What Maxxima Group does

Maxxima Group is a UK-based provider of professional staff recruiting services focused on the health and social care sectors. Operating primarily through its Pulse Workforce Solutions brand (legal entity Pulse Healthcare Limited, part of Acacium Group), the company delivers an integrated suite of workforce solutions including Managed Service Programmes (MSP), temporary staffing, permanent recruitment, Recruitment Process Outsourcing (RPO), workforce consultancy, managed staff bank services (via sister business Bank Partners), clinical insourcing, and umbrella governance. The platform is built around a workforce management and talent acquisition technology stack that supports supplier onboarding, compliance tracking, and strategic workforce planning for healthcare providers. The company maintains a network of 160 suppliers and reports filling 483,600 healthcare hours in 2024 across 30+ NHS and private healthcare clients, alongside £1.2 million in client cost savings delivered during 2024.

The business model is anchored in multi-revenue streams: managed services revenue from MSP, RPO, and insourcing contracts (longer-duration, recurring); and transaction-fee revenue from temporary staffing placement and permanent recruitment fees. Pricing is quote-based and custom for enterprise healthcare clients, reflecting the bespoke nature of NHS and large private provider engagements. The go-to-market is direct enterprise sales targeting NHS trusts and private healthcare organizations, supported by LinkedIn presence and content marketing via case studies and testimonials. The company is ISO 27001 certified and an ERF member, signaling compliance credentials required for UK public sector healthcare contracts. Operationally, the company reports 51-100 direct employees and a single-country (UK) footprint, with 35+ years of industry expertise underpinning its market position within the Acacium Group portfolio.

Name

Maxxima Group

Legal name

Pulse Healthcare Limited

Website

https://maxximagroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Maxxima Group is a UK-based healthcare workforce solutions provider, part of Acacium Group, delivering managed service programmes, temporary and permanent staffing, RPO, insourcing, and workforce consultancy to NHS trusts and private healthcare providers.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Services (8741), Services-Management Consulting Services (8742), Services-Health Services (8000)

akta.pro primary industry

Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF)

akta.pro secondary industry

Onsite/Managed Staffing Programs (MSP-lite) (BPACACAD)

Keywords

• Healthcare staffing
• Managed service programme
• Permanent recruitment
• Temporary staffing
• Recruitment process outsourcing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Managed Service Programme (MSP): Comprehensive workforce delivery solution providing talent acquisition, supplier management, compliance, and strategic workforce planning for healthcare providers.
2. Temporary Staffing: Placement of healthcare professionals into flexible, temporary roles, generating revenue through placement fees and markups on worker rates.
3. Permanent Recruitment: Permanent placement of healthcare professionals including allied healthcare professionals, doctors, nurses, and psychological therapists.
4. Recruitment Process Outsourcing (RPO): End-to-end recruitment process management from sourcing and screening to interviews and onboarding.
5. Insourcing Solutions: Bespoke insourcing models embedding compliant clinical teams directly into NHS facilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Maxxima Group operates Pulse Workforce Solutions, providing healthcare workforce solutions to NHS trusts and private healthcare providers in the UK. The offering spans a Managed Service Programme (MSP) framework that includes permanent and temporary recruitment, Recruitment Process Outsourcing (RPO), workforce consultancy, managed staff bank (via sister business Bank Partners), clinical insourcing, and umbrella governance. Services are delivered through a curated network of 160 suppliers and backed by 35+ years of sector experience within the Acacium Group portfolio.

Product overview

Pulse Workforce Solutions, part of Acacium Group, operates as a unified workforce delivery platform offering a comprehensive suite of staffing and workforce management services. The core portfolio includes Managed Service Programme (MSP), Permanent Recruitment, Temporary Staffing, Recruitment Process Outsourcing (RPO), Workforce Consultancy, Managed Staff Bank (via sister company Bank Partners), Clinical Insourcing Solutions, and Umbrella Governance. These services are designed to work together as an integrated ecosystem—MSP serves as the overarching managed service framework, while RPO and recruitment services handle talent acquisition; managed staff bank provides independent bank staffing solutions; insourcing embeds clinical teams directly into facilities; and umbrella governance ensures compliance across contingent workforce arrangements. The platform primarily serves NHS and private healthcare providers across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Service Programme (MSP)
• Permanent Recruitment Permanent staffing solutions for the recruitment of allied healthcare professionals, doctors, nurses, and psychological therapists into permanent vacancies in the UK healthcare sector.
• Temporary Staffing Flexible staffing placement services connecting UK healthcare providers with qualified professionals for temporary roles to meet fluctuating demand.
• Recruitment Process Outsourcing (RPO) End-to-end recruitment process outsourcing managing the complete hiring journey from sourcing and screening through interviews and onboarding, aligned with healthcare provider organisational goals.
• Workforce Consultancy Strategic workforce planning and optimisation services including workforce strategy development, analysis, and planning to address specific organisational challenges in healthcare.
• Managed Staff Bank Managed staff bank solutions operated by sister business Bank Partners (part of Acacium Group), serving NHS and private healthcare sectors as an independent UK expert in managed staff bank solutions.
• Clinical Insourcing Solutions Bespoke insourcing models that embed compliant clinical teams directly into NHS facilities, helping organisations maximise existing estate, reduce waiting lists, and deliver RTT and diagnostic targets without increasing permanent headcount or escalating agency spend.
• Umbrella Governance Compliance and governance framework for umbrella company arrangements within the workforce solution ecosystem.

Quantifiable outcome

• £1.2 million savings for clients throughout 2024
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Acacium GroupparentOthersPulse Workforce Solutions is a trading name of Pulse Healthcare Limited, which is part of Acacium Group. The parent company provides the organizational backbone and integration with related workforce solution businesses including Bank Partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NHS Professionals: The UK's largest NHS staff bank provider, owned by the Department of Health. Directly comparable as a managed staffing partner serving NHS trusts with temporary workforce solutions, and the most prominent alternative to Pulse's managed staff bank offering.
• Hays (UK Healthcare division): Global staffing firm with a substantial UK healthcare division covering temporary and permanent placement of doctors, nurses and allied health professionals. Closely comparable in target customer (NHS trusts, private providers) and service mix.
• Reed Specialist Recruitment: Major UK recruitment firm with a dedicated healthcare division offering temporary, permanent and RPO services to NHS and private healthcare providers. Comparable business model and customer base.
• Medacs Healthcare: UK-based healthcare staffing specialist placing doctors, nurses and allied health professionals across NHS and private settings. Directly comparable in services (temp, perm, locum) and customer profile.
• Athona: UK healthcare and education recruitment agency providing temporary and permanent staffing to NHS trusts and private providers. Closely comparable in healthcare-focused recruitment and NHS relationships.
• Sanctuary Personnel: UK healthcare and social care recruitment specialist placing doctors, nurses, allied health professionals and social workers. Comparable in vertical focus on health and social care staffing.
• HCL Healthcare (HCL Workforce Solutions): UK healthcare workforce solutions provider offering managed service programmes, temporary staffing and international recruitment to NHS trusts. Direct peer in MSP-led healthcare staffing.

Emerging players

• Bank Partners: UK managed staff bank specialist and sister business within Acacium Group. Comparable as a workforce solutions partner to the NHS; relevant given its integration with Pulse Workforce Solutions.

Broad incumbents

• Acacium Group: Diversified UK healthcare and workforce solutions conglomerate and parent of Pulse Healthcare Limited. Comparable as the broader operating group encompassing multiple healthcare staffing brands.
• Maximus UK: UK provider of health, workforce and disability services operating across NHS contracts. Adjacent peer offering workforce-related services to NHS and public-sector customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pulse-workforce-solutions
• Xx.com/maxximagroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxxima Group