Stonecroft

What Stonecroft does

Stonecroft is a 501(c)(3) non-denominational Christian ministry founded in 1938 and headquartered in Kansas City, Missouri. Its mission is to see women reconciled to God through Jesus Christ, operationalized through a national network of dedicated volunteers, local Bible study groups, prayer gatherings, and outreach events. The organization has served "hundreds of thousands" of women over more than 85 years and reports an average of more than 1,700 women per year making a decision to follow Jesus through its ministry, with the caveat that this is described as a floor because many decisions go untracked.

The product portfolio is a structured content business. It comprises Stonecroft Essentials (foundational studies such as the Genesis workbook/leader-guide series and the Every Woman's Bible), the Small Group Experience (multi-chapter studies such as Ordinary People Extraordinary Hope, Every Season, Loving Your Neighbors, and Conversation Packs), Stonecroft Classics (long-running topical and book-of-the-Bible studies), Outreach Resources (evangelism booklets, seasonal prayer guides, free printables), and a merchandise line (tote bags, T-shirts, pens, bookmarks). The Every Woman's Bible integrates with the Filament Bible App, a third-party digital companion providing study notes, videos, interactive maps, and worship music. Distribution runs through a proprietary e-commerce storefront at shop.stonecroft.org, a donation portal, and the volunteer field network; free downloadable resources (Easter Prayer Guide, Advent calendar, My Story) feed top-of-funnel engagement.

The revenue model is donation-led for the core ministry, supplemented by e-commerce product sales and a planned-giving program (the Legacy Circle, which accepts bequests, appreciated securities, real estate, and life insurance). Funds are raised from individual donors, donor-advised fund grants, and planned gifts. The organization holds ECFA membership and a Candid Platinum Seal (2026) for nonprofit transparency. Operational oversight sits with a Board of Directors led by Board Chair MeLissa Houdmann, with executive leadership from CEO Dr. Eliza Cortés Bast and a small national staff (15+ named roles) supporting the volunteer-led delivery model.

Name

Stonecroft

Legal name

Stonecroft

Website

https://stonecroft.org

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Stonecroft is a 501(c)(3) non-denominational Christian ministry that produces Bible studies, small group curricula, and outreach resources to mobilize women volunteers for evangelism. Founded in 1938, it operates from Kansas City, Missouri, and is funded through donations and product sales.

Ownership category

akta.pro rank

Product category

Christian Ministry and Religious Publishing

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Religious & Spiritual Books Retail (CRALAAAE)

Keywords

• Women's ministry
• Bible study materials
• Christian nonprofit
• Evangelism training
• Outreach resources

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Giving: Stonecroft receives donations from individuals who support the mission of mobilizing generations of women to share the life-changing message of Jesus Christ. The organization also offers planned giving options including bequests, appreciated securities, gifts of real estate, and gifts of life insurance through their Legacy Circle program.
2. Product Sales: Stonecroft operates an e-commerce shop selling Bible studies, workbooks, leader guides, outreach resources, and merchandise including t-shirts, tote bags, and bookmarks. Products include Stonecroft Essentials, Small Group Experience materials, Stonecroft Classics, and Outreach Resources.
3. Grant from Donor Advised Fund: Supporters can set up or use established donor advised funds to make grants to the ministry.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Stonecroft is a 501(c)(3) Christian non-profit that develops and sells Bible study workbooks, leader guides, small group curriculum, evangelism training resources, and outreach materials focused on women's ministry. The organization operates an e-commerce shop (shop.stonecroft.org) offering Stonecroft Essentials, Small Group Experience materials, Stonecroft Classics, and Outreach Resources, supplemented by a network of volunteer-led local groups across the United States.

Product overview

Stonecroft is a Christian ministry organization offering a comprehensive portfolio of Bible studies, small group curriculum, outreach resources, and merchandise focused on women's evangelism and faith development. The product portfolio includes Stonecroft Essentials (foundational Bible studies like Genesis series and the Every Woman's Bible), Small Group Experience products (studies like Ordinary People Extraordinary Hope and Every Season), Stonecroft Classics (established Bible studies covering books of the Bible and spiritual topics), Outreach Resources (evangelism materials including the Conversations series and seasonal guides), free printable resources, and branded merchandise. The ministry integrates with the Filament Bible App to provide digital enhancement to the Every Woman's Bible product.

Differentiator

Problem solved

Functional benefit

Products and services

• Every Woman's Bible A comprehensive women's Bible featuring contributions from over 100 women worldwide, with devotional content, study notes, full-color photography, and integrated access to the Filament Bible App for enhanced digital study features. Sold to individual women and as a foundational resource for women's ministry.
• Foundations for Sharing Your Faith - Set of 8 An 8-part companion guide to the Relational Evangelism Coaching program teaching prayer, relational networking, listening skills, and confident sharing of faith in Jesus Christ. For volunteer leaders and women training in relational evangelism.
• Genesis 2 Workbook A workbook exploring the book of Genesis, part of a three-part series studying Scripture through the lens of imperfect people who learned to trust God. For individual study or small group participation.
• Genesis 2 Leader Guide A comprehensive guide for leaders facilitating Genesis 2 study groups, providing teaching tips, discussion questions, and session preparation materials. For small group leaders and facilitators.
• Genesis 1 Workbook A redesigned workbook for studying Genesis, forming a cohesive series with Genesis 2 and upcoming Genesis 3 for women diving deeper into Scripture. For individual or small group study.
• Genesis 1 Leader Guide Leader guide for facilitating Genesis 1 small group studies, providing comprehensive teaching resources and session planning materials. For volunteer leaders.
• Stonecroft Brochure An introductory brochure designed to help volunteers communicate Stonecroft's mission, vision, and ministry impact to potential volunteers, group members, and supporters. For volunteer outreach and donor cultivation.
• Every Season A six-chapter Bible study helping women understand their God-ordained life purpose regardless of their current life stage or circumstances. For small group study.
• Loving Your Neighbors A 12-chapter prayer devotional helping women develop a heart for neighbors through prayer, outreach, and sharing experiences with Jesus. For small group study and outreach.
• Conversation Packs A bundle including the complete Conversations series (Rest, Known, Whole, Enough) providing safe spaces for women to discuss faith topics in small groups. For small group leaders.
• Ordinary People Extraordinary Hope Participants Guide A 6-session guide helping participants explore faith questions about purpose, love, and making sense of life's challenges through Genesis content. For small group participants.
• Everything You Need to Lead - Ordinary People Extraordinary Hope A complete leader's kit for facilitating the Ordinary People Extraordinary Hope 6-session experience, including participant materials and video series. For small group leaders.
• Everything You Need to Lead Ordinary People. Extraordinary Influence. A leader's kit for the second study in the series helping hosts facilitate conversations about influence and faith using Old Testament content. For small group leaders.
• Rest Part of the Conversations series, a 4-week small group study helping women discover how God enables finding rest in an overly busy world. For outreach-focused small groups.
• Known Part of the Conversations series exploring acceptance, body image, and genuine relationships, helping women find love through God's eyes. For outreach-focused small groups.
• Whole A 4-week Conversations series study exploring how God heals brokenness and provides joy, freedom, belonging, and unconditional love. For outreach-focused small groups.
• Enough An outreach study exploring how God helps women embrace who they are rather than what they fear they're missing. For outreach-focused small groups.
• Would You Believe - Set of 10 A pocket-size booklet presenting the Gospel in a clear and compelling manner for evangelism outreach. For volunteer evangelists and outreach distribution.
• Why Believe A 4-chapter study exploring evidence for God's existence, Bible truth, and a personal relationship with God for those seeking answers. For evangelism outreach to seekers.
• Where Love Lives Outreach An outreach kit containing leader's guide, prayer guide, participant guides, and invitations to help women connect and sustain friendships. For volunteer leaders hosting outreach events.
• Adonde' Vamos 'Where Are We Going?' Booklets Set of 10 Spanish-language outreach booklets encouraging readers to consider the reality of life beyond the grave. For Spanish-speaking evangelism outreach.
• Abundant Life Bible A Bible study exploring what the abundant life truly means through a close relationship with Jesus Christ. For individual study or small group.
• Discovering God's News For You - A Guide to Romans 1-8 A 5-chapter study exploring the Gospel message in Romans and how believing God's Word changes people from the inside out. For individual or small group study.
• Following Jesus Through Mark A 12-chapter study guiding readers through the life of Jesus as recorded by Mark, exploring servant leadership. For individual or small group study.
• You Are Alive in Christ An 8-chapter study based on Colossians exploring how nothing matches up to Christ for spiritual completeness. For individual or small group study.
• Living in God's Will A 7-chapter study through the book of Ruth encouraging trust in God's guidance and good choices. For individual or small group study.
• Who is the Holy Spirit? A 6-week study helping readers discover who the Holy Spirit is, what He's doing, and how to experience His power. For individual or small group study.
• God's Love Through You A 9-chapter study based on 1 John exploring how a relationship with Jesus transforms attitudes and behaviors. For individual or small group study.
• Connecting With God An 8-lesson study empowering readers to build meaningful relationships with God through prayer. For individual or small group study.
• Following Jesus With Luke A 10-week study through Luke's Gospel exploring the eyewitness accounts of Jesus' life and teachings. For individual or small group study.
• What is God Like? A 6-week study exploring God's attributes and plans to move from knowing about God to experiencing His presence. For individual or small group study.
• Discovering the Joys of Jesus - A Guide to Philippians A Bible study revealing the secret of joy through Paul's letter to the Philippians, sharing in God's life. For individual or small group study.
• Growing in the Christian Life - James A study exploring what faith means through the book of James, going beyond mental process to life transformation. For individual or small group study.
• Who is Jesus? A 6-week study exploring why Jesus came, what He said, and what He did for life-transforming engagement with Him. For individual or small group study.
• Ephesians A 7-chapter study exploring God's desire for relationship and His provision for living close to Him. For individual or small group study.
• Christ in the Psalms An 11-chapter study revealing Christ as Creator, King, Crucified and Risen One, Shepherd, and eternal High Priest. For individual or small group study.
• Aware A small group study helping Christians become more aware of those around them who need Jesus Christ. For outreach-focused small groups.
• Prayer Worth Repeating A 15-chapter devotional designed to focus prayers for adult children and encourage trust in God's work in their lives. For individual devotional use.
• Stonecroft T-shirt A Gildan Softstyle Unisex T-Shirt representing the Stonecroft mission, made for everyday comfort. For supporters, volunteers, and ministry participants.
• Stonecroft Tote Bag A 600D polyester tote bag with zippered main compartment, front slip pocket, pen pockets, and dual handles. For supporters and volunteers.
• Bookmarks 'Prayer for Your Heart' Set of 10 A set of 10 bookmarks featuring special prayer verses, designed as gifts to spotlight Bible verses. For outreach distribution and supporter gifts.
• Bookmarks 'Our Prayer for You' Set of 10 Double Sided Double-sided bookmarks featuring prayers for volunteers and 31 prayer prompts for Immeasurably More. For volunteer outreach.
• Rose Gold Pens - Set of 5 Rose gold accent pens with rubber grip, retractable medium-point black ink, sold in sets of 5. For volunteers and ministry participants.

Quantifiable outcome

• More than 1700 women make a decision to follow Jesus each year through Stonecroft's ministry efforts
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cru (Campus Crusade for Christ): Cru is a large interdenominational evangelical nonprofit focused on evangelism and discipleship with significant women's ministry programs and Bible study resources. It shares Stonecroft's evangelistic mission but operates globally and across all demographics, making it a broader incumbent in the same space.
• Lifeway Christian Resources: Lifeway is the publishing and resource arm of the Southern Baptist Convention, producing Bible studies (including the popular Bible Studies for Life series), events, and training for women's ministry. It competes with Stonecroft in curriculum and Bible study materials but serves a broader evangelical audience across men, women, and families.
• Focus on the Family: Focus on the Family is a large evangelical nonprofit producing family- and faith-oriented content, broadcasts, and resources with dedicated women's ministry components. It overlaps with Stonecroft in evangelical mission and donor-base, but operates at much broader family and media scale.

Regional players

• YWAM (Youth With A Mission): YWAM is a global evangelical missions movement with Bible study training schools, outreach programs, and a strong volunteer base. While its primary focus is missions and youth, its women's ministry and evangelism training overlap with Stonecroft's volunteer-led model in adjacent segments.

Direct peers

• Proverbs 31 Ministries: Proverbs 31 Ministries is a non-denominational nonprofit focused on equipping women with biblical truth and resources for daily life. Like Stonecroft, it targets Christian women with devotional content, online Bible studies, conferences, and a speaker/author network, making it the closest direct peer in mission and audience.
• Bible Study Fellowship (BSF): BSF is an interdenominational nonprofit offering structured in-person and online Bible study classes for women, men, and youth worldwide. It directly mirrors Stonecroft's model of small-group Bible study led by trained facilitators and serves a comparable mission-aligned female audience.
• MOPS International (MomCo): MOPS (now MomCo) is a nonprofit that connects mothers through small groups, mentoring, and Bible-based curriculum, sharing Stonecroft's community-led, small-group model for Christian women. Both rely on volunteer leaders and produce study materials aimed at spiritual growth in everyday life stages.

Emerging players

• Women's Bible Study platforms (e.g., She Reads Truth, The Daily Grace Co.): She Reads Truth and similar online women's Bible study brands produce daily devotionals, app-based reading plans, and community discussion, serving the same evangelical women segment as Stonecroft. They represent a digitally-native, emerging format that competes for the same audience's study time and donation dollars.
• Abide Christian Meditation App: Abide is a Christian meditation and sleep app offering guided Bible-based audio sessions primarily to women. It represents a digital-first, niche overlap with Stonecroft's audience and signals the direction in which faith-content delivery is moving—away from print curricula.

Others

• Compassion International: Compassion International is a large Christian child sponsorship nonprofit with broad evangelical donor support and women-focused engagement initiatives. It is not a direct curriculum competitor to Stonecroft but competes for the same donor pool of evangelical women interested in faith-driven giving.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Stonecroft
• Facebookfacebook.com/wearestonecroft
• Instagraminstagram.com/wearestonecroft
• Xx.com/wearestonecroft

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonecroft