Greenberg Dental & Orthodontics

What Greenberg Dental & Orthodontics does

Greenberg Dental & Orthodontics (legal entity: Greenberg Dental & Associates, LLC) is a Florida-based Dental Service Organization operating 70+ physical office locations across Central Florida, North Florida (Jacksonville), and the Tampa Bay/Sarasota region. The company delivers general dentistry, multi-specialty care (pediatric dentistry, oral surgery, endodontics, periodontics, prosthodontics), orthodontics (traditional braces, ceramic brackets, Invisalign), cosmetic dentistry (veneers, teeth whitening), dental implants, dentures, and emergency dental services under a single brand. Patients access care via scheduled appointments, walk-in emergency visits during extended evening and Saturday hours, or a Virtual Orthodontic Consultation service that allows remote photo-based assessments in select markets; the technology stack consists of standard dental equipment including digital X-rays and dental imaging systems, with Google Maps integration for office location and directions.

The business operates on a fee-for-service revenue model accepting most dental insurance plans (including Children's Medicaid), supplemented by an in-house Dental Discount Program membership for uninsured patients, interest-free monthly payment plans, and free orthodontic screenings. Distribution is direct-to-consumer exclusively through owned physical locations; marketing relies on the company website with online appointment requests, a GPS-enabled office locator, and a full Spanish-language site section. The company reports 501–1,000 employees, 30+ years of operating history, HIPAA compliance via a designated Compliance Officer, and no disclosed outside equity, parent company, or M&A activity in the source material. Ownership is described as founder/operator-held through the LLC structure, though specific ownership names and percentages are not publicly disclosed.

Name

Greenberg Dental & Orthodontics

Legal name

Greenberg Dental & Associates, LLC

Website

https://greenbergdental.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Greenberg Dental & Orthodontics is a Florida-based dental service organization operating 70+ office locations providing general, specialty, orthodontic, cosmetic, and emergency dental services to families and individuals via fee-for-service, insurance, and an in-house discount program.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (621210)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Orthodontic Group Practices (HLABAKAC)

akta.pro secondary industries

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• General dental services
• Orthodontic treatment
• Cosmetic dentistry
• Pediatric dental care
• Dental specialty services

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices57 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Services Fee-for-Service: Revenue generated from fee-for-service dental procedures including general dentistry, specialty services (pediatric, oral surgery, endodontics, periodontics, prosthodontics), cosmetic dentistry (veneers, teeth whitening), and orthodontics (braces, Invisalign). Services billed per procedure.
2. Dental Insurance: Accepts most dental insurance plans including Children's Medicaid. Acts as in-network or participating provider with various insurance carriers.
3. Dental Discount Program: In-house membership/discount program for uninsured patients offering reduced rates on dental services for an annual fee.
4. Payment Plans: Convenient payment plans offered to patients for more expensive treatment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Greenberg Dental & Orthodontics operates a multi-location dental practice group delivering general, cosmetic, specialty, and orthodontic dental care to patients across Florida. Services are rendered in-person at 70+ office locations, supplemented by virtual orthodontic consultations, with an in-house dental discount program and payment plans for uninsured patients. The practice accepts most dental insurance plans including Children's Medicaid and offers extended evening and Saturday hours including walk-in emergency services.

Product overview

Greenberg Dental & Orthodontics operates a dental service organization with 70+ Florida locations offering comprehensive dental care. The portfolio includes general dentistry (fillings, crowns, bridges, cleanings), specialty services (pediatric dentistry, orthodontics with traditional braces and Invisalign, dental implants, root canals, wisdom teeth extraction, dentures, gum disease treatment), cosmetic procedures (veneers, teeth whitening), and emergency dental services. Additional offerings include a Virtual Orthodontic Consultation service for remote evaluations and a Dental Discount Program for uninsured patients. The practice accepts most dental insurance and Children's Medicaid, and provides flexible payment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dental Services
• Pediatric Dentistry
• Orthodontic Braces
• Invisalign
• Dental Implants
• Root Canal Treatment
• Wisdom Teeth Extraction
• Dentures
• Gum Disease Treatment
• Cosmetic Dentistry (Veneers and Teeth Whitening)
• Dental Emergency Services
• Dental Discount Program

Quantifiable outcome

• 70+ locations serving patients across Florida
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Smile Brands: Smile Brands supports a national network of affiliated dental practices providing general, specialty, and orthodontic care. Its affiliated-practice DSO model and emphasis on insurance-driven, multi-specialty patient access are directly comparable to Greenberg.
• Dental Care Alliance: Dental Care Alliance is a multi-state dental support organization providing general dentistry and specialty services through affiliated offices. Its DSO structure, multi-specialty portfolio, and Florida presence make it a near-comparable to Greenberg.
• Great Expressions Dental Centers: Great Expressions is a multi-state DSO offering general dentistry, orthodontics, endodontics, periodontics, and cosmetic services through office-based practices. Its service mix, insurance participation, and specialty breadth closely mirror Greenberg's offering.
• Coast Dental Services: Coast Dental is a Florida-headquartered DSO offering general dentistry, orthodontics, and specialty services through office-based practices. Its Florida geographic overlap and similar service mix make it one of the most directly comparable regional peers.
• Pacific Dental Services: PDS supports hundreds of dental practices across multiple U.S. states with general dentistry and specialty services including endodontics, orthodontics, periodontics, and oral surgery. Like Greenberg, it emphasizes in-house specialty coverage and integrated multi-location operations.
• Aspen Dental: Aspen Dental operates a large network of multi-specialty dental offices including general dentistry, dentures, implants, and clear aligners. Its direct-to-consumer office-based model with extended hours and insurance breadth is structurally similar to Greenberg's 70+ Florida locations.
• Heartland Dental: Heartland Dental is the largest U.S. dental support organization, supporting thousands of doctor-owned offices across general dentistry and specialties. It is the closest scaled multi-specialty DSO comparable to Greenberg's model, with overlapping services like general dentistry, orthodontics, oral surgery, and periodontics delivered through supported practices.

Emerging players

• Benevis: Benevis is a DSO that supports dental practices with a strong Medicaid and pediatric focus, including the Kool Smiles brand. Comparable to Greenberg's Children's Medicaid participation and pediatric dentistry services, though at a national rather than Florida-regional scale.
• Affordable Dentures & Implants: Affordable Dentures & Implants is a multi-state DSO focused on dentures, extractions, and implants with an emphasis on affordability and direct-to-consumer access. It overlaps with Greenberg's denture and implant service lines but focuses on a narrower specialty portfolio.

Broad incumbents

• Western Dental & Orthodontics: Western Dental is a large, established multi-state dental group with deep orthodontics and Medicaid participation. It serves as a broader incumbent comparable for Greenberg's Medicaid-accepting, multi-specialty Florida model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenberg Dental & Orthodontics