Hogares Unión
Hogares Unión is a Mexican residential real estate developer, part of Grupo GIM, that designs and sells affordable-to-mid-market houses and apartments across four states. It serves individual families and first-time buyers through on-site sales centers, a corporate website, and the Compra Fácil mortgage advisory partnership.
- Company typePrivate
- Founded1980
- HeadquartersMexico City, Mexico
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Hogares Unión does
Hogares Unión, legally HOGARES UNIÓN, S.A. DE C.V., is a privately held Mexican residential real estate developer that designs, builds, and sells houses (casas) and apartments (departamentos) across four Mexican states. Founded in 1975 (with the company itself claiming more than 45 years of operating experience) and headquartered in Naucalpan de Juárez, Estado de México, the company operates as part of Grupo GIM, a diversified Mexican real estate conglomerate recognized as a sector leader. Hogares Unión maintains a workforce in the 1,001–5,000 employee range and runs an active portfolio of 12+ residential developments spanning Estado de México (Tecámac, Zumpango, Huehuetoca), Hidalgo (Tizayuca, Pachuca), Puebla (Cuautlancingo), and Quintana Roo (Cancún, Playa del Carmen). Active projects include Ciudad Natura II, Lomas de la Plata II, Trojes Residencial, Abeto, Basalto, Hacienda del Bosque, Privadas del Bosque, Solares, and Nuevo Residencial Turquesa; Jardines de la Laguna, Paseo de los Virreys, and Palmas Turquesa have reached sold-out status, demonstrating successful project turnover.
Hogares Unión firmographics
Firmographics- Name
- Hogares Unión
- Legal name
- HOGARES UNIÓN, S.A. DE C.V.
- Website
- https://hogaresunion.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hogares Unión is a Mexican residential real estate developer, part of Grupo GIM, that designs and sells affordable-to-mid-market houses and apartments across four states. It serves individual families and first-time buyers through on-site sales centers, a corporate website, and the Compra Fácil mortgage advisory partnership.
- Ownership category
- akta.pro rank
Hogares Unión industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where Hogares Unión is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices8 records
Markets served
Hogares Unión business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Residential Property Sales: Hogares Unión generates revenue primarily through the direct sale of houses and apartments across its residential developments in Mexico. Properties range from entry-level houses starting around $753,000 MXN to mid-market units priced up to $1.42 million MXN, with financing options including mortgage credits, monthly installment plans, and cash purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Ciudad Natura — Entry-level houses in Tizayuca, Hidalgo |
| Unit Pricing | Monthly | Trojes Residencial — Houses in Cuautlancingo, Puebla |
| Unit Pricing | Monthly | Lomas de la Plata II — Houses in Pachuca, Hidalgo |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hogares Unión product offering
Product offeringCore offering
Hogares Unión designs, builds, and sells residential houses (casas) and apartments (departamentos) across multiple states in Mexico through named housing developments. The company supports buyers with a free mortgage advisory service called Compra Fácil that helps prospective homeowners assess budgets, navigate INFONAVIT, FOVISSSTE, and bank credit options, and complete pre-approval. Properties range from entry-level units starting around $753,000 MXN to mid-market units priced up to $1.42 million MXN.
Product overview
Hogares Unión is a Mexican real estate developer belonging to the GIM group, with over 45 years of experience selling houses and apartments across Mexico. Its core product portfolio consists of 12 named residential developments (desarrollos) located in Estado de México, Hidalgo, Puebla, and Quintana Roo. Active developments include Ciudad Natura II, Lomas de Plata II, Trojes Residencial, Abeto, Basalto, Hacienda del Bosque, Nuevo Residencial Turquesa, Privadas del Bosque, and Solares; sold-out developments include Jardines de la Laguna, Paseo de los Virreys, and Palmas Turquesa. The company supports its property sales with a complementary advisory service called Compra Fácil, which provides free mortgage and budget guidance to prospective buyers. An educational blog serves as a customer acquisition and education platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Ciudad Natura II Residential development of houses in Tizayuca, Hidalgo, targeting families and individual home buyers. Prices start at $753,000 MXN with monthly payments from $7,250 MXN; unit sizes range from 53 to 73 m² with 2 to 3 bedrooms, 1 to 1.5 bathrooms, and 1 parking space.
- Lomas de la Plata II Residential development of houses in Pachuca, Hidalgo, for families and individual home buyers. Prices start at $1,420,000 MXN with monthly payments from $16,000 MXN; unit sizes range from 91 to 132 m² with 3 bedrooms, 2.5 bathrooms, and 1 to 2 parking spaces.
- Trojes Residencial Residential development of houses and apartments in Cuautlancingo, Puebla, for families and individual home buyers. Prices start at $1,142,000 MXN with monthly payments from $13,500 MXN; unit sizes range from 61 to 110 m² with 1.5 to 2.5 bathrooms.
- Abeto Residential development of houses for sale in Tizayuca, Hidalgo, targeting individual home buyers and families.
- Basalto Residential development of houses for sale in Pachuca, Hidalgo, targeting individual home buyers and families.
- Hacienda del Bosque Residential development of apartments for sale in Tecámac, Estado de México, targeting individual home buyers and families.
- Nuevo Residencial Turquesa Residential development of apartments for sale in Cancún, Quintana Roo, targeting individual home buyers and families.
- Privadas del Bosque Residential development of houses in Tecámac, Estado de México, targeting individual home buyers and families.
- Solares Residential development of houses and apartments for sale in Zumpango, Estado de México, targeting individual home buyers and families.
- Compra Fácil A free mortgage advisory service offered in partnership with Hogares Unión that helps prospective home buyers assess their real purchasing budget, evaluate credit type options (INFONAVIT, FOVISSSTE, or bank), review their mortgage profile, and identify pre-approval requirements in a single consultation session.
Quantifiable outcome
- Hogares Unión has delivered 12+ residential developments across four Mexican states, demonstrating sustained operational scale and market reach.
Companies that use Hogares Unión
Customer profileSegments2 records
Hogares Unión technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hogares Unión partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Grupo GIMcoreHogares Unión belongs to Grupo GIM, a leading group in the Mexican real estate sector that has received multiple industry awards. This affiliation provides Hogares Unión with institutional backing, industry credibility, and access to expertise and resources within Mexico's real estate development ecosystem.
- Compra FácilcoreCompra Fácil is a mortgage advisory service that partners with Hogares Unión to guide prospective home buyers through the purchase process. The service provides free, step-by-step advisory including budget assessment, credit type recommendation (INFONAVIT, FOVISSSTE, or bank), mortgage profile evaluation, pre-approval guidance, and real housing options matching the buyer's financial profile.
- INFONAVITcoreHogares Unión accepts INFONAVIT mortgage credits at all its developments, enabling formal-sector workers to use their accumulated housing savings and credit to purchase properties. The company supports INFONAVIT pre-qualification, credit simulation, and the full mortgage process.
- FOVISSSTEminorHogares Unión accepts FOVISSSTE mortgage credits for public sector employees, expanding the pool of eligible buyers for its residential properties.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Hogares Unión competitors and assessment
Company assessmentDirect peers
- Quiero Casa: Mexican homebuilder specializing in affordable, entry-level housing for first-time buyers with integrated mortgage advisory. Directly comparable to Hogares Unión on customer segment (FTHB/affordable) and pricing range.
- Javer: Public Mexican homebuilder with broad geographic footprint and focus on entry-level and mid-income housing. Comparable to Hogares Unión in customer segment, though typically larger in scale and land bank.
- CADU Inmobiliaria: Mexican residential developer focused on affordable and middle-income housing, with projects in multiple states. Closely comparable to Hogares Unión in target customer (FTHB, formal-sector workers using government mortgages) and unit pricing.
- Vinte Viviendas Integrales: Mexican residential homebuilder focused on affordable and mid-market housing developments across multiple states, with similar GTM through mortgage advisory and INFONAVIT/FOVISSSTE acceptance. Closest scaled public peer to Hogares Unión in terms of segment focus.
- Ruba: Mexican homebuilder operating across multiple states with a portfolio of affordable and mid-market residential developments. Similar scale and product type to Hogares Unión, with comparable reliance on government mortgage programs.
- SARE: Mexican residential developer with a focus on affordable and mid-market housing across multiple states. Comparable to Hogares Unión on target customer, product type, and government-mortgage-driven GTM.
- Homex: Mexican homebuilder historically focused on affordable housing for formal-sector workers using government mortgages. Comparable customer and product overlap with Hogares Unión, though operating at significantly larger historic scale.
- Desarrollos ARA: One of Mexico's largest publicly listed homebuilders with operations across multiple states, focused primarily on affordable and middle-income housing. Comparable to Hogares Unión in product and customer segment, though larger in scale.
Emerging players
- Alta Homes: Emerging Mexican residential developer focused on affordable and mid-market housing in growth-corridor locations. Compares to Hogares Unión on customer segment and product type, though typically smaller and earlier-stage.
Broad incumbents
- Grupo GEO: Historic Mexican homebuilder (currently restructured) that was one of the largest developers of affordable housing in the country. Provides context on the broader Mexican affordable housing market in which Hogares Unión operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hogares Unión social profiles
Digital presenceHogares Unión compliance and trust
Trust signalCompliance1 record
Hogares Unión financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hogares Unión leadership team
Management profileNumber of profiles
Hogares Unión funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hogares Unión M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hogares Unión
What does Hogares Unión do?
Hogares Unión designs, builds, and sells residential houses (casas) and apartments (departamentos) across multiple states in Mexico through named housing developments. The company supports buyers with a free mortgage advisory service called Compra Fácil that helps prospective homeowners assess budgets, navigate INFONAVIT, FOVISSSTE, and bank credit options, and complete pre-approval. Properties range from entry-level units starting around $753,000 MXN to mid-market units priced up to $1.42 million MXN.
Is Hogares Unión a public or private company?
Hogares Unión is a private company. It is classified as corporate owned and is currently operating.
When was Hogares Unión founded?
Hogares Unión was founded in 1980. It employs 1,001 to 5,000 people.
Where is Hogares Unión based?
Hogares Unión is headquartered in Mexico City, Mexico, in the Latin America region.
How does Hogares Unión make money?
One revenue line is on record: residential Property Sales.
Who are Hogares Unión's main competitors?
Direct peers on record are Quiero Casa, Javer, CADU Inmobiliaria, Vinte Viviendas Integrales, Ruba, SARE, Homex and Desarrollos ARA. Alta Homes is listed as an emerging player. Grupo GEO is listed as a broad incumbent.
Does Hogares Unión have an API?
No public API is recorded for Hogares Unión.
What industry is Hogares Unión in?
Hogares Unión's product category is Residential Real Estate Development. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 236117 and its SIC code is 6552.