Uitgekookt
Uitgekookt is a Dutch direct-to-consumer chilled meal delivery service delivering chef-prepared meals nationwide across the Netherlands via its own 800+ driver network, serving busy professionals, seniors, and health-conscious consumers with flexible one-time and subscription pricing from €6.49-€8.99 per meal.
- Company typePrivate
- Founded1830
- HeadquartersIjsselmuiden, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What Uitgekookt does
Uitgekookt Van Marle B.V. is a Dutch direct-to-consumer chilled meal delivery service operating nationwide across the Netherlands mainland (excluding the Wadden islands). The company delivers fresh, chef-prepared meals to customers' homes via its own network of 800+ fixed-route delivery drivers, with meals cooked daily from local ingredients using a proprietary cooking and rapid-chilling process that preserves vitamins and texture for 5-day refrigerated shelf life. Exclusive signature dishes are developed in collaboration with 2-Michelin-star chefs Erik & Juliën van Loo and Master Chef Rudolph van Veen, with celebrity chef Sidney Schutte serving as TV spokesperson.
The company operates a multi-channel ordering platform including website, iOS/Android mobile apps, telephone, and in-person via delivery drivers, with no mandatory subscription. Revenue is generated through individual meal purchases (from €7.49 per serving), three subscription tiers (Budget at €6.49, Optimaal Gemak, Extra Gezond at €8.99), a Gold loyalty program, meal boxes, side dishes, and accessories (€12.50 cooler bags). Customer segments span busy professionals, seniors ("Tafeltje Dekje" service), health-conscious consumers, and singles, with three portion sizes (350g, 450g, 600g) addressing individual needs. Payment methods include iDEAL, PayPal, credit card, and direct debit.
The business is privately held by the Van Marle family (with heritage dating to 1830), headquartered in IJsselmuiden, Netherlands. The company has achieved nationwide Dutch mainland coverage as of October 2024 through expansion to Zeeuws-Vlaanderen. Customer satisfaction metrics indicate strong product-market fit: 9.2/10 average rating across 30,000+ reviews and 98.7% delivery satisfaction among weekly customers. No revenue, funding, or financial performance data is disclosed.
Uitgekookt firmographics
Firmographics- Name
- Uitgekookt
- Legal name
- Uitgekookt Van Marle B.V.
- Website
- https://uitgekookt.nl
- Company type
- Private
- Founded year
- 1830
- Operating status
- Operating
- Short description
- Uitgekookt is a Dutch direct-to-consumer chilled meal delivery service delivering chef-prepared meals nationwide across the Netherlands via its own 800+ driver network, serving busy professionals, seniors, and health-conscious consumers with flexible one-time and subscription pricing from €6.49-€8.99 per meal.
- Ownership category
- akta.pro rank
Uitgekookt industry classification
Industry- Product category
- Meal Delivery Services
- NAICS
- Special Food Services (7223), Food Service Contractors (72231)
- SIC
- Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industries
- DTC Frozen & Prepared Meal Delivery (AFAIANAJ), Frozen Prepared Meals Retail (CRAHAJAE)
Keywords
Where Uitgekookt is headquartered
LocationHeadquarters
- HQ city
- Ijsselmuiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Uitgekookt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Individual meal sales: Customers purchase individual meals at per-unit pricing. Meals start at €7.49 per serving. No subscription is required - orders are one-time and flexible.
- Budget meal subscription: Weekly meal subscription with fixed low pricing starting at €6.49 per meal. The company selects meals based on customer taste profile. Includes weekly changing meals, free delivery, minimum 4 meals per week, 6-month contract with 1-month notice period after initial term, and option to pause up to 8 weeks per year.
- Optimaal Gemak subscription: Subscription where chefs pre-select minimum 3 meals matching customer taste profile. Customers can modify selections up to 5 days before delivery. Includes flexible pause options and the option to add extras like soups, salads, and desserts.
- Extra Gezond subscription: Premium subscription at €8.99 per meal with personalized meal selection based on taste profile. Includes weekly delivery of meals plus 1 kg of seasonal fruit. Free delivery, weekly cancellation option, unlimited pause capability.
- Gold membership program: Loyalty program offering fixed low price of €7.49 per meal, free delivery, and exclusive benefits for customers ordering minimum 4 meals weekly.
- Accessories sales: Sale of cooling bags with cooling elements for €12.50, enabling customers to receive deliveries when not home.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-meal pricing for one-time orders |
| Subscription | Weekly | Budget subscription - lowest price option |
| Subscription | Weekly | Optimaal Gemak subscription - convenience focused |
| Subscription | Weekly | Extra Gezond subscription - premium health option |
| Subscription | Weekly | Gold membership - loyalty program |
| One time/ perpetual license | Pay-as-you-go | Cooling bag accessory |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Uitgekookt product offering
Product offeringCore offering
Uitgekookt is a Dutch direct-to-consumer meal delivery service that prepares fresh, chef-devised chilled meals daily and delivers them to customers' homes across the Netherlands (excluding the Wadden Islands). Each week, customers can choose from 24 different meals across Dutch, Italian, Asian, and World cuisines, available in 350g, 450g, and 600g portions and requiring only ~4 minutes of reheating in a microwave or oven. The service is offered on a flexible one-time purchase basis or via three optional subscription tiers (Budget, Optimaal Gemak, Extra Gezond), with a Gold loyalty program for regular weekly customers.
Product overview
Uitgekookt is a Dutch meal delivery service offering fresh, chef-prepared ready meals. The core product is individual chilled meals (Maaltijden) that customers reheat in 4 minutes, available in 24 weekly varieties across Dutch, Italian, Asian, and World cuisine categories. The company operates on a no-subscription basis for individual meals, with three optional subscription tiers (Budget, Optimaal Gemak, Extra Gezond) for regular customers. Additional offerings include meal boxes (Maaltijdboxen) at discounted per-meal pricing, side dishes (Bijgerechten), a Gold loyalty program, a cooler bag accessory (Koeltas), and a mobile app for iOS and Android. All meals are prepared daily using fresh, local ingredients and delivered chilled to customers throughout the Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- Gold: A loyalty/vip program offering fixed low prices and free delivery for customers ordering a minimum of 4 meals per week.
- Extra Gezond
- Optimaal Gemak
- Budget
Products and services
- Uitgekookt Maaltijden (Individual Ready Meals) Fresh, chef-prepared ready meals delivered chilled to individual consumers' homes across the Netherlands. Customers choose from 24 different meals weekly across Dutch, Italian, Asian, and World cuisines, including meat, fish, and vegetarian options, available in 350g, 450g, and 600g portions. Meals are cooked daily from fresh local ingredients and require only 4 minutes of reheating in a microwave or oven. No subscription required; one-time purchase with flexible ordering up to 4 weeks in advance.
- Maaltijdboxen (Meal Boxes) Curated meal boxes offering discounted per-meal pricing on a selection of meals compared to individual meal purchases. Sold through a dedicated product page on the Uitgekookt website.
- Budget Abonnement (Budget Subscription) Entry-level weekly meal subscription starting at €6.49 per meal. The company selects meals based on customer's taste profile. Requires minimum 4 meals per week, with a 6-month contract and 1-month notice period after the initial term. Includes free delivery, ability to pause up to 8 weeks per year, and weekly payment via automatic debit after delivery.
- Optimaal Gemak Abonnement (Optimal Convenience Subscription) Convenience-focused subscription where chefs pre-select a minimum of 3 meals per delivery matching the customer's taste profile. Customers can modify selections up to 5 days before delivery. Includes flexible pause options and the ability to add extras such as soups, salads, and desserts.
- Extra Gezond Abonnement (Extra Healthy Subscription) Premium subscription at €8.99 per meal with personalized meal selection based on the customer's taste profile. Weekly delivery includes 1 kg of free seasonal fruit. Includes free delivery, weekly cancellation option, and unlimited pause capability. Customers receive a weekly email preview of the menu.
- Gold Loyalty Program Loyalty/membership program for customers ordering a minimum of 4 meals per week. Benefits include a fixed low price of €7.49 per meal, free delivery, and exclusive advantages for Gold members.
- Koeltas met Koelelementen (Cooler Bag with Cooling Elements) Reusable cooler bag with cooling elements sold for €12.50, enabling customers to keep meals cold when not home at the time of delivery. Holds approximately 6-8 meals depending on portion size. Customers pre-freeze the cooling elements for the next delivery.
- Proefpakket (Sample Package) Sample package / introductory offer for new customers, with meals starting from €7.49 and free delivery. Designed to let first-time customers try the Uitgekookt service.
- Uitgekookt Mobile App (iOS and Android) Mobile application for iOS and Android enabling customers to order meals, manage subscriptions, track deliveries, and receive notifications about delivery times and new meals. Complements the website ordering channel.
Quantifiable outcome
- 98.7% of weekly ordering customers are satisfied with delivery service
- +2 more outcomes
Companies that use Uitgekookt
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Uitgekookt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature2 records
Uitgekookt partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Uitgekookt competitors and assessment
Company assessmentRegional players
- Diepvriesman: Dutch online retailer specializing in frozen meals and groceries for home delivery. Comparable in DTC meal delivery but operates in the frozen (versus chilled) segment and serves a more price-sensitive customer.
Direct peers
- Ekomenu: Dutch organic and health-focused meal delivery service. Comparable in DTC chilled meal delivery with subscription options, particularly in the health-conscious consumer segment Uitgekookt targets with Extra Gezond.
- Marleen's Tafel: Dutch ready-meal delivery service that also serves the senior 'Tafeltje Dekje' segment. Highly comparable to Uitgekookt in target market, model (chilled home delivery), and primary customer persona.
- Sum & Sam: Dutch fresh healthy meal delivery service with chef-developed menus. Directly comparable to Uitgekookt's Extra Gezond subscription in positioning around healthy, chef-influenced meals for time-pressed Dutch consumers.
- Mealhero: Dutch ready-meal delivery service offering chef-prepared meals on subscription and one-off bases. Directly competes with Uitgekookt in the fresh-chilled-meal delivery category for Dutch households.
- Vers aan Tafel: Dutch chilled meal delivery service focused on seniors and busy families. Comparable in delivery model, customer base overlap, and product offering (fresh ready meals delivered to the home).
- HelloFresh: Europe's largest meal-kit subscription service, operating a Dutch customer base. Comparable because both sell chef-influenced meal solutions on a recurring basis direct to Dutch consumers, though HelloFresh focuses on meal kits (cook-at-home) versus Uitgekookt's ready-to-eat model.
Broad incumbents
- Apetito: Large German-headquartered European supplier of frozen and chilled meals for seniors, healthcare, and food service. Comparable to Uitgekookt in the senior-meal delivery space but operates at a much larger scale and across multiple channels.
- Jumbo: Second-largest Dutch supermarket chain with home delivery and prepared-meal offerings. Comparable as a broad grocery incumbent that competes for the same dinner occasions, though offers a much wider portfolio than Uitgekookt's specialist ready-meal service.
- Albert Heijn (AH): Netherlands' largest supermarket chain with growing prepared-meal range and home delivery. Comparable as a competitor for the same dinner occasions, though operates as a broad grocery retailer rather than a dedicated meal-delivery specialist.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Uitgekookt social profiles
Digital presenceUitgekookt compliance and trust
Trust signalCompliance2 records
Uitgekookt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uitgekookt leadership team
Management profileNumber of profiles
Uitgekookt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uitgekookt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uitgekookt
What does Uitgekookt do?
Uitgekookt is a Dutch direct-to-consumer meal delivery service that prepares fresh, chef-devised chilled meals daily and delivers them to customers' homes across the Netherlands (excluding the Wadden Islands). Each week, customers can choose from 24 different meals across Dutch, Italian, Asian, and World cuisines, available in 350g, 450g, and 600g portions and requiring only ~4 minutes of reheating in a microwave or oven. The service is offered on a flexible one-time purchase basis or via three optional subscription tiers (Budget, Optimaal Gemak, Extra Gezond), with a Gold loyalty program for regular weekly customers.
Is Uitgekookt a public or private company?
Uitgekookt is a private company. It is classified as family owned and is currently operating.
When was Uitgekookt founded?
Uitgekookt was founded in 1830.
Where is Uitgekookt based?
Uitgekookt is headquartered in Ijsselmuiden, Netherlands, in the Europe region.
How does Uitgekookt make money?
Six revenue lines are on record. Individual meal sales are the primary driver. The others are budget meal subscription, optimaal Gemak subscription, extra Gezond subscription, gold membership program and accessories sales.
Who are Uitgekookt's main competitors?
Diepvriesman is listed as a regional player. Direct peers are Ekomenu, Marleen's Tafel, Sum & Sam, Mealhero, Vers aan Tafel and HelloFresh. Broad incumbents are Apetito, Jumbo and Albert Heijn (AH).
Does Uitgekookt have an API?
No public API is recorded for Uitgekookt.
What industry is Uitgekookt in?
Uitgekookt's product category is Meal Delivery Services. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of AFAIANAJ, DTC Frozen & Prepared Meal Delivery. Its NAICS code is 7223 and its SIC code is 2013.