Habi
Habi is a privately held Mexican real estate developer founded in 1987, headquartered in San Luis Potosí, that builds and sells affordable and mid-market residential homes across Central-Northern Mexico. It serves middle-class Mexican families through 11+ active developments and has expanded into industrial real estate and US operations under H Homes and H Business Parks.
- Company typePrivate
- Founded1987
- HeadquartersSan Luis, Mexico
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Habi does
Habi is a privately held Mexican real estate developer founded in 1987 (originally as De la Rosa Construcciones, rebranded to Habi in 1997) with headquarters in San Luis Potosí, Mexico. The company operates through three main divisions: a Housing Division with 11+ active residential developments across Guanajuato, San Luis Potosí, and Querétaro (with historical projects in Tamaulipas and Aguascalientes); an Industrial Division centered on the World Port industrial park and H Business Parks operations; and international operations under the H Homes and H Business Parks brands in San Antonio, Texas (entered in 2018, formalized with new brand identities in 2025). Habi has delivered more than 18,000 homes to over 10,000 families across its history, pricing units from approximately $1.25M MXN for entry-level 2-bedroom homes to $3.6M MXN for luxury units at the Bellmond development in Querétaro.
The company serves two primary customer segments: middle-class Mexican families seeking affordable, well-located housing with government-backed mortgage access, and industrial/commercial buyers (and investors) seeking strategically positioned industrial land and business park space. Habi's go-to-market combines direct field sales at physical development sites with showrooms and model homes, government-backed mortgage financing through INFONAVIT and FOVISSSTE partnerships, and an online portal (Habinet) for customer management. Technology infrastructure is minimal and consists of the Habinet customer portal and the Habilearn internal training platform; the operating model is fundamentally traditional real estate development. Pricing is unit-based (one-time perpetual purchase) rather than subscription or platform-based, with prices varying by development location, model type, and construction area. The company maintains a workforce of 101-250 employees and continues to invest in specialized internal training programs (Sales School, Construction School, Skills School) to support scaling of multi-division operations across residential, industrial, and international markets.
Habi firmographics
Firmographics- Name
- Habi
- Legal name
- WAXALFA S.A. de C.V.
- Website
- https://habi.com.mx
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Habi is a privately held Mexican real estate developer founded in 1987, headquartered in San Luis Potosí, that builds and sells affordable and mid-market residential homes across Central-Northern Mexico. It serves middle-class Mexican families through 11+ active developments and has expanded into industrial real estate and US operations under H Homes and H Business Parks.
- Ownership category
- akta.pro rank
Where Habi is headquartered
LocationHeadquarters
- HQ city
- San Luis
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Habi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Residential Property Sales: Habi generates revenue primarily through the sale of residential homes and lots. They develop housing developments across multiple states in Mexico, selling individual units to families. The company offers financing options through government mortgage programs (INFONAVIT, FOVISSSTE) to make purchases accessible to middle-class buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level residential homes starting from $1.2M MXN |
| One time/ perpetual license | Pay-as-you-go | Mid-range residential homes from $1.3M to $1.5M MXN |
| One time/ perpetual license | Pay-as-you-go | Premium residential homes from $1.5M to $2.0M MXN |
| One time/ perpetual license | Pay-as-you-go | Luxury residential homes from $3.4M to $3.6M MXN |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Habi product offering
Product offeringCore offering
Habi is a Mexican real estate developer that builds and sells affordable single-family residential homes across multiple developments in Central-Northern Mexico (San Luis Potosí, Guanajuato, and Querétaro), operating more than 11 active developments with over 18,000 homes delivered. The company facilitates home purchases through government-backed mortgage financing partners (INFONAVIT and FOVISSSTE) targeting middle-class Mexican families, and has expanded into industrial real estate (World Port) and US-based residential and commercial developments under the H Homes and H Business Parks brands.
Product overview
Habi is a Mexican real estate developer operating a multi-division portfolio including: (1) a core Housing Division with 11+ active residential developments across San Luis Potosí, Guanajuato, and Querétaro offering single-family homes in various price ranges; (2) an Industrial Division encompassing World Port industrial reserve and H Business Parks; (3) international operations under H Homes brand in San Antonio, Texas since 2018; and (4) H Business Parks commercial real estate in the US since 2024. The company also maintains customer service infrastructure through Habinet portal and supports employee development via its Habilearn training platform. Habi positions itself as transforming lives through creating spaces for development, with over 30 years of operations, 18,000+ homes delivered, and expansion from its origins in San Luis Potosí to international markets in the United States.
Differentiator
Problem solved
Functional benefit
Brands
- H Homes: US housing brand established in 2018 for single-family and multifamily housing development in San Antonio, Texas to serve Latino and Anglo markets.
- H Business Parks
- Habi Industrial
Products and services
- Antaro Residential Development Residential housing development located in San Luis Potosí, Mexico. Offers homes for middle-class families in one of the city's most promising growth zones, with pricing from approximately $1,266,000 MXN for the Kalya 2R model (62.3m²).
- Avantho Residential Development Residential development in Soledad, San Luis Potosí, offering pre-sale 2 and 3 bedroom homes with residential finishes and spaces designed for family comfort.
- Aimar Residential Development Residential development in Pozos, San Luis Potosí, comprising 67 housing units in a comfortable and accessible environment for residents. Pricing from $1,435,000 MXN for the Aura model (85.1m²) and $1,550,000 MXN for Regina (82.9m²).
- Alto Lago Residential Development Modern residential development in San Luis Potosí featuring a lake environment, expansive green areas, and monumental access architecture with first-level design.
- Bellmond Residential Development Premium residential development located inside Zibatá, Querétaro, pioneering the concierge living concept with 3 home designs meeting diverse needs. Pricing from $3,460,000 MXN (Terra model, 75.06m²) to $3,630,000 MXN (Vento model, 69.82m²).
- Boscalia Residential Development Pioneer residential development in the concierge living concept in San Luis Potosí, offering residential lots designed to meet diverse family needs.
- Duvar Residential Development Residential development in Soledad, San Luis Potosí, offering residential lots in a private community concept with amenities for each family member.
- Moneet Residential Development Residential development in Soledad, San Luis Potosí, offering 2 and 3 bedroom homes with 4 different facade designs adapted to varied lifestyle preferences. Pricing from $1,990,000 MXN for Versalles (83.79m²).
- Punta Brillante Residential Development Modern residential development in Celaya, Guanajuato, featuring differentiated design and contemporary style for family comfort. Pricing from $1,269,000 MXN for the Deco model (3 bedrooms, 71.5m²).
- Ramé Residential Development Duplex residential development in Pozos, San Luis Potosí, featuring padel court, equipped terrace, multi-use room, and lobby bar with billiards table. Pricing from $1,276,000 MXN for Montse 2R (67.49m²).
- Solé Residential Development
Companies that use Habi
Customer profileSegments2 records
Ideal customer profiles2 records
Habi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Habi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- H Business ParkscoreIndustrial real estate subsidiary established in 2024 for business park development in San Antonio, Texas. Diversifies the company's business to serve entrepreneurs and investors seeking office and warehouse spaces.
- H HomescoreInternational subsidiary brand established in San Antonio, Texas for single-family and multifamily housing development. Serves the Latino and Anglo markets in one of the most economically dynamic cities in the United States.
- INFONAVITcoreINFONAVIT (Instituto del Fondo Nacional para la Vivienda de los Trabajadores) is Mexico's national housing fund for workers. Habi partners with INFONAVIT to help buyers access mortgage credit and qualify for home purchases through this government-backed financing program.
- FOVISSSTEcoreFOVISSSTE (Instituto de Seguridad y Servicios Sociales de los Trabajadores del Estado) provides mortgage financing for public sector employees. Habi works with FOVISSSTE to enable state workers to purchase homes through their credit programs.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Habi competitors and assessment
Company assessmentDirect peers
- Vinte Viviendas Integrales: Vinte is a Mexican residential developer focused on integrated housing communities for middle-income buyers. It is highly comparable to Habi because both develop and sell residential communities in Mexico rather than acting only as brokers or property managers.
- Javer: Javer is a Mexican homebuilder and residential community developer serving low- and middle-income buyers, often through mortgage channels such as INFONAVIT. It is comparable to Habi’s affordable and middle-class housing development model.
- Ruba: Ruba is a Mexican residential developer and homebuilder with communities across several Mexican states. It is comparable to Habi through its focus on building and selling homes to families in planned residential developments.
- CADU Inmobiliaria: CADU develops residential housing projects in Mexico, with a focus on affordable and middle-income homes. It is comparable because both companies depend on housing development execution, unit absorption, and access to mortgage-financed buyers.
- Consorcio ARA: Consorcio ARA is one of Mexico’s established residential developers, building large-scale housing projects and communities across multiple regions. It overlaps with Habi in for-sale residential development targeted at families seeking accessible homeownership.
- Hogares Unión: Hogares Unión is a Mexican homebuilder and residential developer using direct-to-consumer and digital channels to sell new homes. It is comparable to Habi’s direct sales approach for residential developments serving family homebuyers.
- Grupo Sadasi: Grupo Sadasi is a large Mexican housing developer known for planned residential communities and affordable housing projects. It is comparable to Habi because both compete for household buyers seeking new homes in amenitized communities.
Broad incumbents
- D.R. Horton: D.R. Horton is a large U.S. homebuilder active in markets such as Texas, including single-family communities. It is comparable to Habi’s H Homes expansion in San Antonio, but is a much larger incumbent with broader national scale.
- FINSA: FINSA develops and operates industrial parks and industrial real estate in Mexico. It is comparable to Habi’s World Port and H Business Parks initiatives, although it is primarily an industrial real estate peer rather than a residential housing competitor.
Regional players
- Tierra y Armonía: Tierra y Armonía is a Mexican residential real estate developer focused on planned communities, especially in western Mexico. It is comparable by product and customer base, though it is more regionally differentiated from Habi’s Central-Northern Mexico footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Habi social profiles
Digital presenceHabi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Habi leadership team
Management profileNumber of profiles
Habi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Habi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Habi
What does Habi do?
Habi is a Mexican real estate developer that builds and sells affordable single-family residential homes across multiple developments in Central-Northern Mexico (San Luis Potosí, Guanajuato, and Querétaro), operating more than 11 active developments with over 18,000 homes delivered. The company facilitates home purchases through government-backed mortgage financing partners (INFONAVIT and FOVISSSTE) targeting middle-class Mexican families, and has expanded into industrial real estate (World Port) and US-based residential and commercial developments under the H Homes and H Business Parks brands.
Is Habi a public or private company?
Habi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Habi founded?
Habi was founded in 1987. It employs 101 to 250 people.
Where is Habi based?
Habi is headquartered in San Luis, Mexico, in the Latin America region.
How does Habi make money?
One revenue line is on record: residential Property Sales.
Who are Habi's main competitors?
Direct peers on record are Vinte Viviendas Integrales, Javer, Ruba, CADU Inmobiliaria, Consorcio ARA, Hogares Unión and Grupo Sadasi. Broad incumbents are D.R. Horton and FINSA. Tierra y Armonía is listed as a regional player.
Does Habi have an API?
No public API is recorded for Habi.