Hospital Samaritano Hortolândia

What Hospital Samaritano Hortolândia does

Hospital Samaritano Hortolândia is a private general acute-care hospital located in Hortolândia, São Paulo, Brazil, founded in 2012 as the first and only private hospital in the municipality. It is part of the Rede Hospitalar Samaritano network, which operates sibling facilities across São Paulo state (Campinas, Paulínia, Americana, and Indaiatuba). The hospital provides a full-service clinical portfolio including a 24/7 Pronto-Socorro (emergency department) serving approximately 300 patients daily, a maternity unit (the only private maternity in the city) performing around 25 deliveries per month, an adult ICU, a surgical center, a specialty outpatient clinic spanning urology, gynecology, obstetrics, ophthalmology, vascular surgery, orthopedics, cardiology, neurology, and other specialties, and a Centro de Referência em Tratamento Renal (Renal Treatment Center) launched in 2018 with laser lithotripsy capability.

The technology stack comprises standard hospital equipment — Tomografia Computadorizada (CT scanner), digital Raio X, ultrasound, Arco Cirúrgico (C-arm for radioscopy), laser for kidney stone fragmentation, and laboratory diagnostics — supplemented by digital services including a web-based appointment portal, WhatsApp scheduling (since 2019), and a third-party telemedicine platform (since 2020) for PHS Samaritano Saúde beneficiaries. Diagnostic imaging is delivered via partner Bild Diagnósticos; laboratory services via partner Dra Edna. The hospital expanded capacity by 54% in 2017-2018 to its current 34 inpatient beds.

The business model is fee-for-service hospital revenue: services are billed to patients through health insurance plans (convênios) — with PHS Samaritano Saúde as the primary related-party payer and 16+ additional plans accepted including Bradesco, SulAmérica, Amil, Porto Seguro, and Unimed — or through out-of-pocket private payment. Go-to-market is direct-to-consumer: patients access the hospital through emergency walk-in, scheduled appointments via phone/WhatsApp/online booking, or referral. The hospital draws patients from Hortolândia and five surrounding cities. No pricing is publicly disclosed, and financial results are not reported (private, non-listed entity).

Name

Hospital Samaritano Hortolândia

Legal name

Hospital Samaritano Hortolândia

Website

https://samaritanohortolandia.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Hospital Samaritano Hortolândia is a private general hospital in Hortolândia, São Paulo, Brazil, founded in 2012 as the city's first and only private hospital. It provides emergency care, maternity, specialty outpatient, diagnostics, surgery, ICU, and renal treatment to patients covered by health insurance plans and private pay, serving Hortolândia and surrounding municipalities.

Ownership category

akta.pro rank

Headquarters

HQ city

Hortolândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Hospital Services (SUS/Convênio): Revenue from providing medical services to patients covered by health insurance plans (convênios médicos). The hospital accepts multiple health insurance providers including PHS Samaritano Saúde, Bradesco Saúde, SulAmérica, Amil, Porto Seguro, Unimed, and others. Services include emergency care, surgeries, maternity, diagnostics, and outpatient consultations.
2. Private/Particular Patients: Revenue from patients paying out-of-pocket for medical services not covered by insurance or who prefer private payment

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hospital Samaritano Hortolândia is a private general hospital that provides 24/7 emergency care, maternity services, surgical procedures, adult ICU care, diagnostic imaging (CT, ultrasound, X-ray), and specialty outpatient consultations. It also operates a Renal Treatment Center with laser kidney stone fragmentation capability. The hospital serves both health insurance beneficiaries and private-paying patients from Hortolândia and surrounding cities including Campinas, Cosmópolis, Monte Mor, Paulínia, and Sumaré.

Product overview

Hospital Samaritano Hortolândia is a private general hospital that serves as the only private hospital in Hortolândia, São Paulo. The hospital operates as a unified healthcare delivery platform combining emergency services (Pronto-Socorro), maternity care, specialty outpatient clinic (Ambulatório de Especialidades), diagnostic imaging, surgical center, and adult ICU. The facility was founded in 2012 and expanded in 2017. Key services include a Renal Treatment Center (Centro de Referência em Tratamento Renal), comprehensive diagnostic imaging (CT, X-ray, ultrasound, laboratory), and approximately 34 inpatient beds. Digital services include a web-based appointment scheduling system, WhatsApp-based appointment booking, and telemedicine for PHS Samaritano Saúde beneficiaries. The hospital serves patients through multiple health insurance plans and private pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Pronto-Socorro (Emergency Department) 24/7 emergency care with specialized rooms and equipment for complex procedures, serving approximately 300 patients daily across clinical medicine and other emergency specialties.
• Maternidade (Maternity) Private maternity service for low-risk pregnancies and scheduled C-sections with 10 beds, averaging 25 deliveries per month and over 2,400 births since 2012; attracts patients from Campinas, Cosmópolis, Monte Mor, Paulínia, and Sumaré.
• Ambulatório de Especialidades (Specialty Outpatient Clinic) Outpatient specialty consultations covering urology, gynecology and obstetrics, ophthalmology, vascular surgery, general surgery, plastic surgery, neurosurgery, orthopedics, otolaryngology, dermatology, cardiology, endocrinology, speech therapy, neurology, nutrition, pediatrics, and psychology; also offers endoscopy and colonoscopy procedures.
• Exames (Diagnostic Imaging & Laboratory) Comprehensive diagnostic services including computed tomography, ultrasonography, digital X-ray, laboratory tests, endoscopy and colonoscopy procedures.
• Centro de Referência em Urologia / Tratamento Renal (Renal Treatment Center) Reference center for urology diagnosis and treatment with 24h on-call urologist, featuring laser equipment for kidney stone fragmentation without open surgery — one of few such capabilities in the region.
• UTI Adulto (Adult Intensive Care Unit) Adult ICU with dedicated beds for critically ill patients requiring intensive monitoring and care.
• Centro Cirúrgico (Surgical Center) Surgical center equipped to perform procedures of all complexities, with ICU bed support available, performing approximately 300 surgeries monthly.
• Web Appointment System Online portal for outpatient consultation booking, operating 24/7 with login authentication.
• WhatsApp Appointment Scheduling WhatsApp-based outpatient appointment booking service to reduce call wait times and improve patient access.
• Telemedicina PHS Samaritano Saúde Telemedicine service for PHS Samaritano Saúde beneficiaries with mild flu symptoms.
• Pré Cadastro de Cirurgia (Surgical Pre-Registration) Online pre-registration form for scheduled surgeries capturing patient demographics, insurance information, accommodation preferences, and surgery details.

Quantifiable outcome

• 54% increase in inpatient beds (from previous capacity to 34 beds)
• +5 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• Bild DiagnósticossupportingTechnology or IntegrationExternal diagnostic imaging partner providing Tomografia Computadorizada (CT scan), Ultrassonografia (Ultrasound), and Radiologia (X-ray) services. Located at the hospital facility. Patients schedule imaging appointments by phone (19) 3809-4343.
• Dra Edna (Laboratory)supportingTechnology or IntegrationExternal laboratory partner providing clinical laboratory tests (exames laboratoriais). Services for PHS Samaritano Saúde beneficiaries are performed Monday to Friday from 7:00 to 10:00, except holidays.
• PHS Samaritano SaúdecoreChannel Partner/ Reseller/ DistributorThe hospital's own health insurance plan (part of the Samaritano group). Beneficiaries of PHS Samaritano Saúde are primary customers of the hospital. The plan also offers telemedicine services through their platform.
• Multiple Health Insurance ProviderscoreChannel Partner/ Reseller/ DistributorNetwork of health insurance providers accepted at the hospital including: Unimed Nacional (surgeries/appointments only), Bradesco Saúde, SulAmérica, Amil, Porto Seguro, GEAP, Proasa, Fundação Cesp, Mediservice, Operadora Unicentral, Vivest, Total Medcare, Aberta Saúde, Sepaco, Abramge, and Cemil Saúde. These are essential distribution partners for patient acquisition.

Scale indicators9 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Hospital PUC Campinas: Private reference hospital in Campinas serving the broader metropolitan region. Comparable in multi-specialty service breadth, but operates at larger scale — useful as a regional capacity benchmark.
• Hospital e Maternidade Madre Theodora: Mid-sized private hospital in Campinas with a strong maternity focus. Comparable to Hospital Samaritano Hortolândia in scale and in emphasizing maternity services, and draws from overlapping Campinas-region patient catchment.
• Hospital Unimed Campinas: Cooperative private hospital affiliated with Unimed in the Campinas metropolitan region. Competes for the same regional patient pool (especially Campinas-area patients) but operates at significantly larger scale, providing an upper-bound peer benchmark.

Broad incumbents

• Rede D'Or São Luiz: Largest private hospital operator in Brazil with broad geographic coverage. Operates the same multi-specialty private-hospital model at national scale, useful for understanding competitive dynamics and pricing power in the Brazilian private hospital sector.
• Hospital Sírio-Libanês: Leading Brazilian private hospital group with strong specialty depth. Comparable in service scope (multi-specialty inpatient + outpatient + diagnostics) but at substantially larger scale, providing an aspirational benchmark for clinical differentiation.
• Hospital Israelita Albert Einstein: Largest premium private hospital network in Brazil. Operates broadly in the same private acute-care space but at national scale and with a different patient/insurance tier — sets the upper-end benchmark for specialty capabilities and accreditations.

Direct peers

• Hospital Samaritano Campinas: Sister facility within Rede Hospitalar Samaritano operating in Campinas (Unidade I and II). Same network, brand, payor relationships, and operating model as the Hortolândia hospital, providing the cleanest direct benchmark for unit-level economics.
• Hospital Samaritano Americana: Samaritano network hospital in Americana, São Paulo. Same brand, same multi-specialty private-hospital operating model — directly comparable in scale, services, and regional dynamics.
• Hospital Samaritano Paulínia: Rede Hospitalar Samaritano unit in Paulínia, a municipality adjacent to Hortolândia. Same network, comparable size profile, and overlapping patient catchment — useful for peer-level volume and operational benchmarking.
• Hospital Samaritano Santa Ignês (Indaiatuba): Another Rede Hospitalar Samaritano unit located in Indaiatuba. Same parent group, similar regional private-hospital footprint, and overlapping payor mix — a directly comparable small-city private hospital in the same network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hospitalsamaritanohortolandia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospital Samaritano Hortolândia