for CPG and retail clients. Closely aligned with National Merchandising on customized retail execution and field-force-based delivery.
- Stratmar Retail Services: Retail merchandising and field marketing firm delivering resets, planogram compliance, audits, and product recalls nationwide. Similar project-based services model and CPG/retail customer focus to National Merchandising.
Broad incumbents
- Crossmark: Large-scale retail services provider offering merchandising, in-store events, and shopper marketing to CPG and retail clients. Operates in the same field execution space as National Merchandising but at significantly broader scale across North America.
- Advantage Solutions: Public, large-cap provider of sales, marketing, and retail merchandising services to CPG, retail, and foodservice clients. Highly comparable service portfolio (planogram, resets, demos, audits) though materially larger and more diversified than National Merchandising.
- Acosta: Major sales and marketing agency offering retail merchandising, category management, and field execution to CPG clients. Same end markets and service categories as National Merchandising, but with materially larger scale and broader solution portfolio.
Emerging players
- Repsly: Mobile field execution platform providing retail merchandising teams with task management, store-level reporting, and data analytics. Sits adjacent to National Merchandising's real-time web-based reporting feature as a tech-enabled alternative targeting the same CPG field merchandising buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
National Merchandising social profiles
Digital presenceNational Merchandising financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Merchandising leadership team
Management profileNumber of profiles
Profiles1 record
National Merchandising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Merchandising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Merchandising
What does National Merchandising do?
National Merchandising provides customized retail merchandising services to consumer packaged goods (CPG) manufacturers and brands across all U.S. classes of trade. A field force of hundreds of merchandisers and managers executes thousands of retail calls per month, performing new item cut-ins, planogram compliance, product recalls and re-labeling, shelf maintenance, and in-store selling. The company also provides POP/POS fulfillment and shipping via UPS logistics and a web-based real-time reporting platform for daily situation reporting.
Is National Merchandising a public or private company?
National Merchandising is a private company. It is classified as corporate owned and is currently operating.
When was National Merchandising founded?
National Merchandising was founded in 2000. It employs 11 to 50 people.
Where is National Merchandising based?
National Merchandising is headquartered in Fayetteville, United States, in the North America region.
How does National Merchandising make money?
One revenue line is on record: retail Merchandising Services.
Who are National Merchandising's main competitors?
Direct peers on record are Spar Group, Inc., T-ROC (The Revenue Optimization Companies), Premium Retail Services, BDS Marketing, Retail Services & Systems (RSS) and Stratmar Retail Services. Broad incumbents are Crossmark, Advantage Solutions and Acosta. Repsly is listed as an emerging player.
Does National Merchandising have an API?
No public API is recorded for National Merchandising.
What industry is National Merchandising in?
National Merchandising's product category is Retail Merchandising Services. Its primary akta.pro industry code is CRAOAOAB, Retail Merchandising Execution & Field Marketing Services, with a secondary code of MPAAAJAF, Merchandising Services (Field Merchandising, Audits, Compliance).