What Ekomenu does

Ekomenu is a Dutch direct-to-consumer meal-kit subscription company headquartered in Amsterdam. Founded in 2016, the firm operates the ekomenu.nl platform to deliver healthy meal boxes to subscribers across the Netherlands, with leadership comprising co-founders Frank Fol, Marjolein de Vlaam (Founder & Chef), and Jack Stroeken (Founder & CEO), supported by a CTO (Alcuin Van Zijl) and CFO (Bart Rutgers). The company positions itself around "healthy" meal boxes, with no further product differentiation details disclosed in the source data.

The business model is a recurring-subscription meal-kit delivery service targeting individual Dutch consumers; pricing tiers, packaging cadence, and gross margins are not disclosed. Ekomenu has no parent company, no app, no public APIs, no disclosed certifications or IP, and no named enterprise customers. The only capital event on record is a single funding round in May 2019 totaling approximately $351,046 from undisclosed investors.

Ekomenu operates with 11–50 employees and has not disclosed subsequent fundraising, partnerships, geographic expansion, or product extensions. The limited public footprint — a local domain, a small leadership group, and one early-stage round — characterizes the company as an early-commercial-stage D2C operator whose current scale and forward trajectory cannot be reliably inferred from the available data.

Name

Ekomenu

Website

https://ekomenu.nl

Company type

Private

Founded year

2016

Headcount range

11–50 employees

Short description

Ekomenu is a Dutch direct-to-consumer meal-kit subscription service, founded in 2016 and headquartered in Amsterdam, that delivers healthy meal boxes to individual subscribers across the Netherlands.

Ownership category

akta.pro rank

Product category

Healthy Meal Kit Delivery

NAICS

Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Meal Kits & Recipe Box Delivery (CRAFAFAD), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)

Keywords

• Healthy meal kits
• Meal box delivery
• Ready-to-eat meals
• Weekly meal subscription
• Balanced nutrition boxes

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Ekomenu sells healthy, pre-portioned meal boxes directly to consumers through an online ordering platform. The offering combines chef-developed recipes with convenient home delivery, targeting customers who want balanced, ready-to-heat or ready-to-eat meals without having to plan, shop, or cook from scratch.

Differentiator

Problem solved

Functional benefit

Products and services

• Ekomenu Healthy Meal Box A subscription-based meal box of healthy, chef-developed recipes delivered to customers' homes, designed for consumers who want balanced nutrition without meal planning or cooking.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• Marley Spoon: Meal-kit subscription service active in the Netherlands with chef-designed recipes and weekly delivery, directly competing for the same health-conscious Dutch consumer as Ekomenu.
• Maaltijdbutler: Dutch fresh prepared meal delivery brand operating on a weekly subscription model with chef-prepared, ready-to-eat meals targeting health-conscious consumers.
• Uitgekookt: Netherlands-based prepared meal delivery service offering fresh, ready-to-heat meals on subscription, directly comparable to Ekomenu's healthy meal-box model.
• Dinnerly: Value-positioned meal-kit subscription brand from Marley Spoon offering low-cost weekly boxes; competes on price point for the same entry-level meal-kit shopper in Europe.
• De Krat: Dutch meal-box subscription operator offering weekly chef-designed recipes with organic and local ingredients; one of Ekomenu's closest small-scale direct competitors in the Netherlands.
• Mindful Chef: Premium health-focused meal-kit subscription brand with gluten-free, dairy-free, and calorie-counted recipes; closely mirrors Ekomenu's health-positioned value proposition.
• HelloFresh: Global leader in meal-kit subscription delivery, operating HelloFresh NL in the same Dutch market as Ekomenu with overlapping chef-curated recipes and weekly subscription model.
• Green Chef: Organic, health-focused meal-kit subscription brand (part of HelloFresh group) specializing in special-diet meals such as keto, vegan, and gluten-free, overlapping with Ekomenu's healthy meal positioning.

Regional players

• Gousto: UK-based meal-kit subscription operator with similar chef-designed, healthy recipe positioning; comparable business model but currently does not directly serve the Dutch market.

Broad incumbents

• Albert Heijn Allerhande Box: Dutch grocery incumbent Albert Heijn offers recipe-box and meal-solution products under its Allerhande brand; while not the primary business, it represents competitive pressure from a large retailer on Ekomenu's category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/ekomenu
• Facebookfacebook.com/EKOMENU
• LinkedInlinkedin.com/company/ekomenu

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ekomenu