Manitoba
Manitoba S.A.S. is a Colombian food manufacturer that produces and distributes peanut, nut, and dried-fruit snacks across retail, B2B (industrial), and health-conscious (Consciente) product lines, serving consumers in Colombia and 12 Latin American countries.
- Company typePrivate
- Founded1980
- HeadquartersYumbo, Colombia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Manitoba does
Manitoba S.A.S. is a Colombian food manufacturing company that produces and distributes peanut, nut, and dried-fruit snack products. Founded in 1979 (per company websites referencing 40+ years of experience) and headquartered in Yumbo, Valle del Cauca, with a secondary office in Bogotá, the company operates a manufacturing facility in Yumbo and employs between 101 and 250 people. Its revenue is generated through three primary product lines: (1) Consumo Masivo, a retail line of flavored peanuts, nuts, dried fruits, and chocolate-covered products sold through major Colombian supermarket chains (Jumbo, Carulla, Éxito), pharmacy chains (Locatel, Farmatodo), delivery platforms (Rappi, LoPido), and virtual grocery services (La Rebaja Virtual); (2) Línea Industrial, a B2B line supplying bulk nut-based ingredients to food manufacturers, bakeries, and restaurants; and (3) Manitoba Consciente, a health-focused sub-brand featuring products with no added sugars, lower sodium, and natural ingredients marketed under the #RevoluciónConsciente campaign.
The company sells through a proprietary e-commerce store (tiendamanitoba.com) with promotional pricing (30% discount, free shipping) and maintains an active digital presence including Facebook, Instagram, email newsletters, SEO, and paid TikTok campaigns. Manitoba has exported since 1999 and currently serves 12 countries across Latin America and the Caribbean (Mexico, Guatemala, El Salvador, Cuba, Puerto Rico, Curaçao, Panama, Ecuador, Peru, Bolivia, Chile, Paraguay). The company operates as a Sociedad por Acciones Simplificada (S.A.S.) under Colombian corporate law, is privately held, and has no disclosed institutional investors. It also runs a social-impact program (Educambio partnership) supporting education in Sabaletas, Valle del Cauca.
Manitoba firmographics
Firmographics- Name
- Manitoba
- Legal name
- Manitoba S.A.S.
- Website
- https://manitoba.com.co
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Manitoba S.A.S. is a Colombian food manufacturer that produces and distributes peanut, nut, and dried-fruit snacks across retail, B2B (industrial), and health-conscious (Consciente) product lines, serving consumers in Colombia and 12 Latin American countries.
- Ownership category
- akta.pro rank
Manitoba industry classification
Industry- Product category
- Snack Foods (Peanuts and Nut-Based Snacks)
- NAICS
- Snack Food Manufacturing (31191), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Chocolate and Confectionery Manufacturing (31135)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Nuts, Seeds & Trail Mix Snacks (CRADABAF)
- akta.pro secondary industries
- Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)
Keywords
Where Manitoba is headquartered
LocationHeadquarters
- HQ city
- Yumbo
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Manitoba business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Packaged Goods Sales: Manitoba generates revenue through the manufacture and sale of peanut and nut-based snack products, including roasted peanuts, flavored peanuts (lemon pepper, caramel, salted varieties), peanut butter, almond butter, almonds, pistachios, cashews, and mixed snack combinations. Products are sold under the main Manitoba brand and the Manitoba Consciente (health-conscious) sub-brand.
- Industrial/B2B Product Line: Revenue from supplying nut-based ingredients and products to food manufacturing companies, bakeries, restaurants, and other businesses through a dedicated industrial product line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer products available for purchase in various sizes |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Manitoba product offering
Product offeringCore offering
Manitoba S.A.S. manufactures and distributes peanut, nut, and dried-fruit snack products under its main Manitoba brand and its health-focused Manitoba Consciente sub-brand. The portfolio spans mass-consumption retail packs (salted, flavored and chocolate-covered peanuts and nuts, peanut butter, almond butter, almond flour, dried fruits, Crunchybits oat-quinoa cereal, and origin-cocoa pretzel mixes), bulk industrial-grade ingredients supplied to food manufacturers and bakeries, and a dedicated health-conscious line featuring no-added-sugar, reduced-sodium, and natural-ingredient formulations.
Product overview
Manitoba S.A.S. is a Colombian food manufacturing company with over 40 years of experience producing nut and peanut-based snack products. The company operates three main product lines: (1) Línea de Consumo Masivo — retail-packaged snacks including salted and sweet peanuts, nuts, dried fruits, and chocolate-covered products sold through major Colombian retail chains and the company's own online store; (2) Línea Industrial — bulk and ingredient-grade nuts and peanuts for food manufacturers and industrial buyers; and (3) Manitoba Consciente — a health-focused sub-brand under the #RevoluciónConsciente campaign featuring products with no added sugars, reduced sodium, natural ingredients, and functional benefits (high protein, fiber, omega-3). Key products within these lines include peanut butter (Crema de Maní), almond butter (Crema de Almendras), natural almonds, pistachios, cashews, almond flour, dehydrated blueberries, premium nut mixes (Mix Premium, Mix Nueces), topping blends (Toppings Toscana, Toppings Macedonia), Crunchybits cereal (oat and quinoa-based), and the Mix Cacao de Origen y Pretzels. Manitoba exports to 12 countries across the Americas (Mexico, Guatemala, El Salvador, Cuba, Puerto Rico, Curaçao, Panama, Ecuador, Peru, Bolivia, Chile, Paraguay) and contributes to social impact initiatives through the EduCambio program in Sabaletas, Pacific Colombia.
Differentiator
Problem solved
Functional benefit
Brands
- Manitoba Consciente: A conscious product line featuring healthier snack options with added nutritional value
Products and services
- Línea de Consumo Masivo (Mass Consumption Snack Line)
Quantifiable outcome
- Products available in major Colombian retail chains including Jumbo, Carulla, Éxito, Rappi, Locatel, Farmatodo, La Rebaja Virtual, and LoPido
Companies that use Manitoba
Customer profileSegments2 records
Ideal customer profiles2 records
Manitoba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Manitoba partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EducambiominorManitoba contributes to Educambio, a social initiative focused on sustainable social transformation through quality education in vulnerable communities. The collaboration supports the 'Soñando y Leyendo' (Dreaming and Reading) project, which established two libraries at the Antonio José de Sucre Educational Institution in Sabaletas, Valle del Cauca. This initiative aligns with Manitoba's identity as a brand committed to social impact and community development.
Scale indicators2 records
Recent moves9 records
Expansion highlights5 records
Manitoba competitors and assessment
Company assessmentRegional players
- Alpina: Colombian food company with strong domestic brand recognition, broad retail distribution, and consumer product depth. Comparable in Colombian market structure and brand-building playbook, though core category is dairy rather than snacks.
- Alicorp: Peruvian CPG leader with snacks, confectionery, and industrial food lines across the Andean region. Comparable business model: branded mass consumption + B2B industrial, multi-country LATAM distribution.
- IRB-Brasil (Mais Vita): Brazilian nut and dried fruit brand serving the Brazilian and LATAM retail market. Highly comparable on product mix (roasted nuts, mixes, dried fruits) and channel strategy, but operates primarily in Brazil rather than Colombia. Useful proxy for SKU breadth and brand positioning in the nut category.
Broad incumbents
- Grupo Bimbo: Global baked goods and snacks leader with extensive LATAM operations. Overlaps with Manitoba on snack distribution scale, retail penetration, and B2B industrial supply, though core category is baked goods rather than nuts.
- Grupo Nutresa: Colombian food conglomerate with a massive snacks portfolio (including peanuts, nuts, and confectionery) sold across Latin America. Most direct large-scale Colombian competitor; competes across retail, B2B industrial, and export channels similar to Manitoba but at much larger scale.
- PepsiCo Latin America: Global snacks incumbent with major LATAM footprint (Sabritas, Toddy, etc.). Competes for the same Colombian and regional retail shelf space for salty and healthy snacks, and dwarfs Manitoba in scale and marketing budget.
- Planters (Hormel Foods): Iconic US nut snack brand covering roasted peanuts, mixed nuts, and flavored snacking peanuts. Directly comparable to Manitoba's core maní roasted and flavored portfolio, though with a US/global distribution scale that Manitoba does not match.
- Arcor: Argentine confectionery and snacks conglomerate with deep LATAM distribution. Directly comparable across Manitoba's chocolate-covered peanuts, confectionery snacks, and mass-market snack lines; competes in adjacent regional retail channels.
Direct peers
- Blue Diamond Growers: US almond cooperative and brand offering roasted almonds, almond butter, almond flour, and snack mixes. Direct comparable on the almond flour, no-sugar-added almond butter, and natural almond SKUs in Manitoba Consciente.
- Wonderful Pistachios: US pistachio brand with global distribution offering flavored, roasted, and no-shell pistachios. Direct comparable to Manitoba's Pistachos SKU and the premium nut mix lines branded under Consciente.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Manitoba social profiles
Digital presenceManitoba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manitoba leadership team
Management profileNumber of profiles
Manitoba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manitoba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manitoba
What does Manitoba do?
Manitoba S.A.S. manufactures and distributes peanut, nut, and dried-fruit snack products under its main Manitoba brand and its health-focused Manitoba Consciente sub-brand. The portfolio spans mass-consumption retail packs (salted, flavored and chocolate-covered peanuts and nuts, peanut butter, almond butter, almond flour, dried fruits, Crunchybits oat-quinoa cereal, and origin-cocoa pretzel mixes), bulk industrial-grade ingredients supplied to food manufacturers and bakeries, and a dedicated health-conscious line featuring no-added-sugar, reduced-sodium, and natural-ingredient formulations.
Is Manitoba a public or private company?
Manitoba is a private company. It is classified as unknown and is currently operating.
When was Manitoba founded?
Manitoba was founded in 1980. It employs 101 to 250 people.
Where is Manitoba based?
Manitoba is headquartered in Yumbo, Colombia, in the Latin America region.
How does Manitoba make money?
Two revenue lines are on record. Consumer Packaged Goods Sales are the primary driver. The others are industrial/B2B Product Line.
Who are Manitoba's main competitors?
Regional players on record are Alpina, Alicorp and IRB-Brasil (Mais Vita). Broad incumbents are Grupo Bimbo, Grupo Nutresa, PepsiCo Latin America, Planters (Hormel Foods) and Arcor. Direct peers are Blue Diamond Growers and Wonderful Pistachios.
Does Manitoba have an API?
No public API is recorded for Manitoba.
What industry is Manitoba in?
Manitoba's product category is Snack Foods (Peanuts and Nut-Based Snacks). Its primary akta.pro industry code is CRADABAF, Nuts, Seeds & Trail Mix Snacks, with a secondary code of AFAKAIAM, Chocolate & Candy Snacks Manufacturing. Its NAICS code is 31191 and its SIC code is 2000.