The Reis Group
The Reis Group is an independently owned, full-service insurance agency operating four offices across New York's Hudson Valley and Capital District, distributing personal and commercial insurance products via licensed agents on a commission-based model, with specialty practices in restaurants, municipalities, schools, craft beverage, and healthcare.
- Company typePrivate
- Founded2009
- HeadquartersKingston, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What The Reis Group does
The Reis Group Insurance Agency, Inc. is an independently owned, full-service insurance agency headquartered in Kingston, New York, with four offices across the Hudson Valley and Capital District regions (Kingston, Saugerties, Goshen, and Latham). Founded in 2009, the firm operates a sales-led, consultative distribution model through licensed insurance professionals, generating revenue via base and contingency commissions paid by multiple insurance carriers on personal and commercial lines placed on behalf of clients.
The agency's product portfolio spans personal lines (auto, home, life, motorcycle, boat, renters, umbrella, RV, flood, earthquake, long-term care, health, disability, wedding) and commercial lines (general liability, commercial property, commercial auto, workers compensation, commercial umbrella, bonds, cyber). It has built differentiated vertical practices in restaurants, municipalities (Muni-Guard program), public and private schools (staffed with three Certified School Risk Managers), craft beverage producers (through Cincinnati Insurance), manufacturers, contractors, healthcare services (agents licensed in 38 states), and fire districts. Technology is limited to standard industry quoting and carrier platforms with no proprietary AI or digital product surface.
The Reis Group firmographics
Firmographics- Name
- The Reis Group
- Legal name
- The Reis Group Insurance Agency, Inc.
- Website
- https://reisinsurance.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Reis Group is an independently owned, full-service insurance agency operating four offices across New York's Hudson Valley and Capital District, distributing personal and commercial insurance products via licensed agents on a commission-based model, with specialty practices in restaurants, municipalities, schools, craft beverage, and healthcare.
- Ownership category
- akta.pro rank
Where The Reis Group is headquartered
LocationHeadquarters
- HQ city
- Kingston
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Reis Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission Revenue: The Reis Group Insurance Agency generates revenue through commissions paid by insurance carriers for policies placed on behalf of clients. As an independent agency representing multiple insurance companies, they earn contingency commissions and base commissions on new policy sales and renewals. Revenue is derived from both personal lines (home, auto, life, motorcycle, boat, renters) and commercial lines (business liability, property, workers compensation, bonds, employee benefits) insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Personal Insurance (Home, Auto, Life, Motorcycle, Boat, Renters, Condo, Landlord, Umbrella) |
| Subscription | Annual | Commercial Insurance (Liability, Property, Auto, Umbrella, Workers Comp, Bonds) |
| Subscription | Annual | Employee Benefits (Health, Dental, Vision, Life, Disability) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Reis Group product offering
Product offeringCore offering
The Reis Group is an independently owned, full-service insurance agency that places personal, commercial, life, health, and employee benefits insurance on behalf of clients by representing multiple insurance carriers. It earns carrier-paid commissions on policy sales and renewals, providing consultative coverage comparisons, claims advocacy, and risk management services from four Hudson Valley/Capital District offices in New York.
Product overview
The Reis Group Insurance Agency, Inc. is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. Personal lines include Auto, Homeowner, Life, Motorcycle, Boat, Renters, Condo, Umbrella, RV, Classic Car, Off-Road Vehicle, Wedding, Long Term Care, Health, Disability, Flood, and Earthquake insurance. Commercial offerings encompass Business Insurance with General Liability, Commercial Property, Commercial Auto, Commercial Umbrella, Workers Compensation, and Bonds; Employee Benefits including Group Health, Dental, Disability, Vision, and Life; and specialized industry programs for Restaurants, Craft Beverage, Manufacturing, Distribution, Contractors, Municipalities, Schools (Public and Private), Healthcare Services, and Specialty Products. As an independent agency, they represent multiple insurance carriers to provide comparison shopping and tailored coverage options for Hudson Valley and New York State clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Comprehensive auto insurance coverage for Hudson Valley residents, covering liability, collision, comprehensive, and medical payments.
- Homeowner Insurance Insurance coverage for homeowners protecting against damage, loss, and liability related to residential properties.
- Life Insurance Life insurance products including term, whole, and universal life policies to protect families and provide financial security.
- Health Insurance Health coverage including consumer-directed plans, fee for service, and managed care options (HMOs, PPOs, POS plans).
- Long Term Care Insurance Coverage helping pay for nursing home stays, group home residency, home healthcare, and adult day care.
- Disability Insurance Income replacement coverage for individuals unable to work due to disability, including basic disability income and mortgage disability insurance.
- Motorcycle Insurance Insurance coverage for motorcycles, ATVs, dirt bikes, and off-road vehicles including liability, medical, and physical damage coverage.
- Boat Insurance Watercraft insurance covering boats, personal watercraft, and boating equipment including liability, physical damage, medical payments, and uninsured boater coverage.
- Renters Insurance Coverage for personal property against theft or damage, with liability protection for bodily injury and property damage claims.
- Condo Insurance Coverage for personal property, liability, and improvements made to condominium units, with optional loss assessment coverage.
- Personal Umbrella Insurance Additional liability protection providing layers of coverage above home and auto policies, starting at $1,000,000 in coverage.
- RV Insurance Coverage for motorhomes, travel trailers, campers, and horse trailers with liability, comprehensive, collision, and personal effects coverage.
- Classic Car Insurance Specialized insurance for classic and antique vehicles.
- Off-Road Vehicle Insurance Coverage for ATVs, dirt bikes, dune buggies, golf carts, snowmobiles, and other motorsports vehicles.
- Flood Insurance Coverage through the National Flood Insurance Program (NFIP) for building and contents against flood damage.
- Earthquake Insurance Separate endorsement coverage for earthquake damage not included in standard home insurance policies.
- Wedding Insurance Event insurance protecting against vendor cancellations, venue catastrophes, lost deposits, damaged wedding attire, and guest injuries.
- Landlord Protection Insurance Tailored coverage for rental properties including liability protection against personal injury, wrongful eviction, and other non-bodily injury claims.
- Business Insurance Broad commercial insurance coverage including general liability, commercial property, commercial auto, umbrella, and workers compensation.
- General Liability Insurance Broad commercial insurance policy covering general liability exposures of businesses, including professional liability (E&O), employment practices liability (EPLI), and directors and officers (D&O) coverage.
- Commercial Property Insurance Coverage for commercial buildings, inventory, equipment, and tools against losses from fire, break-in, vandalism, wind, and natural disasters.
- Commercial Auto Insurance Insurance coverage for commercial vehicles including company fleets, employee vehicles used for business, and rental cars for business travel.
- Commercial Umbrella Insurance Additional liability protection above and beyond basic liability coverage, providing extra limits when catastrophic liability losses occur.
- Workers Compensation Insurance Coverage paying for medical care and rehabilitation of employees injured at work, helping replace lost wages and protecting employers from lawsuits.
- Bonds Insurance Surety bonds including construction bonds (bid, performance, payment), commercial bonds (license, permit, probate, court, miscellaneous), fidelity bonds, and financial institution bonds.
- Cyber / Data Breach Liability Insurance Coverage for costs associated with data breaches including systems remediation, notification requirements, regulatory fines, identity theft repair, and legal defense.
- Employee Benefits Group health, dental, disability, vision, and life insurance packages for businesses to attract and retain employees.
- Group Vision Insurance Employer-sponsored vision coverage providing corrective lens benefits, frame allowances, and discounts on vision care services.
- Group Life Insurance Employer-provided life insurance including basic term, supplemental term, dependent term, group universal, and whole life options.
- Restaurants Insurance Specialized coverage for restaurants and food service businesses including general liability, property, workers compensation, and industry-specific protections.
- Craft Beverage Insurance Specialized insurance for breweries, distilleries, and wineries including property coverage, liability, equipment breakdown, and product recall coverage through Cincinnati Insurance.
- Manufacturing Insurance Commercial coverage for manufacturers including general liability, professional liability, EPLI, D&O, workers compensation, and employee benefits.
- Distribution Insurance Coverage for distribution businesses including commercial liability, commercial auto, workers compensation, commercial property, and cyber insurance.
- Contractors Insurance Insurance coverage for contractors including commercial auto, commercial property, cyber insurance, and bonds.
- Municipalities Insurance Public entity coverage through the Muni-Guard program including general liability, professional liability, management liability, EPLI, pollution, commercial auto, and law enforcement liability.
- School District Insurance Coverage for schools including property, vehicles, liability, workers compensation, EPLI, and group health benefits for school district employees.
- Private Schools Insurance Coverage for private educational institutions including general liability, professional liability, management liability, student accident, commercial property, and workers compensation.
- Public Schools Insurance Coverage for public school districts including general liability, professional liability, management liability, student accident, and commercial property.
- Healthcare Services Insurance Coverage for hospitals, nursing homes, assisted living, retirement communities, home health agencies, and personal care centers including malpractice and property coverage.
- Specialty Insurance Products Specialized coverage programs including fire district insurance, municipal insurance, and bowling center insurance with customized policies.
Quantifiable outcome
- Employee benefit cost savings of 15-20% through alternate funding strategies
Companies that use The Reis Group
Customer profileSegments10 records
Ideal customer profiles6 records
The Reis Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Reis Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- The Cincinnati Insurance CompanycoreCincinnati Insurance provides specialized craft beverage insurance program for breweries, distilleries, and wineries. The program includes property coverage, liability coverage, equipment breakdown, data compromise coverage, and product recall coverage. Includes Craft Beverage Commercial Property Endorsement with over 35 increased or expanded coverage features.
- TransUnionminorTransUnion provides credit monitoring and identity protection services for individuals impacted by the data security incident reported on or around August 11, 2025.
- Multiple Insurance CarrierscoreThe agency works with a wide range of quality, reliable insurance companies to provide coverage options for any business or personal insurance need. Specific carriers vary by product line including personal auto, home, life, and commercial lines carriers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Reis Group competitors and assessment
Company assessmentDirect peers
- Brown & Riding Insurance Services: Specialty insurance brokerage with deep expertise in niche commercial verticals and wholesale/brokerage distribution. Comparable to Reis in vertical specialization emphasis and specialty-program model.
- Frenkel & Company: Independent insurance brokerage serving commercial and personal lines with deep specialty practices. Comparable to Reis as a multi-product independent agency with vertical expertise in NY metro/regional markets.
- The Hilb Group: Mid-Atlantic independent insurance agency with personal, commercial, and benefits lines and a roll-up growth strategy. Comparable to Reis in hybrid model and target customer segments, with similar agency-of-legacy positioning.
- Starkweather & Shepley Insurance: East Coast independent insurance brokerage with personal, commercial, and employee benefits offerings. Comparable to Reis in independent agency model, multi-line product mix, and regional community-bank presence.
- Marshall & Sterling: Upstate New York-based independent insurance agency with multiple offices and a multi-line personal/commercial/benefits book. Highly comparable to Reis as a similarly-sized regional independent agency operating in overlapping NY territory.
- Tompkins Insurance Agencies: New York-based independent insurance agency providing personal, commercial, and benefits products across NY's Hudson Valley and Finger Lakes regions. Highly comparable to Reis in geography, product mix, and community-bank affiliate model.
- Loomis & LaPann Insurance: Upstate New York independent insurance agency offering personal, commercial, life, and benefits products with community-based service. Comparable to Reis in geography (NY), multi-line independent model, and regional mid-market focus.
- RCM&D: Mid-Atlantic independent insurance and risk management firm offering commercial, personal, and benefits lines with specialty practices. Comparable to Reis in independent agency structure, vertical specialization, and consulting-led service model.
Broad incumbents
- Acrisure: Top-10 U.S. insurance broker formed via rapid roll-up of independent agencies, with strong NY presence. Comparable to Reis in independent agency heritage and multi-line offering, though operating at vastly larger scale with PE backing.
- USI Insurance Services: Large national insurance brokerage with significant NY presence, offering personal, commercial, and benefits products across all major verticals. Comparable to Reis in product breadth but operates at much larger scale and with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Reis Group social profiles
Digital presenceThe Reis Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Reis Group leadership team
Management profileNumber of profiles
Profiles5 records
The Reis Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Reis Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Reis Group
What does The Reis Group do?
The Reis Group is an independently owned, full-service insurance agency that places personal, commercial, life, health, and employee benefits insurance on behalf of clients by representing multiple insurance carriers. It earns carrier-paid commissions on policy sales and renewals, providing consultative coverage comparisons, claims advocacy, and risk management services from four Hudson Valley/Capital District offices in New York.
Is The Reis Group a public or private company?
The Reis Group is a private company. It is classified as management employee owned and is currently operating.
When was The Reis Group founded?
The Reis Group was founded in 2009. It employs 101 to 250 people.
Where is The Reis Group based?
The Reis Group is headquartered in Kingston, United States, in the North America region.
How does The Reis Group make money?
One revenue line is on record: insurance Commission Revenue.
Who are The Reis Group's main competitors?
Direct peers on record are Brown & Riding Insurance Services, Frenkel & Company, The Hilb Group, Starkweather & Shepley Insurance, Marshall & Sterling, Tompkins Insurance Agencies, Loomis & LaPann Insurance and RCM&D. Broad incumbents are Acrisure and USI Insurance Services.
Does The Reis Group have an API?
No public API is recorded for The Reis Group.